SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

Bachelor: Tourism Management

SAQA QUAL ID	QUALIFICATION TITLE
36052	Bachelor: Tourism Management
ORIGINATOR
Graduate Academy of South Africa
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
National First Degree	Field 11 - Services		Hospitality, Tourism, Travel, Gaming and Leisure
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	370	Level 6	Level TBA: Pre-2009 was L6	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Registered"		SAQA 0249/03	2003-08-13	2006-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2007-06-30		2012-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

The learner will be able to manage tourism business development activities, in the community and regionally;

To organise and develops tourism products and start new businesses;

To control their financial resources; and

To apply sustainable, responsible tourism development and management.

Rationale

Developing and managing sustainable tourism products and services in the community and regionally and the identification of entrepreneurial opportunities in the tourism industry, will create opportunities for self-employment and job creation. This will inevitably contribute to the alleviation of poverty. Tourism is labour intensive and the industry has been identified as the fastest growing sector of the South African economy.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

The application of applicable legislation applicable to the tourism industry;

Ability to market small tourism enterprises;

Develop feasible tourism resources;

Demonstrate the ability plan integrated tours to destinations; and

Apply principles of responsible tourism.

The NQF5/6, Diploma in Tourism Management, would serve as a confirmation of this competency.

Recognition of prior learning

In the case of appropriate prior learning or experience, learners can apply to be assessed in up to 40% of complete outcomes. Learners will have to proof competence in the outcomes indicated by them. The assessment of these learners will also be externally moderated to ensure academic quality and credibility.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

N/A

EXIT LEVEL OUTCOMES

1. Apply the acquired knowledge, skills and values in an integrated, practical, industry-based project
2. Start-up a small business
3. Prepare, Implement, Manage and Control Budgets
4. Develop and manage tourism marketing plans and strategies
5. Formulate strategies and recommend processes that illustrate an understanding of sustainable, responsible, environmentally sensitive tourism development.

Problem solving relates to specific outcomes 1,3,4 and 5

Team work relates to specific outcomes 1,2 and 4

Self organisation and -management relates to specific outcomes 1,2,3 and 5

Information evaluation relates to specific outcomes 1,2,3,4 and 5

Communication relates to specific outcomes 1,2,4 and 5

Use of science and technology relates to specific outcomes 1 and 3

Inter-related systems relates to specific outcomes 1,2,4 and 5

Learner and societal development relates to specific outcomes 1,2 and 5

ASSOCIATED ASSESSMENT CRITERIA

1.1 Interact with industry representatives professionally
1.2 Apply knowledge, skills and values innovatively
1.3 Compile a industry-based project report

2.1 Generate business ideas
2.2 Research feasibility of a business idea
2.3 Do comprehensive market research
2.4 Produce a professional business plan

3.1 Analysis of financial statements
3.2 Make long-term investment decisions
3.3 Make long-term financing decisions
3.4 Make short-term financial decisions

4.1 Analysis of business vision, mission, objectives
4.2 Do a situation analysis and marketing audit
4.3 Develop marketing objectives and strategies

5.1 Discuss and compare the different elements of responsible tourism.
5.2 Determine and describe the importance of responsible tourism.
5.3 Know and understand the strategies for sustainable ecotourism.
5.4 Explain the relationship between the components of ecotourism.
5.5 Identify and explain the role of local communities in ecotourism.
5.6 Describe strategies to involve local communities in tourism development.

Integrated assessment

The assessment methods are unique to the different outcomes. Theory tests focus on the knowledge of learners, while the practical assignments focus on the demonstration of skills. Therefore, the two assessment methods cannot be separated as the one complements the other in ensuring that the purpose of the qualification was achieved.

Theory and practice are integrated in the following ways:

Theory: Tests and an externally moderated final examination.

Practice: Projects and assignments, case studies, portfolios containing proof of learning progress.

INTERNATIONAL COMPARABILITY

This qualification is on par with similar international qualifications. However, it is focused on the South African tourism industry, legislation and the need to develop entrepreneurship.

The qualification is in line with the educational objectives of the South African Association of Tourism Professionals (SAATP).

The Graduate Academy of South Africa has consulted the Leisure Management qualifications offered by the Christelijke Hogeschool van Noord-Nederland (CHN), a leader in the training of Leisure, Hospitality and Tourism.

The CHN (Leeuwarden, Friesland) is also a pioneer in the application of practical education strategies such as Problem based Learning applied by the Graduate Academy of South Africa.

ARTICULATION OPTIONS

Vertical articulation: The completion of this degree provides vertical access to the Honours Degree in Tourism Management at public higher education institutions.
The vertical articulation will be subject to the internal selection policies of individual public higher educations institutions as well as individual learners` academic performance.

Horizontal articulation: The completion of this degree provides horizontal access to other qualifications in commerce offered by the institution, namely Diploma/Degree in Marketing Management and the Diploma/ Degree in Public Relations Management
The horizontal articulation is subject to the completion of outstanding electives. This will be assessed on an individual basis after consultation with the learner.

MODERATION OPTIONS

Recommendation of a moderation body or bodies

Moderation includes both internal and external moderation.

All assignments and tests are internally moderated.

Appointed public higher education institution, professional association or industry representative does external moderation. All industry-based projects, portfolios and final examination are moderated externally.

CRITERIA FOR THE REGISTRATION OF ASSESSORS

Appointment of external moderators is subject to the approval of the institution`s Academic Board.

Assessors have to meet any three of the following criteria:

Assessors have to have 5 (five) years industry experience;

Assessors have to prove that credible and appropriate academic qualifications have been met;

Assessors have to have a credible MBA or appropriate Doctorate degree;

Assessors have to be a member of an appropriate professional body eg SAATP; and

Assessors have to be in appropriate employment of a South African public higher education institution.

NOTES

N/A

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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