SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

National Certificate: Graphic Design 
SAQA QUAL ID QUALIFICATION TITLE
2009  National Certificate: Graphic Design 
ORIGINATOR
Committee of Technikon Principals 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National Certificate  Field 02 - Culture and Arts  Design Studies 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  120  Level 5  Level TBA: Pre-2009 was L5  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Registered" 		 SAQA 9900/00  2003-07-01  2006-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2007-06-30   2010-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
A qualifying learner will be competent to design and produce basic graphic communication solutions, such as could be required in the micro business sector, using free hand techniques and manual methods. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
FET Certificate at NQF 4 with English language at NQF 4. 

RECOGNISE PREVIOUS LEARNING? 
N 

EXIT LEVEL OUTCOMES 
1. Articulate the essential requirements of a simple visual communication assignment.
2. Visualise original ideas, which meet the requirements of a simple communication brief.
3. Design the components of a visual communication assignment to give expression to the original concept.
4. Prepare the design for production using appropriate technology
5. Apply basic professional ethics and practice in business finance and communication.

Specified Outcomes
1.1 Identify key subject, problems, targets and objectives. (C) (1credy)(NQF 5)
1.2 Outline the broad context of the assignment and record relevant data. (C) (1credit) (NQF 5)
1.3 Synthesise data and draw up a simple brief, work plan and strategy. (C) (1credit) (NQF 5)
1.4 Prepare a simple estimate of costs (C) (1credit) (NQF 5)

2.1 Examine, assess and contextualise relevant historical and theoretical visual models. (C) (10credis) (NQF 5)
2.2 Draw a range of suitable visual ideas, which answer the brief using appropriate historical contexts and theoretical creative models as a basis. (F) (14 credits) (NQF 5)
2.3 Group, evaluate and select the most effective visual concept according to the basic principles of advertising and marketing (F) (2credits) (NQF 5)

3.1 Select and arrange the forms of words in accordance with typographic principles to give optimal expression and clarity to the content. (F) (12credits) (NQF 5)
3.2 Draw or otherwise indicate the original pictorial and/or symbolic images required by the concept which will elicit the desired response (F) (24 credits) (NQF 5)
3.3 Combine word and image into an accurate presentation of the final visual communication. (F) (22credits) (NQF 5)
3.4 Test the effectiveness of the presentation to the target group. (F) (1 credit) (NQF 5)
3.5 Refine the design according to the feedback received. (F) (9credits) (NQF 5)

4.1 Prepare the final design for production in keeping with the technical requirements of the relevant media. (F) (15 credits) (NQF 5)
4.2 Select materials necessary to the production of the visual communication in accordance with the design (F) (2credits) (NQF 5)

5.1 Present concepts and final designs to clients clearly and convincingly. (C) (1credit) (NQF 5)
5.2 Control simple income and expenses. (C) (1credit) (NQF 5)
5.3 Manage studio space, equipment and materials effectively. (C) (2credits) (NQF 5)
5.4 Record the salient details of the project as a basis for future estimations. (C) (1credit) (NQF 5)

Critical Outcome:
  • Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made is addressed throughout the course, particularly in 2.1-3.5
  • Working effectively with others as a member of a team is addressed in 3.4 and 5.1
  • Organising and managing oneself and one's activities responsibly and effectively is addressed throughout the course.
  • Collecting, analysing, organising and critically evaluating information is addressed in 1.1-2.1
  • Communicating effectively using visual, mathematical and/or language skills in he modes of oral and/or written persuasion is addressed throughout the course, particularly in 1.2, 3.4, 5.1, however the primary focus of the course is on visual communication in 2.1-4.1
  • Using science and technology effectively and critically, showing responsibility towards the environment and health of others, is addressed in 2.1, 4.1-4.2
  • Demonstrating an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation is addressed in 2.1-2.3
  • Contributing to the full personal development of each learner and the social and economic development of the society at large, by making the learner aware of the importance of:
    i. Reflecting on and exploring a variety of strategies to learn more effectively is addressed in 1.3, 1.4, 2.1, 2.3;
    ii. Participating as responsible citizens in the life of local, national and global communities is addressed in 1.1, 1.3, 2.1, and 5.4;
    iii. Being culturally and aesthetically sensitive across a range of social contexts is addressed throughout the course, particularly in 1.1 - 1.3, 2.1 - 3.5, 5.1;
    iv. Exploring education and career opportunities is addressed throughout the course
    v. Developing entrepreneurial opportunities is addressed throughout the course. 
    		•

    ASSOCIATED ASSESSMENT CRITERIA 
    1.1. The key subject is stated
    * Problems are identified
    * Targets and objectives are clearly identified and stated.

    1.2. Appropriate information sources are located.
    * Appointments are set up.
    * Interviews are to the point.
    * Outcomes are accurately recorded.

    1.3. Data is clearly written up.
    * A simple brief containing a work plan and strategy is presented in a clearly set out document.

    1.4. Essential costs are reasonably estimated taking into account time and materials.

    2.1. Relevant historical and theoretical models are assessed and contextualised.
    2.2. A variety of visual ideas which answer the brief are drawn using creative methods based on historically appropriate contexts and workable theoretical models.

    2.3. Visual ides are grouped and evaluated.
    * The most effective ideas are selected.

    3.1. Letterforms are chosen in keeping with the visual concept.
    * Words are arranged for optimal expression and clarity of meaning.

    3.2. Pictorial and/or symbolic imagery is originated which will effectively convey the concept.
    3.3. The original images are combined with the chosen letterforms to give an accurate presentation of the finally produced communication.

    3.4. The effectiveness of the design presentation is tested on the target group.

    3.5. The design is refined in accordance with the feedback received.

    4.1. The preparation of the artwork for the final design is appropriate to the technical requirements of the media.
    * The form of the final artwork gives accurate expression to the original concept.
    * Demonstrates a mastery and control of the appropriate visualisation skills.

    4.2. Materials are selected which are appropriate to the production.
    * Give effective presentation of the concept.

    5.1. Client-presentations are made clearly and convincingly.
    * The rationale underlying the visual solution is explained.

    5.2. Invoicing and receipting are correctly carried out.
    * Income and expenditure are clearly stated to determine profitability of the project.

    5.3. Physical studio aspects are planned and managed effectively.

    5.4. Project records are kept and maintained in orderly manner for future access.

    Integrated assessment:

    Formative assessment:
    Written and oral tests
    Evaluation of studio-laboratory practice
    Practical assignments
    Interdisciplinary projects
    Group projects

    Summative assessment:

    Controlled projects
    Portfolio presentations
    Panel assessment of year's work
    Written and oral tests 

    ARTICULATION OPTIONS 
    Vertical articulation within the National Diploma/First Degree: Graphic Design. 

    MODERATION OPTIONS 
    Internal moderation as approved by Senate. 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    In accordance with S.E.R.T.E.C. requirements. 

    NOTES 
    While South Africa still had Technikons, all of their qualifications were registered under the Committee of Technikon Principals. After the Technikons became Universities of Technology or merged with Universities, the qualifications were registered under each of these institutions, and the CTP qualifications fell away (hence the end date of 2006, above). Where relevant, replacement information is
    shown in the table above. 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.