a). Specified assessment:
1.1.
An effective programme has been compiled to ensure the successful development of the entrepreneurial weak points of the learner
A viable business opportunity has been identified
A workable business plan has been compiled for all the business functions of a retail business to ensure the successful starting of a retail business
1.2.
The specifications of a suitable location for a shopping centre to ensure the buying of the right property have been compiled
Draft specifications for the layout of a shopping centre have been compiled for architects to ensure the optimum utilisation of the space, and consumer satisfaction
An ideal tenant profile for a shopping centre has been determined
The ideal conditions that should be included in a lease agreement have been specified
A marketing strategy to source the right kind and number of tenants for the shopping centre has been developed
A marketing programme to recruit the required patrons for the shopping centre has been compiled
A housekeeping programme for the shopping centre to ensure good security, safety, ergonomics and cleanness has been determined
A long-term maintenance refurbishment programme to ensure the economic usefulness of the shopping centre has been compiled
Effective and relevant financial and administration procedures for the shopping centre have been determined
A communication strategy aimed at tenants to enhance relationships has been developed
1.3.
A business plan for a year/season to co-ordinate the objectives, policies, action plans and budgets of the business functions has been compiled
An effective organisational structure for a retail business and all the functions to ensure achievement of the annual objectives has been designed
A suitable motivation system for the personnel to enhance their performance in all the functions in a retail business has been compiled
Effective formal & informal communication channels with personnel and relevant stakeholders have been established
Control programmes have been developed to ensure the achievement of the annual objectives
1.4.
Daily and weekly plans for a retail business have been written to ensure the achievements of the daily, weekly and project objectives
Activities in the action plans have been successfully allocated and delegated
Personnel have been effectively utilised through application of the right motivation, training, communication and leadership style
The ability to lead a group in achieving the operational objectives has been demonstrated
Operational control systems to ensure achievement of the operational objectives and the effective performance of the activities in the action plans have been compiled
1.5.
An effective tactical housekeeping management system for a retail business to ensure clear housekeeping objectives, policies, procedures, budgets, structures and control systems has been developed
An effective operational housekeeping management system for a retail business has been developed to ensure effective cleaning, garbage removal, safety, shrinkage, security, prevention and dealing with shoplifting, ergonomics, fire prevention and drills, urban unrest protection and dealing with natural disasters
Asset specifications and an asset register for a detail business have effectively been compiled
A maintenance programme for the assets of a retail business has been compiled to ensure continuous operation and the most economical use of the assets
1.6.
A strategic analysis report on the image of a retail business has been compiled to indicate the strategic direction of the business
An effective tactical image programme for a retail business has been compiled to ensure successful image policies, budgets, action plans, procedures and controls
The specifications for a corporate identity of a retail business has been developed to ensure the required image for the retail business
The relevant operational public relations functions for a retail business to ensure the required image among all role players of a retail business have effectively been performed. These include: planning of social functions, conducting interviews with the media, public speaking at meetings, writing media reports, writing business reports, publications and internal newsletters
2.1.
A basic strategic marketing programme has been developed for a retail business to demonstrate knowledge of the strategic marketing direction of the business
An appropriate strategic marketing structure for the marketing personnel and distribution channels of the business has been designed
A basic strategic leadership programme for the marketing personnel has been developed to ensure their support and motivation in achieving long term marketing objectives
A basic strategic control system has been designed that will ensure the achievement of the long term marketing objectives and the correct performance of strategic actions
2.2.
An annual marketing plan for a retail business has been compiled to ensure effective sales forecasting, marketing objectives, policies, strategies, action plans and marketing budgets
An organisational structure and job description for the marketing personnel have been designed to ensure the achievement of marketing objectives
A leadership programme has been developed to ensure the utilisation and motivation of the marketing personnel in achieving marketing objectives for the year
A tactical control system compiled to ensure the achievement of the marketing objectives for the year and correct performance of the planned marketing actions
2.3.
The customer profiles of the target groups have correctly been defined in terms of demographic, geographic and psycho-graphic factors, as well as their buying and other behaviour, to provide information which can successfully be used for the marketing strategy of a retail business
Product specifications for the different target groups have been compiled that will ensure the satisfaction of group needs
2.4.
A marketing research project has correctly been planned to ensure provision of the right market information and the use of the correct research methods
Effective research has been conducted by doing the necessary fieldwork and gathering of data
Data has correctly been processed
A report with feasibly recommendations has been written
2.5.
The nature, quantity, quality and time of products to be sold in a retail business have correctly been specified
A retail store has been laid out in accordance with all the requirements to utilise the available space, satisfy the needs of the customers and to maximise sales
A clear operational management programme has been developed for the merchandising displays in the store to ensure the right specifications for the personnel to build the displays
A merchandise display has been built according to specifications
2.6.
