SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Diploma: Sport Management and Coaching 
SAQA QUAL ID QUALIFICATION TITLE
35959  Diploma: Sport Management and Coaching 
ORIGINATOR
Institute of Administration and Commerce (The) 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
-   HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National Diploma  Field 02 - Culture and Arts  Sport 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  460  Level 6  NQF Level 06  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 		 SAQA 10105/14  2015-07-01  2018-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2019-06-30   2023-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
This dynamic study programme focuses on the professional management and marketing of sport and was developed to address the challenges of sports management and administration in South Africa. Sport has become professional and professionalism in sport requires the professional management of sport. The course aims to provide the learner with the skills and knowledge to become a manager of sport on local, regional and national level. In order to be successful, learners should have a keen interest in sport, but of greater importance is his or her ability to develop as a manager. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Depending on the curriculum selected, students should be aware that adequate language and numeracy skills are necessary for coping with the demands of the curriculum.

Apart from the formal requirements, learners who register for entry into this qualification at level 5 should
  • Have the information-gathering, analysis and presentation skills required at exit level 4 on the NQF
  • Be able to comprehend what they have learned and to communicate it reliably, , accurately, and comprehensively in the required medium of instruction
  • Be able to begin to take responsibility for their own learning and its progress within a well-structured and managed learning environment
  • Be able to evaluate their own performance 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    N 

    QUALIFICATION RULES 
    N/A 

    EXIT LEVEL OUTCOMES 
    Subfield: Marketing
  • Level: NQF6 - The competent learner will know the fundamental concepts of the Marketing Communications Mix, and be able to apply them.

    Subfield: Sports Science
  • Level: NQF6 - The competent learner will demonstrate an in-depth understanding of the theory and practice of sport

    Subfield: Sport Management
  • Level: NQF6 - The competent learner will be an effective sport administrator. 
    		•

    ASSOCIATED ASSESSMENT CRITERIA 
    Subfield: Marketing

    Level: NQF6
  • Demonstrate an understanding of what constitutes promotion and its component parts
  • Demonstrate an understanding of how the consumer of goods, services, and ideas is exposed to and actively utilises communication from all elements of the marketing mix.
  • Demonstrate an understanding of the concept of market segmentation
  • Discuss the application of competitive positioning
  • Establish promotional objectives after due consideration of relevant factors.
  • Demonstrate an understanding of financial issues surrounding promotion.
  • Assess budgeting methods critically.
  • Demonstrate an understanding of the elements of the advertising campaign, and be able to outline them.
  • Develop a creative strategy.
  • Critically evaluate creative execution of advertisements.
  • Analyse the range of media resources available.
  • Demonstrate an awareness of cost factors when discussing the choice of media.
  • Be familiar with the elements that influence media strategy:
  • Demonstrate an understanding of media scheduling and be able to describe it by making use of suitable examples.
  • Understand and be able to describe the methods used to test the effectiveness of advertising.
  • Know how and when copy testing of advertisements is done,
  • Understand the use of test markets and studies done to test the effectiveness of advertising when tracking product movement.
  • Know the difference between push and pull techniques.
  • Describe push and pull techniques and know when to use them.
  • Demonstrate an understanding of the concepts of personal selling and sales management.
  • Demonstrate knowledge of advertising organisations.
  • Distinguish between internal and external public relations.
  • Demonstrate a basic understanding of the economic, social and legal constraints of advertising


    Subfield: Sports Science

    Level: NQF6
  • Develop an understanding of the physical and motor development required for participants in various sporting codes
  • Design, develop and evaluate exercise programmes
  • Develop a programme for remediation of motor problems
  • Utilise research methods for evaluation and interpretation of statistics in sport
  • Demonstrate an understanding of biomechanics


    Subfield: Sport Management

    Level: NQF6
  • Explain the formation and administration of sporting institutions.
  • Explain the rights and duties of members of a sporting association.
  • Demonstrate a basic knowledge of contracts.
  • Demonstrate a basic knowledge of taxes to be paid by the institution and workers of the organisation.
  • Demonstrate the ability to apply management theory in practice


    Integrated assessment appropriately incorporated to ensure that the purpose of the qualifications is achieved

    Assessment is conducted in several ways:
  • Self-assessment which is carried out by the learners on a daily basis, and which improves the quality of learning and mastery;
  • Formative assessment by means of contact tuition during the course of their studies
  • Continuous assessment incorporating assignments.
  • Summative assessment by way of examinations at six monthly intervals

    The above provides for a holistic approach to assessment. 
    		•

    INTERNATIONAL COMPARABILITY 
    N/A 

    ARTICULATION OPTIONS 
    IAC Preliminary Certificate in Management (NQF Level 4)
  • Open Access
  • Matric/Grade 12/Mature Age Exemption/RPL

    IAC Certificate in Sports Management and Coaching (NQF Level 5)
  • Matric/Grade 12/Mature Age Exemption/RPL
  • IAC Preliminary Certificate in Sports Management and Coaching

    IAC Higher Certificate in Sports Management and Coaching (NQF Level 5)
  • IAC Certificate in Sports Management and Coaching

    IAC Diploma in Sports Management and Coaching (NQF Level 6)
  • IAC Higher Certificate in Sports Management and Coaching



    In addition, there are articulation possibilities with other qualifications as indicated below:

    Subject-for-Subject Exemptions
  • Only students who have passed subjects at tertiary (post-Senior Certificate) level may apply for exemptions.
  • Only subjects examined by formal academic institutions such as universities, technikons or recognised professional bodies are considered, especially where an M+3 rating from the Human Sciences Research Council applies.
  • The examining body must be recognised by the IAC.
  • The examinations and syllabuses must be comparable both in standard and content.

    The following examining bodies are recognised:
  • Technikons (National Certificates, Diplomas and higher qualifications).
  • South African Universities (Bachelor Degrees and higher qualifications). (These universities should be affiliated to the South African Vice-Chancellors` Association - formerly the Committee of University Principals).
  • Specific recognised foreign universities, polytechnics or colleges.
  • Specific professional institutes with whom reciprocal arrangements exist

    Exemptions are granted on a subject-for-subject basis.

    Subject exemptions must be applied for on the official IAC Subject Exemption Form and must be accompanied by:
  • Certified copies of detailed academic statements (indicating subject names, actual percentages/or an explanation of symbols)
  • The subject exemption fee(s). Exemptions will not be recorded until the student has paid the exemption fee(s).

    Note:
  • The IAC does not exempt from Level 3 (major) subjects.
  • The IAC reserves the right to request whatever information it may deem necessary to consider any subject exemption, and its decisions regarding exemptions are final.
  • The maximum number of subjects that can be exempted in a single IAC diploma is ten. NB: This exemption policy (subject-for-subject) is relevant to students with complete OR incomplete qualifications.
  • An exemption will NOT be granted where a student has written and failed the IAC examination and later claims exemption by virtue of a pass with another examining body unless permission has been obtained in writing from the Exemption Committee. 
    		•

    MODERATION OPTIONS 
    Various Sports Federations and Associations e.g. SARFU and related institutions e.g. Sports Science Institute. 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    Criteria for the registration of assessors
  • A tertiary qualification with at least a fourth year in the discipline
  • Business/lecturing experience for at least five years in the discipline or field
  • At least two years` examining experience
  • Not lecturing to IAC students in the subject which he/she examines
  • Membership of the Professional Institutes in the appropriate discipline (where applicable)
  • Able to set examination papers in English
  • Available in the time cycles after the examination for marking/moderation
  • Where the examiner is an academic, the moderator should ideally be a practitioner and vice versa
  • Qualified as an assessor with the SETA (this will become a requirement, for 2003) 
    		•

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015. 

    NOTES 
  • Assessment will be done by the tuition centre.
  • Students have to provide proof that they have reached level 2 of Provincial Coaching before the Diploma will be granted. 
    		•

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.