SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION:

Bachelor of Commerce in Marketing Management

SAQA QUAL ID	QUALIFICATION TITLE
120727	Bachelor of Commerce in Marketing Management
ORIGINATOR
EDUVOS (Pty) Ltd (Previously Pearson Institute of Higher Education (Pty) Ltd)
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
National First Degree	Field 03 - Business, Commerce and Management Studies		Marketing
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	360	Not Applicable	NQF Level 07	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Registered		EXCO 0512/22	2022-11-22	2025-11-21
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2026-11-21		2031-11-21

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification replaces:

Qual ID	Qualification Title	Pre-2009 NQF Level	NQF Level	Min Credits	Replacement Status
96718	Bachelor of Commerce in Marketing Management	Not Applicable	NQF Level 07	360	Complete

PURPOSE AND RATIONALE OF THE QUALIFICATION

Purpose:
Marketing is an essential component of today's business environment. A qualification in Marketing Management prepares the successful learner to enter a wide range of careers, including Marketing Manager, Media Planner, Advertising Consultant, Sales Representative, Marketing Consultant and Marketing Research Manager.

On completion of Midrand Graduate Institute's B Com (Applied Marketing Management) programme, the qualifying learner should be equipped with:

Advanced knowledge and practical skills required to perform effectively in a Marketing Management role.

An appropriate knowledge base as preparation for further learning.

Rationale:
The Marketing Management Programme at Midrand Graduate Institute provides a different and needed model of higher education in this discipline, some of its characteristics being:

As well as providing the students with a solid grounding in the academic theory underpinning the main concepts of the field of Marketing Management, the curriculum includes a significant experiential component, culminating in an industry internship which forms part of the final year curriculum.

Also included in the curriculum are a range of more generalised modules, such as Business English and Computer Skills, which are regarded as essential to competent functioning in today's business environment.

Coupled with the curriculum model described above, the classes are small and thus the resulting staff: student ratio makes it possible for students to receive individual and specialised attention.

The result is a well-rounded graduate who, on successful completion of the curriculum, has the option either of entering the world of work immediately, or of continuing with further study in the field of Marketing Management.

Further, the Programme contributes to regional and national goals in a variety of ways, including:

Broadening access to and success in higher education through flexible entry and fixed exit standards and through the inclusion of academic support components.

Recognition of multiple exit points.

Inclusion of certain generic competencies.

Encouragement of social responsibility.

Ensuring that students will be employable on graduation, but at the same time will have the knowledge base to continue with further learning.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

The minimum level of learning required for a learner to enter and complete successfully the Midrand Graduate Institute Marketing Management Programme, is a level equivalent to that required for successful completion of the South African Grade 12 Examination.

Further, given that the language of instruction is English, a learner entering the programme must be competent in the use of English.

Recognition of Prior Learning:
Prior learning is recognised in the following ways:

A student, who has completed a specific module/subject at Midrand Graduate Institute, may apply for credit for that module/subject.

A student, who has completed the equivalent of a specific module/subject either at Midrand Graduate Institute or at another recognised higher education institution, may apply for exemption from that module/subject.

In the case of a practically orientated module/subject, a student who is able to demonstrate appropriate competence may be granted exemption from that module/subject.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

The B Com (Applied Marketing Management) programme is offered as a 3-year Degree programme with 2 lower level exit points as follows:

A student who successfully completes Level 1 of the curriculum, and who exits from the programme at that point, will be awarded a Certificate in Marketing Management.

A student who successfully completes Levels 1 and 2 of the curriculum, and who exits from the programme at that point, will be awarded a Diploma in Marketing Management.

It is important to note that the Marketing Management Programme is structured in such a way that, as well as constituting Levels 1 and 2 of the degree programme, the curricula for the Certificate and Diploma constitute genuine stand-alone qualifications.

It should also be noted that a student who registers for the Marketing Management Programme will receive only one qualification that is the highest level qualification for which he/she has completed the requirements.

EXIT LEVEL OUTCOMES

Exit-Level Outcomes are divided into generic competencies, fundamental competencies and those cores to the Marketing Management Programme, as given below.

Generic competencies:
Does the learner demonstrate:

The ability to work as a member of a team.

The ability to collect, analyse and present information.

A knowledge of the use of technology.

The ability to use technology and other methods of presentation for communication purposes.

The ability to identify and suggest possible solutions to a problem.

The ability to organise work requirements so as to meet set deadlines.

Fundamental competencies:
Economics IA:

A sound knowledge of the main issues, concepts and tools of economics, including measuring the performance of an economy, price theory, perfect and imperfect competition, the interdependence between the major sectors, markets and flows in an economy, and production and costs.

Economics IB:

A sound knowledge of the theoretical principles underlying the overall functioning of an economy including, the labour market, the monetary sector, the public sector, the foreign sector and macro-economic problems.

Computer Skills:

A sound knowledge of the theory of and practical skills in Microsoft Windows, Microsoft Word, Microsoft Excel and Microsoft PowerPoint.

Quantitative Techniques:

A sound knowledge of the theoretical principles underlying calculations of quantities that describe the nature of a population, grouping of data, probabilities, consequences of the actions of decision-makers, hypothesis testing and research.

Business Management IA:

A sound knowledge of the theoretical principles underlying business management, general management and the functional management of an enterprise. This includes an understanding of the business organisation and its environment, leadership and control in management, public relations, the integrated marketing strategy and general business management.

Business Management IB:

A sound knowledge of the theoretical principles underlying business management, general management and the functional management of an enterprise. This includes an understanding of financial management, asset management, financing decisions, operations management, purchasing management, human resource management and contemporary issues in management.

Introduction to Financial Accounting:

An understanding of the basics of accounting.

The ability to draw up a balance sheet and income statement, reconcile a bank statement and calculate profit or loss on the sale of assets.

Business English:

The ability to communicate in English in a business-orientated environment.

Business Law:

A thorough knowledge of the sources of South African law, the classification of South African law, the structure of the South African judicial system, the law of contract and certain specific contracts, and principles of mercantile law.

Economics IIA:

An understanding of the role of macro-economics, including principles such as demand and supply, elasticity, consumer behaviour, production, cost curves, perfect competition, monopoly, monopolistic competition and oligopoly.

Economics IIB:

An understanding of further important principles of macro-economics, including macro fundamentals, money, monetary policy, expectations and growth, and international economics.

Business Ethics:

An understanding of the role of ethics in decision-making in business, including ethics related to corporate responsibility, affirmative action, AIDS, sexual harassment and retrenchment.

Research Methodology:

An overview and understanding of core business and management research techniques, including both qualitative and quantitative methods.

Core competencies:
Marketing I:

A sound knowledge of the theoretical principles underlying the marketing environment, market segmentation, product, distribution, price, promotion and marketing strategy.

Consumer Behaviour:

The ability to recognise and understand the variables which influence the decision-making process of the consumer when choosing a specific service or product.

Personal Selling:

A sound knowledge of the theoretical principles underlying the role of personal selling in the economy and within an organisation's marketing programme, the principles of the personal selling process and career options for sales representatives.

Marketing IIA:

A sound knowledge of the theoretical principles underlying the marketing management process, the strategic marketing approach, product/price/distribution/promotional decision-making, marketing information systems, the marketing audit, strategic marketing planning and marketing strategies.

Marketing IIB:

A sound knowledge of the theoretical principles underlying the global marketing strategies used by leading corporations in the world, including information for marketing management, designing global market offerings, global marketing plans and strategies, managing direct and on-line marketing and e-commerce in South Africa.

Business Management IIA:

A sound knowledge of the theoretical principles underlying entrepreneurship and small business management, entrepreneurial success, business creativity and innovation and identifying opportunities.

Business Management IIB:

A sound knowledge of the theoretical principles underlying planning, organising, leading and controlling a business, including goal formation, strategic planning, managerial decision-making, leadership, motivation and the management of diversity.

Sales Management:

A sound knowledge of the theoretical principles underlying the personal selling function, sales planning and organisation, sales staff, guidance and control of sales staff, and evaluation of sales staff.

Advertising and Sales Promotion:

A sound knowledge of the basic principles of advertising, sales promotion and public relations.

Marketing Research:

A sound knowledge of the theoretical principles underlying research design, secondary data, surveys, experimentation, questionnaires, scales, observation, sampling and report writing.

International Marketing:

A sound knowledge of the theoretical principles underlying the scope and potential of international marketing, the international environmental analysis, opportunities in international markets, international marketing strategies, international marketing mix decisions, analysis of international companies and the compilation of an international marketing plan.

Relationship Marketing:

A sound knowledge of the theoretical principles underlying the concept of relationship marketing, different strategies to improve relationships with stakeholders, utilisation of technology to compliment relationship building, development of mass-customisation strategies and marketing plans, and the management of different chains of relationships to improve value for all stakeholders.

Promotions and Product Management:

A thorough understanding of the six elements in the marketing communication mix and the different product management techniques utilised by major role players in the marketing environment.

Finance for Marketing:

A thorough understanding of financial management principles and how they impact on marketing decisions, such as budgets, financial statements, the time value of money and cost-volume-profit analysis.

Business Management IIIA:

A sound knowledge of the theoretical principles underlying diversified business environments, ethics and social responsibility, planning and controlling in a globalised world, and global issues affecting varying cultures.

Business Management IIIB:

An understanding of change and its impact on organisations.

An understanding of change as a positive process.

An understanding of the importance of appropriate leadership in order to minimise resistance to change.

Internship:

An understanding of the relationship between theory and practice, developed by working in an organisation and applying academic knowledge to practice in a real world context.

Research Project:

The ability to apply theory to a selected case study by carrying out a sound research process.

ASSOCIATED ASSESSMENT CRITERIA

Generic competencies:

Group projects and assignments.

Tests, assignments and examinations.

Class and Project presentations.

Case-study based tests, assignments and examinations.

Deadlines set for various assessment components.

Fundamental competencies:

Tests, assignments and examinations.

Core competencies

Tests, assignments and examinations.

Integrated Assessment:
Midrand Graduate Institute practices an integrated system of assessment, in terms of which students are assessed on an ongoing basis. Students are required to complete class tests, assignments (including practical work and projects) and examinations, the results of which count towards the final mark for each module. The components of the final mark are determined separately for each module.

INTERNATIONAL COMPARABILITY

To our knowledge, this Programme has not been assessed internationally. However, given that:

The curriculum incorporates the latest standards and practices in the discipline.

Well-qualified academics and industry practitioners act as external examiners and moderators of the Programme.

We have no reason to doubt that the quality and content of our Programme would meet international standards.

ARTICULATION OPTIONS

With regard to vertical articulation, a student who wishes to proceed to postgraduate studies at another higher education institution, having completed the B Com (Applied Marketing Management) Programme at Midrand Graduate Institute, should be able to do so based on the knowledge and skills acquired during the course of the programme, provided, of course, that his/her academic performance has been of the required standard.

In terms of horizontal articulation:

A student who transfers to another programme within Midrand Graduate Institute will be given credit for relevant modules successfully completed towards the Marketing Management Programme.

Students who, having completed certain modules in the Marketing Management Programme at Midrand Graduate Institute, wish to transfer to another tertiary level institution, are able to apply successfully for exemption from relevant modules on the basis of modules passed at Midrand Graduate Institute.

One of the objectives of our rigorous external moderation and examination procedure, and of our ongoing interaction with academic staff of other tertiary level institutions, is to ensure that the content and standard of our curriculum is such that our students will have the opportunity for both vertical and horizontal articulation, both within and outside of Midrand Graduate Institute.

MODERATION OPTIONS

Internal moderation:
The lecturer/s responsible for a particular module is/are appointed as internal examiner/s for that module. Internal examiners are responsible for marking of all assessments related to the module for which they are responsible.

External moderation:
All final assessments at all levels of the curriculum are moderated by academic staff of public higher education institutions or by appropriately qualified industry practitioners.

An external examiner is appointed in respect of each module or subject. Prior to every examination session, a copy of each examination paper, together with a marking memorandum and course outline, is sent to the relevant external examiner for moderation. Once the examination papers have been marked by the internal examiner, a sample pack for each module is sent to the relevant external examiner. In the case of practical assessments, external moderation takes place on campus.

All external examiners must have the following attributes:

Appropriate academic qualifications and/or practical experience.
Subject expertise in the field in question.

Previous experience as an external examiner in an equivalent programme.

CRITERIA FOR THE REGISTRATION OF ASSESSORS

N/A

NOTES

N/A

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	EDUVOS (Pty) Ltd (Previously Pearson Institute of Higher Education (Pty) Ltd)