SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

Higher Certificate: Marketing

SAQA QUAL ID	QUALIFICATION TITLE
14707	Higher Certificate: Marketing
ORIGINATOR
IMM Graduate School of Marketing (Pty) Ltd
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
-			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
National Higher Certificate	Field 03 - Business, Commerce and Management Studies		Marketing
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	120	Level 5	Level TBA: Pre-2009 was L5	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Registered"		SAQA 9900/00	2003-07-01	2006-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2007-06-30		2010-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

A qualifying learner will be able to apply the fundamentals of statistical methods in developing market solutions and gain a further understanding of marketing. He/she will be equipped with s substantial grounding in analysing and determining consumer and buyer behaviour characteristics which can be applied in a range of marketing positions.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners who register for this qualification are assumed to have completed the Certificate in Marketing of have equivalent knowledge.

Entrance Requirements:

National senior certificate or equivalent at NQF Level 4. Completion of Certificate in Marketing and/or equivalent knowledge.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

Rules for the award of this qualification:

The qualification will be awarded to a learner who has provided evidence to the satisfaction of the assessors that the stated competence of the qualification, as detailed in the specified outcomes, has been achieved, either through education and training in a single providers' learning programme, or through experience that complies with the stated specified outcomes.

EXIT LEVEL OUTCOMES

Exit Level Outcomes:

1. Apply statistical methods in providing marketing solutions.
2. Apply the principles of integrated marketing communications.
3. Understand and apply the principles of consumer and buyer behaviour.
4. Apply marketing principles in developing a marketing plan.

Specified Outcomes:

1.1 Recognise applications of statistical methods used in market research.
(10 credits NQF 5)
1.2 Apply inferential statistical methods in solving marketing problems.
(15 credits NQF 5)
1.3 Understand the terms and concepts used in forecasting and related topics.
(10 credits NQF 5)

2.1 Communicate clearly and appropriately in a range of marketing contexts.
(20 credits NQF)

3.1 Apply the principles in consumer decision-making.
(10 credits NQF 5)
3.2 Apply individual influences that affect consumers.
(5 credits NQF 5)
3.3 Apply the fundamental principles of group, social and cultural influences that affects consumers.
(15 credits NQF 5)

4.1 Understand the marketing process.
(5 credits NQF 5)
4.2 Discuss the various marketing communication (advertising and selling) plans.
(15 credits NQF 5)
4.3 Design and implement a marketing planning system.
(15 credits NQF 5)

Critical Outcomes embedded in the Specific Outcomes:

Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made.

Working effectively with others as a member of a team, group, organisation, and community.

Organising and managing oneself and one's activities responsibly and effectively.

Collecting, analysing, organising and critically evaluating information.

Using science and technology effectively and critically, showing responsibility towards the environment and health of others.

Demonstrating an understanding of the world as a set of related systems by realising that problem solving contexts do not exist in isolation.

Contributing to the full development of each learner and the social and economic development of the society at large, by making it the underlying intention of any programme of learning to make an individual aware of the importance of reflecting and exploring a variety of strategies to learn more effectively participating as a responsible citizen in the life of local, national and global communities being culturally and aesthetically sensitive across a range of social contexts exploring education and career opportunities developing entrepreneurial opportunities.

ASSOCIATED ASSESSMENT CRITERIA

Assessment Criteria:

1.1 Explain the types of statistical methods used for a given context.
1.2 Formulate results and interpret data for a given context using inferential statistical methods (hypothesis testing etc.)
1.3 Explain and distinguish between the various forecasting methods.
1.4 Compute answers using regression analysis.

2.1 Identify, describe and apply marketing principles and techniques for the elements of communication mix.
3.1 Discuss the levels of consumer decision-making and the implication for marketers in a given context.
3.2 Present the consumer decision-making model and discuss the output stage.
3.3 Selected consumer behaviour principles are applied to given marketing contexts.
3.4 Present the basic framework for assessing multinational strategies.
3.5 Present a list of recommendations for marketers embarking on an international strategy.

4.1 Discuss the principles of the marketing concept in a given context.
4.2 Prepare a sales plan for a given sales pitch/case study.
4.3 Identify and develop a marketing plan for a given context.

Integrated Assessment:

Various forms of continuous assessment are used, such as learning, assignments, tests and examinations as a summative form of assessment.

ARTICULATION OPTIONS

Certificate in Marketing Research/Diploma in Marketing

MODERATION OPTIONS

Sertec/IMM Examination Board

CRITERIA FOR THE REGISTRATION OF ASSESSORS

Relevant NQF level 6 qualification and relevant experience in order to apply marketing principles and give practical examples that are taught in as realistic a situation as possible within an academic environment.

NOTES

This qualification has been replaced by qualification 79866, which is "Higher Certificate: Marketing", NQF Level 5, 135 credits.

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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