SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

Bachelor of Arts Honours: Corporate Communication

SAQA QUAL ID	QUALIFICATION TITLE
4169	Bachelor of Arts Honours: Corporate Communication
ORIGINATOR
Rand Afrikaans University
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
Was CHE until Last Date for Achievement			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
Honours Degree	Field 04 - Communication Studies and Language		Communication Studies
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	160	Level 7	NQF Level 08	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Reregistered"		SAQA 2663/05	2006-07-01	2009-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2010-06-30		2013-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification is replaced by:

Qual ID	Qualification Title	Pre-2009 NQF Level	NQF Level	Min Credits	Replacement Status
73724	Bachelor of Arts Honours in Corporate Communication	Level 7	NQF Level 08	120	Complete

PURPOSE AND RATIONALE OF THE QUALIFICATION

The primary purpose of this qualification is to develop intermediate applied competence of qualifying learners in Corporate Communication. Intermediate applied competence implies the advanced ability to acquire, analyse, interpret and apply complex communication principles and theories related to the context of public relations in the Corporate Communication industry. Furthermore, learners will develop the sophisticated ability to internalise, reflect and communicate complex strategic decisions and applications effectively through the progressive and suitable use of scientific language and technical terminology associated with Corporate Communication. The qualification will facilitate effective critical learning through the exposure to, and application of, specialised learning styles, thereby enabling the learner to navigate and holistically manage the multi-faceted dynamic context of Corporate Communication.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

To enrol for this qualification, potential learners need to demonstrate the following competencies:

*the ability to synthesise different texts into a logical argument;
*the ability to write essays;
*the ability to develop an argument that is supported by evidence;
*the ability to engage with and critique the ideas of their peers in an constructive manner;
*the ability to reflect on their own learning experiences and use this to improve the quality of their own work;
*The ability to design, plan, and execute a basic research task based on a theoretical framework in a group context, to reflect on their own research and to report on research findings;
*the ability to search for, access, organise and interpret information;
*the ability to discuss, problematise and investigate Corporate Communication, particularly in the South African industry and communication context;
*know the meaning of , and are able to provide definitions for terminology and theoretical constructs used in Communication Science and , specifically, Corporate Communication and are able to use these correctly;
*the ability to, critically and creatively: describe and apply different communication models and constructs to specific Corporate Communication problems in the South African context.

A potential learner should be in possession of a Bachelor's degree, with Communication as a major subject and learning in the relevant specialisation field with an average of 65% at NQF level 6, with a minimum of 360 total credits. Potential learners who are not in possession of such a degree, but are in possession of a qualification that could be regarded as equivalent to such a qualification, must apply to the Accreditation Committee of the Faculty of Arts for accreditation.

Recognition of prior learning

All potential learners who are not in possession of a Bachelor's with Communication as a major subject and learning in the relevant specialisation field need to provide proof of an equivalent qualification. Those learners who claim that they have achieved relevant prior learning, which should give them access to the programme, need to apply to the Departmental Chairperson of the Department of Communication for recognition of prior learning.

A potential learner who wants to be credited for prior learning and/or experience for a particular module or modules, needs to apply in writing to the Departmental Chairperson of the Department of Communication, clearly stating the title(s) of the module or modules he/she want to be credited for, as well as the basis on which he/she believes the accreditation should be granted.

The principles of RPL are subscribed to, and will be implemented in, a flexible manner. The principle of flexible and open access will, however, be offset against the provision that this is not to be to the detriment of the potential learner and that his/her chance to succeed must be reasonable.

The Committee will assess learners' competencies in order to determine whether they are eligible for: a) access to, b) advanced placement in, or c) recognition of status for this qualification.

RECOGNISE PREVIOUS LEARNING?

EXIT LEVEL OUTCOMES

Learner should be able to:

1. Identify, evaluate and solve advanced Corporate Communication and communication problems using critical and creative thinking;

2. Manage and work effectively with others, as a member of a Corporate Communication team or group, to identify, solve and critically evaluate advanced communication and Corporate Communication problems;

3. Organise and manage personal activities related to the Corporate Communication learning process in an accountable manner;

4. Collect, analyse, organise, critically evaluate and apply complex information pertaining to Corporate Communication;

5. Communicate complex Corporate Communication information effectively, using appropriate communication skills and media, facilitating effective verbal and non-verbal persuasive communication;

6. Use Corporate Communication science and technology effectively, critically and responsibly, to address sophisticated issues pertaining to Corporate Communication;

7. Demonstrate a heightened understanding of the related systems of Corporate Communication and the dynamic interrelationship between the units, and with the broader context;

8. Acquire and reflect on advanced learning skills and strategies appropriate to the context of communication and Corporate Communication.

9. Acquire heightened understanding of the principles of responsible citizenship with regard to Corporate Communication in local, national and global communities;

10. Demonstrate an understanding, applying heightened cultural and aesthetic sensitivity in the process of Corporate Communication;

11. Develop advanced employment seeking within the Corporate Communication employment context;

12. Identify and develop multiple Corporate Communication entrepreneurial opportunities.

ASSOCIATED ASSESSMENT CRITERIA

1. Does the learner identify, evaluate and solve advanced Corporate Communication problems by using critical and creative thinking?

2. Does the learner work effectively with others, as a member of a Corporate Communication team or group, to identify, solve and critically evaluate advanced communication and Corporate Communication problems?

3. Does the learner organise and manage personal activities related to the Corporate Communication learning process, in an accountable manner?

4. Does the learner collect, analyse, organise, critically evaluate and apply complex information pertaining to Corporate Communication?

5. Did the learner communicate complex Corporate Communication information effectively, using appropriate communication skills and media, and facilitating effective verbal and non-verbal persuasive communication?

6. Does the learner use Corporate Communication science and technology effectively, critically and responsibly; to address sophisticated issues pertaining to Corporate Communication?

7. Does the learner demonstrate a heightened understanding of the related systems of Corporate Communication and the dynamic interrelationship between these units and with the broader context?

8. Does the learner acquire and reflect on advanced learning skills and strategies, appropriate to the context of communication and Corporate Communication?

9. Does the learner acquire a heightened understanding of the principles of responsible citizenship with regard to Corporate Communication in local, national and global communities?

10. Does the learner demonstrate an understanding and apply heightened cultural and aesthetic sensitivity in the process of Corporate Communication?

11. Does the learner develop advanced employment-seeking skills within the Corporate Communication employment context?

12. Does the learner identify and develop multiple Corporate Communication entrepreneurial opportunities?

Formative assessment practices that will be implemented

A range of formative assessment strategies is used. Formative assessment strategies include, among others: short essays, presentations in small groups and practical activities, field visits, publications and productions. Self-assessment activities are included in study guides. Opportunities for peer-assessment are included.

Summative assessment practices that will be implemented

Integrated assessment, focusing on the achievement of the exit-level outcomes, will be done by means of written assignments, formal module tests and the execution and presentation of a research project, as well as end-of-semester final examinations.

ARTICULATION OPTIONS

Access to qualifications at a lower level

Potential learners should be in possession of a Bachelor's degree in Communication or other relevant qualification at NQF level 6. The achievement of this qualification should give learners access to certificates and diplomas in this field at level 6.

Access to qualifications on the same level

The achievement of this qualification should give learners access to certificates and diplomas in this field at level 7. Learners who are (or have been) registered for this (or a related) qualification at another higher education institution or at RAU, may, with the permission of the Dean of Arts, enter the Honours programme in Communication or Corporate Communication mid-stream, given that the rules of access have been complied with. Such learners will therefore be credited for prior learning.

Access to qualifications at the higher level

Having obtained this qualification, the following possibilities for further study in higher education programmes exist:

*a Master's Certificate in Communication or Corporate Communication;
*a Master's programme in any relevant field of Communication.

MODERATION OPTIONS

a) External examination processes to be implemented:

An assessor within the department, as well as an external moderator, administers the final assessment. A departmental committee appoints external assessors.

b) External examiners/moderators that will be appointed for this qualification and the type of institutions or professional bodies from which they will typically be:

One per module from the Communication Department of a tertiary institution, or a qualified assessor (see Assessors Criteria) from a related industry or professional body.

CRITERIA FOR THE REGISTRATION OF ASSESSORS

Criteria regarding formal qualifications that an assessor should have

An assessor should at least have an Honours degree in Communication (or a related field of study) and be regarded as competent to act as assessor by the academic community.

Criteria regarding job or learning experience

An assessor should be proficient on the subject matter of the learning area in which he/she is assessing and have interpersonal skills.

Criteria regarding experience of the or exposure to assessment

An assessor needs to have prior assessment experience and/or be trained in assessment practices on higher education level:

*as part of qualifying as an education and training practitioner, or
*through a mentoring process; or
*through on the job training; or
*through additional study of a unit standard or qualification on assessment.

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006.

NOTES

This BA Honours with endorsement qualification is registered as a separate qualification only with SAQA. At the Department of Education it is not registered separately, but is included in the registration of the generic BA Honours.

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

When qualifications are replaced, some of their learning programmes are moved to being recorded against the replacement qualifications. If a learning programme appears to be missing from here, please check the replacement.

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PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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