All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |
SOUTH AFRICAN QUALIFICATIONS AUTHORITY |
REGISTERED QUALIFICATION: |
Bachelor of Business Administration Honours in Hospitality Business Strategy |
SAQA QUAL ID | QUALIFICATION TITLE | |||
119207 | Bachelor of Business Administration Honours in Hospitality Business Strategy | |||
ORIGINATOR | ||||
International Hotel School (Pty) Ltd | ||||
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY | NQF SUB-FRAMEWORK | |||
- | HEQSF - Higher Education Qualifications Sub-framework | |||
QUALIFICATION TYPE | FIELD | SUBFIELD | ||
Honours Degree | Field 11 - Services | Hospitality, Tourism, Travel, Gaming and Leisure | ||
ABET BAND | MINIMUM CREDITS | PRE-2009 NQF LEVEL | NQF LEVEL | QUAL CLASS |
Undefined | 120 | Not Applicable | NQF Level 08 | Regular-Provider-ELOAC |
REGISTRATION STATUS | SAQA DECISION NUMBER | REGISTRATION START DATE | REGISTRATION END DATE | |
Registered | SAQA 129/22 | 2022-06-21 | 2025-06-21 | |
LAST DATE FOR ENROLMENT | LAST DATE FOR ACHIEVEMENT | |||
2026-06-21 | 2029-06-21 |
In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise. |
This qualification does not replace any other qualification and is not replaced by any other qualification. |
PURPOSE AND RATIONALE OF THE QUALIFICATION |
Purpose:
The purpose of the qualification is to strengthen the knowledge and competence required to formulate and implement strategies that will improve the economic well-being and sustainability of the hospitality business. The qualification will focus on the development and marketing of new and innovative products, and assessment of opportunities to outsource or partner with local providers and businesses to deliver attractive, unique, and cost-effective packages and experiences with minimal financial risk to the right clients at the right time. Learners will gain skills in basic research practice and will be prepared to apply for enrolment into relevant Master's degrees for further studies. Qualifying learners should be able to: The Covid-19 pandemic made the hospitality industry more aware of its potential economic vulnerability and the need to embrace innovative thinking and become more economically robust. The qualification design supports the achievement of learning outcomes by focussing on business strategy first, and then on the business product offerings, before moving to the marketing of products. Once the role and importance of the product is mastered, the marketing module will examine best practices related to presenting and communicating product offerings. The qualification aims to inspire new ways to think about hospitality packages and deals, and new and innovative ways to offer them sustainability and maximise profits. In addition, the marketing element includes consumer buying behaviton to examine product niche and life cycle which will feedback to product strategy again. Graduates will be suitably prepared to demonstrate competencies in hospitality business strategy, product strategy, hospitality marketing and basic research practice. Rationale: The Hospitality industry is competitive, and dynamic and must continually evolve to contribute to new venture creation and employment opportunities. This industry makes significant contributions to both the South African national economy and the global economy, but since the global economic challenges brought on by the Covid-19 pandemic, this industry is facing a new set of challenges. There is a need for the hospitality industry to re-invent itself, reconsider itself and the nature and format of the products offered, how those products are offered, and how to re-establish itself to become a profitable and sustainable industry once again with reasonable resilience to economic challenges. There is a demand for leaders who can strategically sustainably grow hospitality businesses by devising innovative products and services that support business continuity, profitability, and growth. The qualification, therefore, has been designed to meet the growing managerial needs of the Southern African hospitality marketplace. The qualification was developed in consultation with the Federated Hospitality Association of South Africa (FEDHASA). FEDHSA is recognised by Government as the official representative of the hospitality industry of South Africa whose objective is to grow an inclusive hospitality industry by advocating, enhancing, and promoting the development and growth of a sustainable South African hospitality-trading environment. This qualification will enable learners to acquire higher-level business strategy skills specific to the hospitality industry. The qualification will develop the competencies to enable learners to examine a hospitality business with a strategic mindset, within its specific location, aiming to maximise both the business prospects, offerings, and sustainability. Graduates will be equipped to evaluate and manage the growth and success factors of a hospitality business and formulate and develop strategies to increase return on investment and profits, with logical implementation plans. They will be able to lead a hospitality business in increasing its growth and profits which would require them to think strategically and understand how to manage existing products and develop new ones with high returns on investment. They will be able to create the right partnerships through business networks and outsource aspects of the business to add value to offerings with the minimum capital outlay for new infrastructure, maximising profits by careful management of running and operating costs. They will learn to use data to inform and support business decision-making to, for example, determine the best marketing and revenue management approaches to promote their products and services. In addition, graduates will understand the changing economy and society we live in, and the urgent need to remain flexible, adaptable, and innovative to gain and retain a competitive advantage. They will be able to deploy strategies involving the joint performance of all units within the business to accomplish common organisational objectives for growth and profit. The qualification provides greater career opportunities in the management positions of different functional roles in the Tourism and Hospitality sector, namely: The learning outcomes, course content and programme structure were agreed on by industry and academic stakeholders and compared favourably with similar offerings in a national and international context providing for mobility and career progression. Qualifying learners from this qualification will also be prepared to enter a further related qualification at National Qualifications Framework (NQF) Level 9. |
LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING |
Recognition of Prior Learning (RPL):
The institution has an approved Recognition of Prior Learning (RPL) policy which is applicable with regard to equivalent qualifications for admission into the qualification. RPL will be applied to accommodate applicants who qualify. RPL thus provides alternative access and admission to qualifications, as well as advancement within qualifications. RPL may be applied for access, credits from modules and credits for or towards the qualification. RPL for access: RPL for exemption of modules: RPL for credit: Entry Requirements: The minimum entry requirement for this qualification is: Or Or Or |
RECOGNISE PREVIOUS LEARNING? |
Y |
QUALIFICATION RULES |
This qualification consists of the following compulsory modules at National Qualifications Framework Level 8 totalling 120 Credits.
