SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Bachelor of Commerce in Strategic Communication 
SAQA QUAL ID QUALIFICATION TITLE
122863  Bachelor of Commerce in Strategic Communication 
ORIGINATOR
Boston City Campus (Pty) Ltd formerly Boston City Campus and Business College (Pty) Ltd 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National First Degree  Field 03 - Business, Commerce and Management Studies  Public Relations 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Not Applicable  NQF Level 07  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered  EXCO 0527/24  2024-10-03  2027-10-03 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-10-03   2033-10-03  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The Bachelor of Commerce in Strategic Communication qualification aims to provide learners with a well-rounded, broad education in strategic communication, which equips them with a strong knowledge base, as well as the required theory and methodologies of the discipline. Learners will be equipped to take responsibility in the workplace, incorporate good judgment, apply critical consciousness, practice creativity, and embody active and social engagement with civil society. Ultimately, learners will be able to navigate the complexities of a changing world as work-ready professionals. Furthermore, learners will be able to continue their higher education studies in a postgraduate capacity or enter the working environment with a deep understanding of the challenges faced by the communication industry, as well as the ability to apply valuable tools and techniques for goal-driven problem-solving and innovative thinking.

The qualification incorporates values, knowledge, and skills in the core areas of accounting and economics, along with advanced knowledge and understanding of business management and strategic communication. Theoretical depth is further ensured through the incorporation of a range of relevant supporting knowledge areas, including ethics, information technology, academic and language fundamentals, legal principles, legislation and regulations, marketing, and research methodologies. This prepares a sound knowledge base for continued academic endeavour or for entry into a range of positions in the industry including at the managerial level.

Upon completion of the qualification, qualifying learners will be able to:
  • Demonstrate an understanding of and the ability to utilise and apply information technology systems and platforms in the strategic communication context.
  • Demonstrate competence in the ability to compile, analyse, structure and present material in a logical and coherent manner.
  • Demonstrate understanding of the theoretical principles, theories, functions, and strategies underlying the business environment in a local and global context.
  • Demonstrate knowledge and understanding of the fundamental principles of economics, accounting, and financial management in the business context.
  • Demonstrate knowledge and applied understanding of ethics and the laws governing strategic communication.
  • Demonstrate integrated knowledge and applied understanding of the principles, theories, and practices underlying strategic communication.

    Rationale:
    The need for strategic communication practitioners has increased in response to the paradigm shift being experienced by the communication industry. Strategic communication considers organisational communication from an integrated and multidisciplinary perspective by grounding ideas and issues in different traditional communications disciplines The field successfully integrates various disciplines, such as marketing, brand management, public relations, organisational communication, and communication management to further the organisation's mission by means of a strategic communication plan aimed at both internal and external stakeholders.

    In 2019, the sector of Communication and Marketing Services, which includes strategic communication, formed part of the top employment sectors in South Africa This is further evident in the number and type of jobs currently available in the field of strategic communication in 2023. Positions currently being recruited for on online South African job portals, such as PNet, Careers24, and LinkedIn, include Head of Communications, Communications Specialist, Marketing and Communications Manager, Brand Manager, Communications Officer, Senior Strategist, Strategic Communications Specialist, Digital Marketing Specialist, PR and Communications Officer, and Content Strategist.) also indicates a demand for copywriting professionals who research, plan, and create written content for advertisement purposes, as well as the production of blog posts, emails, sales letters, technical documents, speeches, scripts, and website content. Various internships in the field of strategic communications also exist for the purpose of building learners' experience in the field, including internships with Corporate Communication companies. Positions such as these and the skills gap identified highlight the need for a qualification in Strategic Communication that prepares learners for an integrated approach to communications, marketing, media relations, and public relations.

