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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Bachelor of Brand Experience Planning 
SAQA QUAL ID QUALIFICATION TITLE
120181  Bachelor of Brand Experience Planning 
ORIGINATOR
The Independent Institute of Education (Pty) Ltd 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National First Degree  Field 04 - Communication Studies and Language  Communication Studies 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Not Applicable  NQF Level 07  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered  EXCO 01213/23  2023-02-02  2026-02-02 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2027-02-02   2032-02-02  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The purpose of the Bachelor of Arts in Brand Experience Planning is to equip learners with the knowledge and skills to develop, implement and analyse plans that align organisational practices and stakeholders' experience with the brand-business strategy. This qualification brings together various aspects of brand, business and organisational management and communication practices, to learners who can develop an organisation's capacity to act in congruence with its brand-business strategy, to plan and deliver a coherent brand experience for all stakeholders. Learners will be able to systemically assess and create brand strategies with a focus on organisational structures, systems and processes, cultures, brand contact and communication flows that are fit for purpose.

Learners will enter multi-disciplinary teams in a variety of industries equipped with the knowledge, applied competencies and skills required for a career as brand experience planners, in the private, government or non-governmental organisation sectors. The qualification balances the development of critical and strategic thinking and creativity with the application of theoretical knowledge to real-world scenarios and/or cases that reflect the rapidly evolving brand, business, and communication landscape, ensuring industry relevance. Learners will therefore have both the theoretical depth and applied skills relevant to the world of work, as well as a solid foundation in research to further their studies at a postgraduate level.

On completion of the qualification, qualifying learners will be able to:
  • Assess, using research, current and anticipated internal and external conditions to produce holistic insights for experience planning.
  • Apply the key theories and practices of brand strategy, organisational studies, brand experience planning and innovation to develop original and meaningful brand experience plans.
  • Apply the principles of project management for the development of relevant, responsible, and sustainable brand experience solutions.
  • Participate in multi-disciplinary project groups to produce original and meaningful experience plans for the brand business.

    Rationale:
    The experience economy presents a complex brand-business ecosystem of continuously evolving points of the product, service, and communication contact with internal and external stakeholder groups (Pine and Gilmore, 2019). The Bachelor of Arts in Brand Experience Planning addresses the growing need for experienced planners able to assess, develop and deliver cohesive contact experiences across the brand-business value chain, employing relevant organisational practices (Pine and Gilmore, 2019). Brand experience planning considers in equal measure the role of leadership, management, and employees in creating and delivering meaningful brand experiences, as it recognises the influence of contact planning in developing relationships with external stakeholders such as customers, suppliers, industry bodies and the media. The qualification responds to the organisation-wide focus on the ability to deliver on brand-business strategies and the need to grow collaborative stakeholder relationships.

    A gap has been identified in the market to fulfil the demand for brand experience planners. Brand experience management is managing, strategizing, measuring, and impacting all aspects of the customer experience with the brand. Marketers today are faced with consumers who churn more frequently than ever and a technology landscape which has lowered the barriers to entry for competitors. Furthermore, there are infinitely more channels for communicating with customers in the digital world. This means marketers now have less time, more channels, and more competition to contend with. Brand experience management is essential to cut through the noise. For many organizations, facing these challenges means prioritizing brand management and brand experience management. By introducing the qualification, the institution intends to stay ahead of the curve to fulfil what the branding industry requires (Lee Yohn, 2019; Szatvanyi, 2019).

