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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

National Diploma: Graphic Design 
SAQA QUAL ID QUALIFICATION TITLE
78636  National Diploma: Graphic Design 
ORIGINATOR
Cape Peninsula University of Technology 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National Diploma  Field 02 - Culture and Arts  Design Studies 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Level 6  NQF Level 06  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 		 SAQA 10105/14  2015-07-01  2016-10-20 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2017-10-20   2021-10-20  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification replaces: 
Qual ID Qualification Title Pre-2009 NQF Level NQF Level Min Credits Replacement Status
2181  National Diploma: Graphic Design  Level 6  Level TBA: Pre-2009 was L6  360  Complete 

This qualification is replaced by: 
Qual ID Qualification Title Pre-2009 NQF Level NQF Level Min Credits Replacement Status
100726  Diploma in Visual Communication Design  Not Applicable  NQF Level 06  360  Complete 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
A qualifying learner will be competent to design and produce visual communication to professional level relevant to the formal market sector. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
FET Certificate at NQF 4 with English language at NQF 4
Certificate in Graphic Design 

RECOGNISE PREVIOUS LEARNING? 
N 

EXIT LEVEL OUTCOMES 
1. Research and develop a creative brief, which meets a client's visual communication needs in the marketing of a formal business.
2. Visualise original ideas, which meet the requirements of a creative brief.
3. Design the components of a visual communication campaign to give expression to the original concept.
4. Direct and prepare the production of the design in accordance with professional technical requirements and media specifications.
5. Apply professional ethics and practice in business finance and communication.

1.1 Identify key subject, problems, targets and objectives in keeping with workable marketing and advertising models. (C) (4 credits) (NQF 6)
1.2 Set up appointments and conduct interviews and record data (C) (2 credits) (NQF 6)
1.3 Conduct research and analyse findings using appropriate research methodology. (C) (3 credits) (NQF 6)
1.4 Synthesise data and draw up a creative brief, work plan and strategy. (C) (5 credits) (NQF 6)
1.5 Prepare an estimate of costs. (C) (1 credit) (NQF 6)

2.1 Examine, assess and contextualise relevant historical and theoretical visual models. (C) (30 credits) (NQF 6)
2.2 Draw a range of suitable visual ideas, which answer the brief using, appropriate historical contexts and theoretical creative models as a basis. (F) (50 credits) (NQF 6)
2.3 Group, evaluate and select the most effective visual concept according to the principles of advertising and marketing (F) (4 credits) (NQF 6)

3.1 Select and arrange the forms of words in accordance with typographic principles to give optimal expression and clarity to the content. (F) (29 credys) (NQF 6)
3.2 Draw or otherwise indicate the original pictorial and/or symbolic images required by the concept which will elicit the desired response. (F) (54 credits) (NQF 6)
3.3 Combine word and image into an accurate presentation of the final visual communication. (F) (57 credits) (NQF 6)
3.4 Test the effectiveness of the presentation to the target group. (F) (4 credits) (NQF 6)
3.5 Refine the design according to the feedback received. (F) (26 credits) (NQF 6)

4.1 Prepare the final design for production in accordance with the technical requirements of the media. (F) (65 credits) (NQF 6)
4.2 Specify production components of the visual communication in accordance with the design (F) (6 credits) (NQF 6)
4.3 Source and direct specialist suppliers required in the production of the design. (C) (3 credits) (NQF 6)
4.4 Oversee the production of the final design. (C) (4credits) (NQF 6)

5.1 Make presentations to clients clearly and confidently. (C) (2 credits) (NQF 6)
5.2 Control income and expenses in accordance with sound business practice. (C) (3 credits) (NQF 6)
5.3 Manage studio space, equipment and materials effectively. (C) (5 credits) (NQF 6)
5.4 Maintain accurate records. (C) ( 3 credits) (NQF 6)

