SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION:

Higher Occupational Certificate: Motion Graphics Designer

SAQA QUAL ID	QUALIFICATION TITLE
122621	Higher Occupational Certificate: Motion Graphics Designer
ORIGINATOR
Development Quality Partner-MICT SETA
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
QCTO - Quality Council for Trades and Occupations			OQSF - Occupational Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
Higher Occupational Cert	Field 10 - Physical, Mathematical, Computer and Life Sciences		Information Technology and Computer Sciences
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	229	Not Applicable	NQF Level 05	Regular-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Registered		EXCO 0426/24	2024-08-22	2029-08-22
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2030-08-22		2033-08-22

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification replaces:

Qual ID	Qualification Title	Pre-2009 NQF Level	NQF Level	Min Credits	Replacement Status
57611	National Certificate: 2D Animation	Level 5	Level TBA: Pre-2009 was L5	136	Complete

PURPOSE AND RATIONALE OF THE QUALIFICATION

Purpose:
The purpose of this qualification is to prepare a learner to function as a Motion Graphics Designer.

A qualified learner will be able to:

Determine target market motion graphics content and audience preferences.

Prepare for production of motion graphics.

Create and produce motion graphics for specific purposes, clients, or audiences.

Conduct business processes related motion graphics creation.

Rationale:
Motion Graphics Designers make to the graphic and animation sectors' product offering more visually appealing and engaging. Motion graphics designers create memorable brand animations and intros, helping companies establish a strong and recognisable brand identity in the competitive market. The Higher Occupational Qualification: Motion Graphics Designer qualification enables the production of motion graphics contributing to the effectivity of digital marketing campaigns, and boosting click-through rates and user engagement, which is vital for the success of online advertising efforts.

The South African society will benefit from the Higher Occupational Certificate: Motion Graphics Designer contribution to creating powerful tools for educational content and awareness campaigns. Motion Graphics Designers simplify complex topics, making information more accessible and understandable to a broader audience.

The Higher Occupational Certificate: Motion Graphics Designer will promote the motion graphics industry's contribution to economic growth by attracting clients and projects, generating revenue, and stimulating related sectors such as advertising, marketing, and film production. As the demand for motion graphics increases, more job opportunities are created within the graphic media sector, providing employment opportunities for skilled individuals.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

RPL for Access to Training:
Learners may use the RPL process to gain access to training opportunities for a programme of learning, qualification, part-qualification, or skills programme if they do not meet the formal, minimum entry requirements for admission. RPL assessment provides an alternative access route into a programme of learning, qualification, part-qualification, or skills programme.

Such an RPL assessment may be developed, moderated, and conducted by the accredited Skills Development Provider which offers that specific qualification/part qualification/skills programme. Such an assessment must ensure that the learner is able to display the equivalent level of competencies required for access, based on the NQF level descriptors.

RPL for Exemption
For exemption from modules through RPL, learners who have gained the stipulated competencies of the modules of a programme of learning, qualification, part-qualification, or skills programme through any means of formal, informal, or non-formal learning and/or work experience, may be awarded credits towards relevant modules, and gaps identified for training, which is then concluded.

Entry Requirements:
An NQF Level 4 qualification.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

This qualification is made up of compulsory Knowledge, Practical Skill and Work Experience Modules:

Knowledge Modules

216603-003-00-KM-01, Basic Elements and Principles of Design, Level 4, 10 Credits.

216603-003-00-KM-02, Principles of Visual Content Development, Level 4, 25 Credits.

216603-003-00-KM-03, Principles of Photography & Videography for Visual Content Developers, Level 4, 15 Credits.

216603-003-00-KM-04, Principles of Design Technology Used by Visual Content Developers, Level 5, 25 Credits.

216603-003-00-KM-05, Business Communication and Administration, Level 4, 10 Credits.

216603-003-00-KM-06, Principles Underpinning Processes of Motion Graphics Development, Level 5, 30 Credits.

Total number of credits for Knowledge Modules: 115

Practical Skill Modules

216603-003-00-PM-01, Assess the Target Market to Determine Motion Graphics Client, User and Audience Preferences and Requirements, Level 5, 15 Credits.

216603-003-00-PM-02, Conduct Pre-Production Processes in Preparation for Creating Motion Graphics, Level 5, 25 Credits.

216603-003-00-PM-03, Create and Produce Motion Graphics for Specific Purposes, Clients, or Audiences, Level 5, 25 Credits.

216603-003-00-PM-04, Perform business supervisory and administration functions, Level 4, 5 Credits.

Total number of credits for Practical Skill Modules: 70

Work Experience Modules

216603-003-00-WM-01, Determination of Motion Graphics Clients, Users and Audience Preferences and Requirements, Level 5, 10 Credits.

216603-003-00-WM-02, Pre-production Processes in Motion Graphics Creation, Level 5, 15 Credits.

216603-003-00-WM-03 Creation and Production of Motion Graphics, Level 5, 15 Credits.

216603-003-00-WM-04 Business Administration Support Functions in Motion Graphics Creation, Level 4, 4 Credits.

Total number of credits for Work Experience Modules: 44

EXIT LEVEL OUTCOMES

1. Determine motion graphics target market preferences.
2. Conduct pre-production processes for creating motion graphics content.
3. Create and produce motion graphics content.
4. Apply business processes related to creating motion graphics.

ASSOCIATED ASSESSMENT CRITERIA

Associated Assessment Criteria for Exit Level Outcome 1:
ELO 1: Determine motion graphics target market preferences.

Analyse, interpret, and confirm client brief that outlines the intended purpose or outcome and content of motion graphics to be developed applying standard methods, procedures, or techniques.

Gather, analyse, synthesise, and evaluate motion graphic media target market preferences data.

Analyse motion graphics audience and user profile by applying processes of analysis, synthesis, and evaluation.

Determine preferred motion content user experience applying principles of evaluating and select the most suitable digital interfaces.

Prepare and present motion graphics designs and content concepts to the client using suitable methods and techniques for clarification and confirmation.

Associated Assessment Criteria for Exit Level Outcome 2:
ELO 2: Conduct pre-production processes for creating motion graphics content.

Conceptualise and design motion graphics content to be created using motion graphics conceptualisation tools and techniques such as hand-drawn sketches.

Select and apply motion graphic industry specific pre-production processes, methods, procedures, or techniques.

Create and confirm draft motion graphics narrative and designs with clients and users.

Confirm distribution platform deployment requirements by applying principles of evaluating and select the most suitable digital interfaces.

Share motion graphics concepts with clients and stakeholders using suitable methods and techniques for clarification and confirm content and user experience.

Associated Assessment Criteria for Exit Level Outcome 3:
ELO 3: Create and produce motion graphics content.

Develop motion graphic content using information design and hierarchy analysis tools, procedures, and innovative techniques.

Create motion graphics that accurately presents concepts, principles, and information using motion graphics tools and software and info graphic design principles.

Apply motion graphic content production methods, processes, procedures, and techniques.

Test and refine user or audience motion graphic production using motion graphics tools and software and audience experience analysis protocols.

Conduct post-production processes applying key principles, industry protocols, processes, tools, and techniques.

Associated Assessment Criteria for Exit Level Outcome 4:
ELO 4: Apply business processes related to creating motion graphics.

Apply key terms, rules, concepts, established principles, and theories.

Compile reports and other business documentation applying business communications principles.

Organise contracts and projects applying project, pipeline, and budget management principles.

Monitor legal compliance and ethical considerations of a production using conventions related to intellectual property, copyright, plagiarism, cultural sensitivity, and audience impact.

Develop business marketing material selecting and applying key terms, rules, concepts, established principles, and theories.

Integrated Assessment:
Integrated Formative Assessment
The Skills Development Providers will use the curriculum to guide them on the stipulated internal assessment criteria and weighting. They will also apply the scope of practical skills and applied knowledge as stipulated by the internal assessment criteria. This formative assessment leads to entrance into the integrated External Summative Assessment.

Integrated Summative Assessment
An External Integrated Summative Assessment, conducted through the relevant QCTO Assessment Quality Partner is required to issue this qualification. The External Integrated Summative Assessment will focus on the Exit Level Outcomes and Associated Assessment Criteria. Additional to the written assessment the learner must also submit a portfolio of evidence compiled of outcomes achieved in the workplace.

INTERNATIONAL COMPARABILITY

This qualification was compared with qualifications related to Motion Graphics Designers in Singapore and United States of America (USA).

United States of America (USA)
The Otis College of Art and Design in Los Angeles offers an 18-month Certificate in Motion Graphics which focuses on industry-standard tools and workflows used to produce motion design across film, television, social media, advertising, and video games.

The following learning outcomes are covered by the qualification:

Art and design fundamentals, including graphic design, typography, and digital storytelling.

Post-production techniques using editing, music, and sound.

How to develop all aspects of a concept, including characters, backgrounds, storytelling, and a final storyboard.

Industry-standard motion graphic design tools.

Professional practices relevant to a motion graphics career and portfolio development.

The qualification has no specific entry requirements.

Similarities
The learning outcomes focus on design and production fundamentals and application in a wide range of contexts resonates well with Higher Occupational Certificate: Motion Graphics Designer's practical and workplace modules.

Differences
The Higher Occupational Certificate: Motion Graphics Designer has a specific focus on business acumen, which is not covered in the Certificate in Motion Graphics offered by the Otis College of Art and Design. The Occupational Certificate has an entry requirement as opposed to the United States of America 's qualification.

Singapore
3Dsense Media School (rated the Top Motion Graphics School in the World) in Singapore offers an entry Diploma in Motion Design focussing on mastering various skillsets. Topics covered are:

Design fundamentals, such as typography, composition, layout, colour, digital imaging and design theories.

Basics in Photoshop, Illustrator, After Effects and Cinema 4D.

Client brief analysis.

Conduct research, conceptualise ideas, create style frames, animate and polish the final works.

Design product commercials and show promotions.

Prepare and present showreels.

The qualification is offered over one-year. Learners require a General Certificate of Education Ordinary Level with English, submit a portfolio, and pass an interview.

Similarities
The qualification's focus on graphic design, animation, concept design, storyboarding, typography, composition, video production, art direction and cinematography is similar to the Higher Occupational Certificate: Motion Graphics Designer curriculum.

Differences
The Higher Occupational Certificate: Motion Graphics Designer has a specific focus on business acumen, which is not covered in the 3Dsense Media School's Diploma in Motion Design. The qualification offered in Singapore is shorter than the Higher Occupational Certificate: Motion Graphics Designer.

Conclusion
The topics or content and focus of the Higher Occupational Certificate: Motion Graphics Designer compares favourably with the two international qualifications used for the comparability study.

ARTICULATION OPTIONS

This qualification provides for the following articulation options.

Horizontal Articulation:

Higher Occupational Certificate: Advertiser, NQF Level 5.

Higher Certificate in Motion Picture Make-Up, NQF Level 5.

Vertical Articulation:

Advanced Occupational Certificate: Media/Programme Content Production Manager, NQF Level 6.

Diagonal Articulation:

Diploma in Motion Picture Production, NQF Level 6.

NOTES

Qualifying for External Assessment:
To qualify for an external assessment, learners must provide proof of completion of all required knowledge and practical modules by means of statements of results and a record of completed work experience.

Additional Legal or Physical Entry Requirements:
None.

Criteria for the accreditation of providers
Accreditation requirements, against which Skills Development Providers (SDP) and Assessment Centres, will be accredited, is found in the Curriculum Document, as listed below:

The curriculum title and code: Motion Graphics Designer: 216603-003-00-00.

Encompassed Trade:
None.

Assessment Quality Partner (AQP).
Media, Information and Communication Technologies Sector Education and Training Authority (MICTSETA).

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.

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PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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