    Learners will acquire the requisite skills to produce holistic and appropriate brand experience plans. These will be informed by research on the needs of the brand business and its stakeholders. Appropriate key theories and practices of research will be applied. Brand strategy, organisational studies, brand experience planning, and innovation will be applied to develop original and meaningful brand experience plans. Learners will be able to apply the principles of project management for the implementation of relevant, responsible, and sustainable brand experience solutions and will participate in multi-disciplinary project groups, to produce original and meaningful experience plans for the brand business. This qualification will prepare graduates to further their studies at NQF Level 8. The multidisciplinary nature of the qualification will ensure that it meets the demands of changing industry sectors both locally and globally. Successful brand strategists and leaders not only drive the vision of new and exciting brands or the managing of older brands in new ways, but they also require a more holistic understanding of the creative and strategic processes in which brands are constructed and managed and importantly undertake this in the wider social and economic contexts in which brands exist. Developing young South African minds in this way makes the qualification to link business profit to adding value to the lives of people and society at large.

    The qualification was developed in consultation with various structures associated with the institution, including regional and national Advisory Councils, many of whom hold either academic or industry credentials within the Brand Communications field. The consultation of these stakeholders was to solicit global trends in the branding business. From the discussions with advertising agencies, it was evident that marketing companies and advertising agencies need to improve their brand knowledge and skills.

    This qualification provides a very strong experiential learning component to address the needs of all the stakeholders. This qualification will therefore not only produce learners to the marketplace with a solid knowledge and theoretical basis but also provide entrants with experiential knowledge and skills which makes it unique since not all providers make provision for experiential learning in a three-year qualification. The qualification will produce employable learners equipped with scarce skills needed to grow the South African economy. This qualification will provide companies, in all sectors, with innovative, entrepreneurial, self-motivated, skilled individuals who can think beyond the traditional and will be capable of building brands within the context of developing economies generally, and African countries specifically. Learners completing this qualification will receive a well-rounded education that equips them for the rigours of the industry and makes them attractive to the industry and potential employers. The design of the qualification ensures that learners will have the option of further studies in several fields.

    Career opportunities for graduates of the Bachelor of Arts in Brand Experience Planning
    include:
  • Experience Planner.
  • Experience Strategist.
  • Customer Insights Analyst.
  • Stakeholder Experience Analyst.
  • Stakeholder Relationship Manager.
  • Stakeholder Experience Specialist/ Architect.
  • Customer Services Manager. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Recognition of Prior Learning (RPL):
    The institution has an approved Recognition of Prior Learning (RPL) policy applicable to equivalent qualifications for admission into the qualification. RPL will be applied to accommodate applicants who qualify. RPL thus provides alternative access and admission to qualifications, as well as advancement within qualifications.

    RPL for access:
  • Learners who do not meet the minimum entrance requirements or the required qualification that is at the same NQF level as the qualification required for admission may be considered for admission through RPL.
  • To be considered for admission in the qualification based on RPL, applicants should provide evidence in the form of a portfolio that demonstrates that they have acquired the relevant knowledge, skills, and competencies through formal, non-formal and/or informal learning to cope with the qualification expectations.

    RPL for exemption of modules:
  • Learners may apply for RPL to be exempted from modules that form part of the qualification. For a learner to be exempted from a module, the learner needs to provide sufficient evidence in the form of a portfolio that demonstrates that competency was achieved for the learning outcomes that are equivalent to the learning outcomes of the module.

    RPL for credit:
  • Learners may also apply for RPL for credit for or towards the qualification, in which they must provide evidence in the form of a portfolio that demonstrates prior learning through formal, non-formal and/or informal learning to obtain credits towards the qualification.
  • Credit shall be appropriate to the context in which it is awarded and accepted.

    Entry Requirements:
    The minimum entry requirement for this qualification is:
  • National Senior Certificate, NQF Level 4 granting access to Bachelor's Degree Studies.
    Or
  • National Certificate (Vocational), NQF Level 4 granting access to Bachelor's Degree Studies.
    Or
  • Senior Certificate, NQF Level 4 with endorsement.
    Or
  • Higher Certificate in Brand Building Practice, NQF Level 5. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    This qualification consists of the following compulsory modules at National Qualifications Framework Level 5, 6 and 7 totalling 360 Credits.