    According to Services SETA there is a dearth of relevant and up-to-date qualifications. Currently, South African higher education institutions focus primarily on communication and public relations, with strategic communication primarily being offered at a post-graduate level or as a Bachelor of Arts qualification. Still fewer qualifications in communication exist in the distance mode of provision, none specifically focusing on strategic communication. In keeping with the institution's mission "to provide quality, relevant education and training" and its vision to "enhance, uplift and continuously improve the quality of education and training in Southern Africa," offering a Bachelor of Commerce in Strategic Communication will contribute towards bridging the current skills gap. It will supply the industry with much-needed graduates in the field of strategic communication. The qualification will provide learners with both a strong theoretical base, as well as the required skills and capabilities to function effectively in an integrated and strategic environment.

    The development of this qualification is an important step toward achieving the institution's vision of enhancing, uplifting, and continuously improving education and training in the country. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Recognition of Prior Learning (RPL):
    RPL for exemption of modules:
    The principles of recognising learning that has already taken place will be applied at a modular level.

    Learners need to be able to demonstrate their prior learning either through evaluation/verification and/or assessment. Each application will be considered on a case-by-case basis and learners will enter into discussion with the RPL advisor to determine the requirements for the RPL assessment/portfolio of evidence.
    Although learners are rigorously assessed, as per the principles of RPL, there is no guarantee that a learner will gain admittance into a qualification or receive exemptions from modules.

    The institution adheres to the guidelines set by the CHE (CHE, 2016), and only 10 % of a cohort will be allowed admittance to a qualification on an RPL basis.

    All RPL applications will be adjudicated by the Academic Committee and Registrar: Administration. The outcome of the applications will be communicated to learners in writing (via email).

    Entry Requirements:
    The minimum entry requirement for this qualification is:
  • National Senior Certificate, NQF Level 4 granting access to Bachelor's degree studies.
    Or
  • Senior Certificate, NQF Level 4 with matriculation exemption.
    Or
  • National Certificate Vocational, NQF Level 4 granting access to Bachelor's degree studies. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    This qualification consists of the following compulsory modules at National Qualifications Framework Levels 5, 6 and 7 totalling 378 Credits.

    Compulsory Modules, Level 5, totalling 136 Credits.
  • Computer Literacy (Word, Word Advanced and Outlook), 16 Credits.
  • Academic Literacy, 14 Credits.
  • Business Management 1, 16 Credits.
  • Strategic Communication 1: Introduction to Communication, 16 Credits.
  • Computer Literacy: Digital Transformation, 4 Credits.
  • Economics, 16 Credits.
  • Marketing Management, 16 Credits.
  • Accounting Principles, 14 Credits.
  • English Foundations, 10 Credits.
  • Commercial Law, 14 Credits.

    Compulsory Modules, Level 6, totalling 112 Credits.
  • Business Management 2, 18 Credits.
  • Introduction to Cost and Management Accounting, 10 Credits.
  • Strategic Communication 2A: Principles and Practices of Strategic Communication, 22 Credits.
  • Business Ethics, 10 Credits.
  • Strategic Communication 2B: Business Communication, 20 Credits.
  • Strategic Communication 2C: Integrated Marketing Communication, 18 Credits.
  • Public Relations and Digital Media, 14 Credits.

