All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

Certificate: Personal Selling

SAQA QUAL ID	QUALIFICATION TITLE
21050	Certificate: Personal Selling
ORIGINATOR
Intec College
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
SABPP - South African Board for People Practices			OQSF - Occupational Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
National Certificate	Field 03 - Business, Commerce and Management Studies		Marketing
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	120	Level 5	Level TBA: Pre-2009 was L5	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Reregistered"		SAQA 06120/18	2018-07-01	2023-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2024-06-30		2027-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

A qualifying learner will be able to apply basic marketing and sales principles under supervision in organisations in a range of sales or marketing positions.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

National senior certificate (Grade 12) or equivalent at NQF level 4. RECOGNITION OF PRIOR LEARNING This qualification recognises, through the submission of portfolios of evidence, the formal/non formal/informal prior learning which learners who register for the programme leading to the award of the qualification bring to the learning situation

RECOGNISE PREVIOUS LEARNING?

Y

QUALIFICATION RULES

This qualification may be achieved in whole or in part through the recognition of prior learning (Regulation 8 (1) (h).

EXIT LEVEL OUTCOMES

1. Identify and solve problems in which responses display that responsible decisions using critical and creative thinking have been made. 2. Collect, analyse, organise and critically evaluate information 3. Reflect on and explore a variety of strategies to learn more effectively 4. Communicate effectively using language skills 5. Stimulate and developed thinking patterns involving creativity 6. Interpret information from various sources 7. Use technology effectively and responsibly 8. Conduct research independently Exit level outcomes 1. Understand and apply the fundamental principles of marketing 2. Apply the principles of business communication techniques in relevant business situation 3. Apply the principles of integrated marketing communications 4. Understand and apply the principles of consumer and buyer behaviour 5. Understand and apply the practice of selling SPECIFIC OUTCOMES 1. Apply and understand the basic concepts and philosophy in marketing 2. Develop and analyse the fundamental plans 3. Develop a marketing mix 4. Communicate clearly and appropriately in a relevant business situation 5. Communicate clearly an appropriately in a range of marketing contexts 6. Apply the principles in consumer decision making 7. Apply individual influences that affect consumers 8. Apply the fundamental principles of group, social and cultural influences that affects consumers 9. Apply the personal selling process and sales techniques 10. Apply the marketing mix as a set of related systems and understand the role that personal selling is playing in the systems

ASSOCIATED ASSESSMENT CRITERIA

1. Responses show that critical and creative thinking has been used to identify and solve problems 2. Information is presented logically 3. Learner shows evidence of critical thought 4. Learner shows evidence of effective learning 5. Learner's written skills are effective; comprehensible and logical 6. Learner demonstrates an ability to assimilate and adapt knowledge 7. Information from various sources is presented in a logical and effective way 8. Learners can type using a computer keyboard 9. Knowledge of computer packages is demonstrated 10. Results of independent research are presented. Identify and describe the marketing orientation and place of marketing in a given context Develop fundamental strategies for a given context Analyse a marketing plan. Identify and develop a marketing mix for a given context Language is used correctly, effectively and appropriately in any given business context Identify, describe and apply marketing principles and techniques for the elements of communication mix Discuss the levels of consumer decision-making and the implication for marketers in a given context Present the consumer decision making model and discuss the output stage Selected consumer behaviour principles are applied to given marketing contexts Present the basic framework for assessing multinational strategies Present a list of recommendations for marketers embarking on an international strategy Display knowledge of the role and task of a sales person Apply the acquired knowledge to the practise and task of salesmanship INTEGRATED ASSESSMENT Formal, continuous assessment takes place at the end of a module or block of knowledge. Feedback from the tutor occurs in written form. Informal, continuous assessment takes place throughout the learner's studies. Self assessment will encourage the learner to practice self-evaluation skills.

INTERNATIONAL COMPARABILITY

If learners choose to write the IMM examinations, their IMM qualifications will be recognised worldwide

ARTICULATION OPTIONS

Articulation possibilities exist with the Institute of Marketing Management (IMM). The qualification towards which the graduate may proceed are other managerial qualifications that are not specific to a particular context and further and or higher education qualifications

MODERATION OPTIONS

A system of second examiners within the institution will be used, together with a system of external examination at exit levels to the qualification. Where professional or statutory bodies are involved in determining the curriculum, they will also be involved in moderation.

CRITERIA FOR THE REGISTRATION OF ASSESSORS

Our own staff will be used as assessors in a manner accommodated within the quality management system of the institution. This would also apply to outside assessors.

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015.

NOTES

N/A

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	Damelin Correspondence College
2.	Intec College

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All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.