SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Postgraduate Diploma: Strategic Marketing 
SAQA QUAL ID QUALIFICATION TITLE
78064  Postgraduate Diploma: Strategic Marketing 
ORIGINATOR
University of KwaZulu-Natal 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Postgraduate Diploma  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  144  Level 7  NQF Level 08  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 		 SAQA 091/21  2021-07-01  2023-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:

To provide advanced exposure to the theory and practice of marketing with an opportunity to specialise in niche areas of marketing. The individual modules that make up the Postgraduate Diploma are self-standing Certificates which allows candidates to accumulate both experience and credits towards the completion of the Postgraduate Diploma. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Completion of a first degree (or equivalent) without necessarily having completed an undergraduate major in marketing, but with at least three years work experience in the marketing field. 

RECOGNISE PREVIOUS LEARNING? 
N 

QUALIFICATION RULES 
Minimum credits required at specific levels:
  • Minimum of 120 credits at NQF Level 7. 
    		•

    EXIT LEVEL OUTCOMES 
    The ability to use the theoretical underpinnings applied in a practical setting with a view to formulating a strategic marketing policy for the client. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Integrated Assessment:

    Tests to assess understanding of theoretical principles alongside the development of practical projects designed to demonstrate the ability to apply theoretical principles in a case-study approach. 

    ARTICULATION OPTIONS 
    The Postgraduate Diploma is made accessible through the completion of any first degree (or equivalent) instead of having to first complete an undergraduate major in Marketing. It is intended that the Postgraduate Diploma will allow for access to the Honours degree in Marketing or, after the completion of the Postgraduate Diploma in Business Management (or equivalent), access to the MBA in Marketing programme. 

    MODERATION OPTIONS 
    Moderation will take three forms:
  • The development of 50% of the year mark based on theoretical coursework.
  • The development of 50% of the year mark based on practical projects.
  • The incorporation of the year mark as 40% of the final mark, with the examination mark(s) constituting the remaining 60%. 
    		•

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    As is the case with the appointment of all internal and external assessors at the University of Natal, the appointees will be academic leaders in the field of Marketing. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2009; 2012; 2015. 

    NOTES 
    Certification that this qualification complies with the requirements of regulation 8 and/or 9:
  • It is hereby certified that the Postgraduate Diploma: Strategic Marketing complies with Regulations 8/9. 
    		•

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. University of KwaZulu-Natal 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.