    Compulsory Modules, Level 7, totalling 130 Credits.
  • Business Management 3, 32 Credits.
  • Strategic Communication 3A: Brand Management, 20 Credits.
  • Financial Management, 10 Credits.
  • Public Discourse Law, 4 Credits.
  • Project Management, 14 Credits.
  • Strategic Communication 3B: Media and Communication in Society, 20 Credits.
  • Research Methods, 10 Credits.
  • Strategic Communication 3C: Strategic Communication Strategy, 20 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Demonstrate an understanding of and the ability to utilise and apply information technology systems and platforms in the strategic communication context.
    2. Demonstrate competence in the ability to compile, analyse, structure and present material in a logical and coherent manner.
    3. Demonstrate an understanding of the theoretical principles, theories, functions, and strategies underlying the business environment in a local and global context.
    4. Demonstrate knowledge and understanding of the fundamental principles of economics, accounting, and financial management in the business context.
    5. Demonstrate knowledge and applied understanding of ethics and the laws governing strategic communication.
    6. Demonstrate integrated knowledge and applied understanding of the principles, theories, and practices underlying strategic communication.
    7. Demonstrate detailed knowledge and applied understanding of the principles, theories, and practices of marketing for strategic communication.
    8. Demonstrate an applied understanding of the principles, theories, and methodologies of research for strategic communication. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Apply computer systems and platforms skillfully to carry out day-to-day tasks.
  • Create a professional presentation using appropriate computer software.
  • Apply skills in database management software effectively and efficiently.
  • Adequately understand digital transformation and the role thereof in a business environment, including data management, artificial intelligence, and machine learning.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Identify, discuss, and effectively apply reading strategies to be followed whilst reading academic texts.
  • Construct cohesive and coherent sentences to compile, analyse, structure and present material in a logical and coherent manner.
  • Apply the fundamentals of the English language adequately to write compelling pieces.
  • Apply skills to write a professional and compelling piece based on a given topic.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Apply and reflect on the fundamental principles of Business Management in a local and global context.
  • Analyse real-world examples to adequately understand global capital markets and institutional frameworks.
  • Illustrate an applied understanding of the project life cycle, including the initiation, planning, execution, and closure phases.
  • Discuss and apply strategic practices and resource management to real-world examples.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • Apply the basic principles of micro- and macro-economics.
  • Interpret the micro- and macro-economic aspects of an economic cycle effectively.
  • Define and apply the basic principles and concepts of accounting and the accounting process accurately.
  • Illustrate an appropriate understanding of the accounting cycle, from recording financial transactions to the key elements of financial statements, and the effect of these transactions on the accounting equation.
  • Illustrate sufficient understanding of, and apply the basic financial management principles, including budgeting.

    Associated Assessment Criteria for Exit Level Outcome 5:
  • Apply an efficient understanding of the principles of the South African legal system.
  • Illustrate sufficient understanding and application of the principles of copywriting law and intellectual property law.
  • Illustrate knowledge of, and adequately apply the theoretical underpinnings of ethics and make ethically sound decisions.
  • Illustrate detailed knowledge of the South African legal context in which public discourse takes place.

    Associated Assessment Criteria for Exit Level Outcome 6:
  • Apply principles of communication and practices underlying strategic communication.
  • Evaluate, understand, and apply the principles of strategic communication, including internal and external communication.
  • Create a strategic communication strategy and apply the principles of public relations successfully.
  • Illustrate an appropriate understanding of the roles and primary areas of communication practice in the public sphere.

    Associated Assessment Criteria for Exit Level Outcome 7:
  • Apply the principles of content creation and storytelling to produce content that resonates with the business's target audience.
  • Illustrate an adequate understanding of the fundamental principles of marketing and an applied understanding of the principles of brand management.
  • Apply the principles of integrated marketing communication, and expertly utilise tools, and tactics to support and enhance marketing activities.
  • Create a social media post that effectively communicates a brand's message.

    Associated Assessment Criteria for Exit Level Outcome 8:
  • Contextualise the research process in the field of commerce.
  • Critically differentiate between qualitative and quantitative research approaches and methodological principles.
  • Distinguish between qualitative and quantitative data suitably and successfully analyse academic texts and present findings logically and coherently. 
    		•

    INTERNATIONAL COMPARABILITY 
    There are several communication-related qualifications available at higher education institutions internationally, offered across a range of levels (Higher Certificate to Postgraduate qualifications). Many of the qualifications focus on Public Relations, Communication Studies, Business Communication, and Media Studies, offering a combination of theoretical and practical learning. Some focus on the broader field of Communication Studies, and a limited number also include Strategic Communication or supporting modules.

    Country: Australia
    Institution: University of Technology Sydney
    Qualification title: Bachelor of Communication (Strategic Communication)
    Duration: Three years

    Entry requirements:
    Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma,
    Or
    Equivalent Australian or overseas qualification at the required level.

    Purpose/Rationale
    The Strategic Communication course at the University of Technology Sydney (UTS) will develop learners' skills and knowledge for work in creative advertising, strategic public relations, and the fast-expanding related areas. Formerly known as 'Public Communication', the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping learners build the skills they need to enter the dynamic and diverse global communication industry.

    Qualification structure
    Modules
  • Citizenship and Communication
  • Emergent Public Relations
  • Strategic Communication in Society, comparable with Media and Communication in Society Strategic Communication
  • Digital Literacies, comparable with Public Relations and Digital Media
  • Creative Advertising
  • Communicating Difference
  • Strategic Communication Design
  • Branding and Reputation
  • Engagement in Organisations, comparable with Strategic Communication 2B: Business Communication.

    Similarities:
  • The University of Technology Sydney (UTS) and the South African (SA) qualification are both offered over three years consisting of 360 credits.
  • Both qualifications accept learners who have completed a year 12 or grade 12 school qualification.
  • The UTS qualification will develop learners' skills and knowledge for work in creative advertising, strategic public relations and the fast-expanding related areas.
  • The SA qualification will equip learners to take responsibility in the workplace, incorporate good judgement, apply critical consciousness, practice creativity, and embody active and social engagement with civil society.
  • Both qualifications share similar modules such as Strategic Communication, Public Relations and Digital Media and Media and Communication in Society Strategic Communication.

    Differences:
  • The SA qualification differs in its mini-research offering.

    Country: New Zealand
    Institution name: University of Canterbury
    Qualification title: Bachelor of Communication
    Duration: Three years
    Credits: 360

    Entry requirement:
  • Admission with University Entrance achieved through NCEA.

    Purpose/Rationale
    The Bachelor of Communication will develop skills in media content production, planning, and research in international and national contexts.
    Learners will have the opportunity to use a variety of communication technologies, including digital, audio and visual, and social media in areas like journalism, creative projects, and communications scenarios catering to different audiences. They will also learn to meet the strategic goals of corporations and drivers of social change.
    Learners will gain opportunities to use their skills in practical ways, including working with local organisations, and with a variety of communication technologies including digital, audio, and visual, and social media platforms.

    Course structure
    Modules:
  • Media and Society
  • Public Communication
  • Fundamentals of Management
  • Writing for Academic Success
  • Media Audiences
  • Social media
  • Digital Media Production
  • Communicating with Data and Digital Media
  • Communication in Context

    Similarities:
  • The University of Canterbury (UC) and the South African (SA) qualifications are both offered over three years and consist of 360 credits.
  • The SA qualification learners will be equipped to take responsibility in the workplace, incorporate good judgment, apply critical consciousness, practice creativity, and embody active and social engagement with civil society.
  • The UC qualification learner will gain opportunities to use their skills in practical ways, including working with local organisations, and with a variety of communication technologies including digital, audio-visual, and social media platforms.
  • Both qualifications share similar modules such as Communication in Society, Media and Society and Business Management.
  • Both qualifications articulate into a bachelor's degree in honours in the cognate field.

    Differences:
  • The SA qualification differs in its mini-research offering. 
    		•

    ARTICULATION OPTIONS 
    Horizontal Articulation:
  • Bachelor of Arts in Strategic Communication, NQF Level 7.
  • Bachelor of Arts in Communication Science, NQF Level 7.
  • Bachelor of Commerce in Corporate Communication, NQF Level 7.

    Vertical Articulation:
  • Bachelor of Commerce Honours in Communication Management, NQF Level 8.
  • Postgraduate Diploma in Marketing, NQF Level 8.
  • Postgraduate in Business Leadership, NQF Level 8.
  • Bachelor of Commerce Honours, NQF Level 8.

    Diagonal Articulation
  • Higher Occupational Certificate: Information and Communication Technology: Business Development Consultant, NQF Level 5. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Boston City Campus (Pty) Ltd formerly Boston City Campus and Business College (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.