SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Postgraduate Diploma: Marketing Management 
SAQA QUAL ID QUALIFICATION TITLE
5829  Postgraduate Diploma: Marketing Management 
ORIGINATOR
University of South Africa 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Postgraduate Diploma  Field 03 - Business, Commerce and Management Studies  Finance, Economics and Accounting 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  120  Level 7  Level N/A: Pre-2009 was L7  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 		 SAQA 06120/18  2018-07-01  2018-12-31 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2019-12-31   2022-12-31  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
The primary purpose of the qualification is to provide qualifiers with postgraduate marketing knowledge, specific skills and applied competence that provide opportunities for continued personal intellectual growth, gainful economic activity and valuable contributions to society.

The second purpose of the qualification is to provide South Africa (and other countries) with persons who have adequate knowledge and skills in the fields of marketing to ensure that the leadership base of innovative and knowledge-based economic and marketing activity is widened.

A further purpose of the qualification is to provide South Africa (and other countries) with people who can understand the constructive role they need to play as intellectual leaders in the marketing and commercial sectors. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Learners who register for this qualification can:
  • Learn from predominantly written material.
  • Communicate what they have learnt logically and coherently in the medium of instruction.
  • Take responsibility for their own progress.


    Recognition of prior learning:

    This qualification recognises:
  • Formal prior learning

    Students' prior accredited learning at tertiary level in relevant domains, which constitute credit-bearing units, is recognised.
  • Non-formal and informal prior experiential learning

    The university is investigating an RPL policy. Students may be given RPL for individual modules if they can produce a portfolio of evidence that shows that they meet the outcomes and associated assessment criteria specified for that module. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    The qualification may be awarded in part or as whole through the recognition of prior learning (RPL). Current legislation requires that students complete 50% of their qualification at the institution which issues these certification so for now up to 50% of the diploma may be awarded through RPL. 

    EXIT LEVEL OUTCOMES 
    Critical Cross-field:

    All critical cross-field outcomes will be embedded appropriately in the modules, which constitute the programmes that lead up to the qualification. They will be assessed within the context of the programmes. The distance education context has particular challenges, which we try to meet below.

    1. The Post Graduate Diploma in Marketing graduate can identify, analyse, formulate, and serve the needs of individuals and society creatively and responsibly.

    2. The Post Graduate Diploma in Marketing graduate can work effectively with others as a member of a team, group, organisation, community, and contribute to the group output in Business, Commerce and Management fields.

    3. The Post Graduate Diploma in Marketing graduate can manage and organise her or his activities and life responsibly and effectively, including her or his studies and career.

    4. The Post Graduate Diploma in Marketing graduate can collect, analyse, organise and critically evaluate information, as required in the pursuit of the Post Graduate Diploma in Marketing.

    5. The Post Graduate Diploma in Marketing graduate can communicate effectively using visual, mathematical and/or language skills in the modes of oral and/or written presentation in often-extensive pieces of sustained discourse.

    6. The Post Graduate Diploma in Marketing graduate can use science and technology effectively and critically, showing responsibility towards the environment and health and well-being of others, in community, national and global contexts.

    7. The Post Graduate Diploma in Marketing graduate can demonstrate an understanding of the world as a set of related systems by recognising that problem solving contexts do not exist in isolation, and by acknowledging their responsibilities to those in the local and broader community.


    Developmental:

    In order to contribute to the full personal development of each learner and the social and economic development of the society at large, it is the intention of the Post Graduate Diploma in Marketing to make an individual aware of the importance of the following developmental outcomes:

    1. The Post Graduate Diploma in Marketing graduate can reflect on and explore a variety of strategies to learn more effectively (see Critical Outcomes 3 and 5 above).

    2. The Post Graduate Diploma in Marketing graduate can participate as a responsible citizen in the life of local and national communities (also see Critical Outcome 2 above).

    3. The Post Graduate Diploma in Marketing graduate can be culturally and aesthetically sensitive across a range of social contexts (see Critical Outcomes 2 and 7).

    4. The Post Graduate Diploma in Marketing graduate can explore education and career opportunities by drawing on the various knowledge, skills and attitudes acquired in the accomplishment of this qualification (see all Critical Outcomes above).

    5. The Post Graduate Diploma in Marketing graduate can develop entrepreneurial opportunities by drawing on the various knowledge, skills and attitudes acquired in the accomplishment of this qualification (see all Critical Outcomes, plus 4 above).


    Specific:

    A Post Graduate Diploma in Marketing Management student is actively engaged in becoming a specialist in her or his field and in preparing for further, more specific study or the work environment. As such she or he develops and holds certain values and integrates knowledge and skills to achieve her or his purposes. The specific outcomes show how knowledge, skills and values are integrated in the qualification in the SAQA fields of Business, Commerce and Management Studies (03).

    1. The Post Graduate Diploma in Marketing Management graduate can engage in critical, creative and contextual thinking so as to enable him or her to resolve problems, and to create and identify opportunities in the commercial sector.

