SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

Bachelor of Commerce in Marketing Management

SAQA QUAL ID	QUALIFICATION TITLE
73780	Bachelor of Commerce in Marketing Management
ORIGINATOR
University of Johannesburg
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
National First Degree	Field 03 - Business, Commerce and Management Studies		Marketing
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	432	Level 6	NQF Level 07	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Reregistered"		SAQA 1141/23	2021-07-01	2024-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2025-06-30		2030-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification replaces:

Qual ID	Qualification Title	Pre-2009 NQF Level	NQF Level	Min Credits	Replacement Status
3155	Bachelor of Commerce: Marketing Management	Level 6	Level TBA: Pre-2009 was L6	432	Complete

This qualification is replaced by:

Qual ID	Qualification Title	Pre-2009 NQF Level	NQF Level	Min Credits	Replacement Status
109870	Bachelor of Commerce in Marketing Management	Not Applicable	NQF Level 07	360	Complete

PURPOSE AND RATIONALE OF THE QUALIFICATION

The primary purpose of this qualification is to provide qualifying learners with intellectual competencies and practical skills in the acquisition, analysis, interpretation and application of basic and advanced marketing management principles in the different functional units of the business organisation, and be able to reflect on their managerial decisions and applications to assess the effect thereof in the holistic context of marketing management as a practice.

The learner will obtain applied competence in market research, consumer service, marketing panning and strategy formulation, developing and changing an integrated marketing communication campaign. The degree will develop the knowledge of the learner in preparation for a career in the marketing field, as well as to provide a basis for further learning.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification should demonstrate their ability to read, analyse and reflect on study material and relevant literature on a grade 12 level (NQF 4).
Learners should be able to communicate using academic Afrikaans/English in written and oral form. Learners must be able to manage their own study programme and time.

A potential learner should possess: a university entrance qualification/university admission certificate, matriculation mathematics with a minimum mark of at least 40% (E) on the higher grade or standard grade or a pass mark in NTC or T2 Mathematics, a D-symbol in Afrikaans First Language or English First Language on the higher grade or a C-symbol in Afrikaans Second Language or English Second Language on the higher grade, a minimum M-score of 12 calculated by using the following interpretative table:

A-SYMBOL B-SYMBOL C-SYMBOL D-SYMBOL E-SYMBOL OR LESS
HG=5 HG=4 HG=3 HG=2 HG=l
SG=4 SG=3 SG=2 SG=l SG=O

RECOGNITION OF PRIOR LEARNING

Recognition of prior learning in the case of learners not complying with the formal entry requirements will be conducted in accordance with the policy and guidelines of the University concerning the recognition of other forms of formal, informal and non-formal learning and experience. Recognition takes place only where prior learning corresponds to the required NQF-level, and in terms of applied competencies relevant to the content and outcomes of the qualification. Through recognition of prior learning students may gain access, or advance placement, or status recognition on the condition that they continue their studies at this University.

RECOGNISE PREVIOUS LEARNING?

EXIT LEVEL OUTCOMES

The learners should be able to:

1. Demonstrate their competence at applying the basic theoretical principles of problem identification and solving in the field of marketing management correctly and reflect on the application made on the process of problem solving. (Problem solving skills)

2. Plan and execute research in marketing management, by gathering, analysing, synthesising and interpreting the relevant information correctly and reflecting on research undertaken. (Research skills)

3. Demonstrate effective communication competence with the different role players in the marketing management field and applying the theoretical principles of communication (oral/written) and reflect on the application made? (Communication skills)

4. Accountably develop a theoretical and practical macro-vision of marketing management nationally and globally in terms of socio-cultural, economic, institutional, technological and political macro factors reflecting on the differences among countries, even countries within the same region. (Develop a macro-vision)

5. Effectively and responsibly organise and co-ordinate resources and opportunities in the field of marketing management by applying the relevant theoretical aspects and reflect on the application. (Entrepreneurship)

6. Accept the responsibility for their own activities in the field of marketing management and learning by solving case studies and completing individual assignments. (Self responsibility skills)

7. Practice acceptable social sensitivity in the relationships with others and work effectively in self-directed marketing management teams by implementing the relevant theory of teamwork and reflect on the implementation thereof. (Teamship)

8. Utilise appropriate management information system effectively in the marketing management environment as a bases for sound managerial decision-making. (Technological and environmental literacy)

9. Explore different effective learning strategies to acquire the different competencies of a marketing manager. (Explore learning strategies)

10. Promote responsible local and global citizenship through their approach towards the holistic application of management capabilities. (Promoting citizenship)

