SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

National Diploma: Marketing

SAQA QUAL ID	QUALIFICATION TITLE
87131	National Diploma: Marketing
ORIGINATOR
Nelson Mandela University
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
National Diploma	Field 03 - Business, Commerce and Management Studies		Marketing
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	360	Level 6	NQF Level 06	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Reregistered"		SAQA 0695/12	2012-07-01	2014-12-31
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2015-12-31		2019-12-31

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification is replaced by:

Qual ID	Qualification Title	Pre-2009 NQF Level	NQF Level	Min Credits	Replacement Status
97102	Diploma in Marketing	Not Applicable	NQF Level 06	360	Complete

PURPOSE AND RATIONALE OF THE QUALIFICATION

The qualifying learner will be able to develop and apply marketing and sales related plans, policies and strategies in small, medium and micro enterprises independently or under supervision in larger organisations, in a range of marketing positions in both profit and non-profit seeking organisations.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

At least 240 relevant credits at NQF level 5.

Recognition of prior learning:
The qualification will also be awarded to a learner who has provided evidence that the stated competence of the qualification that complies with the stated specified outcomes, has been achieved through experience

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

The qualification will be awarded to a learner who has provided evidence to the satisfaction of the assessors that the stated competence of the qualification, as detailed in the specified outcomes, has been achieved, either through education and training in a single provider's learning programme, or through experience that complies with the stated specified outcomes.

EXIT LEVEL OUTCOMES

1. Apply the principles of sales management in different marketing contexts

2. Integrate and apply the principles of strategic marketing management in different marketing contexts

3. Apply the principles of marketing research in different marketing contexts

Specified Outcomes

1.
Develop a sales plan for a given context
(20 credits) NQF 6
Provide clear descriptions/plans of how sales teams / forces can be managed
(20 credits) NQF 6

2.
Develop a strategic marketing plan for a given context at a business level in at least two specialised sectors
(8 credits) NQF 6

Develop a product plan for a given context
(8 credits) NQF 6

Develop a pricing plan for a given context
(8 credits) NQF 6

Develop a distribution plan for a given context
(8 credits) NQF 6

Develop a promotion plan for a given context
(8 credits) NQF 6

3. Conduct secondary research
(10 credits) NQF 6

Draw up a marketing research brief
(10 credits) NQF 6

Conduct primary research
(10 credits) NQF 6

Use marketing research information
(10 credits) NQF 6

Critical outcomes:

Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made.
Working effectively with others as a member of a team, group, organisation, community.
Organising and managing oneself and one's activities responsibly and effectively.
Collecting, analysing, organising and critically evaluating information.
Using science and technology effectively and critically, showing responsibility towards the environment and health of others.
Demonstrating an understanding of the world as a set of related systems by realising that problem solving contexts do not exist in isolation.
Contributing to the full development of each learner and the social and economic development of the society at large, by making it the underlying intention of any programme of learning to make an individual aware of the importance of:

Reflecting and exploring a variety of strategies to learn more effectively

Participating as a responsible citizen in the life of local, national and global communities

Being culturally and aesthetically sensitive across a range of social contexts

Exploring education and career opportunities

Developing entrepreneurial opportunities.

ASSOCIATED ASSESSMENT CRITERIA

1.
A situation analysis relevant to a context is conducted

The plan addresses the issue of the context, provides a solution to the problem of the context realistically and communicates clearly both the problem and solution

For a given problem, an appropriate plan to manage a sales team / force is provided

A given context is critically analysed and evaluated taking into account sales management principles

2.
A situation analysis is performed

The plan is strategic in that it addresses the issues of the context realistically

The product plan addresses the issues of the context identified in a needs analysis and provides a solution to the needs of the context

Conduct a situation analysis

The pricing plan is realistic and appropriate for the context

Conduct a situation analysis

The distribution plan is realistic and appropriate for the context

Conduct a situation analysis

The promotion plan is realistic and appropriate for the context

3.
Describe the principles and procedures of secondary research

Submit a report on secondary research in a given context

Write a clear and succinct marketing research brief

Design and conduct a marketing research survey / project

Interpret, draw conclusions and make recommendations on marketing research information in a given context

Integrated assessment:

Various forms of assessment are used such as learning, assignments, tests, case studies and examinations as a summative form of assessment.

ARTICULATION OPTIONS

Vertical: B Tech: Marketing

B Tech: Business Administration

Horizontal: IMM

MODERATION OPTIONS

SERTEC

CRITERIA FOR THE REGISTRATION OF ASSESSORS

Relevant qualification at NQF level 7

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2009; 2012.

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

When qualifications are replaced, some of their learning programmes are moved to being recorded against the replacement qualifications. If a learning programme appears to be missing from here, please check the replacement.

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	Nelson Mandela University