SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

Bachelor of Commerce: Marketing and Business Management

SAQA QUAL ID	QUALIFICATION TITLE
21199	Bachelor of Commerce: Marketing and Business Management
ORIGINATOR
Damelin
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
-			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
National First Degree	Field 03 - Business, Commerce and Management Studies		Marketing
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	360	Level 6	Level TBA: Pre-2009 was L6	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Reregistered"		SAQA 2663/05	2006-07-01	2006-11-07
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2007-11-07		2012-11-07

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

To prepare learners to design, plan and implement and international marketing strategy with due cognisance for the financial, accounting, economic, legal, managerial, statistical, communications and IT factors involved

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

National Advanced Diploma in Marketing and Business Management or National Advanced Diploma in Human Resources and Business Management at NQF level 5

Recognition of prior learning
This qualification may be achieved in whole or in part through the recognition of prior learning

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

This qualification may be achieved in whole or in part through the recognition of prior learning

EXIT LEVEL OUTCOMES

a). Critical Cross-field Outcomes

1. Identify, analyse, formulate and solve convergent and divergent problems associated with implementing an international marketing strategy, using resources creatively and effectively
2. Develop an appropriate understanding of marketing and business management that applies concepts of management within the changing global demographics

b). Specific Outcomes:

1. Conduct pre-entry marketing research into a region/country and contribute significantly to the writing of an international marketing plan and to the design of an international advertising and marketing campaign
2. Analyse and critically evaluate a marketing scenario and develop meaningful suggestions and advice to design and write a full marketing plan
3. Assemble, order, analyse and interpret qualitative and quantitative data
4. Set up a simple purchasing system and design a basic warehouse system
5. Plan and manage a simple production process and design a simple budget
6. Set organisational visions, missions, goals, objectives and meaningful strategic objectives
7. Perform an industry and competitive analysis to identify opportunities and threats in the market place and compile a meaningful strategic plan
8. Determine financing needs, sources of finance and critically evaluate investment opportunities
9. Assess the validity of a contract, draw up a basic contract that meets all legal requirements and use negotiable instruments effectively
10. Set up the basis of a working relationship with another person
11. Use an agent/agency correctly to carry out credit agreements according to the correct legal requirements
12. Make basic tax calculations and apply the knowledge of Agency Law in the appointment of Agents
13. Draw up the basic credit agreement terms and effect necessary decisions regarding debt recovery procedures through legal channels
14. Apply basic tax knowledge in decisions relating to tax liability and to insolvency

ASSOCIATED ASSESSMENT CRITERIA

a).
1. Solve problems by means of exploring and critically evaluating abstract and personal situations
2. Solve problems by generating alternative solutions for dealing with those problems

b).
1. Pre-entry marketing research is conducted and documented for a specific country/region. An international marketing plan is produced and an international advertising and marketing campaign is documented, based on the international marketing plan
2. An analysis and critical evaluation of a prescribed marketing scenario is produced. Meaningful suggestions and advice are produced as guidelines to writing a full marketing plan. A full marketing plan is produced, based on the marketing scenario provided
3. Demonstrate how the data is assembled and interpret the findings into two categories - qualitative and quantitative
4. Simple purchasing plan developed according to criteria
5. Plan drafted for a simple purchasing system and documented, simple budget is produced based on the purchasing system
6. Organisational vision is drafted. Mission statement is developed. Goals and objectives are laid out in accordance with the vision and mission statement. Strategic objectives are developed that encompass the overall vision; mission statement and goals and objectives
7. SWOT analysis is developed and the opportunities and threats are extracted to form the basis of the strategic plan. The strategy is drafted on the basis of the SWOT analysis
8. Financial needs analysis is drafted for an organisation and investment opportunities are evaluated and documented
9. The validity of the contract is assessed in terms of validity and legal requirements and the findings are documented with any recommendations necessary for the contract to be both valid and legal. A checklist is drafted to measure that the negotiable instruments have been used correctly
10. A basic document is drafted as a basis for a working relationship with another person
11. Draft a checklist for using an agency to correctly carry out credit arrangements according to correct legal requirements
12. Basic tax calculations are solved, using the knowledge of Agency Law in the appointment of agents
13. Credit agreement is drafted and a checklist is developed showing what the necessary decisions are when considering debt recovery procedures through legal channels
14. Correctly answer the questions relating to tax liability and insolvency, using basic tax knowledge

Integrated assessment:
Continuous assessment in the form of class exercises and group exercise

Formative and summative:
Formative and summative assessments are integrated into a final research project, final examination and final workplace assessment

INTERNATIONAL COMPARABILITY

The BCom degree is comparable with the BA Marketing and Business Management degree recognised by Oxford Brookes University

ARTICULATION OPTIONS

1. Articulation with qualifications offered at other institutions - UNISA recognises 5 of the year-one modules for credit purposed into their generic B Com programme

2. The qualifications toward which the B Com graduate may proceed, are (Hons) in Marketing and (Hons) in Business Management and the Oxford Brookes MBA

3. Exit level outcomes articulating with other qualifications are:- year-one is a generic year that allows a student to choose any one of three streams; Financial, Marketing of Human Resources Management

MODERATION OPTIONS

A system of second examiners within Damelin Education Group will be used, as well as third examiners from Oxford Brookes University and the Independent Examining Authority of the United Kingdom

CRITERIA FOR THE REGISTRATION OF ASSESSORS

Our own staff will be used as assessors in the manner accommodated within the quality management system of our institution

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006.

NOTES

This qualification has been replaced by qualification 58003, which is ' Bachelor of Commerce: Marketing and Business Management ', Level 6, 415 credits.

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LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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