SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Bachelor of Business Science in Marketing 
SAQA QUAL ID QUALIFICATION TITLE
81071  Bachelor of Business Science in Marketing 
ORIGINATOR
University of KwaZulu-Natal 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National First Degree(Min 480)  Field 03 - Business, Commerce and Management Studies  Generic Management 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  480  Level 7  NQF Level 08  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered-data under construction  EXCO 0324/24  2024-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2033-06-30  

Registered-data under construction

The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered.

 

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

PURPOSE AND RATIONALE OF THE QUALIFICATION 
The qualification develops the intellectual ability of the learner in the acquisition, analysis, interpretation and understanding of the following:
  • The complexity of inter-functional relationships within organisations.
  • The interaction between marketing and other functions within the organisation.
  • The functional disciplines within organisations and their contribution to organisational success.

    The qualification also develops the learner's ability to:
  • Develop a strategy for learning.
  • Conduct a comprehensive bibliography.
  • Analyse and critically evaluate data and information
  • Use the technology to collect data and process within the ethical norms for academic research.
  • Work individually and in teams.
  • Communicate effectively using the full range of available technologies.
  • The above is undertaken to prepare learners for Masters qualification.
  • The above is undertaken to prepare learners for careers in marketing, in a range of organisational types: business/non-profit, private/public, and large/small. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Recognition of Prior Learning (RPL):
    The institution conducts RPL in terms of the policy and guidelines of the institution to recognise other forms of formal, informal and non-formal learning and experience. In cases where learners do not comply with the formal admission requirements, the institution applies its RPL policy.

    Entry Requirements:
    The minimum entry requirement for this qualification is:
  • Senior Certificate, NQF Level 4 with endorsement.
    Or
  • National Senior Certificate, NQF Level 4 granting access to Bachelor's studies.
    Or
  • National Certificate Vocational, NQF Level 4 granting access to Bachelor's studies. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    EXIT LEVEL OUTCOMES 
    Demonstrate the following:
  • Think critically, logically and creatively.
  • Comprehend and critique the theories, principles and constructs.
  • Use technologies in the discipline.
  • The ability to analyse, interpret and evaluate data and information.
  • An appreciation of the societal consequences of business activities.
  • Draw on other disciplines in a search for understanding principles.
  • Show empathy with and concern for others.
  • Demonstrate teamwork skills, communication skills, plan and organise skills, research and presentation skills and an appreciation of his/her history. 
    		•

    ASSOCIATED ASSESSMENT CRITERIA 
    Have the ability to:
  • To understand concepts, theories and principles.
  • To use critical reasoning.
  • To communicate effectively.
  • To utilise appropriate techniques and methodologies for the effective presentation of an argument.
  • To integrate within a multi-cultural environment.
  • To access, analyse and interpret data and information.
  • To think creatively about the information at hand.
  • To plan and organise.
  • To work effectively in groups.

    Integrated Assessment:
    The institution is currently reforming its assessment strategies to include the assessment of applied competence for each qualification. In the meantime, a combination of continuous assessment and traditional written examinations serve to assess the integration of all/most of the learning outcomes for each module in a qualification.

    Continuous assessment: assignments and projects comprise the year mark (worth 30% of the total mark) for the specific modules for levels 5b and 6
    Class presentations participation in class discussion and assignments for each module comprise the year mark (worth 50% of the total mark) at level 7.

    Final assessment: An examination for each module worth 70% at levels 5b and 6 and 50% at level 7. 
    		•

    ARTICULATION OPTIONS 
    This qualification allows possibilities for both vertical and horizontal articulation.

    Horizontal Articulation:
  • Appropriate Bachelor's Degree, NQF Level 7.

    Vertical Articulation:
  • Bachelor of Business Science in Marketing, NQF Level 8. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015. 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. University of KwaZulu-Natal 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.