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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Doctor of Philosophy in Marketing Communication 
SAQA QUAL ID QUALIFICATION TITLE
73882  Doctor of Philosophy in Marketing Communication 
ORIGINATOR
University of Johannesburg 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Doctoral Degree  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Level 8 and above  NQF Level 10  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 		 SAQA 091/21  2021-07-01  2023-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification replaces: 
Qual ID Qualification Title Pre-2009 NQF Level NQF Level Min Credits Replacement Status
4125  Doctor of Literature and Philosophy: Marketing Communication  Level 8 and above  NQF Level 10  360  Complete 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The primary purpose of the qualification is to develop the expert applied competence of qualifying learners and to do an original research and theoretical contribution to the field of Marketing Communication (MC). Expert applied competence implies the highly developed ability to acquire, analyse, interpret, apply and develop advanced communication principles and theories related to the context of MC within relevant sectors of the Marketing Communication industry.

Furthermore, learners will develop the highly sophisticated ability to internalise, reflect on and communicate highly complex theories, research methodologies, strategic decisions and applications effectively through the regular and suitable use of scientific language and technical terminology associated with MC. The qualification will facilitate effective critical learning, understanding and knowledge and foster innovative research capabilities through the exposure to and application of specialised learning and research styles, thereby enabling the learner to navigate and holistically manage the complex, dynamic context of MC. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Recognition of Prior Learning (RPL):
All potential learners who do not have a Master's Degree in Communication or MC need to provide proof of an equivalent qualification. Those who claim that they have achieved relevant prior learning which should give them access to the programme need to apply to the Departmental Chairperson of the Department of Communication for Recognition of Prior Learning.

The principles of RPL are subscribed to and will be implemented flexibly. The principle of flexible and open access will, however, be offset by the provision that this is not to the detriment of the potential learner and that his/her chances of success are reasonable.

The Committee will assess learner's competencies in order to determine whether they are eligible for a) access to, b) advanced placement in, or c) recognition of status for this qualification.

Entry requirements:
The minimum entry requirement for this qualification is:
  • Master of Philosophy in Marketing, NQF Level 9. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    EXIT LEVEL OUTCOMES 
    1. Identify, evaluate, anticipate and solve advanced MC and communication problems by using critical and creative thinking.
    2. Strategically manage and work effectively with others as members of an MC team or group to identify, solve and critically evaluate highly complex communication and MC problems.
    3. Organise and manage personal activities related to the MC learning process and research in an accountable manner.
    4. Collect, analyse, organise, critically evaluate, conceptualise and apply complex information pertaining to MC.
    5. Communicate specialised MC information effectively using appropriate communication skills and media, and facilitate effective verbal and non-verbal persuasive communication.
    6. Use intricate MC science and technology effectively, critically and responsibly to address complex issues pertaining to MC.
    7. Demonstrate a sophisticated understanding of the related systems of MC and the dynamic interrelationship between these units and the broader context.
    8. Acquire and reflect on specialised reflective skills and strategies appropriate to the context of communication and MC.
    9. Acquire a specialised understanding of the intricate principles of responsible citizenship with regard to MC in local, national and global communities.
    10. Comprehend and apply heightened cultural and aesthetic sensitivity in the process of MC.
    11. Develop advanced career-development skills within the MC employment context.
    12. Identify and develop strategic MC entrepreneurial opportunities. 

    ASSOCIATED ASSESSMENT CRITERIA 
  • Identify, evaluate, anticipate and solve advanced MC problems by using critical and creative thinking.
  • Strategically manage and work effectively with others as a member of an MC team or group to identify, solve and critically evaluate highly complex communication and MC problems.
  • Organise and manage personal activities related to the MC learning process in an accountable manner.
  • Collect, analyse, organise, critically evaluate, conceptualise and apply complex information about MC.
  • Communicate specialised MC information effectively, using appropriate communication skills and media, and facilitate effective verbal and non-verbal persuasive communication.
  • Use intricate science and technology effectively, critically and responsibly to address complex issues pertaining to Marketing Communication.
  • Demonstrate a sophisticated understanding of the related systems and the dynamic interrelationship between these units and the broader context.
  • Acquire and reflect on specialised reflective skills and strategies appropriate to the context of communication and MC.
  • Acquire a specialised understanding of the intricate principles of responsible citizenship about Marketing Communication in local, national and global communities.
  • Did the learner comprehend and apply heightened cultural and aesthetic sensitivity in the process of MC.
  • Develop advanced career-development skills within the Marketing Communication employment context.
  • Identify and develop strategic Marketing Communication entrepreneurial opportunities.

    Integrated Assessment:
    Continuous assessment practices form an integral part of the design of this qualification. Learning outcomes are made explicit to learners and there is a coherent assessment strategy in place, with a fair balance between formative and summative strategies.

    Formative assessment practices that will be implemented:
    Formative assessment takes the form of feedback on doctoral seminars, one-on-one support by promoters and critical readers.

    Summative assessment practices that will be implemented:
    Summative assessment is through a doctoral thesis and oral examination. 
    		•

    INTERNATIONAL COMPARABILITY 
    This qualification compares with the following international qualifications in terms of the range of competencies in the learning content offered. 

    ARTICULATION OPTIONS 
    This qualification allows for horizontal articulation:
  • Cognate Doctor, Level 10. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015. 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. University of Johannesburg 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.