SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

Master of Arts: Communication Management

SAQA QUAL ID	QUALIFICATION TITLE
8423	Master of Arts: Communication Management
ORIGINATOR
University of Pretoria
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
Master's Degree	Field 03 - Business, Commerce and Management Studies		Generic Management
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	240	Level 8 and above	NQF Level 09	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Reregistered"		SAQA 091/21	2021-07-01	2023-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2024-06-30		2027-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

Graduates are able to complete a lectured Masters degree in Communication Management or a Masters Research Dissertation. The Masters Research Dissertation must be completed in three years and the lectured Masters in two years. The credits for both qualifications are equal.

The general purpose of the qualification is to provide graduates (that might already be in the fields of management), with more advanced theoretical knowledge, strategic research knowledge and problem solution skills. It also has as purpose to provide application skills to the different specialist areas of corporate communication management, as well as case studies in the field of strategic communication management. In so doing, the qualification enables graduates to contribute pragmatically to the corporate communication management environment. On a metatheoretical level the qualification will provide graduates with a philosophical basis to corporate communication management.

The important elements of independent thinking and integrated assessment are integral parts of the qualification

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Matriculation certificate
First degree: B Com (Communication Management) or equivalent
Honours degree: B Com (Hons) Communication Management or equivalent
Other:
Recognition of prior learning in the field of communication (diplomas, certificates, etcetera) issued by professional associations or bodies, as well as working experience in the field of corporate communication management and public relations will be considered in the case of individual graduates.

RECOGNISE PREVIOUS LEARNING?

EXIT LEVEL OUTCOMES

The exit level outcomes of this qualification entails knowledge, skill sand an in depth understanding of marketing management theory and practice.

M Com in (Communication Management)

Learning outcomes:
The graduate will be able to understand strategic communication management philosophies and theories, practical application of communication strategies and be able to make strategic decisions about corporate communication problems and opportunities.

Critical cross-field outcomes:
The critical cross-field outcomes for the learning programme in Marketing Management are as follows:

identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made;

working effectively with others as a member of a team, organisation and community;

organising and managing oneself and one's activities responsibly and effectively;

collecting, analysing, organising and critically evaluating information;

communicating effectively using visual, mathematical and/or language skills in the modes or oral and/or written persuasion

using science and technology effectively and critically

showing responsibility towards the environment

demonstrating and understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation

contributing to the full personal development of each learner and the social and economic development of the society at large, by making it the underlying intention of any programme of learning to make an individual aware of the importance of:
1. reflecting on and exploring a variety of strategies to learn more effectively
2. participating as responsible citizens in the life of local, national and global communities
3. being culturally and aesthetically sensitive across a range of social contexts
4. exploring education and career opportunities and developing entrepreneurial opportunities

ASSOCIATED ASSESSMENT CRITERIA

The graduate will be able to:

Critically evaluate past and current corporate communication management theories and philosophies

Analyse South African corporate communication themes and develop South African corporate communication case studies

Practically critique contemporary corporate communication literature

Use research methodology processes to solve corporate communication problems

Conduct a corporate communication research study

Integrated assessment:
Portfolios
Simulations
Work-place assessments
Written examinations
Oral examinations
Other:
Practical projects done in groups and teams and geared towards the communication management of specific business issues
Individual assignments
Research projects
Writing of journal articles

ARTICULATION OPTIONS

Related qualifications:
D Com (Communication Management)
D BA

D Com (Communication Management) serves as an entry point to the related qualification
D BA serves as an entry point to the related qualification

Other articulation possibilities, either generic or specific arrangements:
Ph D programme in Communication Management

MODERATION OPTIONS

Two internal promoters and one or more external promoters are used.
Other experts (for example an Advisory Board)

CRITERIA FOR THE REGISTRATION OF ASSESSORS

Qualifications required:
D Com in Communication Management or equivalent

Career experience required:
Five (5) years

Other criteria
Fluency in Afrikaans and English. Knowledge of another African language will be an added advantage.

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015.

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	University of Pretoria