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All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |
| SOUTH AFRICAN QUALIFICATIONS AUTHORITY |
| REGISTERED QUALIFICATION: |
| Diploma in Event Management |
| SAQA QUAL ID | QUALIFICATION TITLE | |||
| 63054 | Diploma in Event Management | |||
| ORIGINATOR | ||||
| Tshwane University of Technology (TUT) | ||||
| PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY | NQF SUB-FRAMEWORK | |||
| CHE - Council on Higher Education | HEQSF - Higher Education Qualifications Sub-framework | |||
| QUALIFICATION TYPE | FIELD | SUBFIELD | ||
| National Diploma | Field 11 - Services | Hospitality, Tourism, Travel, Gaming and Leisure | ||
| ABET BAND | MINIMUM CREDITS | PRE-2009 NQF LEVEL | NQF LEVEL | QUAL CLASS |
| Undefined | 360 | Level 6 | NQF Level 06 | Regular-Provider-ELOAC |
| REGISTRATION STATUS | SAQA DECISION NUMBER | REGISTRATION START DATE | REGISTRATION END DATE | |
| Registered-data under construction | EXCO 0324/24 | 2024-07-01 | 2027-06-30 | |
| LAST DATE FOR ENROLMENT | LAST DATE FOR ACHIEVEMENT | |||
| 2028-06-30 | 2032-06-30 | |||
Registered-data under construction The qualification content is currently being updated for the qualifications with the status “Registered-data under construction” or showing “DETAILS UNDER CONSTRUCTION” to ensure compliance with SAQA’S Policy and Criteria for the registration of qualifications and part-qualifications on the National Qualifications Framework (NQF) (As amended, 2022). These qualifications are re-registered until 30 June 2027 and can legitimately be offered by the institutions to which they are registered. |
| In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise. |
| PURPOSE AND RATIONALE OF THE QUALIFICATION |
| Purpose:
Learners qualified with this qualification will be able to co-ordinate and manage the broad spectrum of events in the MICE (Meetings, Incentives, Conferences and Exhibitions) industry. An Event Manager will be able to co-ordination and manage all event genres through all phases, namely research, plan, design, conduct and evaluate in different contexts. Successful event management requires professional skills, allied to proven experience. The eventscape has changed, and the skilled professional will be able to advise on issues of event insurance, statutory requirements, protocol, security and corporate responsibility. The list does not end there. Top quality meeting, conventions, functions and other events needs to deliver on corporate and government objectives and deliver within budget. Professional project management skills are required to coordinate elements of marketing, media, sponsorship, co-host exhibitions, budgets, financial management, speakers, plenary and breakaway sessions, banqueting, accommodation, dietary requirements, dcor, audio visual, entertainment. Sophisticated IT systems are required to administer delegate registrations, transport, social and business program attendance, and to produce a minute-by-minute function plan covering every detail of the entire event. Successful learners will also be equip with the necessary entrepreneurial skills to establish their own businesses. The labour intensive nature of the industry and the various skills levels in event organising will provide employment opportunities for many South Africans at varying degrees of skills development. The industry contributes significantly to the GDP of the country and can play a significant role in transformation. Rationale: Event management encompasses a multitude of types of events. Although the industry has delineated itself into various categories such as Meetings, Incentives, Conventions and Exhibitions (MICE) or Meetings, Events, Conventions and Expositions (MECE), the Convention Industry, Tourism & Hospitality Industry, the Sport Event Industry, the Special Event Industry, and others (as evident by the number of professional associations), they all represent the planning and production of an event that brings people together at a particular time, in a particular place, for a particular purpose. The event genres that may be considered as falling within the event management profession are Business and Corporate, Cause-related and Fundraising, Entertainment and Leisure, Festivals, Government and Civic, Marketing, Meetings and Conventions, Social and Life-Cycle and Sports Events. The MICE industry represents 32% of the total tourism industry and is one of the fastest growing segments. It is estimated that the whole MICE industry contributes around R20 billion to South African's GDP. It has created 264,000 jobs and pays around R6 billion is salaries per annum in South Africa, contributing more than R4 billion a year to the government in the form of taxes. According to South African Tourism, Gauteng hosts 63% of all events, followed by Western Cape and KwaZulu-Natal with 22% and 6% of all events respectively. This industry is growing rapidly as South Africa offers a modern infrastructure that facilitates the hosting of large conferences and events. With 1,700 conference venues and 47 exhibitions centers, South Africa has successfully hosted many high profile international events in recent years, including the World Summit on Sustainable Development in 2002. Cape Town is recently listed 30th in the world's