SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Bachelor of Commerce Honours: Marketing 
SAQA QUAL ID QUALIFICATION TITLE
81082  Bachelor of Commerce Honours: Marketing 
ORIGINATOR
University of KwaZulu-Natal 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Honours Degree  Field 03 - Business, Commerce and Management Studies  Generic Management 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  128  Level 7  NQF Level 08  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 		 SAQA 091/21  2021-07-01  2023-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification replaces: 
Qual ID Qualification Title Pre-2009 NQF Level NQF Level Min Credits Replacement Status
14793  Bachelor of Commerce Honours: Marketing  Level 7  NQF Level 08  128  Complete 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
To develop the intellectual ability of the student in the acquisition, analysis, interpretation and understanding of the following:
  • The complexity of inter-functional relationships within organisations.
  • The interaction between marketing and other functions within the organisation.
  • The functional disciplines within organisations and their contribution to organisational success.

    To develop the students' ability to:
  • Develop a strategy for learning.
  • Construct a comprehensive bibliography.
  • Arrange and critically evaluate data and information.
  • Use the technology to collect data and process within the ethical norms for academic research.
  • Work individually and in teams.
  • Communicate effectively using the full range of available technologies.

    The above is undertaken to prepare candidates for careers in marketing, in a range of organisational types: business/non-profit, private/public, and large/small. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Bachelor of Commerce, or Bachelor of Arts, or Bachelor of Social Science with a minimum award of 60% in Marketing 3. Alternatively, a candidate must have been admitted to the status thereof. A candidate may also be admitted to the programme in terms of Rule 33 of the common rules of the University of Natal.

    The candidate is expected to possess the necessary linguistic and numeracy skills to deal with the modules in the programme. The student should possess the social skills necessary to work effectively in groups and to make presentations to his/her peers. 

    RECOGNISE PREVIOUS LEARNING? 
    N 

    EXIT LEVEL OUTCOMES 
    Demonstrate the following:
  • The ability to think critically, logically and creatively.
  • The ability to comprehend and critique the theories, principles and constructs.
  • The ability to use technologies in the discipline.
  • Research and presentation skills.
  • The ability to analyse, interpret and evaluate data and information.
  • Planning and organisational skills.
  • An appreciation of the societal consequences of business activities.
  • The ability to draw on other disciplines in a search for understanding principles.
  • Empathy with and concern for others.
  • Teamwork skills
  • Communication skills
  • An appreciation of his/her history. 
    		•

    ASSOCIATED ASSESSMENT CRITERIA 
    Examinations: To test the students' ability:
  • To understand concepts, theories and principles.
  • To learn.
  • To use critical reasoning.

    Class Presentations: To test the students' ability:
  • To communicate effectively.
  • To utilise appropriate techniques/methodologies for the effective presentation of an argument.
  • To integrate within a multi-cultural environment.

    Assignments: To test the students' ability:
  • To access, analyse and interpret data and information.
  • To think creatively about the information at hand.
  • To use critical reasoning to place data and information in context.
  • To plan and organise.
  • To work effectively in groups.

    Dissertation:
  • To allow the student to demonstrate creativity and originality in the selection and treatment of a research topic.
  • To assess the degree to which the student understands the concepts of ethical practice and concern for others in the research context.
  • To assess the degree to which the candidate can think holistically and integrate the learning experiences of all the modules in the programme as it relates to the topic chosen.
  • To evaluate the level of self-motivation, independence and self-reliance of the student.

    Integrated assessment:

    The University of Natal is currently reforming its assessment strategies to include the assessment of applied competence for each qualification. In the meantime, a combination of continuous assessment and traditional written examinations serve to assess the integration of all/most of the learning outcomes for each module in a qualification.

    Continuous assessment: assignments, class presentations at seminars, preparation of critiques, contributions at seminars for each module. The combined marks for these yields a year mark for each module which may be worth from 30% to 50% towards the final mark.
    Final assessment: Examinations for each module between 50% to 70%
    Dissertation: A research projects. 
    		•

    ARTICULATION OPTIONS 
  • Modules may be credited towards other programmes in the Human Sciences (e.g. Culture and Media Studies).
  • Successful completion of the programme enables access to Masters degree programmes or their equivalent at the University of Natal or other institutions.
  • Successful completion of the core coursework component provides the student with a Postgraduate Certificate. These modules comprise Advertising, Consumer Behaviour and Market Research. 
    		•

    MODERATION OPTIONS 
    The ETQA system for HE is not yet fully developed. Until such time as it is, procedures described under Assessor Criteria will suffice. Suitably qualified assessors from outside the University of Natal, Durban, moderate examination papers and completed scripts. Suitably qualified assessors from outside the University of Natal, Durban, moderate dissertations. Assessors are appointed on the basis of their specialist knowledge of a particular topic, subject only to their possessing an academic qualification at least equal to that offered by the programme. 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    Until the HEQC establishes a registration system for assessors in the HET Band, the University of Natal assumes that, on the basis of its rigorous selection criteria for the appointment of academic staff (who also have opportunities for staff development in assessment), staffs are competent to assess students on the modules they teach. This assessment is quality assured via a university system of internal moderation and external examination. External examiners are appointed for their teaching and disciplinary expertise and subject to the approval of Faculty Boards. The University of Natal ruling is that 66 % of all assessments at exit level, i.e. leading to a qualification, are externally examined. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015. 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. University of KwaZulu-Natal 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.