SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Diploma: Marketing and Commerce 
SAQA QUAL ID QUALIFICATION TITLE
36020  Diploma: Marketing and Commerce 
ORIGINATOR
Durban College Of Management And Economics 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National Diploma  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  240  Level 5  Level TBA: Pre-2009 was L5  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Registered" 		 SAQA 0249/03  2003-08-13  2006-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2007-06-30   2011-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
The purpose of the Diploma in Marketing and Commerce is to provide an upgrading qualification at NQF level 5 for marketing graduates and professionals with a prior qualification at lower level (level 5: certificate). Similar to the certificate in marketing, it provides a way for managers with pre- NQF qualification (Senior Certificate) to access the NQF track. This diploma prepares its holders to the Bachelor of Technology in Marketing and Commerce.

Rationale

Marketing is the study of the exchange of values between people. It is usually considered to be an activity performed by business organisations; but marketing is an omnipresent discipline in any aspect of life.

The courses offered for this qualification begins with general concepts and terminology used in marketing and finish up with students devising complex strategic marketing plans for specific business enterprises and associations.

People interested in the marketing profession must be in possession of a qualification at least NQF level 5 to practice as consultants, marketing manager and advance successfully in furthering their studies in this sub-field. This diploma provides a qualification for marketing managers to assume the necessary marketing responsibilities in any form of organisation.

The Diploma in Marketing and Commerce is to be registered as an interim qualification in the framework of qualifications that prepare its holders for the Bachelor of Technology in Marketing and Commercial Dynamics. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
This qualification assumes that the learner is competent in the language of instruction of the provider, and in the general theoretical aspects of business economics, understanding and commitments accomplished at grade 12 level.

Recognition of prior learning

This qualification may be achieved in part through the recognition of relevant prior learning acquired at NQF level 5 (certificate). Candidates to this diploma with a previous qualification in the field of management and business studies (for example certificate in financial management, ?) may qualify for exemption in a number of courses. They are assessed by means of written or oral examination on courses covered by the previous qualification and for which they seek exemption. For example: a candidate with a prior certificate in marketing management would apply for exemption on courses such marketing management principles, management principles, business communication, business law principles, etc at first year level. Prior to the granting of the exemption, by means of a written or oral examination, the candidate must demonstrate a sufficient level of knowledge in those courses through the marks obtained.

Here it is imperative to develop structured means for the assessment of individual learners against the exit level outcomes of the qualification on a case - by - case basis. Such procedures and the assessment of individual cases are subject to moderation by independent assessor.

For applicant to register as assessor, the applicant needs:
  • A minimum of 3 (three) years practical, relevant occupational experience.
  • A detailed documentary proof of educational practical training undergone and any other experience gained by the applicant must be provided. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    N/A 

    EXIT LEVEL OUTCOMES 
    1. Ability to plan, co-ordinate, lead and control marketing activities.
    2. Must provide sound marketing advice to business people and other organisations that make use of marketing.
    3. Co-ordinate public relation activities, manager sales, prepare advertising and sales promotion campaign.
    4. Participate actively in marketing research activities and produce sound academic work for publication. 

    ASSOCIATED ASSESSMENT CRITERIA 
    1.
  • Understanding the general concepts and terminology used in Marketing management, the foundation on which practical marketing activities are based, the principles and practice of planning, organising, leading, co-ordinating, motivating and controlling the daily marketing activities of an organisation.
  • Understanding how to consolidate the basic material in strategy development of marketing activities.
  • Understanding of the relationship between the various elements of the marketing-mix.

    2.
  • Understanding of several current high interest areas of marketing and topics which are relevant in the South African situation.
  • Critical evaluation of marketing activities and strategies in various industries.
  • Generation of sound marketing advice to various organisations in different circumstances.
  • Provision of necessary marketing information for management decisions.
  • Use of information to formulate policies, plan and control marketing activities.
  • Ability to innovate, to create and develop new business, etc.

    3.
  • Persuasive communication skills.
  • Ability to deal with public inquiries including responding clients objections.
  • Locate, qualify and approach prospective customers.
  • Conceive and execute effective advertising campaign.
  • Manage sales force and promote sales adequately.

    4.
  • Reading, writing and speaking abilities.
  • Read academic and professional text critically.
  • Use of numerical and statistical tools; etc.

    Integrated assessment

    In the assessment strategy as a whole, evidence must be demonstrated through a variety of options:
    > Case studies.
    > Assignments.
    > Written and oral examinations.
    > In - service training (Experiential learning).
    > Projects.

    The final integrated assessment needs to have the following characteristics:
  • It should assess the extent to which learners can work as professional marketer, Marketing management adviser, consultants, and/or entrepreneur.
  • It should measure the extent to which learners have integrated the roles and knowledge and skills delivered through the different courses that make up the professional marketing development programme.
  • It should also measure the applied competence. Here it should assess whether learners are able to integrate the ability to perform important marketing actions competently. (A practical competence), understanding the theoretical basis for these actions (foundational competence). 
    		•

    INTERNATIONAL COMPARABILITY 
    We have consulted the Guidelines for the first undergraduate qualification in the field of Management and Economics (Marketing) in the Kingdom of Belgium from the Belgium Ministry of Education and the Curriculum for the undergraduate Diploma in Economics, Management (KINSHASA, DRC 1999). 

    ARTICULATION OPTIONS 
    The diploma in marketing and commerce is directly related to many other diplomas in Business, Commerce and Management Studies (diploma in advertising, diploma in public relations) in a number of courses at NQF level 5. 

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.