most popular convention cities. In Africa, South Africa has four of the top ten most popular convention cities: Cape Town, Durban, Johannesburg and Pretoria. In addition, South Africa is considered a symbolic place to organize international meetings, especially related to the development of emerging countries. According to industry sources it is believed that the sales in this segment have tripled over the last three years, since 2001. It is estimated that venues in South Africa have the capacity for 1,4 million conference room days and 100 million delegate days per year. The South African Tourism Conference Industry study carried out in 1999/2000 established that South Africa hosted just over 101,000 events in 1999. These represent 11,1 million delegates and 14,8 million delegate days. The bulk of the conference demand emanates from the domestic market. The South African MICE industry has grown at around five percent per annum since 1999. Many regions in South Africa annually host festivals that contribute significantly the city of regions economy. The following are some of the most important festivals and are part of the annual calendar of South Africa: South Africa is also establishing itself as a sports destination and has already hosted mega events such as the World Cup Rugby and Cricket and successfully bid for the 2010 Soccer World Cup. It has been estimated that the South African economy will benefit to the value of R21 billion by hosting the FIFA World Cup. However, this does not include tourism spin-offs and other economic activities surrounding the tournament. It has been predicted that the World Cup will attract about 30,000 visitors a week, stretching local capacity to its limits. The World Cup will also unblock various projects, including Gautrain. The outlook for employment in the event industry is excellent. International government projections predict that over the next ten years that management positions in the tourism industry in general and in the event industry specific will grow by twice the overall employment growth in the economy. The multidisciplinary nature of the industry offers a wide range of employment positions as well as internship opportunities for students. In addition to being employed by special event companies, people who work in the special event industry can be found working for the hospitality industry in hotels (marketing, catering/banquets, casino marketing, and human resource departments), destination management companies, catering companies, country clubs, not-for-profit organizations, and government entities (universities, parks and recreation, political). Careers are available as event producers, planners, coordinators, meeting planners, managers or directors (associations, corporate, educational, government, or non-profit); wedding consultants or party planners, fund raisers, festivals, or concert managers; sporting events and convention and exposition managers. From the above it is clear that a need exists to develop specialized skills for this emerging discipline. Event management is the process by which an event is planned, prepared and produced. As with any other form of management, it encompasses the assessment, definition, acquisition, allocation, direction, control, and analysis of time, finances, personnel, products, services and other resources to achieve objectives. The size and scope of events changed dramatically in the last decade and a new discipline is emerging internationally to deal with the complexities of this multi-disciplinary profession. Notwithstanding the above there is currently no public higher educations institution in South Africa offering undergraduate programmes in Event Management. |
| LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING |
| A Senior Certificate or an equivalent qualification.
Recognition of Prior Learning: This qualification may be achieved in part through the recognition of relevant prior learning and through prior experience as a practitioner in the field of Event Management. Structured means for the assessment of individual learners against the exit level outcomes of the qualification will be performed in-line with the RPL Policy of TUT, on a case-by-case basis. Such procedures, and the assessment of individual cases, are subject to moderation by independent-assessors. The necessary evidence as required by the exit level outcomes, and presented by the learner, should meet the following principles: currency of evidence, sufficiency of evidence, validity of evidence and authenticity of evidence. Access to the Qualification: A Senior Certificate or an equivalent qualification with a D symbol for at least four subjects including English at Higher Grade. |
| RECOGNISE PREVIOUS LEARNING? |
| Y |
| QUALIFICATION RULES |
| Learning components; Number of Credits allocated; NQF Level:
Total: 360 Credits. |
| EXIT LEVEL OUTCOMES |
| Exit Level Outcome 1:
Allocate, direct and control resources used in an event project to ensure that these resources are utilized in the most efficient and effective manner to benefit the event project and limit its risks. Specified Outcomes: 1.1 Manage human resources of an special event management business. 1.2 Manage information resources of an special event management business. 1.3 Manage contractors and suppliers of the event project. 1.4 Manage financial resources of an special event management business. Exit Level Outcome 2: Create an event experience. Specified Outcomes: 2.1 Manage the catering requirements of an event. 2.2 Manage the content design of the event. 2.3 Select the appropriate entertainment for the event. 2.4 Manage the arrangement of dcor items. 2.5 Managing the production design of an event. 2.6 Manage the formation and choreography of the agenda of activities. 2.7 Manage the theme design of the event project. Exit Level Outcome 3: Manage the unique buyer-seller relationship associated with and intangible product to maintain positive customer or guest relations. Specified Outcomes: 3.1 Develop of a marketing plan for the event project. 3.2 Manage the advertising materials for the event. 3.3 Manage the merchandise of the event. 3.4 Manage the promotion of the event. 3.5 Manage the public relations of the event. 3.6 Manage the sales activities associated with the event. 3.7 Manage sponsorships associated with the event. Exit Level Outcome 4: Develop a project plan to manage the people, products and services that will be brought together on-site to produce the event project, as well as the roles, responsibilities, applications and maneuvers associated with each. Specified Outcomes: 4.1 Develop suitable admittance credentialing and control systems. 4.2 Manage communications with internal and external constituents of the event project. 4.3 Manage the on-site infrastructure. 4.4 Manage the on-site logistics of the event. 4.5 Manage the participants of the event. 4.6 Manage the event venue. 4.7 Plan an event by complying with all legal requirements. Exit Level Outcome 5: Practice professional behavior within the specific event genre with regards to all relevant stakeholders. Specified Outcomes: 5.1 Handle emergencies that occur in the workplace and event project environment. 5.2 Plan a project taking the special needs of people with disabilities into consideration. 5.3 Communicate in a business environment. Exit Level Outcome 6: Place special events within the tourism industry as a whole. Specified Outcomes: 6.1 Provide an overview of the tourism industry. 6.2 Develop a strategy to introduce South Africa to tourists. 6.3 Profile the national and international events industry and identify event destinations. |
| ASSOCIATED ASSESSMENT CRITERIA |
| Assessment Criteria for Exit Level Outcome 1:
Assessment Criteria for Specified Outcome 1.1: Assessment Criteria for Specified Outcome 1.2: Assessment Criteria for Specified Outcome 1.3: Assessment Criteria for Specified Outcome 1.4: Assessment Criteria for Exit Level Outcome 2: Assessment Criteria for Specified Outcome 2.1: Assessment Criteria for Specified Outcome 2.2: Assessment Criteria for Specified Outcome 2.3: Assessment Criteria for Specified Outcome 2.4: Assessment Criteria for Specified Outcome 2.5: Assessment Criteria for Specified Outcome 2.6: Assessment Criteria for Specified Outcome 2.7: Assessment Criteria for Exit Level Outcome 3: Assessment Criteria for Specified Outcome 3.1: Assessment Criteria for Specified Outcome 3.2: Assessment Criteria for Specified Outcome 3.3: Assessment Criteria for Specified Outcome 3.4: Assessment Criteria for Specified Outcome 3.5: Assessment Criteria for Specified Outcome 3.6: Assessment Criteria for Specified Outcome 3.7: Assessment Criteria for Exit Level Outcome 4: Assessment Criteria for Specified Outcome 4.1: Assessment Criteria for Specified Outcome 4.2: Assessment Criteria for Specified Outcome 4.3: Assessment Criteria for Specified Outcome 4.4: Assessment Criteria for Specified Outcome 4.5: Assessment Criteria for Specified Outcome 4.6: Assessment Criteria for Specified Outcome 4.7: Assessment Criteria for Exit Level Outcome 5: Assessment Criteria for Specified Outcome 5.1: Assessment Criteria for Specified Outcome 5.2: Assessment Criteria for Specified Outcome 5.3: Assessment Criteria for Exit Level Outcome 6: Assessment Criteria for Specified Outcome 6.1: Assessment Criteria for Specified Outcome 6.2: Assessment Criteria for Specified Outcome 6.3: Integrated Assessment: Assessment is continuous and done on the following basis: In the assessment strategy as a whole, evidence must be demonstrated through a variety of options which can include case studies, problem solving assignments and strategies, portfolio of learning materials, projects, written and oral examinations, log books and practical exercises, presentations and demonstrations. Some strategies will be more suited to assess foundational competence while others are more suited to assess practical and reflexive competence. The final integrated assessment needs to measure applied competence. It would be in the form of a written internal examination with external moderation, practical examination and a final integrated portfolio assessment. It should assess whether learners are able to co-ordinate and manage all event genres through research, plan, design and conduct (practical competence), understand the theoretical basis for these actions (foundational competence), and reflect and evaluate the event and make changes to their practices (reflexive competence). A Work Integrated Learning Component will allow students to perform the practical and reflexive competence and will specifically be assessed by a portfolio which will be moderated and assessed in-line with institutional policies. |