An appropriate operational, advertising and sales promotion programme for a retail business has been planned
Specifications for advertisements have been compiled to ensure the right production of the advertisements by a production house
A draft advertisement has been produced according to specification
A sales promotion project according to the promotion specifications that will ensure the generation of the required sales, has been produced
2.7.
Products have successfully been sold to customers who visit the retail store. All the steps of the sales process applicable to in-house retail selling have been applied
Products have been successfully sold to potential customers outside a retail business. The steps of field selling have successfully been applied
Difficult customers have successfully been dealt with
Objections from customers have successfully been handled in such a way that the sales transactions were ensured
A schedule for salespeople has been compiled to ensure productivity and optimal utilisation of their available time
2.8.
An effective customer service process has been developed. It provides evidence which will contribute towards establishing loyalty and support from customers
Customers' complaints have been resolved in such a way that they will still support the business
2.9.
The basic price of a product or service has correctly been calculated
Price strategies have been determined to ensure the support of the customers
3.1.
An appropriate strategic stock and logistics plan which will demonstrate knowledge of the logistics function has been developed for a business
A valid strategic stock and logistics structure for the personnel involved in stock and logistics for the supply chain of the business, has been designed
A basic strategic leadership programme for the stock and logistics personnel has been developed to ensure their support and motivation in achieving the long term stock and logistics objectives
Basic strategic control systems have been designed to ensure the achievement of long term stock objectives and the correct execution of strategic logistics actions
3.2.
Stock and logistics of a retail business including effective stock and logistic objectives, policies, strategies, action plans and a logistics budget have effectively been planned for a year
An annual leadership programme has been developed to ensure the utilisation and motivation of the stock and logistics personnel in achieving the logistics objectives for the year
A control system has been designed to ensure the achievement of the stock and logistics objectives for the year and correct execution of the planned actions
3.3.
An effective stock control system has been designed
The nature, quantity, time and quality of products to be bought, have correctly been specified
Stock from the prescribed supplier has been ordered correctly
Stocks received have correctly been checked to ensure compliance with stock orders and quality specifications
An effective procedure and system for stock-taking have been compiled
Stock has accurately been counted
Policies and procedures that will keep damage to shrinkage of stock at a minimum level, have been compiled
Technological equipment that will effectively control the stock of the business, has been specified
3.4.
A supplier specification policy has been compiled to ensure the right supply of prescribed products at the required conditions
A buying procedure and documentation system have been developed to ensure the correct buying by the purchasing personnel
A list of acceptable suppliers for the products of a retail store has been compiled
Acceptable and profitable purchasing conditions for the business in a buying situation have been negotiated
A purchasing agreement has been drafted to record the negotiated purchasing conditions
A supplier development programme for the business has been developed to ensure future supply of products
A relationship programme with suppliers has been developed to ensure a continuous supply of products to the business
3.5.
The best possible way of transporting products from the supplier to the business has been determined
The specifications for the best way to physically move the products through the business have been compiled
The specifications on how to store the stock in the warehouse in the most economical and safest way have been compiled
Stocks have been stored according to storage specifications
The best possible way to physically move the product from the point of sale to the customers' homes has been determined
4.1.
An appropriate strategic human resources programme demonstrating knowledge of the strategic human resources function has been developed
An equal opportunity policy and strategy in compliance with the relevant labour acts have been developed
A basic strategic personnel structure for the human resources function has been designed to ensure preparedness for future developments in the personnel field
A basic strategic leadership programme for the personnel responsible for the human resources function has been developed to ensure their support and motivation in achieving the long term objectives in this field
A basic strategic control system has been designed to ensure the achievement of long term human resources objectives and the correct implementation of strategic actions
4.2.
An appropriate annual human resources plan has been developed
An organisational structure and job descriptions for the personnel responsible for the human resources function ;have been developed to ensure achievement of the annual personnel objectives
An annual leadership programme has been developed to ensure the utilisation and motivation of the personnel in achieving the annual human resources objectives
A control system has been designed to ensure the achievement of the human resources objectives for ;the year and correct implementation of the planned personnel actions
4.3.
Job descriptions ensuring optimum productivity within the positions in a retail business have been designed
Person specifications for the positions in a retail business have been drawn up to ensure the placement of the best person in the job
Jobs in a retail business have been fairly graded
Remuneration and working conditions for the positions in retail business has been correctly determined
The performance of the personnel has objectively been evaluated through a performance appraisal system
4.4.
A personnel advertisement has been drawn up to ensure recruiting appropriately qualified persons for a vacancy
A short list has been compiled of the best applicants whose CVs best fit the person specification for the position
Recruitment interviews have effectively been conducted, leading to the best decision on the applicant for the vacancy
The testing of applicants has been organised so that it will supply further relevant information about applicants towards making the best decision on the best candidate
The right and best applicant for a position has been selected
A contract of employment has been compiled to comply with all the legal requirements and that will protect the employer against misconduct by the employee
The unsuccessful applicants have been corresponded with in such a way that they will still maintain their dignity and the positive image of the employer
An induction programme for new employees has been compiled to ensure maximum productivity as soon as possible
4.5.
The training needs of personnel towards full utilisation of potential, have been identified
A training programme to eliminate skills shortcomings has been developed
A control system to ensure the efficiency of training programmes has been compiled
4.6.
Work rules for a retail business have been compiled to ensure that all personnel know what they must and must not do
A disciplinary policy and code have been developed to ensure fair and consistent behaviour by the employer in cases of misconduct by personnel
A grievance procedure has been designed to resolve grievances as quickly as possible before they become too serious to handle
A retrenchment procedure has been formulated to ensure compliance to the relevant labour acts
A recognition agreement has been drafted with a trade union to ensure compliance to the labour acts and form the basis for good relations with the trade union
A strategy for negotiations with trade unions on conditions of work has been developed to ensure the best possible outcome for the employer during the negotiations
A simulated meeting between shop stewards and management has been chaired to ensure compliance with and implementation of the agreed issues
A simulated disciplinary hearing has been held in compliance with the legal requirements giving fair treatment to personnel in cases of misconduct
A strike plan has been designed that will minimise the risks for the employer during a strike
An effective lock-out strategy has been compiled
A workplace democracy plan has been drawn up in compliance with the relevant labour acts to ensure higher productivity and efficiency by personnel
5.1.
Transactions in the different accounting books of the business have correctly been recorded
An income statement and balance sheet have correctly been drawn up
The accounting software needs for the business have effectively been specified
5.2.
Budgets for a retail business have accurately been compiled
A cash flow budget for a retail business has accurately been drawn up
Relevant financial reports have accurately been compiled
Financial statements and cash flow statements have correctly bee interpreted
The break-even point for a retail business has accurately been calculated
The cost and sales price of a product has accurately been calculated
5.3.
A cash receipts and cash payments journal have accurately been reconciled with the bank statement
Differences between the bank statements and the cash journals have correctly been solved
5.4.
The financial implications of discounts and shrinkage on the gross profit margins have correctly been calculated
The effect of financial leverage on the business has accurately been measured
The market share of a retail business has accurately been measured
The effect of shoplifting on the gross profit margin of a retail business has correctly been calculated
5.5.
A suitable equity and long term capital structure for a retail business has been compiled
A suitable short term capital structure for a retail business has been compiled
A relevant financial strategy for loans and/or overdraft facilities from the bank have been compiled
5.6.
An effective debtors policy and procedure have been compiled
An effective cash policy and procedure have been compiled
An effective credit system and policy have been compiled
An effective financial stock control policy and procedure have been compiled
An effective short term investment policy and procedure have been compiled
5.7.
Record of the nature, volume and value of fixed assets of a retail business have correctly been compiled
The long term investment policy and procedure for a retail business have effectively been compiled
5.8.
An effective internal mail and communication system for the business has been compiled
An effective external communication system (mail, fax, e-mail, internet, etc.) for the business has been compiled
An effective documentation system for the business has been developed
An effective computer software system for the administration of a retail business has been specified and selected
5.9.
The ability to use a spreadsheet programme to supply management information and to solve problems, has been demonstrated
The ability to use a word processing programme for written communication, has been demonstrated
A programme for designing advertisements and web sites has correctly been operated
A point of sale system has correctly been operated
6.1.
An appropriate strategic analysis for the production process in a retail business has been conducted
An appropriate strategic production management programme has been compiled
A suitable lay-out of the production facilities has been designed
An effective quality control system (e.g. HACCP) for a retail business has been developed
A policy and procedure for the successful development of new products / services for a retail business have been compile
6.2
The annual objectives and budget for the production unit in a retail store have been compiled
An annual schedule for the production process in a retail store has correctly been compiled
A control system has been developed that will ensure the achievement of the production objectives for the year and correct implementation of the planned actions
6.3.
Effectively daily / weekly objectives for the production unit in a retail store have been compiled
Daily / weekly operation schedules for the production unit in a retail business have been compiled that will ensure the achievement of the production objectives
Operational production problems have correctly been identified and effectively solved
6.4.
The production break-even points have accurately been calculated by using break-even analysis and sensitivity analysis techniques
Work study / activity sampling have been accurately conducted to improve productivity
Basic MRP1 and MRP2 have correctly been applied in a retail business
Gantt and Pert have correctly been applied in a retail project
A scientific decision on the allocation of resources has correctly been made, based on basic linear programming
Integrated assessment:
It is important that the learner understands the inter-relationship of all the business functions in a retail business and that the success of a retail business depends on how effective these functions work together in the process of achieving the objectives of the retail business. The integrated assessment summatively takes the form of a project in which the student must select an existing retail business and evaluate how effectively each business function contributes to the success of the retail business. Formative assessment comprises class tests, presentations and examinations |