    Compulsory Modules, Level 5, 120 Credits:
  • Brand Experience Planning 1A, 15 Credits.
  • Business Communication and Digital Media 1, 15 Credits.
  • Brand and Marketing 1, 15 Credits.
  • Applied Communication Techniques, 15 Credits.
  • Brand Experience Planning 1B, 15 Credits.
  • Organisational Studies 1, 15 Credits.
  • Economics for Brand Experience Planners, 15 Credits.
  • Brand Experience: Project Management 1, 15 Credits.

    Compulsory Modules, Level 6, 120 Credits:
  • Brand Experience Planning 2A, 15 Credits.
  • Organisational Studies 2A, 15 Credits.
  • Brand Experience Collaboration, 15 Credits.
  • Brand Experience: Project Management 2, 15 Credits.
  • Brand Experience Planning 2B, 15 Credits.
  • Brand and Marketing 2, 15 Credits.
  • Organisational Studies 2B, 15 Credits.
  • Sustainable Business Practice, 15 Credits.

    Compulsory Modules, Level 7, 120 Credits:
  • Brand Experience Planning 3A, 15 Credits.
  • Brand Experience: Project Management 3A, 15 Credits.
  • Brand and Marketing 3A: Strategy, 15 Credits.
  • Introduction to Research, 15 Credits.
  • Brand Experience Planning 3B, 15 Credits.
  • Brand Experience: Project Management 3B, 15 Credits.
  • Brand Challenge, 15 Credits.
  • Research Practice, 15 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Demonstrate the ability to assess, using research, current and anticipated internal and external conditions to produce holistic insights for experience planning.
    2. Demonstrate the ability to apply the key theories and practices of brand strategy, organisational studies, brand experience planning and innovation to develop original and meaningful brand experience plans.
    3. Demonstrate the ability to apply the principles of project management for the development of relevant, responsible, and sustainable brand experience solutions.
    4. Participate in multi-disciplinary project groups to produce original and meaningful experience plans for the brand business. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Analyse and apply the tools and models to gather quantitative and qualitative data to inform problem-based analyses.
  • Evaluate and apply appropriate theory to the situational analysis to accurately identify the environment in which a brand business operates.
  • Analyse the influence of behavioural factors on the brand and the experience of various brand stakeholders.
  • Identify and apply key principles and practices of behavioural economics to analyse and influence stakeholder behaviour.
  • Deliver an appropriate brand experience analysis informed by research.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Examine and apply the principles and practices of brand building to develop a holistic and stakeholder-orientated brand strategy for the given scenario.
  • Analyse and apply the appropriate theory of organisational behaviour to develop desired organisational cultures, practices, and processes within an organisation.
  • Apply the principles and processes of innovation appropriately to the brand scenario to derive authentic and original brand experience solutions.
  • Evaluate and apply the principles and practices to develop an innovative and implementable brand experience plan aligned with the brand-business strategy.
  • Conduct the client pitch presentation professionally without ambiguity.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Analyse and apply project management principles in the development of brand experience solutions.
  • Develop project plans which cover all elements of the project management life cycle, and administrative and communicative contexts successfully.
  • Use relationship management skills appropriately to ensure the effective development of responsible and sustainable brand experience solutions to complex brand challenges.
  • Prepare a budget that accurately accounts for all financial expenditures related to a particular project.
  • Develop the timeline from the beginning of a brand project to the completion deadline.
  • Apply specific, measurable, achievable, realistic, and time-bound (SMART) project-specific success criteria to the needs of the project and against which the project can be measured.
  • Identify project performance successes and areas of improvement for future projects.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • Participate in a multi-disciplinary project group building and maintaining professional relationships.
  • Co-create appropriate solutions for a multi-faceted real-world brand problem or opportunity.
  • Develop appropriate ethical parameters between brand-business, society and the environment based on brand experience solutions.
  • Apply innovation theory to develop brand experience plans that address specified stakeholder needs and build meaningful brands.
  • Produce cohesively the innovative and socially conscious stakeholder-experience plans across a brand in response to real-world brand challenges.
  • Apply communication tools, techniques, and methods to present and articulate ideas relating to a brand experience plan.
  • Reflect on brand challenge experiences and examine the role of a brand experience planner and that of a graduate within a project team in the industry.

