SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

Certificate: Marketing Management

SAQA QUAL ID	QUALIFICATION TITLE
36035	Certificate: Marketing Management
ORIGINATOR
Graduate Academy of South Africa
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
National Certificate	Field 03 - Business, Commerce and Management Studies		Marketing
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	121	Level 5	Level TBA: Pre-2009 was L5	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Registered"		SAQA 0249/03	2003-08-13	2006-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2007-06-30		2010-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

This qualification is intended to develop supervisory leadership ensuring the improvement of marketing and customer service standards.

The particular purpose is to develop innovative thinking leading to entrepreneurial skills, especially to develop economic growth in developing regions in order to alleviate poverty through SMME`s

Rationale

The unemployment in South Africa has made it necessary for people to work in a self-driven, entrepreneurial way. Marketing is a field where hard-working people can excel, sometimes while working part-time or on contract basis.

Sales is included to ensure that the marketing manager starts by learning the basics, while simultaneously earn a decent income.

This qualification is intended and was developed to facilitate access into marketing and sales positions in established going concerns. It also provides appropriate and applicable knowledge and skills to greatly enhance the potential success of an entrepreneurial activity.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Competency in communicating in English. There are no learning or experience pre-requisites.

Recognition of prior learning

In the case of appropriate prior learning or experience, learners can apply to be assessed in up to 40% of complete outcomes. Learners will have to proof competence in the outcomes indicated by them. The assessment of these learners will also be externally moderated to ensure academic quality and credibility.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

N/A

EXIT LEVEL OUTCOMES

1. Demonstrate verbal and non-verbal communication skills for service excellence
2. Use technology efficiently
3. Manage time and resources efficiently
4. Apply basic entrepreneurial skills
5. Apply basic knowledge and skills to efficiently manage a business
6. Implement and produce proper financial management accounts
7. Making business decisions based on consumer decisions
8. Utilisation of marketing instruments
9. Managing the sales process

Applicable critical outcomes

Problem solving relates to the following specific outcomes: 2, 3, 4, 5 and 7.

Team work relates to the following specific outcomes: 3, 5 and 9.

Self organisation and management relates to the following specific outcomes: 3, 4, 5, 6 and 9.

Information evaluation relates to the following specific outcomes: 1, 4, 6, 7 and 8.

Communication relates to the following specific outcomes: 1, 2, 4, 5, 6, 7, 8 and 9.

Use of science and technology relates to the following specific outcomes: 2, 6, 7 and 8.

Inter-related systems relates to the following specific outcomes: 3, 4, 5, 6, 7 and 9.

Learner and societal development relates to the following specific outcomes: 1, 4 and 9.

ASSOCIATED ASSESSMENT CRITERIA

1.1 Read to interpret and write to produce common formats of written communication
1.2 Listen to interpret and speak to produce common formats of oral communication
1.3 Interpret and produce common formats of non-verbal communication

2.1 Use computer software to produce verbal and non-verbal communication.
2.2 Access information through the Internet
2.3 Access and use e-mail
2.4 Operate technological aids used for office administration and communication

3.1 Marketing activity is correctly planned
3.2 Organisation of time and resources is outlined
3.3 Control measures are indicated
3.4 Supervising skills are correctly applied
3.5 Apply the basic management functions in a small marketing activity

4.1 Research feasibility of a business idea
4.2 Do basic market research
4.3 Produce a basic business plan

5.1 Demonstrate knowledge of basic economic principles and policies
5.2 Assist in the organisation of management functions

6.1 Compile and process accounting data of a going concern
6.2 Financial transactions are correctly recorded in a general ledger
6.3 A trail balance is correctly drawn up
6.4 Account for assets and liabilities
6.5 Compile company annual financial reports

7.1 Research the South African consumer
7.2 Understand the consumer decision making process
7.3 Plan and implement a business decision making process

8.1 Allow the market to direct the marketing
8.2 Understand the interrelated nature of marketing instruments
8.3 Utilise different marketing communication tools
8.4 Apply strategic marketing principles

9.1 Apply selling techniques with integrity
9.2 Preparation and application of relationship selling

Integrated assessment

The assessment methods are unique to the different outcomes. Theory tests focus on the knowledge of learners, while the practical assignments focus on the demonstration of skills. Therefore, the two assessment methods cannot be separated as the one complements the other in ensuring that the purpose of the qualification was achieved.

Theory and practice are integrated in the following ways:

Theory: Tests and an externally moderated final examination.

Practice: Projects and assignments, case studies, portfolios containing proof of learning progress

INTERNATIONAL COMPARABILITY

This qualification is on par with similar international qualifications. However, it is focused on the South African business environment, legislation and the need to develop entrepreneurship.

The Graduate Academy of South Africa originated as the Pretoria Marketing College, offering professional qualifications to learners wanting to become marketing professionals. After the IMM ended its role as trainer to examining body, the Pretoria Marketing College changed into the Graduate Academy of South Africa. GASA then extended its tuition to also include other commercial management learning programmes.

The IMM is a member of the European marketing Confederation, the Asian Pacific marketing association, and the Chartered Institute of Marketing.

ARTICULATION OPTIONS

Vertical articulation: The completion of this national certificate provides vertical access to the Diploma in Marketing Management.

Horizontal articulation: The completion of this national certificate provides horizontal access to other qualifications in commerce offered by the institution, namely Diploma in Tourism Management and
Diploma in Public Relations.
The horizontal articulation is subject to the completion of outstanding electives. This will be assessed on an individual basis after consultation with the learner.

MODERATION OPTIONS

Recommendation of a moderation body or bodies

Moderation includes both internal and external moderation.

All assignments and tests are internally moderated.

Appointed public higher education institution, professional association or industry representative does external moderation. All industry-based projects, portfolios and final examination are moderated externally.

CRITERIA FOR THE REGISTRATION OF ASSESSORS

Appointment of external moderators is subject to the approval of the institution`s Academic Board.

Assessors have to meet any three of the following criteria:

Assessors have to have 5 (five) years industry experience;

Assessors have to prove that credible and appropriate academic qualifications have been met;

Assessors have to have a credible MBA or appropriate Doctorate degree;

Assessors have to be a member of an appropriate professional body; and

Assessors have to be in appropriate employment of a South African public higher education institution.

NOTES

N/A

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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