11. Practice acceptable social, cultural and aesthetic sensitivity towards the people of the business communities and the community at large by applying the appropriate theoretical principles and reflect on the application made within the context of cultural diversity. (Cultural and aesthetic sensitivity)

12. Acquire acceptable employment seeking skills for entry into the different sectors of the business industry, utilising the theoretical principles and reflect on the application thereof. (Employment seeking skills)

ASSOCIATED ASSESSMENT CRITERIA

1. Do the learners demonstrate their ability to identify and solve problems in the field of marketing management correctly by applying the relevant theoretical principles and reflect on the application made according to standards? (Problem solving skills)

2. Are the learners able to plan and exercise research in the field of marketing management according to standards, including the gathering, analysing, synthesising and interpretation of information on marketing management issues correctly by utilising the relevant theoretical research principles and reflect on the research undertaken? (Research skills)

3. Can the learners communicate according to standards effectively, orally and in writing with the different role players in the field of marketing management by applying the theoretical principles of communication and reflect on the application made? (Communication skills)

4. Have the learners developed a theoretical and practical macro-vision of marketing management nationally and internationally according to standards? (Development of macro-vision)

5. Are the learners able to effectively and responsibly organise and co-ordinate resources and opportunities in the field of business applying the relevant theoretical aspects and reflect on the application made (entrepreneurship), as well as accept responsibility for their own activities in the field of marketing management? (Responsibility skills)

6. Do learners demonstrate, according to standards, acceptable responsibility for their own learning activities in the field of marketing management? (Responsibility skills)

7. Can the learners practice acceptable social sensitivity in the relationship with others and work effectively in a self-directed team by implementing the relevant theory and reflect on the implementation made? (Teamship)

8. Are the learners able to utilise according to standards, appropriate technology (in creating sound management information systems) effectively in the marketing management environment? (Technological and environmental literacy)

9. Are the learners able to explore different effective learning strategies, according to standards, to acquire the different capabilities of marketing manager? (Explore learning strategies)

10. Are the learners able to promote responsible global citizenship, according to standards, through their approach/attitude towards the holistic application of management capabilities in business? (Promoting citizenship)

11. Are the learners able to practise social, cultural and aesthetic sensitivity, according to standards, towards the people of the different business communities and the role players in the business industry by applying the appropriate theoretical principles and reflect on the application made? (Cultural and aesthetic sensitivity)

12. Do the learners demonstrate the acceptable employment seeking skills, according to standards, for entry into the different sectors of the business industry by applying the theoretical principles of employment seeking skills and reflect on the application thereof? (Employment seeking skills)

Formative assessment practices that will be implemented:

Learners are continually assessed via practical group and class assignments, essays, presentations, informal class tests, and formal modular tests in a written mode. They also do independent research that leads to scientific assignments. In addition, learners will assess themselves as well as the work of each other and reflect on the dynamics of the process.

Summative assessment practices that will be implemented:

Integrated assessment, focusing on the achievement of the exit-level outcomes, will be done by means of two or three hour examinations, one per module towards the end of the module (semester).

ARTICULATION OPTIONS

1. Access to qualifications on a lower level:
It should be possible to gain access to undergraduate diplomas and certificates on NQF level 4 or 5 at this University or elsewhere.

2. Access to qualifications on the same level:
Learners who are (or have been) registered for this or related qualification at another higher education or accredited training institution will be allowed to enter on the same level, given the rules of access have been complied with. Such learners will, therefore, retain credit for relevant modules that have been passed, at the previous institution. The recognition of modules is subject to the approval of the Dean of the Faculty of Economic and Management Sciences.

3. Access to qualifications on a higher level:
Having obtained this qualification, the following possibilities for further study in higher education programmes exist: A Honours degree in Marketing Management on NQF level 7 or related learning areas at any higher education institution.

MODERATION OPTIONS

The external examiner will moderate a 10% sample of the scripts from the summative assessments at level 6.

One external examiner per module on level 6 will be appointed by the Dean of the Faculty of Economic and Management Sciences upon recommendation by the Head of Marketing Management (RAU). External examiner with at least an honours degree in the job related or learning area experience will be selected.

CRITERIA FOR THE REGISTRATION OF ASSESSORS

Formal qualified assessors for assessing learning in terms of foundational, practical and reflexive outcomes per module, with at least a bachelor degree on NQF level 7 in the related field of study (with knowledge and experience in relevant assessment practices), will be appointed by the Faculty of Economic and Management Science of this institution upon recommendation by the Head of Marketing Management and with the approval of the Dean of the Faculty of Economic and Business Sciences.

Assessors should have job related or learning area experience to be able to act as assessors.

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015.

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	University of Johannesburg