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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Master of Technology: Business Communication 
SAQA QUAL ID QUALIFICATION TITLE
72474  Master of Technology: Business Communication 
ORIGINATOR
Tshwane University of Technology (TUT) 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Master's Degree  Field 04 - Communication Studies and Language  Communication Studies 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  120  Level 8 and above  NQF Level 09  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 
SAQA 0695/12  2012-07-01  2014-12-31 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2015-12-31   2018-12-31  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification replaces: 
Qual ID Qualification Title Pre-2009 NQF Level NQF Level Min Credits Replacement Status
16179  Master of Technology: Business Communication  Level 8 and above  NQF Level 09  120  Complete 

This qualification is replaced by: 
Qual ID Qualification Title Pre-2009 NQF Level NQF Level Min Credits Replacement Status
96892  Master of Strategic Communication  Not Applicable  NQF Level 09  180  Complete 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
This qualifying learner can conduct independent research under minimal guidance in a chosen field and contribute to knowledge production in that field. The research problem, its justification, process and outcome is reported in a dissertation which complies with the generally accepted norms for research at that level. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
At least 480 credits, of which at least 72 credits will be at NQF level 7, in the related fields of knowledge and skills in communications (e.g. Honours in Business Communication, Marketing, Communication Science, B Tech: Public Relations Management or any degree with 5 years' relevant experience. 

RECOGNISE PREVIOUS LEARNING? 

QUALIFICATION RULES 
The qualification will be awarded to a learner who has provided evidence to the satisfaction of the assessors that the stated competence of the qualification, as detailed in the specified outcomes, has been achieved, either through education and training in a single provider's learning programme, or through experience that complies with the stated specified outcomes. 

EXIT LEVEL OUTCOMES 
Do research in a related field of marketing communication

SPECIFIED LEVEL:
1. Demonstrate knowledge, skills and values in researching a related field in communication
2. Compile and present research findings, conclusions and proposals in a properly set out dissertation
4. Disseminate the research findings

CRITICAL LEVEL:
  • Identify and solve problems in which responses show that responsible decisions, using critical and creative thinking, have been made
  • Collect, organise, analyse and critically evaluate information
  • Organise and manage oneself and one's activities responsibly and effectively
  • Communicate effectively, using visual, mathematical and/or language skills in the mode of oral and/or written presentation
  • Reflecting on and exploring of a variety of strategies to learn more effectively
  • Demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation
  • Be culturally and aesthetically sensitive across a range of social contexts
  • Explore business communication or communication science 

  • ASSOCIATED ASSESSMENT CRITERIA 
    Identify a problem area
    Identify problems within the problem area
    Search the literature
    Formulate the research problem/research question and sub-problems
    State the hypothesis/possible answer to question
    Define concepts
    Select a research strategy and research methodology/ies
    Decide on relevant data collection and analysis techniques
    Implement the data collection technique to collect data
    Analyse data and present results
    Interpret findings
    Draw conclusions and suggest recommendations
    Contribute to the body of knowledge and skills in a related field of communications

    Describe extent of study clearly
    Outline a methodology appropriate to the study
    Provide evidence of extensive range of reading, including a review of the relevant literature
    State explicitly the links between the review and area of study analyses, objectively and critically supporting and/or opposing evidence, and draws together the different points emerging from the literary study
    Discuss points in depth and develop a clear line of argument to provide own interpretations which is put in the context of other interpretations
    Show awareness of understanding assumptions underlying own interpretation
    Solutions/conclusions relate to the questions posed in the introduction and are well founded on the evidence resulting from the research
    Organises the thesis in a logical structure
    Adhere to the institutions technical requirements for a dissertation

    Write an article on the research for submission for publication in an accredited journal
    Deliver papers and lectures based on the research

    Integrated assessment:

    Formative Assessment:

    Continuous learning progress assessment
    Performance assessments tasks on an integrated variety of knowledge, skills and values.

    Summative Assessment:

    A demonstration of mastery of theoretical/academic component of learning (60 credits)

    A mini dissertation with an article externally examined and moderated (60 credits)

    Or

    Formative Assessment:
    Continuous learning progress assessment

    Summative Assessment:

    A dissertation externally examined and moderated
    (120 credits) 

    ARTICULATION OPTIONS 
    Horizontal:
    Articulates with Mater's degrees in Communication Science, Public Relations Management, Marketing or Business Management

    Vertical:
    Progresses to PhD: Public Relations or PhD: Communication Management or PhD: Business Communication or PhD: Communication Science 

    MODERATION OPTIONS 
    External moderation
    SERTEC quality assurance 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    Assessors will demonstrate the ability to:
  • Develop an assessment
  • Prepare learners for an assessment
  • Carry out a pre-developed assessment
  • Monitor an assessment
  • Carry out an integrated assessment
  • Moderate the assessment process
  • Supply feedback and reporting 

  • REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012. 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Tshwane University of Technology (TUT) 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.