Critical Outcomes:
  • Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made is addressed throughout the course, particularly in 2.1-3.5
  • Working effectively with others as a member of a team is addressed in 3.4 and 5.1
  • Organising and managing oneself and one's activities responsibly and effectively is addressed throughout the course.
  • Collecting, analysing, organising and critically evaluating information is addressed in 1.1-2.1
  • Communicating effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion is addressed throughout the course, particularly in 1.2, 3.4, 5.1, however the primary focus of the course is on visual communication in 2.1-4.1
  • Using science and technology effectively and critically, showing responsibility towards the environment and health of others, is addressed in 2.1, 4.1-4.4
  • Demonstrating an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation is addressed in 2.1-2.3
  • Contributing to the full personal development of each learner and the social and economic development of the society at large, by making the learner aware of the importance of:
    i. Reflecting on and exploring a variety of strategies to learn more effectively is addressed in 1.3, 1.4, 2.1, 2.3;
    ii. Participating as responsible citizens in the life of local, national and global communities is addressed in 1.1, 1.3, 1.4,2.1, and 5.4;
    iii. Being culturally and aesthetically sensitive across a range of social contexts is addressed throughout the course, particularly in 1.1 - 1.3, 2.1 - 3.5, 5.1;
    iv. Exploring education and career opportunities is addressed throughout the course;
    v. Developing entrepreneurial opportunities is addressed throughout the course. 
    		•

    ASSOCIATED ASSESSMENT CRITERIA 
    1.1. The key subject is stated
    * Problems are identified.
    * Targets and objectives are clearly identified and stated within the context of marketing and advertising principles

    1.2. Appropriate information sources are located.
    * Appointments are set up.
    * Interviews are to the point.
    * Outcomes are accurately recorded.

    1.3. Research is carried out and findings are analysed using appropriate research methodology.

    1.4. Data is synthesised in a clearly written report.
    A creative brief containing a work plan and strategy is prepared for client approval.

    1.5. Costs are reasonably estimated taking into account creative and production expenses.

    2.1. Relevant historical and theoretical models are assessed and contextualised.
    2.2. A variety of visual ideas which answer the brief are drawn using creative methods based on historically appropriate contexts and workable theoretical models.

    2.3. Visual ideas are grouped and evaluated.
    * The most effective ideas are selected.

    3.1. Letterforms are chosen in keeping with the visual concept.
    * Words are arranged for optimal expression and clarity of meaning.
    3.2. Pictorial and/or symbolic imagery is originated which will effectively convey the concept.

    3.3. The original images are combined with the chosen letterforms to give an accurate presentation of the finally produced communication.

    3.4. The effectiveness of the design presentation is tested on the target group.

    3.5. The design is refined in accordance with the feedback received.

    4.1. The final design is prepared for production in accordance with the technical requirements of the media.

    4.2. Production components are specified.

    4.3. Specialist suppliers of components are sourced and selected.
    * Selected suppliers are briefed and directed in accordance with the production requirements.

    4.4. The quality of the production of the final design is checked against the specifications.

    5.1. Client-presentations are made clearly and confidently.

    5.2. Invoicing and receipting are correctly carried out.
    * Income and expenditure are clearly stated to determine profitability of project.

    5.3. Physical studio aspects are planned and managed effectively.

    5.4. Project records are kept and maintained in orderly manner for future access.

    Integrated assessment:

    Formative assessment:

    Written and oral tests
    Evaluation of studio-laboratory practice
    Practical assignments
    Interdisciplinary projects
    Group projects

    Summative assessment:

    Controlled projects
    Portfolio presentations
    Panel assessment of year's work
    Written and oral tests 

    ARTICULATION OPTIONS 
    Vertical articulation within the Bachelor of Technology Degree (B Tech): Graphic Design or the National Higher Diploma: Graphic Design. (NQF 7 level) 

    MODERATION OPTIONS 
    External moderation as approved by Senate. 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    In accordance with S.E.R.T.E.C. requirements. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2009; 2012; 2015. 

    NOTES 
    While South Africa still had Technikons, all of their qualifications were registered under the Committee of Technikon Principals. After the Technikons became Universities of Technology or merged with Universities, the qualifications were registered under each of these institutions, and the CTP qualifications fell away (hence the end date of 2006, above). Where relevant, replacement information is
    shown in the table above. 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Cape Peninsula University of Technology 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.