SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Bachelor of Technology: Business Communication 
SAQA QUAL ID QUALIFICATION TITLE
72374  Bachelor of Technology: Business Communication 
ORIGINATOR
Tshwane University of Technology (TUT) 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
B Tech  Field 04 - Communication Studies and Language  Communication Studies 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  480  Level 7  Level N/A: Pre-2009 was L7  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 		 SAQA 06120/18  2018-07-01  2018-12-31 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2019-12-31   2023-07-01  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification replaces: 
Qual ID Qualification Title Pre-2009 NQF Level NQF Level Min Credits Replacement Status
1381  Bachelor of Technology: Business Communication  Level 7  Level TBA: Pre-2009 was L7  480  Complete 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
The purpose of this qualification is to develop in a person the competence to administer and perform strategic marketing communication functions in a global environment. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
At least 360 credits, of which at least 72 credits will be a NQF level 6 (e.g. Degree: Business Communication. 

RECOGNISE PREVIOUS LEARNING? 
N 

QUALIFICATION RULES 
The qualification will be awarded to a learner who has provided evidence to the satisfaction of the assessors that the stated competence of the qualification, as detailed in the specified outcomes, has been achieved, either through education and training in a single provider's learning programme, or through experience that complies with the stated specified outcomes. 

EXIT LEVEL OUTCOMES 
1 To grasp theoretical principles underpinning the broad field of international marketing communication

2 To demonstrate knowledge of the global environment as it relates to the field of marketing communication

3 To develop and manage advanced communication tools with the emphasis on strategic thinking and planning

4 To implement policies, structures, trends and their consequences that affect decision-making processes in industry

5 To apply theoretical principles, using qualitative and quantitative research methods

6 To manage staff and administrative processes

Specified Outcomes

1.1 Demonstrate knowledge of contexts, approaches, models and assumptions in persuasive communication, international marketing communication and developmental communication
(F/C) 15 credits

1.2 Utilise late twentieth century and early twenty-first century theories of communication addressing organisational and societal issues of the Information Age
(F/C) 10 credits

2.1 Demonstrate knowledge of the global environment in which organisations/agency operate
(F/C) 10 credits

2.2 Monitor international marketing trends
(F/C) 10 credits

3.1 Develop a media campaign employing persuasive techniques
? 15 credits

3.2 Leading and controlling information for the organisation/agency (eg ethics and accountability)
? 15 credits

4.1 Demonstrate the ability to strategically manage issues that affect management processes
(F/C) 10 credits

5.1 Identify and implement the research process
(F/C) 11 credits

6.1 Demonstrate managerial skills and the ability to manage human resources strategically
(F/C) 12 credits

6.2 Manage information strategically
? 12 credits

Critical Outcomes

Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made

Organising and managing oneself and one's activities responsibly and effectively

Collecting, analysing, organising and critically evaluating information

Communicating effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion

Demonstrating an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation

Reflecting on and exploring a variety of strategies to learn more effectively

Being culturally and aesthetically sensitive across a range of social contexts

Working effectively with others as a member of a team

Developing entrepreneurial opportunities 

ASSOCIATED ASSESSMENT CRITERIA 
1.1. Define and apply various elements within marketing communication theories

1.2. Apply late twentieth and early twenty-first centuries theories of communication

2.1. Apply knowledge of the global environment and cultural variables to marketing communication management

2.2. Apply knowledge gained from monitoring international marketing trends

* Implement environmental scanning

* Make recommendations

3.1. Plan, produce and control placement of corporate advertising and fast moving consumer goods
(FMCG) campaigns

* Use all modern media techniques eg Internet

* Production and planning of interactive communication campaigns

3.2. Compile and manage organisational information for global role players in international marketing environments

* Utilise sophisticated technology for information distribution

4.1. Demonstrate strategies to benefit communication functions at a senior management level eg micro and macro environmental scanning

5.1. Utilise qualitative and quantitative methods to address research problems (real life project)

6.1. Apply effective human resource management strategies

* Know the employment act and monitor labour issues

6.2. Apply effective information management processes

Integrated assessment:

Formative assessment:

Continuous learning progress assessment
Performance assessments tasks on an integrated variety of knowledge, skills and values.

Summative assessment:

Written examination of mastery of theoretical/academic component of learning
Research project
Portfolio assignments 

ARTICULATION OPTIONS 
Articulates with certificates and diplomas in business communication.

Progresses to M Tech: Business Communication. 

MODERATION OPTIONS 
External moderation

SERTEC quality assurance 

CRITERIA FOR THE REGISTRATION OF ASSESSORS 
Assessors will demonstrate the ability to:

Develop an assessment

Prepare learners for an assessment

Carry out a pre-developed assessment

Monitor an assessment

Carry out an integrated assessment

Moderate the assessment process 

REREGISTRATION HISTORY 
As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015. 

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
 
NONE 


PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
 
1. Tshwane University of Technology (TUT) 


All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.