SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

Bachelor of Technology: Marketing

SAQA QUAL ID	QUALIFICATION TITLE
73838	Bachelor of Technology: Marketing
ORIGINATOR
University of Johannesburg
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
B Tech	Field 03 - Business, Commerce and Management Studies		Marketing
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	480	Level 7	Level N/A: Pre-2009 was L7	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Reregistered"		SAQA 06120/18	2018-07-01	2018-12-31
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2019-12-31		2024-12-31

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification replaces:

Qual ID	Qualification Title	Pre-2009 NQF Level	NQF Level	Min Credits	Replacement Status
1325	Bachelor of Technology: Marketing	Level 7	Level TBA: Pre-2009 was L7	480	Complete

PURPOSE AND RATIONALE OF THE QUALIFICATION

The qualifying learner will be able to develop and apply strategic marketing plans, policies and strategies in large organisations in a range of marketing management positions. The qualified person will be able to register with a relevant professional body.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

At least 360 credits of which a minimum of 72 will be at NQF level 6 in marketing related fields of knowledge (e.g. B: Marketing/B.Com/IMM Diploma).

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

The qualification will be awarded to a learner who has provided evidence to the satisfaction of the assessors that the stated competence of the qualification, as detailed in the specified outcomes, has been achieved, either through education and training in a single provider's learning programme, or through experience that complies with the stated specified outcomes.

EXIT LEVEL OUTCOMES

1. Contribute towards organisational strategic planning from a marketing perspective.

2. Apply the principles and techniques of marketing in selected, specialised fields of marketing such as international marketing, retailing etc.

3. Apply the principles and technique of marketing communication in a specialised marketing context.

4. Apply advanced economic principles to the marketing context.

5. Apply basic principles of financial and management accounting.

6. Apply advanced statistical techniques to the marketing context.

Specified outcomes:

1. Demonstrate knowledge of the role of management in a marketing context (F) (30 credits) (NQF 7).

2. Conduct a practical field study and develop a marketing / promotion plan for the specialised contexts (E) (30 credits) (NQF 7).

3. Develop, a promotional plan for the specialised context (E) (30 credits) (NQF 7).

4. Demonstrate knowledge of the interrelationship between economic principles and strategic marketing decisions (E) (30 credits) (NQF 7).

5. Demonstrate knowledge of basic principles of financial and management accounting (F) (30 credits) (NQF 7)

6. Demonstrate knowledge of advanced statistical and technological principles and techniques in data analysis and evaluation (E) (30 credits) (NAF 7).

Critical outcomes:

identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made

working effectively with others as a member of a team, group, organisation, community

organising and managing oneself and one's activities responsibly and effectively

collecting, analysing, organising and critically evaluating information

using science and technology effectively and critically, showing responsibility towards the environment and health of others.

demonstrating an understanding of the world as a set of related systems by realising that problem solving contexts do not exist in isolation

contributing to the full development of each learner and the social and economic development of the society at large, by making it the underlying intention of any programme of learning to make an individual aware of the importance of:

reflecting and exploring a variety of strategies to learn more effectively

participating as a responsible citizen in the life of local, national and global communities

being culturally and aesthetically sensitive across a range of social contexts

exploring education and career opportunities

developing entrepreneurial opportunities

ASSOCIATED ASSESSMENT CRITERIA

1. Appropriate management principles and techniques in a marketing context are identified, described and explained.

2. Conduct a situation analysis.

Report on the field study in line with recognised criteria e.g. mini-thesis/paper/technical report with practical application

3. Conduct a situation analysis.
The communication plan for the specialised context provides solutions t the problem realistically and clearly communicates both the problems and solutions.

4. Appropriate economic principles and techniques in a marketing context are identified, described and explained.

5. Use appropriate principles and techniques of management and financial accounting in marketing decisions.

6. Use appropriate principles and techniques to statistically analyse and interpret data for marketing decisions.

Integrated assessment:

Various forms of assessment are used such as learning, assignments, tests, case studies, practical projects and examinations as a summative form of assessment.

ARTICULATION OPTIONS

Vertical: M Tech: Marketing
Horizontal: B Tech: Management

MODERATION OPTIONS

Sertec.

CRITERIA FOR THE REGISTRATION OF ASSESSORS

Relevant qualification at the NQF level 8 and five years experience in the field of marketing.

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2009; 2012; 2015.

NOTES

While South Africa still had Technikons, all of their qualifications were registered under the Committee of Technikon Principals. After the Technikons became Universities of Technology or merged with Universities, the qualifications were registered under each of these institutions, and the CTP qualifications fell away (hence the end date of 2006, above). Where relevant, replacement information is
shown in the table above.

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	University of Johannesburg