    INTEGRATED ASSESSMENT
    Integrated assessments will be designed to achieve:
  • An integration of the achievement of exit-level outcomes in a way that demonstrates that the purpose of the qualification has been achieved.
  • The evaluation of learner performance can provide evidence of applied competence. Criterion-referenced assessment, which is clearly explained to, and understood by, the learners and which can be applied in the recognition of prior learning.

    Formative assessment:
    Learning and assessment are integrated. Continual formative assessment is required so that learners are given feedback on their progress in the achievement of learning outcomes. The scheme of work includes assignments, real-world briefs, tests, and an integrated portfolio based on the learning material and learners are given feedback. The process is continuous and focuses on smaller sections of the work and limited numbers of outcomes.

    Summative assessment:
    Summative assessment is concerned with the judgement of the learning in relation to the Exit Level Outcomes of the qualification. Such judgement must include integrated assessments that test the learner's ability to integrate the

    larger body of knowledge, skills and attitudes that are represented by the Exit Level Outcomes as a whole. Examinations, projects, reports, or equivalent assessments, such as a portfolio of evidence, assess a representative selection of the outcomes practised and assessed. Summative assessment also tests the learner's ability to manage and integrate a large body of knowledge to achieve the stated outcomes of a module. 
    		•

    INTERNATIONAL COMPARABILITY 
    This qualification has been compared to relevant international qualifications to ensure that it meets accepted requirements and standards generally associated with qualifications of this nature. Due to the unique nature of the qualification as a foundation course towards building a career in brand communication and management, limited applicable international qualifications were identified.

    The South African qualification is currently the first qualification globally which will deliver on the skillset required of a brand experience planner and responds to filling the knowledge gap at an undergraduate level. This will also support learners who wish to become specialists in the Brand Experience Planning field and articulate into postgraduate qualifications either nationally and/or globally. According to the research conducted, brand experience strategy is the emerging field under which brand experience planning falls. The qualification has been compared with similar qualifications offered by the following international countries.

    Country: United Kingdom
    Institution: University of Arts London
    Qualification Title: Bachelor of Arts (Honours) in Design Management
    Duration: 3 years, full time
    Credits: 360

    Entry requirements:
    80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level three qualifications:
  • A Levels at grade C or above (preferred subjects include English; History; Media; Business; Art and Design, or other subjects within Social Sciences).
  • Pass at Foundation Diploma in Art and Design (Level 3 or 4).
  • Merit, Pass at BTEC Extended Diploma (preferred subjects: Art and Design, IT and Computing, Media).
  • Merit at UAL Extended Diploma.
  • Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Film and Production, Computing, Humanities and Social Sciences).
    Or
  • Equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum and three GCSE passes at grade 4 or above (grade A*-C).

    Purpose:
    BA (Hons) Design Management is a practical course where learners will apply critical and design thinking to a range of projects that address social, business, and environmental needs. The qualification attracts learners who apply directly from A-level (or equivalent) or Foundation Diploma in Art and Design, or other art or design courses, as well as mature learners who may have previously worked in the industry. The qualification is positioned in various socio-economic and cultural contexts and takes a collaborative approach with a learn-through-doing mindset.

    Career opportunities for graduates include:
  • Design consultants, managers, researchers, facilitators, entrepreneurs, and project managers.
  • Careers within museums, galleries, auction houses, retail, journalism, publishing, education, advertising, marketing, arts administration, Public Relations, and events.
  • There are also opportunities to study for further professional qualifications or postgraduate degrees at LCC such as MA in Design Management or MA in Service Design.

    Qualification structure:
    The qualification consists of both compulsory and elective modules.

    Year One:
  • Introduction to Design Management, 20 Credit units.
  • Creative Industries and Economy, 20 Credit units is comparable to Economics for Brand Experience Planners in SA qualification.
  • Design Principles, 20 Credit Units.
  • Contextual and Theoretical Studies 1, 20 Credit units is comparable to Organisational Studies in SA qualification.
  • Locating Design Management Practices, 40 Credit units is comparable to Brand Experience: Project Management 1 in SA qualification.

    Year Two:
  • Professional Practices, 20 credits.
  • Marketing Communications and Cultures, 20 credits is comparable to Applied Communication Techniques, Brand and Marketing 1 and 2 Business Communication and Digital Media 1 in SA qualification.
  • Design Thinking and Doing, 20 credits.
  • Contextual and Theoretical Studies 2, 20 credits is comparable to Organisational Studies 2B in SA qualification.
  • Design Management and Change, 20 credits is comparable to Sustainable Business Practice in SA qualification.
  • Interdisciplinary Projects and Practices, 20 credits is Brand Experience: Project Management in SA qualification.

    Year Three:
  • Contextual and Theoretical Studies 3, 40 credits is comparable to Brand Experience: Project Management 3B in SA qualification.
  • Leadership and Futures, 20 credits is comparable to Brand Challenge in SA qualification.
  • Major Project, 60 credits is comparable to Introduction to Research and Research Practice in SA qualification.

    Assessment methods:
  • Practical project work and digital activities.
  • Prepared writing.
  • Responses to case studies.
  • Oral presentation.
  • Personal presentations of prepared work.
  • Simulations and role play.
  • Workshop-based activities.
  • Written research projects.
  • Portfolio.

    Similarities:
  • The University of Arts London (UAL) and the South African (SA) qualifications are offered over three years of full-time study.
  • Both the UAL and SA qualifications are weighted 360 credits.
  • Both qualifications require applicants who completed the secondary school qualifications or equivalent.
  • The UAL qualification focuses on the multiplicity of roles within design management, aligned to the skillset developed in the SA qualification.
  • The UAL qualification covers aspects that align with the SA qualification such as design thinking, contextual and theoretical studies, ideation and implementation, interdisciplinary projects and practices, marketing communications and cultures, leadership, and futures, which culminate in the final year where learners have two major collaborative industry projects.
    The UAL qualification includes project management, brand management, research, service design strategy, design strategy, business management, marketing, and corporate social responsibility (CSR) which has similarities to the SA qualification in examining the convergences of design, business, and cultures.
  • Teaching and learning methods are aligned to the SA qualification namely, lectures and large group learning, academic tutorials, co-design and co-curation and guest speakers.
  • The assessment methods used are the same in nature, such as practical project work and digital activities, responses to case studies, presentations, in-class activities and portfolios of evidence as the summative assessments across various modules.

    Differences:
  • The UAL qualification consists of compulsory and elective modules whereas the SA qualification consists of only compulsory modules and no electives.
  • The UAL qualification articulates vertically to a master's degree while the SA qualification articulates to Honour's Degree studies and not master's degrees.

    Country: Germany
    Institution: The Brand University of Applied Sciences
    Qualification Title: Bachelor of Arts in Brand Management
    Duration: 6 Semester (full-time)
    Credit Points: 180 ECTS
    Entry Requirements: Higher education entrance qualification

    Purpose:
    The qualification will prepare learners to become brand experts in a creative atmosphere and have as well the freedom for personal development into independent problem solvers. Learners will therefore receive professional knowledge about the strategic development of brands from identity and positioning in the minds of consumers to the social responsibility of companies. Throughout the qualification, learners will work on practical projects for real companies and agencies.

    This qualification prepares learners to become leaders in the field of spatial experience design and brand experience design. It is underpinned by human-centred principles to develop intelligent ways to communicate future needs and provide solutions to future challenges. The qualification falls into the design discipline but uses the same theoretical constructs such as brand building, critical thinking, design thinking and design management, with collaborative projects to work toward a desired branded output.

