SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

Bachelor of Commerce in Communication Management

SAQA QUAL ID	QUALIFICATION TITLE
7047	Bachelor of Commerce in Communication Management
ORIGINATOR
University of Pretoria
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
National First Degree	Field 03 - Business, Commerce and Management Studies		Generic Management
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	360	Level 6	NQF Level 07	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Reregistered"		SAQA 1141/23	2021-07-01	2024-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2025-06-30		2030-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

The main purpose of the qualification is to provide learners with graduate level knowledge, specific skills and applied competence in the field of Communication Management. This will provide opportunities for continued personal intellectual growth, gainful economic activity and rewarding contributions to business and society.

The secondary purposes of the qualification are to:

provide South Africa with significant numbers of skilled graduates in the field of Communication Management

better equip learners with the necessary knowledge and skills to strategically mange communication in the corporate environment

present course content which is relevant to and demanded by the South African environment

be able to better compete - on national and international academic, business and research levels

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Entry Requirements:
The minimum entry requirement for this qualification is:

National Senior Certificate, NQF Level 4, granting access to Bachelor's studies.
Or

Senior Certificate, NQF Level 4, with endorsement.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

This qualification consists of the following compulsory and/or elective modules at NQF Level 5, 6, and 7 totalling 360 Credits.

EXIT LEVEL OUTCOMES

1. Have the basic knowledge and skills required for the corporate communication environment. Master basic critical and creative thinking skills.
2. Knowledge of organisational communication, team communication, communication skills from business, intercultural and international business communication, corporate communication management, strategic communication management, corporate relationship management and media management will be the basic building blocks to launch the learner on a career in the corporate communication environment.
3. In depth guidance in corporate communication management, practical implementation of knowledge and the performance dimensions of communication management will be supplied, which equip the learner with skills which can be immediately implemented within the working environment and supplemented by lifelong learning.

B Com (Communication Management)
Learning outcomes:
After the 3-year Degree qualification the learner will have grasped basic computer, communication and language skills.
The learner will have mastered basic intra-personal communication, interpersonal communication, group/team communication, organisational communication, public communication, mass communication, intercultural and international communication management skills.

Critical cross-field outcomes:
The critical cross-field outcomes for the learning programme in Corporate Communication Management are as follows:

dIentifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made;

Working effectively with others as a member of a team, group, organisation, community;

Organising and managing oneself and one's activities responsibly and effectively;

Collecting, analysing, organising and critically evaluating information;

Communicating effectively using visual, mathematical and/or language skills in the modes or oral and/or written persuasion;

Using science and technology effectively and critically, showing responsibility towards the environment;

Demonstrating an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation;

Contributing to the full personal development of each learner and the social and economic development of the society at large, by making it the underlying intention of any programme of learning to make an individual aware of the importance of:
1. Reflecting on and exploring a variety of strategies to learn more effectively;
2. Participating as responsible citizens in the life of local, national and global communities;
3. Being culturally and aesthetically sensitive across a range of social contexts;
4. Exploring education and career opportunities;
And
5. developing entrepreneurial opportunities.

ASSOCIATED ASSESSMENT CRITERIA

The learner will have to demonstrate that he/she has knowledge of communication theory and principles. The learner will do communication research and will compile and execute communication plans and strategies for actual organisations. Technical implementation skills as well as strategic thinking regarding communication management will have to be demonstrated.

The learner will illustrate that he/she has grasped basic computer and communication skills, as these skills are pivotal to the practical outcomes of communication management in the business environment.

Integrated Assessment:
Portfolios.
Work-place assessments.
Written examinations.
Oral examinations.
Other:

Practical projects done in groups and teams and geared towards the communication management of specific business issues.

Individual assignments.

ARTICULATION OPTIONS

This qualification allows possibilities for both vertical and horizontal articulation.

Horizontal Articulation:

Bachelor of Commerce in Marketing Management, NQF Level 7.

Bachelor of Commerce in Human Resource, NQF Level 7.

Vertical Articulation:

Bachelor of Commerce Honours in Communication Management, NQF Level 8.

Bachelor of Commerce Honours in Human Resources Management, NQF Level 8.

Bachelor of Commerce Honours in Business Management, NQF Level 8.

MODERATION OPTIONS

N/A

CRITERIA FOR THE REGISTRATION OF ASSESSORS

N/A

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015.

NOTES

N/A

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	University of Pretoria