SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION:

Bachelor of Arts in Graphic Design

SAQA QUAL ID	QUALIFICATION TITLE
120747	Bachelor of Arts in Graphic Design
ORIGINATOR
EDUVOS (Pty) Ltd (Previously Pearson Institute of Higher Education (Pty) Ltd)
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
National First Degree	Field 02 - Culture and Arts		Design Studies
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	360	Not Applicable	NQF Level 07	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Registered		EXCO 0324/24	2024-07-01	2027-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2028-06-30		2033-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification replaces:

Qual ID	Qualification Title	Pre-2009 NQF Level	NQF Level	Min Credits	Replacement Status
99332	Bachelor of Arts in Graphic Design	Not Applicable	NQF Level 07	360	Complete

PURPOSE AND RATIONALE OF THE QUALIFICATION

Purpose:
The purpose of the Bachelor of Arts in Graphic Design is to provide learners with an opportunity to gain valuable and specialised design, technical and software knowledge, skills, and practical experience in the field of Graphic Design. The first two levels of study focus on introducing the learner to the basic principles of Graphic Design and then developing their theoretical knowledge and practical skills in relation to these principles. In Level 3, the emphasis is on the advanced development and application of the learner's previous design and conceptual skills, using specialised high-end software, in a practical environment.

The qualification aims to produce qualifying learners with appropriate knowledge and skills that will enable them to choose from a range of career options in the field of Graphic Design, including Graphic Designer, Graphic Artist, Layout Artist, Animation Artist, Webpage Designer, Art Director, and Creative Director.

On completion of the qualification, qualifying learners will be able to:

Research, conceptualise, analyse and produce creative and conceptual design solutions to complex design problems, within a traditional print-based context.

Communicate design messages critically, using a variety of visual communication methodologies and predominantly print technologies.

Create and present a professional print-based design portfolio which critically reflects a personal design philosophy and a socially responsible engagement.

Operate graphic design related to computer hardware and software at an industry level.

Articulate and represent ideas and arguments, which reflect an understanding of graphic design practices within design discourse.

Conduct and evaluate research to create logical design arguments.

Rationale:
The Bachelor of Arts in Graphic Design provides a different and needed model of higher education in this discipline. The curriculum provides learners with academic theory and practical practice, including real-life' workplace experiences. The qualification includes relevant and general modules to broaden learners' understanding of Graphic Design. Modules include English, General Psychology, Introduction to Business Management and Journalism, Gender, and Race.

Learners receive personalised and specialised attention, resulting in a well-rounded graduate who, upon successful completion of the curriculum, can choose to enter the workforce immediately or continue their studies in the field of Graphic Design.

Design is a constantly evolving and dynamic discipline. The professionally trained designer applies intent to create the visual, material, spatial and digital environment, cognizant of the experiential, employing interdisciplinary and hybrid approaches to the theory and practice of design. They understand the cultural, ethical, social, economic and ecological impact of their endeavours and their ultimate responsibility towards people and the planet across both commercial and non-commercial spheres. A designer respects the ethics of the design profession.

Further, the qualification contributes to regional and national goals in a variety of ways, including:

Broadening access to and success in higher education through flexible entry and fixed exit standards.

Recognition of multiple exit points.

Recognition of prior learning.

Inclusion of certain generic competencies.

Encouragement of social responsibility.

Ensuring that learners will be employable on graduation, but at the same time will have the knowledge base to continue with further learning.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Recognition of Prior Learning (RPL):
The principles of RPL are subscribed to and will be implemented in a flexible manner.

RPL for access:

The principle of flexible and open access will, however, be offset against the provision so that this is not to the detriment of the potential student and that his/her chances of succeeding are reasonable.

Through evaluation by a specifically constituted RPL committee, learners' competencies will be assessed to determine whether they are eligible for access to, advanced placement in, or have provided evidence that the stated competence of the qualification has been achieved through experience that complies with the stated outcomes.

RPL for credits:

Learners may also be given credit through Credit Accumulation and Transfer (CAT) or recognition (RPL) for exemption from individual modules if they can produce a portfolio of evidence or undergo any other recognised means of assessment that shows that they meet the outcomes and associated assessment criteria specified for that module.

Applications for credit via the CAT and RPL mechanisms are reviewed by the RPL committee, which allows for uniform and consistent application of the RPL policy

Entry Requirements:
The minimum entry requirement for this qualification is:

National Senior Certificate, NQF Level 4, granting access to bachelor's degree studies.
Or

National Certificate (Vocational), NQF Level 4, granting access to bachelor's degree studies
Or

Senior Certificate, NQF Level 4 with endorsement.
Or

Higher certificate in Graphic Design, NQF Level 5.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

This qualification consists of the following compulsory modules at National Qualifications Framework Level 7, totalling 375 credits.

Compulsory Modules, Level 5, 122 Credits:

Applied Colour and Design, 6 Credits.

Communication Design 1A, 6 Credits.

Drawing 1, 14 Credits.

Typography 1A, 6 Credits.

Visual Literacy 1, 18 Credits.

Digital Design 1A, 6 Credits.

Introduction to Motion Graphics A, 6 Credits.

Business English, 10 Credits.

Communication Design 1B, 6 Credits.

Communication Science 1A, 8 Credits.

Typography 1B, 6 Credits.

Communication Science 1B, 8 Credits.

Digital Design 1B, 6 Credits.

English for Graphic Design, 10 Credits.

Introduction to Motion Graphics B, 6 Credits.

Compulsory Modules, Level 6, 113 Credits:

Communication Design 2A, 7 Credits.

Digital Design 2, 13 Credits.

Drawing 2, 19 Credits.

Introduction to Research, 10

Typography 2A, 7 Credits.

3D Animation 2, 7 Credits.

Communication Design 2B, 7 Credits.

Visual Literacy 2, 20 Credits.

Motion Graphics 2, 16 Credits.

Typography 2B, 7 Credits.

Compulsory Modules, Level 7, 140 Credits:

Advanced Drawing and Illustration, 14 Credits.

Motion Graphics 3, 21 Credits.

Visual Literacy 3, 22 Credits.

Communication Design 3A, 14 Credits.

Copywriting A, 6 Credits.

Photography for Graphic Design, 11 Credits.

Professional Practice, 15 Credits.

Web Design, 17 Credits.

Communication Design 3B, 14 Credits.

Copywriting B, 6 Credits.

EXIT LEVEL OUTCOMES

1. Research, conceptualise, analyse and produce creative and conceptual design solutions to complex design problems, within a traditional print-based context.
2. Communicate design messages critically, using a variety of visual communication methodologies and predominantly print technologies.
3. Create and present a professional print-based design portfolio which critically reflects a personal design philosophy and a socially responsible engagement
4. Operate graphic design related to computer hardware and software at an industry level.
5. Articulate and represent ideas and arguments, which reflect an understanding of graphic design practices within design discourse.
6. Conduct and evaluate research to create logical design arguments.

ASSOCIATED ASSESSMENT CRITERIA

Associated Assessment Criteria for Exit Level Outcome 1:

Critically engage with and justify the application of design principles and design elements as they pertain to Graphic design practice.

Critically analyse and integrate precedent into practical graphic design practice, as reflected through an applied design process through concept work, visual diary, critical rationale, etc.

Synthesise conceptual and practical application of content-specific design, linking the big idea to meet the demands of the client and target audience.

Associated Assessment Criteria for Exit Level Outcome 2:

Produce designs which reflect creative manipulation of two-dimensional print-based and three-dimensional packaging design principles and elements.

Refine observational and interpretation skills in illustration, using a variety of media and/or technologies.

Demonstrate a practical understanding of the difference between readability and legibility in a variety of graphic design applications, such as typographic application in refining the communicative value of posters, logos and print advertisements.

Associated Assessment Criteria for Exit Level Outcome 3:

Identify, modify and challenge existing graphic design terminology and methodology, through appropriate documentation and application associated with an understanding of established graphic design conventions in image creation and print reproduction.

Critique the conceptual and creative abilities and reflect these through a visual diary and/or concept book.

Identify, make judgements on, and demonstrate an awareness of socially responsible and sustainable design.

Critique and justify experimentation with established print technologies and media, such as specialized inks and papers, to communicate a desired message.

Justify and apply appropriate print techniques and print media to communicate relevant subject matter and a developed personal style.

Demonstrate a professional attitude towards, and engage critically with, presented print-based design output.

Organise, document and apply resource management strategies such as time management, teamwork, contact with lecturers, use of library facilities and computers developed throughout the year.

Locate own design practice within the Graphic design profession and other creative production industries and reflect on its implications on personal development.

Associated Assessment Criteria for Exit Level Outcome 4:

Critically craft and manipulate design output, such as packaging and typographic execution, according to professional-level expectations with special attention to detail in final presentations, including spelling, image quality, grammar, and finish.

Demonstrate practical competence in design applications relevant to the chosen design industry, including Photoshop, Illustrator and InDesign.

Research and apply existing print-based technologies which reflect an understanding of professional design practice (theories and application of print production).

Associated Assessment Criteria for Exit Level Outcome 5:

Demonstrate an understanding of advanced visual culture theory as it applies to Marxian media studies, feminist and post-colonial discourses, as well as post-humanist theories in relation to design and visual culture.

Demonstrate an internalisation of theory in their design practice.

Associated Assessment Criteria for Exit Level Outcome 6:

Source, analyse and implement research data to inform a critical argument.

Situate an argument within various discourses addressing design and visual culture

Structure and communicate knowledge clearly and logically in writing, following the prescribed referencing style format.

INTERNATIONAL COMPARABILITY

The BA Graphic Design programme is internationally comparable and is equivalent to the standard of leading Graphic and Visual Communication Design courses.

Country: Australia
Institution: Royal Melbourne Institute of Technology University
Qualification Title: Bachelor of Design in Communication Design
Credits 288
Duration: 3 years full-time
Entry requirements:

Successfully completed an Australian Year 12 or equivalent senior secondary school. qualification.

Purpose:
The qualification is aimed at teaching learners to be communication designers capable of working across a range of domains and industries, including graphic design, advertising, branding and illustration consultants, as well as design and communication units within corporate, government and non-government organisations.

Learning Outcomes:
Graduates of the Bachelor of Design (Communication Design) will be able to:

Demonstrate broad and coherent knowledge of the place of communication design in society and the principles it operates within.

Integrate a broad and deep range of design skills for professional and creative problem solving.

Apply a body of theoretical and practical knowledge and specific communication design skills on which to base the professional practice or future study.

Critically analyse, synthesise and reflect on communication design in both local and international contexts.

Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse Communication Design contexts.

Communicate using diverse formats and strategies to audiences within and external to the discipline.

Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice.

Apply initiative and judgment in planning, problem solving and decision making in the practice or future study.

Qualification structure:
Year One
Compulsory Modules, 96 Credits:

Image and Identity, 24 Credits.

Graphic Design Studies, 12 Credits.

Colour and Information Design, 12 Credits

Studio 1 Communication Design, 24 Credits.

Typography in Design, 12 Credits.

Introduction to Publication Design,12 Credits.

Year Two
Compulsory Modules, 72 Credits:

Studio 2 Communication Design, 24 Credits.

Developing Communication Design Expertise, 12 Credits.

Studio 3 Communication Design, 24 Credits.

Professional Practice in Graphic Design, 12 Credits.
And
Elective Modules, 24 Credits:

2x University Electives

Year Three
Compulsory Modules, 72 Credits:

Studio 4 Communication Design, 24 Credits.

Extending Communication Design Expertise, 12 Credits.

Studio 5 Communication Design, 24 Credits.

Communication Design Capstone Project, 12 Credits.
AND
Elective Modules, 24 Credits:

2x University Elective

Similarities:

The Royal Melbourne Institute of Technology (RMIT) university and the South African qualifications are offered over three years full-time.

Both qualifications require applicants who have completed secondary school qualifications or equivalent.

The RMIT and the SA qualifications share a similar purpose and learning outcomes.

The RMIT and the SA qualifications cover similar modules such as communication strategies, conceptual thinking, the design process, media, strategic branding, and typography.

Both qualifications are articulated to the Honours degree or equivalent postgraduate degree in a cognate field.

Differences:

The RMIT qualification has 288 credits, whereas the SA qualification has 375 credits.

The SA qualification consists of compulsory modules and no electives, while the RMIT qualification consists of compulsory and elective modules.

Country: Belgium
Institution: LUCA School of Arts
Qualification Title: Bachelor of Graphic Design
Duration: Four years full-time
Entry requirements:

Secondary-school diploma

Purpose:
The graphic design qualification focuses on experimentation, innovative thinking and critical reflection in the design process. Learners are formed as independent designers. During their studies, they acquire the skills necessary to play a part in developing and innovating the design practice.

The studio works as a lab in which the graphic and suggestive possibilities of images and typography are investigated. Learners learn to analyse a subject/question and take an artistic position regarding the content.

They translate this point of view into a graphic concept and an effective design, and are in constant dialogue with teachers and fellow learners. Typography, publication and book design, editorial and conceptual design, web design, and type design within this diversity, learners find the way and emphasise markers according to their individuality and personality.

Similarities:

The LUCA School of Arts (LSA) and the South African (SA) qualifications require applicants who have completed a secondary school qualification or equivalent.

Both qualifications share a similar focus where the suggestive possibilities of images and typography are investigated and where learners are prepared to work in areas including typography, publication and book design, editorial and conceptual design, web design, and type design.

Additionally, the LSA and SA qualifications emphasise experimentation, innovative thinking and critical reflection in the design process.

Difference:
The LSA qualification takes four years of full-time study, whereas the SA qualification takes three years.

ARTICULATION OPTIONS

Horizontal Articulation:

Advanced Diploma in Graphic Design, NQF Level 7.

Bachelor of Communication Design, NQF Level 7.

Bachelor of Design in Visual Communication Design, NQF Level 7.

Vertical Articulation:

Bachelor of Arts Honours in Graphic Design, NQF Level 8.

Bachelor of Design Honours in Visual Communication Design, NQF Level 8.

Bachelor of Arts Honours in Design, NQF Level 8.

Postgraduate Diploma in Design, NQF Level 8.

Postgraduate Diploma in Graphic Design, NQF Level 8.

Diagonal Articulation
There is no diagonal articulation for this qualification.

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	EDUVOS (Pty) Ltd (Previously Pearson Institute of Higher Education (Pty) Ltd)