All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

Post Graduate Diploma: Marketing

SAQA QUAL ID	QUALIFICATION TITLE
36054	Post Graduate Diploma: Marketing
ORIGINATOR
IMM Graduate School of Marketing (Pty) Ltd
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
Postgraduate Diploma	Field 03 - Business, Commerce and Management Studies		Marketing
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	150	Level 7	Level N/A: Pre-2009 was L7	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Reregistered"		SAQA 06120/18	2018-07-01	2018-12-31
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2019-12-31		2022-12-31

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

Any individuals, who are in marketing, will access this post graduate diploma. The Learner is able to apply the detailed aspects of marketing knowledge and skills in a senior position in marketing. The purpose of this post graduate diploma is to equip a learner with a marketable skill within a relatively short time period, which can also be utilized to build credits toward other certificates, diplomas, degrees in Marketing, both within the IMM and on the NQF. Learners can follow a career in Marketing. Rationale for the qualification The Education Board of the Institute of Marketing Management have identified the need for a post graduate diploma course in the area of business administration in marketing. Any individual who wishes to enter into a career in marketing or who is already in a similar environment can access this post graduate diploma course, which is on an NQF level 7. Learners will be able to apply the detailed aspects of marketing knowledge and skills in a senior position in marketing. This qualification is aimed at people who already hold a recognised qualification (NQF Level 6).

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

It is assumed that Learners accessing this post graduate diploma are competent in communicating verbally and in writing, numeracy and computer technology at Level 4 on the NQF or equivalent. Recognition of prior learning (RPL) Applicants who hold a prior tertiary qualification are eligible for Recognition of Prior Learning in those subjects that meet with the IMM`s criteria in this regard.

RECOGNISE PREVIOUS LEARNING?

Y

QUALIFICATION RULES

N/A

EXIT LEVEL OUTCOMES

On achieving this qualification, the learner will be able to: Demonstrate a broad understanding and application of marketing research Synthesise marketing knowledge. Examine techniques used to develop a strategic marketing process Develop strategic marketing plans Produce a dissertation Explain and implement the role of promotional strategy in an organisation And/or Develop an international marketing strategy Diagnose factors that may hinder the implementation of the marketing strategy Simulate the design and implementation of an international marketing strategy And/or Identify explain and apply critical thinking to services in relation to concepts, methods and technologies

ASSOCIATED ASSESSMENT CRITERIA

Learners must demonstrate an ability to consider a range of options and make decisions about: Explaining marketing research environments, the research agency, problem identification and research planning. Describing secondary data in respect of free and almost free information Explaining and conducting quantitative research Explaining and using survey interviewing techniques Describing and using sampling fundamentals and procedures Explaining and designing questionnaires, measurement scales, attitude scaling and cross-cultural instruments Explaining and testing reliability, validity, pre-testing and field research instruments Describing what research can and cannot do Describing the basic use of multivariate and cluster analysis Describing and implementing strategic studies Describing the nature of strategic marketing planning Explaining and conducting an environmental analysis Explaining and conducting an industry and competitor analysis. Explaining and conducting an internal organisational analysis Explaining and conducting an experience curves and portfolio analysis Explaining and creating strategic competitive advantages Developing a strategic marketing plan Describing and implementing promotional objectives Managing advertising efforts Describing personal selling Explaining the role of sales promotion Explaining the role of direct marketing Explaining the role of public relations And/or Formulating and executing a global marketing strategy Explaining and conducting international marketing planning Developing and implementing international marketing plans Explaining global marketing analysis Interpreting international marketing data Forecasting international demand Explaining and monitoring global competitive dynamics and rivalry Describing and coping with uncertain global environmental forces And/or Describing and identifying services and what makes it different to product marketing Evaluating frameworks and demonstrating an understanding of service organisational design and delivery systems Explaining strategic issues Identifying and explaining challenges for senior management in services marketing Getting to grips with online and interactive marketing Integrated assessment Because assessment practices must be open, transparent, fair, valid and reliable and ensure that no learner is disadvantaged in any way whatsoever, an integrated assessment approach is incorporated into the qualification. Various forms of assessment are used, such as learning, assignments, case studies, projects, tests, examinations and a dissertation. The IMM`s role, with regard to its education programmes, is that of an examining body. The Examiners are university academics and marketing specialists, who undertake the setting and marking of the various examination papers to required standards. The structure gives considerable attention to workplace application.

INTERNATIONAL COMPARABILITY

The IMM has always had a very focused strategy in establishing contact on a broad international basis, including into Africa. It has achieved this by becoming a member of the European Marketing Confederation (EMC), the Asia Pacific Marketing Federation (APMF), and by strengthening its ties with the Chartered Institute of Marketing (CIM) in the United Kingdom and with the American Marketing Association (AMA) to name a few. The networking opportunities these affiliations offer members will increase dramatically with the formation of the World Marketing Association.

ARTICULATION OPTIONS

Articulation possibilities include progression to any other IMM certificate, diploma and/or degree. Also learners can progress to other NQF registered unit standards and qualifications in the sub-field of marketing.

MODERATION OPTIONS

Anyone examining a learner against this qualification must be Moderation of the examining process is overseen by the IMM Moderation Board according to the moderation guidelines as set by the IMM Graduate School of Marketing Moderation of assessments can also be overseen by the relevant ETQA according to the ETQA`s policies and guidelines for assessment and moderation Assessors would require an NQF level 8 qualification and relevant experience

CRITERIA FOR THE REGISTRATION OF ASSESSORS

N/A

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015.

NOTES

N/A

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	IMM Graduate School of Marketing (Pty) Ltd

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All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.