SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

Master of Technology: Public Relations Management

SAQA QUAL ID	QUALIFICATION TITLE
72197	Master of Technology: Public Relations Management
ORIGINATOR
Durban University of Technology
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
Master's Degree	Field 03 - Business, Commerce and Management Studies		Public Relations
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	120	Level 8 and above	Level N/A:Pre-2009 was L8+	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Reregistered"		SAQA 06120/18	2018-07-01	2018-12-31
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2019-12-31		2022-12-31

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification replaces:

Qual ID	Qualification Title	Pre-2009 NQF Level	NQF Level	Min Credits	Replacement Status
1311	Master of Technology: Public Relations Management	Level 8 and above	NQF Level 09	120	Complete

PURPOSE AND RATIONALE OF THE QUALIFICATION

This qualifying learner can conduct independent research under minimal guidance in a chosen field and contribute to knowledge production in that field. The research problem, its justification, process and outcome is reported in a dissertation which complies with the generally accepted norms for research at that level.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

At least 480 credits, of which at least 72 credits will be at NQF level 7, in the related fields of knowledge and skills in public relations and or communications. (eg Honours in Communication Science or B.Tech: Public Relations Management).

The qualification will be awarded to a learner who has provided evidence that the stated competence of the qualification has been achieved through experience that complies with the stated specified outcomes.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

The qualification will be awarded to a learner who has provided evidence to the satisfaction of the assessors that the stated competence of the qualification, as detailed in the specified outcomes, has been achieved, either through education and training in a single provider's learning programme, or through experience that complies with the stated specified outcomes

EXIT LEVEL OUTCOMES

1. Do research in a related field of education.

Specified outcomes:

1. Demonstrate knowledge, skills and values in researching a related field in public relations or communications.
(c)

2. Compile and present research findings, conclusions and proposals in a properly set out dissertation.
(c)

3. Disseminate the research findings.
(c)

Critical outcomes:

Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made.

Organising and managing oneself and one's activities responsibly and effectively.

Collecting, analysing, organising and critically evaluating information

Communicating effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion.

Demonstrating an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation.

Reflecting on and exploring a variety of strategies to learn more effectively.

Being culturally and aesthetically sensitive across a range of social contexts

Exploring public relations or communication science

ASSOCIATED ASSESSMENT CRITERIA

1. Identify a problem area

Identify problems within the problem area

Search the literature

Formulate the research problem/research problem /research question and sub problems

State the hypothesis/possible answer to question

Define concepts

Select a research strategy and research methodology (ies)

Decide on relevant data collection and analysis techniques

Implement the data collection technique to collect data

Analyse data and present results

Interpret findings

Draw conclusions and suggest recommendations

Contribute to the body of knowledge and skills in a related field of public relations or communications

2. Describes extent or study clearly

Outlines a methodology appropriate to the study

Provides evidence of extensive range of reading, including a review of the relevant literature

States explicitly the links between the review and area of study, analyses objectively and critically supporting and/or opposing evidence, and draws together the different points emerging from the literary study.

Discusses points in depth and develops a clear line of argument to provide own interpretations which is put in the context of other interpretations.

Shows awareness of understanding of assumptions underlying own interpretation

Solutions/conclusions relate to the questions posed in the introduction, and are well founded on the evidence resultant from the research

Organises the thesis in a logical structure

Adheres to the institutions technical requirements for a dissertation

3. Write an article on the research for submission for publication in an accredited journal

Deliver papers and lectures based on the research

Integrated assessment:

1. Formative Assessment:
Continuous learning progress assessment
Performance assessments tasks on an integrated variety of knowledge, skills and values
Summative Assessment
A demonstration of mastery of theoretical/academic component of learning (60 credits)
or
2. Formative Assessment:
Continuous learning progress assessment
Summative Assessment:
A dissertation externally examined and moderated (120 credits)

ARTICULATION OPTIONS

Articulates with Master's degrees in Communication Science
Progresses to PhD: Public Relations or PhD: Communication Science

MODERATION OPTIONS

External moderation

SERTEC quality assurance

CRITERIA FOR THE REGISTRATION OF ASSESSORS

Assessors will demonstrate the ability to

Develop an assessment

Prepare learners for an assessment

Carry out a pre-developed assessment

Monitor an assessment

Carry out an integrated assessment

Moderate the assessment process

Supply feedback and reporting

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015.

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	Durban University of Technology