    Qualification structure:
    The qualification consists of compulsory and elective modules which include Strategic Marketing Management, Digital Brand Management, Brand Basics, Market and trend research, Innovation and Price Management, Distribution Policy, Social Media Management, Media planning and controlling, Practical Projects, Bachelor's thesis, and oral examination.

    Similarities:
  • The Brand University of Applied Sciences (BUAS) and the South African (SA) qualifications are offered over three years of full-time study.
  • Both qualifications require candidates who completed the secondary school qualification.
  • Similar to the SA qualification, learners completing the BUAS qualification will gain expertise in design thinking through specialised courses and projects. Learners work in teams on practical projects, where the close interrelation of design thinking with marketing and management will be apparent. Learners will address the needs of diverse groups and keep an open mind while developing a positive attitude towards change and challenging themselves. The SA qualification follows a similar approach, working in multidisciplinary teams, using the design thinking process combined with sound approaches to brand building to create solutions for real-world projects.
  • The BUAS qualification follows the same teaching and learning methods as the SA qualification namely, collaboration, self-directed learning, research, interactive lectures, guest speakers and peer learning opportunities.
  • The BUAS qualification assessment methods are similar to the SA qualification which include practical project work in groups, responses to case studies, presentations, written research projects, computer-based activities and the creation of a portfolio of evidence in various modules.
  • On completion of both the BUAS and SA qualifications, learners will be able to pursue careers, for example as a Strategic Planner, Brand Manager, Product Manager in the Brand Industry, Consultant in Management Consultancies or strategist in branding and communication agencies.

    Differences:
  • The BUAS qualification consists of 180 ECTS credit points while the SA qualification is weighted 360 credits.
  • The BUAS qualification consists of compulsory and elective modules whereas the SA qualification consists of only compulsory modules and no electives.
  • The BUAS qualification culminates in a research thesis whereas the SA qualification consists of research practice which doe does not culminate in a thesis.

    Country: Australia
    Institution: University of South Australia
    Qualification Title: Bachelor of Marketing and Communication
    Duration: Three years full time
    Entry Requirements:
    Learners may be considered for admission based on:
  • New South Wales (NSW) Higher School Certificate (HSC) or equivalent.
  • Completed or partly completed higher education studies.
  • TAFE qualifications.
    OR
    Vocational Education and Training (VET)
  • Completed an award from a registered training organisation at Certificate IV or above

    Purpose:
    This is a fully online marketing and communication degree designed specifically for online learning. The qualification will enable learners to develop brand communication strategies, craft media plans, build social media strategies, and create engaging content for different target audiences across a range of platforms. Learners will also explore corporate social responsibility, sponsorship, and crisis communication. Digital marketing is a strong focus in this degree. The qualification will help learners build on their existing skills and further develop their capabilities in creativity, innovation, entrepreneurship, and project leadership. The focus of this qualification is on finding new ways of addressing problems and creating prototype solutions and how to turn these into a proposed venture or change initiative.

    Exit Learning Outcomes:
    On successful completion of the qualification, learners will have:
  • Effective advanced oral and written communication skills to provide professional advice to employers, government, and individual clients.
  • Skills to be able to work individually or in teams.
  • Critical thinking and analytical problem-solving skills to analyse and solve problems and issues in marketing and communication.
  • Knowledge of theory, models, and concepts relevant to marketing and communication.
  • Proficiency in the utilization of information and technology in business.
  • Business skills that incorporate an understanding of ethical, economic, regulatory, and global perspectives.

    Assessment methods:
    All assessments, including exams, are fully online. Some of the assessments may include:
  • An industry-relevant project.
  • An online presentation.
  • Essays and reports.