Compulsory Modules, Level 8,120 Credits: |
EXIT LEVEL OUTCOMES |
1. Demonstrate integrated knowledge of hospitality industry business success and failure factors to guide formulation and implementation of strategy for sustainable economic growth.
2. Demonstrate integrated knowledge of hospitality product gap analysis, and the development of new and innovative products that appeal to consumers, for competitive advantage and sustainable business growth. 3. Demonstrate integrated knowledge of hospitality marketing that effectively responds to consumer buying behaviour and patterns, using the most effective communication channels and strategies. 4. Demonstrate the ability to conduct basic research and report on the findings in an academically appropriate manner. |
ASSOCIATED ASSESSMENT CRITERIA |
ASSOCIATED ASSESSMENT CRITERIA
Associated Assessment Criteria for Exit Level Outcome 1: Associated Assessment Criteria for Exit Level Outcome 2: Associated Assessment Criteria for Exit Level Outcome 3: Associated Assessment Criteria for Exit Level Outcome 4: Integrated Assessment Assessment is integrated and learners complete a series of assessments throughout the year. The completion of Work-Integrated Learning is an integral part of the qualification and contributes to the assessment of learning outcomes contained in the qualification. Formative Assessment: Formative assessments are marked, and feedback is given to learners to direct and support learning, and achievement of outcomes, and to prepare learners for examinations. Formative assessments may include: Summative Assessment: The examination serves as the summative assessment which evaluates the achievement of outcomes of the larger body of knowledge in the programme, under normal exam conditions. Summative assessments may include: |
INTERNATIONAL COMPARABILITY |
The South African qualification is comparable to the international qualifications offered by the following countries in terms of purpose, rationale, curriculum content and assessment methods.
Country: United Kingdom Institution: University of Greenwich Qualification Title: Bachelor of Arts Honours in Hospitality Management Duration: Three years full time and six years part-time Similarities: The University of Greenwich (UG) qualification is comparable to the South African (SA) qualification in the following aspects. Purpose/Rationale: Both the University of Greenwich (UG) and the South African (SA) qualifications are designed to help learners develop into entrepreneurial, creative, and strategic managers. The qualification will equip learners with the skills and experience needed for managerial roles in the hospitality industry. Qualifying learners will be able to identify and make the most of business opportunities and find creative solutions when problems arise. These attributes will make qualified learners highly attractive to employers, including those in hospitality marketing, guest services, Human Resources, and revenue management. The qualifications were designed in consultation with employers and includes opportunities to gain significant industry experience through practical work placements. Graduates leave with skills in marketing, human resources, revenue management, technology, and events management, making them highly employable in the rapidly growing hospitality sector. Qualification structure: The UG qualification shares with the SA qualification the following compulsory second-and third-year compulsory modules. Compulsory Modules: Year One: Compulsory Modules, 120 Credits: Year Two: Compulsory Modules, 120 Credits: Year Three: Compulsory Modules, 60 Credits. Elective Modules, 30 Credits (Learners are required to choose 30 Credits from this list of options): AND Elective Modules, 30 Credits Learners are required to choose 30 credits from this list of options. Assessment: Both the UG and SA assess learners through a combination of assessment methods, and formative and summative assessments depending on the modules chosen. Each course has formal assessments which count towards your grade. Some courses may also include practice assignments, which help learners monitor progress and do not count towards the final grade. Feedback is provided on assignments and to release examination results within 15 working days. Differences: Or International Baccalaureate Or Advanced Vocational Certificate of Education. Duration: Qualification structure: Country: United Kingdom Institution: University of West London Qualification Title: Bachelor of Arts Honours in Hotel Management. Duration: Three years Full time Comparison: This three-year qualification includes compulsory modules in its third year, such as: Country: United Kingdom Institution: Edinburgh Napier University Qualification Title: Bachelor of Arts Honours in International Hospitality Management. Duration: Four years. Entry Requirements: Scottish Qualifications Authority (SQA) Higher. Scottish Higher are the Scottish equivalent to A-Levels. They are qualifications that learners aged 16-18 sit that can lead to university, further study, training, or work in Scotland. Or Or BTEC, Qualifications and Credit Framework (QCF) National Diploma Level 3 plus A-Level. Or International Baccalaureate