All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |
SOUTH AFRICAN QUALIFICATIONS AUTHORITY |
REGISTERED QUALIFICATION: |
Occupational Certificate: Market Research Analyst |
SAQA QUAL ID | QUALIFICATION TITLE | |||
119450 | Occupational Certificate: Market Research Analyst | |||
ORIGINATOR | ||||
Development Quality Partner - QCTO | ||||
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY | NQF SUB-FRAMEWORK | |||
- | OQSF - Occupational Qualifications Sub-framework | |||
QUALIFICATION TYPE | FIELD | SUBFIELD | ||
Occupational Certificate | Field 03 - Business, Commerce and Management Studies | Marketing | ||
ABET BAND | MINIMUM CREDITS | PRE-2009 NQF LEVEL | NQF LEVEL | QUAL CLASS |
Undefined | 240 | Not Applicable | NQF Level 05 | Regular-ELOAC |
REGISTRATION STATUS | SAQA DECISION NUMBER | REGISTRATION START DATE | REGISTRATION END DATE | |
Registered | EXCO 0522/24 | 2022-08-04 | 2025-12-31 | |
LAST DATE FOR ENROLMENT | LAST DATE FOR ACHIEVEMENT | |||
2026-12-31 | 2029-12-31 |
In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise. |
This qualification does not replace any other qualification and is not replaced by any other qualification. |
PURPOSE AND RATIONALE OF THE QUALIFICATION |
Purpose:
The purpose of this qualification is to prepare a learner to practice as a Market Research Analyst. A Market Research Analyst designs research methodology, tools to collect, clean and analyse data on the position of products or markets from different perspectives. They use analytics to analyse data sets and trends, draw conclusions linking these to strategies as well as organisational strategic goals. A qualified learner research market conditions in global, national, local as well as regional areas, to determine potential success of a product or idea. A competent learner shall demonstrate among others the following attributes: honesty, integrity, punctuality, business acumen, self-motivation, responsibility, accountability, interpersonal relations, ethical behaviour, well organised, self-confidence, etc. A qualified learner will be able to: Rationale: Currently there is no registered qualification to capacitate Market Research Analysts and the market research space in the economy requires competent and capable practitioners. Success of new product and services as well as the enterprises that offer and deliver them depends on proper and thorough market research. South Africa is a developing economy which requires competitive entrepreneurship. The success of enterprises depends on well informed market research results for investment decisions. This allows investment with guaranteed returns, if all other factors are equal. The qualification shall benefit the South African economy by preparing competent Market Research Analysts to support business, product and service development. This shall in turn allow the establishment of business on a solid market information base. The qualification shall allow new entrants to be equipped with valuable skills and attitudes; as well as allow career progression for those who are already in the sector, practising without a formal qualification. The qualification shall build a firm foundation for the market research sector, and other related industries. This qualification is crucial for purposes of training a cadre of employees who design the methodology, tools to collect, clean and analyse data on the position of products or markets from different perspectives. Market Research Analysts use analytics to analyse data sets as well as trends, drawing conclusions linking these to strategies and organisational strategic goals; and research market conditions in global, national, local as well as regional markets, to determine potential success of a product or idea. The qualification was developed in collaboration with Southern African Market Research Association (SAMRA) and other stakeholders within the market research field. |
LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING |
Recognition of Prior Learning (RPL):
RPL for access to the external integrated summative assessment: Accredited providers and approved workplaces must apply the internal assessment criteria specified in the related curriculum document to establish and confirm prior learning. Accredited providers and workplaces must confirm prior learning by issuing a statement of result or certifying a work experience record. Entry Requirements: |
RECOGNISE PREVIOUS LEARNING? |
Y |
QUALIFICATION RULES |
This qualification consists of the following compulsory Knowledge, Practical Skill and Work Experience Modules:
Knowledge Modules: Total number of credits for Knowledge Modules: 88 Practical Skill Modules: Total number of credits for Practical Skill Modules: 91 Work Experience Modules: Total number of credits for Work Experience Modules: 61 |
EXIT LEVEL OUTCOMES |
1. Apply communication skills in relation to rendering a service.
2. Apply marketing mix to formulate a market research strategy. 3. Analyse social media data trends. 4. Design a sampling plan for a market research project. 5. Select a market research methodology. 6. Design data collection instruments for market research. 7. Write a research proposal for a market research project. 8. Clean market research data. 9. Analyse and interpret market research data. 10. Write a report on findings of analysed market research data. 11. Present a market research report. |
ASSOCIATED ASSESSMENT CRITERIA |
Associated Assessment Criteria for Exit Level Outcome 1:
Associated Assessment Criteria for Exit Level Outcome 2: Associated Assessment Criteria for Exit Level Outcome 3: Associated Assessment Criteria for Exit Level Outcome 4: Associated Assessment Criteria for Exit Level Outcome 5: Associated Assessment Criteria for Exit Level Outcome 6: Associated Assessment Criteria for Exit Level Outcome 7: Associated Assessment Criteria for Exit Level Outcome 8: Associated Assessment Criteria for Exit Level Outcome 9: Associated Assessment Criteria for Exit Level Outcome 10: Associated Assessment Criteria for Exit Level Outcome 11: Integrated Assessment Integrated Formative Assessment: The skills development provider will use the curriculum to guide them on the stipulated internal assessment criteria and weighting. They will also apply the scope of practical skills and applied knowledge as stipulated by the internal assessment criteria. This formative assessment together with work experience leads to entrance in the integrated external summative assessment. Integrated Summative Assessment: An external integrated summative assessment, conducted through the relevant QCTO Assessment Quality Partner is required for the issuing of this qualification. The external integrated summative assessment will focus on the exit level outcomes and associated assessment criteria. The assessment will be conducted through written assessment and the evaluation of practical tasks at decentralised approved assessment sites by a panel of assessors evaluated by assessor(s) registered with the AQP. |
INTERNATIONAL COMPARABILITY |
This qualification was compared with qualifications in the United States of America (USA) and Canada.
United States of America University of Georgia in the USA offers a Certificate Program in Principles of Market Research over a period of one (1) year. The qualification is organized into 13 topics: Similarities The purpose, duration, and content of the two qualifications are comparable. Canada International Career School in Canada offers Market Researcher Career Diploma program over a period of one (1) year. The qualification has compulsory knowledge, practical and internship components. The Market Researcher Career Diploma prepares learners for a career as an entry-level Market Research Analyst. Learners will gain a basic understanding of market research, advertising principles, consumer behaviour and business statistics. The qualification covers the following outcomes: Similarities The purpose, outcomes, duration, components, and content of the two qualifications are comparable. Conclusion The Occupational Certificate: Market Research Analyst compares favourably with qualifications from the two countries cited above in terms of structure, competencies, content, duration, and purpose at a similar professional level. It is worth mentioning that the South African Occupational Certificate is at a higher level and cover wider scope. |
ARTICULATION OPTIONS |
This qualification allows possibilities for both vertical and horizontal articulation.
Horizontal Articulation: Vertical Articulation: |
CRITERIA FOR THE REGISTRATION OF ASSESSORS |
N/A |
NOTES |
Qualifying for External Assessment:
To qualify for an external assessment, learners must provide proof of completion of all required modules by means of statements of results and work experience records. Additional legal or physical entry requirements Criteria for the accreditation of providers Accreditation of providers will be done against the criteria as reflected in the relevant curriculum on the QCTO website. The curriculum title and code: Market Research Analyst: 243102-000-00-00. Encompassed Trades This qualification encompasses the following trades as recorded on the NLRD. Assessment Quality Partner (AQP) |
LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: |
NONE |
PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: |
This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here. |
NONE |
All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |