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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Master of Business Administration: Tourism Development 
SAQA QUAL ID QUALIFICATION TITLE
36072  Master of Business Administration: Tourism Development 
ORIGINATOR
MANCOSA Pty (Ltd) 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Master's Degree  Field 11 - Services  Hospitality, Tourism, Travel, Gaming and Leisure 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  440  Level 8 and above  NQF Level 08  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 
EXCO 0415/23  2021-07-01  2023-04-18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-04-18   2027-04-18  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
The Master of Business Administration in Tourism Development and Management is a post-graduate qualification that provides learners with advanced theoretical knowledge and applied skills in all facets of management as applied in the leisure and tourism sector. Management theory is viewed in the context of developments in the tourism industry with the particular objective of integrating management theory with theory in tourism.

The programme aims to develop an in-depth conceptual understanding, synthesis and critical application of strategic perspectives of tourism development and management in a national and international context.

It provides learners with an ability to:
  • Develop the knowledge and skills necessary to secure management employment in the tourism industry
  • Enhance their career prospects if they are already employed in the tourism industry
  • Teach tourism and tourism related subjects in higher education institutions
  • Develop research skills with specific focus in management and development in tourism

    It develops learners, already occupying management positions, for advanced and specialised professional employment within the tourism industry.

    Rationale

    The Master of Business Administration Degree in Tourism Development:
  • Contributes to regional and national goals by facilitating capacity building and human resource development in management for social and economic development.
  • Empowers learners with advanced skills and competencies necessary to function, progress and provide strategic leadership in corporate and business environments.
  • Attempts to satisfy the demand for advanced managerial and professional skills by recruiting learners from the Southern African Development Community.
  • Recognises and caters for the career and economic needs of learners who are in employment.
  • Advances research activity in tourism and development to contribute to technological improvement and social development.
  • Increasing graduate enrolments at the Masters level in higher education. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    This qualification assumes that:
  • The learner is proficient in the language of instruction.
  • The learner is able to use quantitative techniques to solve management problems.
  • The learner is able to work independently.
  • The learner has obtained the general theoretical, practical, professional and academic knowledge and understanding at NQF level 6.
  • The learner has completed the MANCOSA Certificate in Management Studies programme or its equivalent and has imbibed all the learning`s therein.

    Recognition of prior learning:

    This qualification may be obtained in part through the recognition of prior learning.

    In the cases where prior learning is to be recognised for purposes of access to the qualification:

    1. It is assumed that the learning derived from work or life experience will be a major element in the profiles of non-standard entrants primarily by means of an examination of their curriculum vitae (CV)

    2. Such `non-standard` candidates will be selected on the recommendation of a senior manager from their organisations/ companies.

    3. Where appropriate, interviews will also be conducted to assess the applicants. Some of the key criteria that will be used in evaluating `non-standard` applicants include:
  • The applicants` motivation, maturity and realistic approach to their studies.
  • Job description, covering relevant area of work, giving examples of tasks carried out, possibly supplying references.
  • The nature and level of life/ work experience and prior study, and the learning which has resulted from such experience.
  • Details of in-company short courses, length, content of material covered, standard achieved.
  • The clarity of the applicant`s educational goals and objectives.
  • The extent to which the applicant can provide evidence of the threshold skills and knowledge for the programme.

    Where prior learning is recognized for advanced standing, credit will be given for prior certificated learning in accordance with established practice at South African higher education institutions. The amount of `specific` credit granted is dependent on the match between prior learning and award towards which the intended programme leads.

    Credits may only be accumulated for modules, which are prescribed within the structure of a named award. 

  • RECOGNISE PREVIOUS LEARNING? 

    QUALIFICATION RULES 
    An award of the Management College of Southern Africa (MANCOSA) will be conferred when the following conditions are satisfied:

    1. The candidate was an enrolled and registered student of or at the College at the time of his or her assessment for an award and was not in debt to the College.

    2. Details of the candidate`s full name, date of birth, sex, programme and award have been registered by the College.

    3 It has been confirmed that the candidate has completed a programme of study approved by the Academic Board as leading to the award being recommended.

    4. The award has been recommended by a Board of Examiners convened, constituted and acting under regulations approved by the Academic Board and including members approved as external examiners for the programme.

    5. The recommendation of the award has been signed by the Chair of the Board of Examiners and by the Examinations Officer, confirming that the assessments have been carried out in accordance with the College`s requirements. 

    EXIT LEVEL OUTCOMES 
    A learner attaining the Masters Degree in Tourism Development and Management will be able to:
  • Display a breadth of knowledge of tourism development and management in general.
  • Interpret and critically evaluate evidence objectively.
  • Display sound judgement and decision-making capabilities in a business environment.
  • Make effective and appropriate use of information technology.
  • Analyse and solve complex managerial problems.
  • Demonstrate a range of interpersonal skills.
  • Evaluate the role of tourism in society and the link between culture and tourism.
  • Demonstrate knowledge of international tourism trends.
  • Develop strategic focus in a business context.
  • Display research and communication skills.
  • Apply human resource management principles.
  • Manage financial risk.
  • Function as a change agent.
  • Develop business policy in a corporate environment.
  • Solve tourism marketing problems.
  • Develop internet marketing strategies.

    Specific Level Outcomes (for each Module):

    1. Tourism society

    Credits points: 20

    At the end of this module the learner will be able to:
  • Describe how central concepts in the social sciences can be used to analyse the tourism industry.
  • Outline and elucidate the main theories that have been used to explain the tourism phenomenon.
  • Critically analyse a wide range of issues concerning the social and cultural aspects of tourism.
  • Explain the role of tourism in modern industrialised and post- industrial societies and the social significance of tourism globally.

    2. Worldwide tourism

    Credits points: 20

    At the end of this module the learner will be able to:
  • Demonstrate in-depth knowledge of the basic statistics of the tourism industry, and identify clearly their originating sources.
  • Outline a wide range of tourism definitions, demonstrate understanding of their historical and conceptual origins, and relate these clearly to the main demand and supply side definitions of tourism concepts from which tourism statistics are derived.
  • Appreciate the significance and usefulness of worldwide tourism industry statistics and display the ability to analyse them, both through modelling approaches and through economic analysis of tourism.
  • Identify clearly the major patterns of international tourist demand, clarify recent trends in these patterns, and understand the key motivations and determinants in tourism demands.
  • Critically assess the role and functioning of each of the main industry sectors, and analyse their interrelationships, including those with government and official organisations.
  • Demonstrate knowledge and understanding of tourism distribution channels, including the application of information technology to this area.

    3. Strategic management

    Credits points: 20

    At the end of this module the learner will be able to:
  • Explain the concept, nature and process of Strategic Management.
  • Describe the techniques of analysis, choice and implementation.
  • Analyse the relevant macro-economic issues that determine the companies future business make-up.
  • Formulate a strategic vision of what an organisations future make-up will be.
  • Craft a corporate strategy to achieve the desired outcomes.

    4. Responsible tourism

    Credits points: 20

    At the end of this module the learner will be able to:
  • Demonstrate a comprehensive understanding of the economic, environmental and socio- cultural impacts of tourism.
  • Consider, evaluate and debate how both tourist and host perceptions influence the outcome of the tourism experience.
  • Deliver informed and critical judgements of the social responsibility aspects of tourism planning and development.

    5. Research methods

    Credit points: 20

    At the end of this module the learner will be able to:
  • Demonstrate understanding of the philosophic underpinnings of contrasting research approaches, perspectives and paradigms, and assess the appropriateness of these in investigating specific research topics in their chosen area.
  • Identify, clarify and refine the focus of research questions and define their boundaries in relation to the present dissertation requirement.
  • Show awareness of the range and importance of secondary research, and locate, analyse and critically evaluate the relevant literature.
  • Assess the merits of contrasting methodologies and data collection methods, and select those most suitable for their intended research study.
  • Interpret data meaningfully, comment critically on their research findings, and present them in an appropriate manner.

    6. Human resource management

    Credits points: 20

    At the end of the module the learner will be able to:
  • Define the sphere of responsibility of human resource management.
  • Contextualise the role of human resource management.
  • Explain the relationship between a human resource strategy and business strategy.
  • Analyse flows of employees into and out of organisations.
  • Draw up a Human Resources plan.
  • Describe the recruitment and selection process.
  • Undertake training needs analyses.
  • Develop an appropriate compensation system for a small enterprise.
  • Differentiate between various performance appraisal techniques.
  • Determine basic benefits and services for employees.
  • Explain the impact of labour legislation in the human resource environment of the organisation.

    7. Managerial finance

    Credits points: 20

    At the end of this module the learner will be able to:
  • Account for uncertainty and risk when calculating future cash flows and appraising investment projects, including acquisitions and mergers.
  • Calculate the cost of capital of an organisation.
  • Evaluate the significance of the long-term capital structure of a business, and the management of its working capital.
  • Appreciate the problems of exchange and interest rate fluctuations and how they may be minimised.
  • Demonstrate the importance of financial strategy in setting and carrying out overall corporate objectives.

    8. Corporate business policy

    Credit points: 20

    At the end of this module the learner will be able to:
  • Explain the concept of strategy in an organisational context.
  • Analyse the organisation in terms of its "strategic fit".
  • Focus on the various theories and models used in strategy formulation.
  • Describe the use of these models and apply them to an organisation.
  • Explain the importance of paradigms in strategy formulation.
  • Define the term globalisation and explain the different ways in which organisations can globalise.
  • Describe the phases of international expansion and their triggers for changes.
  • Analyse how mergers, acquisitions and alliances can be used as a means of business expansion.
  • Outline the different leadership approaches to managing people and strategic decision making organisations.

    9. Cultural tourism

    Credit points: 20

    At the end of this module the learner will be able to:
  • Explain the concept of culture and its importance to the tourism industry.
  • Explain different types of culture change and the influence of hegemony.
  • Explain how culture and tourism can be integrated with other industries.
  • Explain reversal theory and state why it is important to cultural tourism in terms of marketing, type of attraction and activities available.
  • Describe the supply and demand factors for heritage tourism.
  • Articulate why an understanding of all aspects of tourism development is necessary for creating/ maintaining aspects of cultural tourism.
  • Understand emerging trends in cultural tourism management.
  • Describe different approaches to tourism policy and planning.

    10. Managing strategic change

    Credits points: 20

    At the end of this module learners should be able to:
  • Demonstrate an understanding of the change management implications of new corporate strategies.
  • Evaluate the effectiveness of processes for the management change.
  • Discuss the role of HRM function in managing change.
  • Appreciate how operational change can contribute to corporate and other functional change.
  • Evaluate the changes that are necessary in the operation of organisations and proposed implementation programmes.
  • Identify or propose operational change programmes in the organisation.

    11. Tourism marketing

    Credits points: 20

    On completion of this module, the learner will be able to :
  • Understand the principles of tourism marketing.
  • Critically analyse the operating environment of the tourism industry by writing reports on the subject.
  • Identify and understand the need for marketing research and the nature of consumers.
  • Demonstrate through simulated practical application an understanding of strategic product and market planning, in the light of financial and organisational constraints.
  • Explain some international market analysis.
  • Develop the marketing unit for each target segment.

    12. Internet and database marketing

    Credits points: 20

    On completion of this module, learners should be able to:
  • Explain the principle of marketing tourism products for small companies.
  • Evaluate alternative distribution channels for tourism companies.
  • Compile a database of potential and current customers for a tourism company.
  • Run targeted mailshots from segments of a database.
  • Plan what an Internet page should do for a tourism company.
  • Write a briefing for an Internet page developer on the contents of a web page.
  • Design a basic Internet page for a small tourism company.