    2. The Post Graduate Diploma in Marketing Management graduate can apply ethics pertinent to the commercial sector.

    3. The Post Graduate Diploma in Marketing Management graduate can engage in critical and creative thinking.

    4. The Post Graduate Diploma in Marketing Management graduate can perform a social critical role in society.

    5. The Post Graduate Diploma in Marketing Management graduate can apply marketing management theories and principles in the commercial sector.

    6. The Post Graduate Diploma in Marketing Management graduate can manage marketing trends. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Critical Cross-field:

    Evidence in the form of tasks in study materials, written assignments, portfolio tasks, projects, case studies and examinations, will show that graduates:

    1.
  • Identify needs by means of exploring and critically evaluating abstract and personal situations.
  • Solve problems by generating alternative strategies for dealing with those problems.
  • Critically evaluate various viewpoints and compare them to own views.
  • Offer evidence in a variety of ways (from theoretical knowledge base, from experiential base, etc) to support their stated views.
  • Identify needs and opportunities in the commercial sector by use of case studies, primary research projects, etc.
  • Identify and solve concrete and abstract problems by drawing upon the theoretical knowledge and experiential base of individual disciplines in the fields of Business, Commerce and Management.
  • Identify and solve concrete and abstract problems by drawing upon their own experience base.
  • Identify and propose ways to serve the needs of the commercial sector in a variety of routine and non-routine contexts within broad parameter of the Business, Commerce and Management fields.
  • Use their knowledge and experience to offer suggestions for solving problems at a community and national level.
  • Analyse the global, national and local community in terms of problems, needs, and opportunities.

    2.
  • Show evidence of 'people skills' (tolerance, empathy, listening skills, etc.) in-group situations.
  • Demonstrate respect for the opinion of others through reporting without bias.
  • Demonstrate tolerance of diversity through reporting without bias.
  • Undertake projects and provide evidence of successful interaction with others.
  • Use effective communication skills within the group.
  • Are supportive followers and group participants.
  • Organise themselves and others into effective working groups.
  • Communicate the evidence of these group interactions through reporting.

    3.
  • Demonstrate the requisite study skills and learning strategies.
  • Organise their study plans and meet deadlines.
  • Use creative and various learning strategies, which suit their personal situations and contexts.
  • Cope with the self-discipline necessary for distance learning.
  • Think independently, and offer evidence to support their decisions.
  • Assess their own strengths and weaknesses and develop coping strategies.

    4.
  • Demonstrate increasingly competent research skills.
  • Use library and other resources effectively to suit their individual needs and those of the particular areas of research.
  • Integrate information from a variety of sources.
  • Act responsibly as a researcher and scholar (e.g., appropriate referencing, avoiding plagiarism, etc).
  • Use the conventions of scholarship in the various disciplines under study.
  • Use relevant conventions and guidelines to their academic and personal purposes.
  • Critically analyse theories, examples, experiences, etc.
  • Argue appropriately within the relevant discourse community.
  • Conduct market research using appropriate research methodologies.

    5.
  • Communicate their ideas and provide supporting evidence in a sustained manner.
  • Evaluate conclusions and premises in academic arguments.
  • Follow the linguistic and numeracy conventions of written use in the respective disciplines.
  • Use appropriate models of organisation and presentation as required in the respective disciplines.
  • Use statistics appropriately and responsibly in support of their ideas.
  • Create and use visuals appropriately to support their ideas and in their Marketing careers.
  • Recognise own communication limitations and problems and seek help appropriately.
  • Identify and illustrate jargon used in the Marketing industry.
  • See, describe and interpret what they come across in appropriate ways.
  • Use language to critically analyse, evaluate and critique others' ideas.

    6.
  • Use scientific methods of investigation, testing and evaluation.
  • Select appropriate technology to suit the needs of Marketing.
  • Use and promote the use of natural resources in a sustainable way.
  • Show respect for and a responsible attitude towards science and technology.
  • Demonstrate a consideration of the ethics involved in science and technology issues.
  • Show respect and openness towards the psychological, health and physical environment of others in selecting Marketing strategies.

    7.
  • Draw upon their prior knowledge (personal and abstract), personal experience as appropriate when investigating and analysing the world around them.
  • Look beyond and across traditional disciplinary boundaries for possible solutions.
  • Relate effective marketing strategies to success in business and other contexts.


    Developmental:

    1.
  • Use help-seeking strategies including research to further their own learning.
  • Apply what they study in different contexts, personal and public, real and simulated.
  • Display self-awareness of learning preferences and strategies to suit their needs.
  • Show evidence of effective study skills (e.g. note-taking, summarising, analysis and synthesis).

    2.
  • Value diversity and others' opinions.
  • Take risks in-group situations.
  • Apply what they know and study in culturally diverse contexts.
  • Apply what they know and study at different levels, from personal to professional to academic contexts.
  • Use marketing skills to develop the socio-economic potential of the local and national community.

    3.
  • Assess the impact of cultural diversity on marketing strategies.
  • Use various skills to draw out the cultural accomplishments and contexts of others (e.g., listening skills, empathy, sympathy, open-mindedness, etc).

