SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

Bachelor of Technology: Sport Management

SAQA QUAL ID	QUALIFICATION TITLE
65337	Bachelor of Technology: Sport Management
ORIGINATOR
Central University of Technology, Free State
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
B Tech	Field 02 - Culture and Arts		Sport
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	480	Level 7	Level TBA: Pre-2009 was L7	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Reregistered"		SAQA 06120/18	2018-07-01	2018-12-31
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2019-12-31		2024-12-31

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

A qualifying learner at this level is competent to perform advanced management functions within the sport and physical recreation industry.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

First Degree: Sport Management or equivalent (Level 6).

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

The qualification will be awarded to a learner who has provided evidence to the satisfaction of the assessors that the stated competence of the qualification, as detailed in the specified outcomes, has been achieved, either through education and training in a single provider's learning programme, or through experience that complies with the stated specified outcomes.

EXIT LEVEL OUTCOMES

1. Apply strategic management functions.

2. Apply basic research principles in a sport and recreation environment.

3. Develop a comprehensive sport marketing plan.

4. Be able to negotiate and interpret the law of agency and contract in the sport industry and to have sound knowledge of labour law and a working knowledge of administrative law.

5. Develop a comprehensive sport public relations programme

6. Execute specialized responsibilities in the physical recreation industry.

Specified outcomes:

1. Development of the scope and mission of the organisation. (C) (5 credits) (NQF 7).

Development of business strategies. (C) (15 credits) (NQF 7).

Allocation of scarce resources to execute business strategies.
(C) (5 credits) (NQF 7).

2. Define a research problem and developing the research plan.
(C) (10 credits) (NQF 7)

Development of a sampling plan and the collection of information (C) (5 credits) (NQF 7)

Analysis of research information. (C) (10 credits) (NQF 7).

3. Monitoring a data base on environmental scanning and the findings of internal marketing audits.
(C) (5 credits) (NQF 7)

Formulate strategic marketing objectives. (C) (5 credits) (NQF 7).

Develop profiles of target markets and formulate a positioning strategy.
(C) (5 credits) (NQF 7)

Develop marketing mix strategies. (C) (5 credits) (NQF 7).

4. Analyse, draft and interpret contracts relevant to the sport industry. (C) (10 credits) (Nqf 7).

Understand and know the contract of employment, the basic conditions of the employment act and the labour relations act.
(C) (5 credits) (NQF 7).

A broad understanding of the Unemployment Insurance Act, Compensation for Occupational Health and Safety Act and the Employment Equity Act.
(C) (10 credits) (NQF 7).

5.. Conduct public relations research to ascertain perceptions in the market.
(C) (10 credits) (NQF 7).

Compiling a public relations programme based on research findings. (C) (5 credits) (NQF 7).

6. A thorough understanding and application of psychological principles as it relates to the sport industry.
(C)
(5 credits) (NQF 7).

A thorough understanding of recreation leadership and recreation for the disabled. (C) (5 credits) (NQF 7).

Plan and implement recreation programmes. (C) (5 credits) (NQF 7).

ASSOCIATED ASSESSMENT CRITERIA

1. Defining the business the organisation is in terms of the client needs it aims to satisfy.

Identifying critical performance dimensions to serve as focus for business units and employees.

Development of performance standards to serve as basis to measure actual performance against.

Formulation of objectives to guide strategic trust and growth strategies.

Developing growth strategies within the current business scope.

Evaluate diversification opportunities to grow and expand

Conducting contribution analysis in order to allocate financial resources to business units/divisions

Identification of technologies and operational resources which can be shared to obtain the advantages of a synergistic effect.

2. Apply the principles of exploratory and descriptive research to demarcate the scope of the research.

Define the population which will be researched.

Selecting the appropriate research approach to collect primary data.

Selecting the research instruments which is best suited to the research approach.

Apply the principles of sampling units, size and procedure to ensure optimum representative ness of the population.

Select the most suitable contact method to obtain the primary information.

Develop field work procedure and back checks to verify accuracy of information collected.

Testing for significance in information by means of relevant statistical methods.

Drawing of conclusions and inferences and acceptance/rejection of hypothesis.

Interpreting research findings and presentation of results.

3. Analyse opportunities and/or threats in the external environment

Analyse strengths and weaknesses emanating from changes in the internal environment

Interpret both external and internal environmental factors as part of a comprehensive SWOT analysis.

Translate the scope and mission of the undertaking in terms of marketing strategic thrusts.

Utilise marketing research methodology to determine the potential of a market or markets.

Apply market forecasting techniques

Formulate marketing objectives which are in line with the mission statement, realistic and measurable.

Segment the potential market on the basis of appropriate segmentation variables.

Select one or more market segments as the target market(s) with reference to objective segmentation criteria.

Position the organisation and its offerings in the perception of the target markets.

Develop a product/service strategy.

Develop a pricing and discount strategy.

Develop a distribution channel and logistical strategy.

Develop a promotional strategy

4. Draft negotiate and analyse sport contracts

Display a sound knowledge and understanding of labour law.

5. Develop a research design and define the population.

Draw representative samples and select a research approach.

Select appropriate field work strategies.

Identify public relations constituents.

Select appropriate media/methodologies to reach constituents

Develop corporate image and a core public relations theme.

Implement control systems to ensure consistency in media liaison, press releases and the utilisation of the elements of the promotion mix.

Integrated assessment:

Various forms of assessment are used, such as continuous learning, written examination of mastery of theoretical/academic components of learning, tests, assignments and inclusive of a dissertation.

ARTICULATION OPTIONS

M.Tech: Sport Management

MODERATION OPTIONS

As required by SERTEC.

CRITERIA FOR THE REGISTRATION OF ASSESSORS

As required by SERTEC.

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015.

NOTES

N/A

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	Central University of Technology, Free State