| INTERNATIONAL COMPARABILITY |
| The curriculum was developed through a comparative analysis of the competency domain outlines of the event industry certification programmes, national skills standards and vocational qualifications from the United States, the United Kingdom, Australia and South Africa, the curricula and skills standards from several academic institutions, and the topics covered in industry-related books, research and conference proceedings on events management curricula were also investigated. |
| ARTICULATION OPTIONS |
| Articulation Possibilities with Related Qualifications:
Learners will be well positioned to extend their learning and practice into other areas of the tourism & hospitality industry, or to strive towards professional standards and practice at higher levels. |
| MODERATION OPTIONS |
| Moderation-Registration of Assessors:
The current HEQC and TUT requirements will apply. Recommendation of a moderating body or bodies: Two internal moderators and one external moderator must moderate exit level examinations and final integrated portfolio assessment. |
| CRITERIA FOR THE REGISTRATION OF ASSESSORS |
| Senate appoints assessors/examiners (or a panel of assessors/examiners representing all official learning sites for each subject/module) to:
Requirements for appointment as an assessor/examiner/moderator: Up to and including the National Higher Diploma, B Tech degree, BEd Honours, as well as Structured Masters Degrees, an assessor/examiner/moderator must possess an applicable or equivalent qualification which is at least one level higher than the level of the subject he assesses. If a moderator (i.e. for exit level subjects/modules) is not in possession of the required qualification, such person may only be appointed with the special permission of the dean concerned. An assessor/examiner must have at least two years of experience as a lecturer. If an assessor/examiner who is recommended does not meet this requirement, special care must be taken with the appointment of the moderator (internal or external) to ensure a quality assessment process. Under these circumstances it is also recommended that the head of the relevant department specifically monitors the process. Assessors/examiners must preferably be appointed from the ranks of the full-time or part-time staff members of TUT. Where persons from outside TUT are recommended, the head of the department concerned must motivate the recommendations individually. The appointment of such persons will be subject to the special approval of the dean concerned. Such appointments will only be authorized in exceptional circumstances. Persons who have been recommended for appointment should also, where applicable, have had relevant experience in industry. Process for appointment of assessors/examiners and moderators: The following procedure for the appointment of assessors/examiners and moderators should be followed: Heads of departments should at all times facilitate an objective and transparent process of recruitment and appointment of assessors/examiners and/or moderators. Academic departments complete information of assessors/examiners and moderators on the TUT computer system, and link the assessors/examiners and moderators to a subject code. Contact details i.e. telephone number(s), address during office hours, of the assessor/examiner and moderator must be provided during the appointment phase at all official learning sites (campuses) to make assessors/examiners and moderators readily accessible and available. Academic departments alter the list of assessors/examiners and/or moderators electronically, whenever relevant and necessary. Academic departments print a standard list from the official TUT computer system, for all subjects offered by the department, and submit it to the EXCO of the Faculty, for approval. Academic departments submit a list of approved assessors/examiners and moderators to the Faculty Board, for approval. A single-page document for the June examinations, signed by the dean, in which he/she confirms that the appointment of assessors/examiners and/or moderators in the various departments of his/her faculty was made in terms of the rules and regulations of TUT, is submitted for notification at the first meeting of the Senate, and a similar single-page document for the November examinations is submitted for notification at the third meeting of the Senate. Academic departments provide Human Resources with information on assessors/examiners and moderators to be appointed, to be entered into the official TUT computer system (unique staff numbers are allocated to external assessors/examiners and moderators). Academic departments officially inform the assessors/examiners and moderators in writing of their appointment. |
REREGISTRATION HISTORY |
| As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2009; 2012; 2015. |
| LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: |
| NONE |
| PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: |
| This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here. |
| 1. | Tshwane University of Technology (TUT) |
| All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |