SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

Postgraduate Diploma: Management: Marketing 
SAQA QUAL ID QUALIFICATION TITLE
15452  Postgraduate Diploma: Management: Marketing 
ORIGINATOR
University of Cape Town 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Postgraduate Diploma  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  120  Level 7  Level N/A: Pre-2009 was L7  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Reregistered" 		 SAQA 06120/18  2018-07-01  2018-12-31 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2019-12-31   2022-12-31  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
The purpose of the Postgraduate Diploma in Management (Marketing) is to provide specialised academic and professional studies for candidates holding undergraduate degrees other than the Bachelor of Business Science degree, in the marketing of goods, services and ideas in the industrial, commercial and public sectors of the South African economy. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Demonstrated competencies proven through undergraduate studies and junior management skills.

Senior certificate with Matriculation Exemption or Equivalent university admission qualification.

First degree:
A Bachelors degree

Recognition of prior learning:

The University is prepared to test candidates wishing to enter through non-traditional means, to establish whether, in the opinion of Senate, the person is prepared for degree studies in which case an application will be made for conditional exemption. 

RECOGNISE PREVIOUS LEARNING? 
Y 

EXIT LEVEL OUTCOMES 
The Postgraduate Diploma graduate is competent to:

Study and understand the South African business environment;

Apply classical and contemporary management theory to a variety of organisational environments;
Analyse and construct logical arguments and competing viewpoints
Research business issues
Form independent and research-based opinions about contemporary issues of theory and practice;
Understand and apply the fundamentals of the financial aspects of a business and the environment in which that business and the environment in which that business operates;
Operate an IBM-compatible personal computer;
Utilise the Windows operating system and work competently with Windows-based data management, word processing and spread sheeting applications to create, edit, save and print documents to professional industry standard;
Apply appropriate information technology to a variety of organisation situations;
Correspond through the use of electronic mail;
Analyse and interpret the marketing process considering current trends in the South African context;
Formulate a marketing strategy that supports the objectives of an organisation using the marketing concept, target marketing and the marketing mix;

b) General outcomes (contextually demonstrated general knowledge, skills and values of the programme)

The holder of a Post-graduate diploma in a Commerce will
  • Have attained a level of knowledge and understanding of the relevant discipline equivalent to that of a student who has studied the subject for three years in the course of completing a 360-credit Bachelor's degree.
  • Have acquired an understanding of the role of initiative and entrepreneurship in the relevant area of commercial activity
  • Be qualified in terms of professional expertise to work in an entry level managerial post in the relevant industry or profession
  • Have developed personal skills and work habits appropriate to working in a team
  • Have internalised the norms of conduct relevant to the profession for which the diploma is a preparation.

    c) Specific Outcomes, including professional outcomes, contextually demonstrated)

    Apply the various stages of the marketing research process including formulation of the problem, research design, data collection methods and forms, sample, designs, analysis and interpretation of data and report writing.

    Appreciate the marketing communication process;

    Apply the four elements of the promotions mix;
    Develop a sound promotional and media plan
    Appreciate consumer behaviour concepts and be able to apply them in marketing;
    Appreciate the nature of industrial marketing and the importance of the Organisational buying process;
    Appreciate the nature of industrial marketing and the importance of the Organisational buying process;
    Set an industrial marketing plan;
    Formulate and evaluate an industrial marketing strategy'
    Identify strategic and operational opportunities and problems
    Analyse internal capabilities
    Develop strategic retail management plans;
    Organise for the optimum performance and control of the operations;
    Understand the complex environmental forces that affect retail decisions at all levels of management;
    Appreciate how service organisations differ from manufacturing business requiring a distinctive approach to marketing strategy development and execution. 
    		•

    ASSOCIATED ASSESSMENT CRITERIA 
    The learner's achievement of critical cross-field outcomes is assessed formatively during the course through a range of activities, and summative in the capstone activity outlined below.

    The learner's achievement of general programme outcomes is assessed through a range of formative and summative assessments throughout the course and particularly in the capstone activity outlined below.

    The successful candidate for a post-graduate diploma in Commerce will
  • Pass relevant undergraduate courses
  • Undertake case studies in the relevant field of commercial activity
  • Successfully complete practical tasks which require the mastery of skills identified by employers as important for managers in their industry
  • Participate successfully in team projects which require a capacity to work cooperatively with others
  • Successfully complete work which requires an ability think independently and demonstrate initiative in practical problem solving
  • Be able to participate in discussion of normative issues in relation to the relevant industry or profession.

    Integrated assessment:

    Students submit a project, case study or dissertation, designed to constitute both a formative and summative assessment exercise, for which they need to achieve a passing grade. In this piece of work, they are required to develop a purchasing strategy for an organisation that encompasses various aspects of the supply chain including contract law, and lean purchasing. 
    		•

    ARTICULATION OPTIONS 
    Title(s) of related qualification(s)
    None

    This qualification serves as an entry point to the related qualification(s)
    None

    This qualification provides credits for the related qualification(s)
    None.

    Entry to this qualification in midstream:
    Not possible.

    Exit from qualification in midstream:
    A student obtains credit for any course of courses completed towards the diploma.

    Other higher education programmes which articulate with this qualification without "going back to square one"
    Not applicable. 

    MODERATION OPTIONS 
    The University of Cape Town has a system of external peer review and evaluation of each course. One of the aspects of the system is an evaluation of the standards and assessment practices of the department. 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    The academic staff of the University of Cape Town will be used in a manner, which is consistent with the quality assurance system of the University. 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2006; 2009; 2012; 2015. 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. University of Cape Town 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.