SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

Diploma: Tourism Management

SAQA QUAL ID	QUALIFICATION TITLE
36043	Diploma: Tourism Management
ORIGINATOR
Graduate Academy of South Africa
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
National Diploma	Field 11 - Services		Hospitality, Tourism, Travel, Gaming and Leisure
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	244	Level 5	Level TBA: Pre-2009 was L5	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Registered"		SAQA 0249/03	2003-08-13	2006-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2007-06-30		2011-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

Learners will be able to apply legislation applicable to development and management of tourism businesses;

To do basic marketing for tourism enterprises;

Develop feasible tourism resources;

Demonstrate the ability to advise tourists on destinations and plan integrated tour to destinations; and

Apply principles of responsible tourism.

Rationale

This qualification has been developed for tourism practitioners to develop entrepreneurial skills for them to be able to contribute to job creation and the alleviation of poverty in areas where tourism recourses still needs to be identified and developed. The intention is to build generic management competencies to specifically take advantage of opportunities in the tourism industry. It thus aims at training managers to ensure sustainable tourism management.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

An understanding of the composition of the tourism industry and the identification of entrepreneurial opportunities;

A basic understanding of the managerial tasks in a small business; and

A basic knowledge of legislation applicable to the tourism industry.

The NQF5, National Certificate in Tourism Management, would serve as a confirmation of this competency.

Recognition of Prior Learning

In the case of appropriate prior learning or experience, learners can apply to be assessed in up to 40% of complete outcomes. Learners will have to proof competence in the outcomes indicated by them. The assessment of these learners will also be externally moderated to ensure academic quality and credibility.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

N/A

EXIT LEVEL OUTCOMES

1. Engage in basic research
2. Interpret and apply basic numerical functions regarding finances, times and capacity applicable to the tourism industry.
3. Establish and utilise an efficient staff component
4. Applying appropriate legislation in the development and business management of tourism entrepreneurial opportunities
5. Market small-scale tourism activities
6. Develop feasible tourism resources
7. Demonstrate the ability to advise tourists on destinations and plan integrated tour to destinations
8. Demonstrate the competence to compile and apply guidelines for the sustainable development of unique cultural and heritage features with sensitivity and respect for diversity of cultural values, norms and customs

Critical Outcome:

Problem solving refers to specific outcome 1, 2, 5, 7, 8 and 9

Team work refers to specific outcome 3, 4, 6 and 7

Self organisation and management refers to specific outcome 1, 4, 8 and 9

Information evaluation refers to specific outcome 1, 2, 5, 6, 7 and 8

Communication refers to specific outcome 2, 3, 4, 5 and 8

Use of science and technology refers to specific outcome 2 and 7

Inter-related systems refers to specific outcome 1, 4, 6 and 8

Learner and societal development refers to specific outcome 3, 4, 7 and 8

ASSOCIATED ASSESSMENT CRITERIA

1.1 Execute market research
1.2 Write a report on findings

2.1 Calculate basic fares and tariffs regarding accommodation and transport
2.2 Make cost effective decisions
2.3 Calculate regional travel and accommodation capacity
2.4 Identify and appropriately utilise methods of payment and supporting documents in order to calculate income, expenses and profit
2.5 Calculate exchange rates
2.6 Calculate expected travelling time and elapsed time between different time zones

3.1 Recruit appropriate and competent applicants
3.2 Select applicants through assessment of applications
3.3 Appoint a candidate that are suitably qualified and experienced
3.4 Orientate employee to the working environment and operations of the business
3.5 Continuous improvement of staff competencies

4.1 Control the application of appropriate legislation regarding contracts
4.2 Control the application of appropriate legislation regarding purchase, sale and lease
4.3 Control the application of appropriate legislation regarding partnerships
4.4 Control the application of appropriate legislation regarding labour law and skills act
4.5 Control the application of appropriate legislation regarding negotiable instruments and surety
4.6 Control the application of appropriate legislation regarding tourism and protection of tourists` interests

5.1 Identify an appropriate target market
5.2 Assist in the development of a marketing strategy
5.3 Assist in the implementation of the marketing strategy

6.1 Identify possible opportunities for tourism entrepreneurial activities
6.2 Identify available and required resources
6.3 Identify appropriate market
6.4 Formulate a plan for development

7.1 Explain the role of physical, social and infrastructural features in the development and growth of tourism
7.2 Source, access and use destination information in order to advise tourists and plan tours
7.3 Describe popular tourist destinations in South Africa and Southern Africa/SADEC
7.4 Interpret maps to facilitate tour planning
7.5 Plan tours to the popular tourist destinations/attractions in local areas.
7.6 Plan tours to the popular tourist destinations and attractions in own regions/province
7.7 Plan tours to the popular tourist destinations and attractions in South Africa
7.8 Plan tours to the popular tourist destinations and attractions in Southern Africa/SADEC

8.1 Identify various local and regional cultural groups and describe each group`s unique customs, norms and values
8.2 Identify and describe cultural products for tourism purposes
8.3 Explain the benefits and concerns regarding cultural tourism for local communities

Integrated Assessment

The assessment methods are unique to the different outcomes. Theory tests focus on the knowledge of learners, while the practical assignments focus on the demonstration of skills. Therefore, the two assessment methods cannot be separated as the one complements the other in ensuring that the purpose of the qualification was achieved.

Theory and practice are integrated in the following ways:

Theory: Tests and an externally moderated final examination.

Practice: Projects and assignments, case studies, portfolios containing proof of learning progress.

INTERNATIONAL COMPARABILITY

This qualification is on par with similar international qualifications. However, it is focused on the South African tourism industry, legislation and the need to develop entrepreneurship.

The qualification is in line with the educational objectives of the South African Association of Tourism Professionals (SAATP).

The Graduate Academy of South Africa has consulted the Leisure Management qualifications offered by the Christelijke Hogeschool van Noord-Nederland (CHN), a leader in the training of Leisure, Hospitality and Tourism.

The CHN (Leeuwarden, Friesland) is also a pioneer in the application of practical education strategies such as Problem based Learning applied by the Graduate Academy of South Africa.

ARTICULATION OPTIONS

Vertical articulation: The completion of this diploma provides vertical access to the Bachelor`s Degree in Tourism Management.

Horizontal articulation:The completion of this diploma provides horizontal access to other qualifications in commerce offered by the institution, namely Degree in Marketing Management and
Degree in Public Relations Management

The horizontal articulation is subject to the completion of outstanding electives. This will be assessed on an individual basis after consultation with the learner.

MODERATION OPTIONS

Recommendation of a moderation body or bodies

Moderation includes both internal and external moderation.

All assignments and tests are internally moderated.

Appointed public higher education institution, professional association or industry representative does external moderation. All industry-based projects, portfolios and final examination are moderated externally.

CRITERIA FOR THE REGISTRATION OF ASSESSORS

Appointment of external moderators is subject to the approval of the institution`s Academic Board.

Assessors have to meet any three of the following criteria:

Assessors have to have 5 (five) years industry experience;

Assessors have to prove that credible and appropriate academic qualifications have been met;

Assessors have to have a credible MBA or appropriate Doctorate degree;

Assessors have to be a member of an appropriate professional body eg SAATP; and

Assessors have to be in appropriate employment of a South African public higher education institution.

NOTES

N/A

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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