SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Bachelor of Commerce in Marketing Management 
SAQA QUAL ID QUALIFICATION TITLE
7099  Bachelor of Commerce in Marketing Management 
ORIGINATOR
University of Pretoria 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National First Degree  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Level 6  NQF Level 07  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 		 SAQA 1141/23  2021-07-01  2024-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2025-06-30   2030-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
The main purpose of the qualification is to provide learners with graduate-level knowledge, specific skills and applied competence in the field of Marketing Management. This will provide opportunities for continued personal intellectual growth, gainful economic activity and rewarding contributions to business and society.

The secondary purposes of the qualification are to:
  • Provide South Africa with significant numbers of graduates in the field of Marketing Management.
  • Present course content which is relevant to and demanded by the South African marketing environment.
  • Be able to better compete - on national and international academic, business and research levels. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Recognition of Prior Learning (RPL):
    The institution conducts RPL in terms of the policy and guidelines of the institution to recognise other forms of formal, informal and non-formal learning and experience. In cases where learners do not comply with the formal admission requirements, the institution applies its RPL policy.

    Entry Requirements:
    The minimum entry requirement for this qualification is:
  • Senior Certificate, NQF Level 4 with endorsement.
  • National Senior Certificate, NQF Level 4 granting access to Bachelor's studies.
  • National Certificate Vocational, NQF Level 4 granting access to Bachelor's studies. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    EXIT LEVEL OUTCOMES 
    After completion of the qualification, the learner will have the basic knowledge and skills required for the marketing environment. The learner will also have mastered basic critical and creative thinking skills. Knowledge of marketing management skills; strategic marketing, marketing of services, direct marketing and other specialisation areas in marketing will be the basic building blocks to launch the learner on a career in the marketing environment. In addition, in-depth guidance in marketing management, strategic marketing management models will be supplied, which equip the learner with skills which can be immediately implemented within the working environment and supplemented by lifelong learning.

    The learner will have mastered basic knowledge of marketing principles and basic application skills in marketing research, sales and consumer behaviour. The learner will also be able to apply basic marketing planning skills. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcomes:

    The learner will have to demonstrate that he/she has knowledge of marketing principles. The learner will do marketing research and execute marketing plans and strategies in practice for actual organisations. Technical skills, as well as strategic thinking regarding marketing, will have to be demonstrated.

    The learner will illustrate that he/she has grasped basic computer, communication and marketing skills, as these skills are pivotal to the practical outcomes of marketing management.

    The above will be assessed through individual testing, group assessment, assignments, practical applications, projects, internships and presentations.

    Integrated assessment:
    Portfolios
    Work-place assessments
    Written examinations
    Oral examinations
    Other:
  • Practical projects done in groups and teams and geared towards the communication management of specific business issues.
  • Individual assignments.
  • The "Marketing Game" 
    		•

    INTERNATIONAL COMPARABILITY 
    This qualification compares with the following international qualifications in terms of the range of competencies in the learning content offered. 

    ARTICULATION OPTIONS 
    This qualification offers both possibilities of horizontal and vertical articulation.

    Horizontal Articulation:
  • Bachelor of Business Administration in Marketing Management, NQF Level 7.

    Vertical Articulation:
  • Bachelor of Commerce Honours in Marketing Management, NQF Level 8. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015. 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. University of Pretoria 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.