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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Bachelor of Arts Honours: Sport Communication 
SAQA QUAL ID QUALIFICATION TITLE
73755  Bachelor of Arts Honours: Sport Communication 
ORIGINATOR
University of Johannesburg 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Honours Degree  Field 02 - Culture and Arts  Sport 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  160  Level 7  NQF Level 08  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 		 SAQA 091/21  2021-07-01  2023-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification replaces: 
Qual ID Qualification Title Pre-2009 NQF Level NQF Level Min Credits Replacement Status
4117  Bachelor of Arts Honours: Sport Communication  Level 7  NQF Level 08  160  Complete 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
The primary purpose of this qualification is to develop intermediate applied competence of qualifying learners in sport communication. intermediate applied competence implies the highly avanced ability to acquire, analyse, interpret and apply complex communication principles and theories related to the context of sport communication within relevant sectors of the sport communication industry. Furthermore, learners will develop the sophisticated ability to internalise, reflect on and communicate complex strategic decisions and applications effectively through the progressive and suitable use of scientific language and technical terminology associated with sport communication. The qualification will facilitate effective critical learning through the exposure to and application of specialised learning styles, thereby enabling the learner to navigate and holistically manage the multi-faceted, dynamic context of sport communication. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
To enrol for this qualification, potential learners need to demonstrate the following competencies:
  • The ability to synthesise different texts into a logical argument;
  • The ability to write essays
  • The ability to develop an argument that is supported by evidence
  • The ability to engage with and critique the ideas of their peers in a constructive manner
  • The ability to reflect on their own learning experiences and to use this to improve the quality of their own work
  • The ability to design, plan and execute a basic research task based on a theoretical framework in a group context, to reflect on their own research and to report on research findings
  • The ability to search for, access, organise and interpret information
  • The ability to discuss, problematise and investigate sport communication, particularly in the South African industry and communication context
  • Know the meaning of, and be able to provide, definitions for terminology and theoretical constructs used in communications science and specifically sport communication and be able to use these correctly;
  • The ability to critically and creatively describe and apply different communications models and constructs to specific sport communication problems in the South African sport communication context.

    Potential learners should be in possession of a Bachelor's degree with Communication as a major subject and learning in the relevant specialisation field with an average of 65% at NQF level 6, with a minimum of 360 total credits. Potential learners who are not in possession of such a degree, but who are in possession of a qualification that could be regarded as equivalent to such a qualification, must apply to the Accreditation Committee of the Faculty of Arts for accreditation.

    Recognition of prior learning:
    All potential learners who are not in possession of a Bachelor's Degree with Communication as a major subject and learning in the relevant specialisation field, need to provide proof of an equivalent qualification. Those learners who claim that they have achieved relevant prior learning that should give them access to the programme, need to apply to the Departmental Chairperson of the Department of Communication for recognition of prior learning.
    Potential learners who want to be credited for prior learning and/or experience for a particular module or modules, need to apply in writing to the Departmental Chairperson of the Department of Communication, clearly stating the title(s) of the module or modules they want to be credited for, a well as the basis on which they believe the accreditation should be granted
    The principles of RPL are subscribed to and will be implemented in a flexible manner. The principle of flexible and open access, however, be offset by the provision that this is not to the detriment of the potential learner and that his/her chances of success are reasonable.
    The Committee will assess learners' competencies in order to determine whether they are eligible for
    a) access to,
    b) advanced placement in, or
    c) recognition of status for this qualification 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    EXIT LEVEL OUTCOMES 
    Learners should be able to:

    1. Identify, evaluate and solve advanced sport communication and communication problems using critical and creative thinking.

    2. Manage and work effectively with others as member of a sport communication team or a group to identify, solve and critically evaluate advanced communication and sport communication problems.

    3. Organize and manage personal activities related to the sport communication learning process in a accountable manner.

    4. Collect, analyse, organize, critically evaluate and apply complex information pertaining to sport communication.

    5. Communicate complex sport communication information effectively, using appropriate communication skills and media, and facilitate effective verbal and non-verbal persuasive communication.

    6. Use sport communication science and technology effectively, critically and responsibly to address sophisticated issues pertaining to sport communication.

    7. Demonstrate a heightened understanding of the related systems of sport communication and the dynamic interrelationship between these units and the broader context.

    8. Acquire and reflect on advanced learning skills and strategies appropriate to the context of communication and sport communication.

    9. Acquire a heightened understanding of the principles of responsible citizenship with regard to sport communication in local, national and global communities.

    10. Demonstrate understanding of and apply heightened cultural and aesthetic sensitivity in the process of sport communication.

    11. Develop advanced employment seeking skills within the sport communication employment context.

    12. Identify and develop multiple sport communication entrepreneurial opportunities. 

    ASSOCIATED ASSESSMENT CRITERIA 
    1. Did the learner identify, evaluate and solve advanced sport communication problems by using critical and creative thinking?

    2. Did the learner work effectively with others as a member of a sport communication team or a group to identify, solve and critically evaluate advanced communication and sport communication problems?

    3. Did the learner organize and manage activities related to the sport communication learning process in a accountable manner?

    4. Did the learner collect, analyse, organize, critically evaluate and apply complex information pertaining to sport communication?

    5. Did the learner communicate complex sport communication information effectively, using appropriate communication skills and media and facilitate effective verbal and non-verbal persuasive communication?

    6. Did the learner use sport communication science and technology effectively, critically and responsibly to address sophisticated issues pertaining to sport communication?

    7. Did the learner demonstrate a heightened understanding of the related systems of sport communication and the dynamic interrelationship between these units and the broader context?

    8. Did the learner acquire and reflect on advanced learning skills and strategies appropriate to the context of communication and sport communication?

    9. Did the learner acquire a heightened understanding of the principles of responsible citizenship with regard to sport communication in local, national and global communities?

    10. Did the learner demonstrate understanding of and apply heightened cultural and aesthetic sensitivity in the process of sport communication?

    11. Did the learner develop advanced employment-seeking skills within the sport communication employment context?

    12. Did the learner identify and develop multiple sport communication entrepreneurial opportunities?

    Integrated assessment
    Continuous assessment practices form an integral part of the design of this qualification. Learning outcomes are made explicit to learners and there is a coherent assessment strategy in place for each module, with a fair balance between formative and summative assessment strategies.

    Formative assessment practices that will be implemented:
    A range of formative assessment strategies is used. Formative assessment strategies include, inter alia, short essays, presentations in small groups and practical activities, field visits, publications and poduction. Self-assessment activities are included in study guides. Opportunities for peer assessment are included.

    Summative assessment practices that will be implemented:
    Integrated assessment, focusing on the achievement of the exit-level outcomes, will be done by means of written assignments, formal module tests and the execution and presentation of a research project, as well as end-of-semester final examinations 

    ARTICULATION OPTIONS 
  • Access to qualifications on a lower level:
    Potential learners should be in possession of a Bachelor's degree in communication or relevant qualification at NQF level 6. The achievement of this qualification should give the learners access to certificates and diplomas in this field at level 6.
  • Access to qualifications on the same level:
    The achievement of this qualification should give learners access to certificates and diplomas in this field on level 7. Learners who are (or have been) registered for this (or a related) qualification at another higher level institution or at RAU, may, with the permission of the Dean of Arts, enter the Honours programmes in Communication or sport communication mid-stream, given that the rules of access have been complied with. Such learners will therefore be credited for prior learning.
  • Access to qualifications on a higher level:
    Having obtained this qualification, the following possibilities for further study in higher education programmes exist:
    * Master's Certificate in Communication or Sport Communication;
    *Master's programme in any relevant field of Communication; 
    		•

    MODERATION OPTIONS 
  • External examination processes to be implemented:
    An assessor within the department as well as a moderator administer the final assessment. A departmental committee appoints external assessors.
  • External examiners/moderators that will be appointed for this qualification and the type of institutions or professional bodies from which they will typically be drawn:
    One per module from the communication department of a tertiary institution, or a qualified assessor from a related industry or professional body. 
    		•

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
  • Criteria regarding formal qualifications that an assessor should have:
    An assessor should at least have a Honours degree in Communication or a related field of study and be regarded by the academic community as a competent to act as an assessor.
  • Criteria regarding job or learning area experience:
    Assessors should be proficient in the subject matter of the learning area in which he/she is assessing and have good interpersonal skills.
  • Criteria regarding experience of or exposure to assessment:
    An assessor needs to have prior assessment experience and/or be trained in assessment practises on higher education level:
    *As part of qualifying as an education and training practitioner, or
    *through a mentoring process, or
    *through on-the-job training, or
    *through additional study of a unit standard or qualification on assessment. 
    		•

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015. 

    NOTES 
    This BA honours with endorsement qualification is registered as a separate qualification only with SAQA. At the Department of Education it is not registered separately, but is included in the registration of the generic BA Honours. 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. University of Johannesburg 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.