    4.
  • Illustrate the relationship between the knowledge, skills and attitudes acquired in studying towards the Diploma and those of the community at large (in routine and some non-routine contexts).
  • Make connections from theoretical knowledge to practical application in the real world.
  • Use the skills, which are highly valued in the workplace, across the disciplines and sectors of society.
  • Use the skills required for efficiency in most jobs: imaginative intelligence, emotional maturity, effective communication skills, thoughtful accuracy and interpersonal sensitivity.
  • Deal effectively with complex problems within a variety of routine and non-routine contexts also in complex, variable, unpredictable and highly specialised context and tasks set them on the job, in the real world, by drawing upon the skills from the Diploma (critical thinking, problem-solving, conflict resolution, etc).
  • Demonstrate a personal sense of work ethic.

    5.
  • Create job opportunities in whatever situation they find themselves.
  • Have a realistic view of their own worth and value to contribute to their local community and global society.
  • Communicate that value to others in the real world (CV writing skills, oral communication skills, etc).
  • Demonstrate a healthy self-esteem and confidence in their knowledge, skills and attitudes as required to complete the Marketing qualification.
  • Deal with complex situations with flexibility and adaptability.


    Specific:

    Evidence in the form of tasks in study materials, written assignments, portfolio tasks, projects, case studies and examinations, will show that graduates:

    1.
  • Display problem solving abilities by applying the knowledge and skills from markets, research and related fields of study in practice.
  • Analyse marketing, strategies and trends in her or his own working environment.
  • Interpret market trends and shifts and the effect thereof on her or his own working environment.

    2.
  • Explain the need to act professionally and ethically.
  • Take responsibility within the limits of his/her own competence.
  • Exercise judgement commensurate with knowledge and experience.
  • Identify unethical behaviour and deal with it in a responsible manner.

    3.
  • Provide alternative strategic actions, which would contribute to the development or improvement of her or his own working environment.
  • Identify and develop effective marketing strategies and research projects.

    4.
  • Use disciplinary and interdisciplinary information to provide customers with information on prudent context.
  • Use this information to advise customers on aspects of consumer rights.

    5.
  • Communicate/articulate theories and principles in a way that demonstrates understanding.
  • Apply the functions associated with strategic marketing, consumer behaviour and marketing research in the commercial sector.
  • Conduct a marketing, competitor and consumer analysis.

    6.
  • Identify, assess and manage marketing trends in her or his working environment.
  • Evaluate the implications of trends on the consumer and organisation.
  • Predict future trends and take the necessary steps to adapt to these trends.


    Integrated assessment:

    1. Formative assessment: Learning and assessment are integrated. The study guides contain self-assessment tasks with feedback. The scheme of work includes assignments, which may be self-assessed based on the learning material, and students are given feedback. The process is continuous and focuses on smaller sections of the work and limited numbers of outcomes

    2. Summative assessment: Examinations, or equivalent assessment such as a portfolio of evidence assess a representative selection of the outcomes practised and assessed in the formative stage. Summative assessment also tests the student's ability to manage and integrate a large body of knowledge to achieve the stated outcomes of a module. 
    		•

    INTERNATIONAL COMPARABILITY 
    Unisa forms part of an internationally recognised accreditation system whereby university qualifications are evaluated against international comparators and accredited accordingly, for example, Unisa's qualifications are accredited in the International Handbook of Universities in the Commonwealth Universities' Yearbook. 

    ARTICULATION OPTIONS 
    1. The qualification will articulate with those of other universities and with other qualifications. For example, recognition will be given to modules completed at other tertiary institutions and the relationship will be reciprocal.

    2. Upon completion of the Post Graduate diploma in Marketing Management students may proceed to do a M.Com in Marketing or MBA. 

    MODERATION OPTIONS 
    1. Within Unisa, first examiners set and assess assignments and examinations. In the case of assignments, the quality is checked by course co-ordinators or team leaders and by the head of department. In the case of examinations, a system of internal second examiners is used to moderate question papers, the marking process and marked scripts. Such second examiners are senior members of staff.

    2. In addition, external examiners act as moderators of examination papers and marked scripts for Unisa third-level modules.

    3. In instances where professional or statutory bodies have a say in determining the curriculum, they could be involved in moderation as well e.g. Institute of Marketing Management. 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    1. Our own staff will be used as assessors in a manner which fits into the quality management system of Unisa. This will also apply to the appointment of outside persons. A system of workplace assessment may be initiated for some learning programmes leading to the Post Graduate Diploma in Marketing Management.

    2. The quality management system:
  • Qualifications: The minimum requirement for appointment as a lecturer or external marker at Unisa is an Honours degree and appropriate experience. In the case of workplace assessment, appropriate professional criteria will be drawn up for each discipline.
  • Mentorship: All junior and new members of staff are mentored by senior members as they work together in teams. All assessment done by external markers is quality-controlled by internal staff.
  • Training: All new members of staff undergo an orientation session with the Bureau for University Teaching. All members of staff have access to the Bureau of University Teaching's website on assessment and may apply for special training in aspects of assessment at any time. External markers attend markers' meetings prior to assessing assignments or examinations and are given clear guidelines on how to assess particular pieces of work. 
    		•

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015. 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. University of South Africa 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.