    13. Dissertation

    Credit points: 100

    At the end of this module the learner will be able to:
  • Account for uncertainty and risk when calculating future cash flows and appraising investment projects, including acquisitions and mergers.
  • Calculate the cost of capital of an organisation.
  • Evaluate the significance of the long-term capital structure of a business, and the management of its working capital.
  • Appreciate the problems of exchange and interest rate fluctuations and how they may be minimised.
  • Demonstrate the importance of financial strategy in setting and carrying out overall corporate objectives. 

  • ASSOCIATED ASSESSMENT CRITERIA 
  • Specific tourism issues are analysed in a general management context.
  • A range of books and journals is read and information obtained is critically evaluated in a comparative context.
  • Deadlines under time constraints are met by task prioritisation.
  • Future trends in tourism are forecasted.
  • Anticipated future tasks and problems are addressed by task prioritisation.

    Integrated assessment

    Assessment centres around:
  • The extent to which the learner has grasped the concepts of each module.
  • The application of Tourism and Management theory in a practical context
  • The methods of research used and its relation to theory
  • The balance between theory and practice and its relevance to the level of the qualification
  • The use of appropriate technology to ensure effective communication of ideas
  • The development of critical thinking and advanced problem solving

    The Assessment methods measure the extent to which the learner has achieved competence in the different areas of study delivered through course modules.

    These assessment methods include:
  • Case studies
  • Report writing
  • Interpretative and analytical problem solving in the written examination
  • Research and work based assignments
  • Dissertation
  • Self assessments activities in the course material. 

  • INTERNATIONAL COMPARABILITY 
    MANCOSA was established in the post 1994 period with the view of addressing the critical shortage of access to management education in South Africa. Between 1995 and 2000 MANC0SA was engaged in providing Private Higher Education to South Africans in association with its former partner the Buckinghamshire Chilterns University College a College of the University of Brunel, in the United Kingdom.

    The Buckinghamshire Chilterns University College is listed as an accredited state recognised institution in the United Kingdom.

    During this 5-year period MANCOSA successfully delivered tuition and academic and administrative support to over 860 students enrolled on the Buckinghamshire Chilterns University College, Master of Business Administration in Tourism Development and Management Programme.

    The outcomes and assessment criteria, the degree of difficulty and the notional learning time of this qualification has been benchmarked against MANCOSA`S former international partner, the Buckinghamshire Chilterns University College and best national and international practice.

    MANCOSA has been enriched, both academically and administratively, from its interaction and experience with its former partner. 

    ARTICULATION OPTIONS 
  • The MANCOSA Master of Business Administration in Tourism Development and Management Year 1 builds on Diploma and degree programmes from related and other sectors of the economy and relevant experience as well as the MANCOSA Certificate in Management Studies programme
  • The MANCOSA Master of Business Administration in Tourism Development and Management Year 1 forms the foundation for the Master of Business Administration in Tourism Development and Management Year 2 at MANCOSA and this articulates vertically into the Doctor of Business administration (DBA) or Doctor of Philosophy (PhD) at other institutions.
  • The expertise acquired doing this qualification in full or in part can be measured against requirements of other qualifications at MANCOSA or other institutions to obtain credits for specific modules. 

  • MODERATION OPTIONS 
    MANCOSA appoints external examiners and moderators to validate the students examination and final assessments. The Examinations Board is the final decision making body that is responsible for the awarding of the qualification. 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    To qualify as an assessor an individual must:
  • Generally have a higher education qualification at least one level higher than the course being assessed.
  • Be appropriately qualified and experienced as assessors.
  • Generally be the tutor responsible for that particular module.
  • Be in the possession of qualifications that are relevant to the programme.

    The following criteria is used for appointing external examiners and moderators :
  • Their experience of examining this programme or its equivalent.
  • Their independence from MANCOSA and from the programmes team.
  • Their expertise in the subject area.
  • Their scholastic contribution to the field.

    External examiners and moderators are required to have a qualification at least 1 level higher than the programme being assessed. They also require at least 2 years experience lecturing in this programme or its equivalent. 

  • REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015. 

    NOTES 
    These qualifications will be realigned to what the CHE has termed Category C qualifications to comply with the HEQSF. 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
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    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.