    Similarities:
  • The University of South Australia (UniSA) and the South African (SA) qualifications are offered over three years full-time.
  • Both qualifications require learners who completed a high school qualification or equivalent.
  • Both qualifications bring together the fundamental principles, processes, and skill set of creativity, innovation, and project management through the compulsory modules Brand Experience Planning, Brand Experience Project Management and Organisational Studies at an undergraduate level.
  • Further, being aligned with the skillset and thinking behind the SA qualification will provide graduates with the appropriate platform for this post-graduate opportunity.

    Differences:
    The UniSA qualification is fully delivered online whereas the SA qualification offers a blended teaching and learning approach.

    Country: United States of America
    Institution: Temple University
    Qualification Title: Bachelor of Arts in Advertising: Brand Strategy and Research Concentration
    Duration: Four years full time
    Credits: 124 Credit Hours

    Entry Requirements:
  • New learners who completed the high school or secondary school General Education curriculum or GED.
  • All learners must take a minimum of two writing-intensive courses.
  • An overall GPA of 2.0 must be attained in the major.

    Purpose:
    Learners following this qualification receive training that helps develop skills in strategic thinking and planning, understanding consumer behaviour, conducting surveys, focus groups and other forms of research, analysing data, testing copy, and studying America's changing demographics. Strong research and strategic thinking skills will prepare learners for a wide variety of careers in corporations, research firms, marketing companies and advertising agencies.

    Similarities:
  • The Temple University (TU) and the South African (SA) qualifications both require applicants who hold secondary school qualifications or equivalent qualifications.
  • Both the TU and SA qualifications share the following similar compulsory modules.
  • Introduction to Marketing is comparable to Brand and Marketing in the SA qualification.
  • Introduction to Brand Strategy and Research is comparable to Brand and Marketing 3A: Strategy Introduction to Research in the SA qualification.
  • Digital Media and Advertising is comparable to Brand and Marketing in the SA qualification.
  • Introduction to Media Planning is comparable to Brand Experience Planning in the SA qualification.
  • Introduction to Art Direction: Visual Communication is comparable to Applied Communication Techniques in the SA qualification.
  • Qualitative Advertising Research is comparable to Introduction to Research, in the SA qualification.
  • Digital Analytics and Reporting is comparable to Business Communication and Digital Media in the SA qualification.
  • Advanced Writing for Academic and Professional Communication is comparable to Business Communication and Digital Media in the SA qualification.
  • Psychology of Advertising is comparable to Brand and Marketing in the SA qualification.

    Differences:
  • The TU qualification takes four years to complete while the SA qualification takes three years of full-time study.
  • The TU qualification is weighted 124 credit hours whereas the SA qualification carries a weighting of 360 credits.
  • The TU qualification consists of compulsory and elective modules whereas the SA qualification consists of only compulsory modules and no electives.
  • The TU qualification consists of the following different modules from the SA qualification.
  • Legal and Moral Issues in Advertising.
  • Account Planning.
  • Advertising Internship. 
    		•

    ARTICULATION OPTIONS 
    This qualification allows possibilities for both vertical and horizontal articulation.

    Horizontal Articulation:
  • Advanced Diploma in Brand Innovation, NQF Level 07.
  • Advanced Diploma in Marketing and Advertising Communications, NQF Level 07.
  • Bachelor of Business Administration in Brand Building and Management, NQF Level 07.
  • Bachelor of Commerce in Strategic Brand Management, NQF Level 07.
  • Bachelor of Arts in Strategic Communication in Marketing Communication, NQF Level 07.
  • Bachelor of Arts in Marketing Communication, NQF Level 07.

    Vertical Articulation:
  • Postgraduate Diploma in Innovation, NQF Level 08.
  • Postgraduate Diploma in Brand Building, NQF Level 08.
  • Bachelor of Arts Honours in Strategic Brand Communication, NQF Level 08.
  • Bachelor of Arts Honours in Marketing Communication, NQF Level 08.
  • Bachelor of Arts Honours in Strategic Communications, NQF Level 08. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. The Independent Institute of Education (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.