SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Bachelor of Commerce Honours in Communication Management 
SAQA QUAL ID QUALIFICATION TITLE
7229  Bachelor of Commerce Honours in Communication Management 
ORIGINATOR
University of Pretoria 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Honours Degree  Field 03 - Business, Commerce and Management Studies  Generic Management 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  120  Level 7  NQF Level 08  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 		 SAQA 1141/23  2021-07-01  2024-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2025-06-30   2028-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
The main purpose of this qualification is to provide qualified learners with theoretical and practical knowledge and skills of strategic communication management, as well as applied competence in the field of Corporate Communication Management and Research Methodology.

The secondary purposes of the qualification are to provide communication management expertise in the areas of Development Communication, Business and Administrative Communication, International Communication and Internet Marketing and Communication. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Recognition of Prior Learning (RPL):
The institution conducts RPL in terms of the policy and guidelines of the institution to recognise other forms of formal, informal and non-formal learning and experience. In cases where learners do not comply with the formal admission requirements, the institution applies its RPL policy.

Entry Requirements:
The minimum entry requirement for this qualification is:
  • Bachelor of Commerce in Communication Management, NQF Level 7. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    EXIT LEVEL OUTCOMES 
    After the completion of the Honours qualification in Communication Management, the qualified learner will have mastered and be able to apply advanced communication management knowledge and will be able to solve current and future communication problems in the various specialist areas of Business and Administrative Communication, Development Communication, International Communication and Internet Marketing and Communication.
  • Identify and solving problems in which responses display that responsible decisions using critical and creative thinking have been made;
  • Work effectively with others as a member of a team, organisation and community;
  • Organise and managing oneself and one's activities responsibly and effectively;
  • Collect, analysing, organising and critically evaluating information;
  • Communicate effectively using virtual, mathematical and/or language skills in the modes;
  • Use science and technology effectively and critically;
  • Show responsibility towards the environment;
  • Demonstrate and understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation.
  • Contribute to the full personal development of each graduate and the social and economic development of the society at large, by making it the underlying intention of any programme of learning to make an individual aware of the importance of:
    1. Reflect on and exploring a variety of strategies to learn more effectively;
    2. participate as responsible citizens in the life of local, national and global communities;
    3. Be culturally and aesthetically sensitive across a range of social contexts;
    4. Explore education and career opportunities;
    5. Develop entrepreneurial opportunities. 
    		•

    ASSOCIATED ASSESSMENT CRITERIA 
    The graduate will have demonstrated that he/she will be able to:
  • Identify corporate communication opportunities and external threats in the environment (do environmental scanning).
  • Analyse internal and external corporate communication.
  • Demonstrate the ability to prioritise critical communication management issues.
  • Set strategic corporate communication objectives.
  • Develop, implement and evaluate corporate communication plans and strategies.
  • Implement monitoring systems to control plans and strategies.
  • Design contingency plans.
  • complete internships in organisations to illustrate that he/she has mastered Administrative and Business Communication.

    Integrated Assessment:
  • Portfolios.
  • Work-place assessments.
  • Written examinations.
  • Oral examinations and presentations.
    Other:
  • Practical projects done in teams and geared towards the communication management of specific business issues.
  • Individual assignments.
  • Individual internships in organisations.
  • Workshops. 
    		•

    INTERNATIONAL COMPARABILITY 
    This qualification compares with the following international qualifications in terms of the range of competencies in the learning content offered. 

    ARTICULATION OPTIONS 
    This qualification offers both possibilities of horizontal and vertical articulation.

    Horizontal Articulation:
  • Bachelor of Commerce Honours in Industrial Communication, NQF Level 8.

    Vertical Articulation:
  • Master of Commerce in Communication Management, NQF Level 9. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015. 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. University of Pretoria 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.