Diploma. Or European Baccalaureate. Similarities: The Edinburgh Napier University (ENU) is comparable to the South African (SA) qualification in the following aspects. Purpose/Rationale: The ENU and SA qualifications act as a stepping stone to graduate management training schemes with major multinational hotel groups or can be a route into junior and senior management positions in a range of sectors. Both qualifications will broaden learners' understanding of the theories and concepts of business and management and the ability to apply these in practical business situations. This specialist route will critically examine current hospitality concepts and theory and their application within a global context, and the qualifications will develop the knowledge and understanding of modern hospitality business development and practices. Upon completion of both the ENU and SA qualifications learners will be able to: Both qualifications offer excellent preparation for employment in: Qualification structure: The ENU qualification shares with the SA common modules in the first and the fourth years such as Marketing, Hospitality Operations Management, and Live Project and includes in its final year, Sustainable Development, Research and Leadership, innovation, and Technology for Hospitality. Year One: Year Two: Year Three: Elective Modules: or Year Four: Differences: Country: Botswana Institution: Botho University Qualification Title: Bachelor of Science Honours in Hospitality Management Duration: Four and a half years of full-time study Similarities: The South African (SA) qualification is comparable to the Botho University (BU) qualification are comparable in the following aspects. Purpose/Rationale: By carefully combining theoretical and practical learning, the BU and SA qualifications ensure that learners are well equipped with both the knowledge and the skills to succeed in the Hospitality industry. Both qualifications are targeted at those wishing to permeate the Hospitality and Tourism sectors and build a career in Hotel Operations. The BU and SA qualifications are designed for learners who are: Upon completion both BU and SA qualifications allow learners to pursue the following career prospects. Qualification structure: The BU qualification shares the same compulsory modules as the SA qualification. Compulsory Modules: Elective Modules: Semester Three: Select one from the following: Semester Four: Select one from the following: Semester Five: Select one from the following: Semester Six: Select one from the following: Semester Eight: Select one from the following: Semester Nine: Select one from the following: The BU qualification has in its fourth and fifth year, Research Methods, Strategic Marketing, Sustainable Eco-Tourism, and Strategic Management which are similar to the compulsory modules for the SA qualification. Differences: The SA qualification differs slightly from the BU qualification in the following criteria. Duration: The BU qualification is offered over four and a half years of full-time study whereas the SA qualifications take one-year full-time stof udy to complete. Entry requirements: The SA qualification requires a relevant Bachelor' Degree or Advanced Diploma in a cognate field while the BU qualification requires applicants who have successfully completed secondary schooling. The typical entry requirement is the Botswana General Certificate of Secondary Education (BGCSE). Or Or Or Higher Diploma in a related field may be given exemptions based on the credit point equivalency. Qualification structure: The SA qualification consists of only compulsory modules and no elective modules whereas the BU qualification consists of compulsory and elective modules as follows. Some modules may have pre-requisites (i.e., may require the learner to pass another module or set of modules first). Some modules may be co-requisites (i.e., such modules are required to be taken together). The number at the end of the module in parenthesis indicates the credit load of the module. One (1) credit is equal to 10 hours of learning (guided, in-class and independent combined); therefore a 10-credit module requires on average 100 hours of learning from the learner whereas the SA qualification requires an average of 1200 hours of learning from the learner. Conclusion: The South African qualification compares very well with the above international qualifications in terms of the inclusion of strategy, innovation, and research modules. The scope and objectives and outcomes are aligned very well, both amongst the foreign qualifications with very similar outcomes. It can be concluded that the South African qualification is generally well-aligned with foreign counterparts. |
ARTICULATION OPTIONS |
This qualification allows possibilities for both vertical and horizontal articulation.
Horizontal Articulation: Vertical Articulation: |
MODERATION OPTIONS |
N/A |
CRITERIA FOR THE REGISTRATION OF ASSESSORS |
N/A |
NOTES |
N/A |
LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: |
NONE |
PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: |
This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here. |
NONE |
All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |