All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

National Certificate: Public Relations Management

SAQA QUAL ID	QUALIFICATION TITLE
1355	National Certificate: Public Relations Management
ORIGINATOR
Committee of Technikon Principals
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
National Certificate	Field 03 - Business, Commerce and Management Studies		Public Relations
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	120	Level 5	Level TBA: Pre-2009 was L5	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Registered"		SAQA 9900/00	2003-07-01	2006-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2007-06-30		2010-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

The purpose of the qualification is intended to develop in a person the competence to assist in the development and implementation of basic communication media and public relations activities.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

At least a qualification at NQF level 4. Recognition of prior learning: The qualification will be awarded to a learner who has provided evidence that the stated competence of the qualification has been achieved through experience that complies with the stated specified outcomes.

RECOGNISE PREVIOUS LEARNING?

Y

QUALIFICATION RULES

The qualification will be awarded to a learner who has provided evidence to the satisfaction of the assessors that the stated competence of the qualification, as detailed in the specified outcomes, has been achieved, either through education and training in a single provider's learning programme, or through experience that complies with the stated specified outcomes

EXIT LEVEL OUTCOMES

1. To apply standard English in speaking and writing. 2. To implement basic public relations activities. 3. To produce elementary communication media. 4. To provide administrative support. Specified outcomes: 1. Demonstrate the ability to articulate effectively, both orally and in writing, with colleagues, supervisors and internal stakeholders. (F/C) 12 credits Demonstrate the ability to articulate effectively, both orally and in writing, with external stakeholders. (F/C) 12 credits 2. Assist in conducting research into public relations issues (F/C) 13 credits Assist in the planning and organising of special events (c) 17 credits Assist in the planning and execution of a public relations programme (F/C) 21 credits 3. Assist in the production of public relations publications (c) 12 credits Assist in the production of media materials (c) 15 credits Demonstrate the ability to work within the parameters of the law applicable to public relations (c) 9 credits 4. Demonstrate basic office administration skills (c) 9 credits Critical outcomes: Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made. Organising and managing oneself and one's activities responsibly and effectively. Collecting, analysing, organising and critically evaluating information. Communicating effectively using visual, mathematical and/or language skills in the modes of oral and or written persuasion. Demonstrating an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation. Reflecting on and exploring a variety of strategies to learn more effectively. Being culturally and aesthetically sensitive across a range of social contexts. Working effectively with others as a member of a team.

ASSOCIATED ASSESSMENT CRITERIA

1. Address a group of people confidently. Write purposeful communication such as memos, in-house articles and business letters. Present short speeches to external stakeholders under supervision. Write purposeful communications to external stakeholders 2. Demonstrate the ability to retrieve information effectively Compile an elementary questionnaire Conduct the interviewing process Analyse data gathered during the interviewing process Contribute to an organisational archive Construct and control a budget for a special event Compile and use checklists to co-ordinate the activities associated with a special event Evaluate the success of a special event Contribute to the corporate identity and image of the organisation Contribute to good relationships with mass media representatives 3. Contribute to the design and content of publications like house journals, flyers and pamphlets Compile a media list Write a simple news release Apply relevant legal principles to news reporting Apply relevant legal principles to publications 4. Demonstrate word processing skills Operate basic office equipment Handle and process complaints and comments Integrated assessment: Formative assessment: Continuous learning progress assessment Performance assessments tasks on an integrated variety of knowledge, skills and values Summative Assessment: Written examination of mastery of theoretical/academic component of learning Portfolio assignments

ARTICULATION OPTIONS

Articulates with certificates in public relations. Progress to diploma in public relations.

MODERATION OPTIONS

External moderation SERTEC quality assurance

CRITERIA FOR THE REGISTRATION OF ASSESSORS

Assessors will demonstrate the ability to Develop an assessment Prepare learners for an assessment Carry out a pre-developed assessment Monitor an assessment Carry out an integrated assessment Moderate the assessment process

NOTES

While South Africa still had Technikons, all of their qualifications were registered under the Committee of Technikon Principals. After the Technikons became Universities of Technology or merged with Universities, the qualifications were registered under each of these institutions, and the CTP qualifications fell away (hence the end date of 2006, above). Where relevant, replacement information is shown in the table above.

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

NONE

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All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.