SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION:

Advanced Diploma in Hospitality Leadership

SAQA QUAL ID	QUALIFICATION TITLE
117972	Advanced Diploma in Hospitality Leadership
ORIGINATOR
The Independent Institute of Education (Pty) Ltd
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
Advanced Diploma	Field 11 - Services		Hospitality, Tourism, Travel, Gaming and Leisure
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	120	Not Applicable	NQF Level 07	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Reregistered		EXCO 0821/24	2020-12-04	2027-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2028-06-30		2031-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

Purpose:
The primary purpose of this Advanced Diploma in Hospitality Leadership is to provide an interdisciplinary qualification for experienced hospitality professionals who wish to specialise in hospitality leadership. The secondary purpose of this qualification is to provide access to and promote life-long learning opportunities for continued personal and professional growth, which is achieved through the completion of an ethically sound hospitality leadership research project and with the inclusion of research methodology in the qualification design. This qualification will therefore prepare learners to articulate into a Postgraduate Diploma in a cognate discipline at NQF Level 8.

Upon completion of this qualification, qualifying learners will be equipped with theoretical knowledge and analytical skills to demonstrate the integrated competencies of accountability, ethical decision-making and a future-focused problem-solving approach, within the context of an industry that is continuously facing internal and external challenges. The Exit Level Outcomes of this qualification are aligned with NQF Level 7 descriptors and will prepare learners to practise and demonstrate their responsibility and innovativeness as both current and future-oriented hospitality leaders.

Rationale:
The growing needs in Higher Education, as identified by government and the country in general, corresponds with the need to grow capacity for hospitality leadership. A report by the World Travel and Tourism Council (WTTC), indicated that the total contribution of South African travel and tourism was over R400 billion in 2017 accounting for almost 10% of the GDP. This is forecasted to increase to R624 billion by 2027, indicated as 11, 5% of the GDP. The hospitality industry and tourism sectors are vital contributors to South Africa's economic growth and were singled out by President Ramaphosa in the State of the Nation address as areas that provide South Africa with "incredible opportunities" (www.timeslive.16/02/2018). Overall hotel room revenue is expected to expand at 3.4% compound annual rate to 19,7billion in 2023 from 16.7 billion in 2018 (PwC Hotels Outlook: 2019-2023: South Africa.www.pwc.co.za).

Furthermore, the South African hospitality industry is challenged by an emerging market economy, political instability, societal inequality and the fact that most people employed in this industry are unskilled or without formal qualifications. There is a substantial number of hospitality professionals who completed a Diploma in Hospitality Management during the last 20 years and who are currently employed in various hospitality sectors in senior or management positions, seeking to engage in continuing professional development (CPD). This need for CPD opportunities for hospitality and tourism professionals was confirmed on various industry forums, including the African Tourism Leadership Forum (Durban, August 2019). One of the most viable options for these professionals is to enrol in an advanced diploma, offered in the distance mode of delivery.

This qualification was, therefore, developed as a response to this identified need and will equip learners with the knowledge, skills, values and attitudes necessary to lead hospitality organisations effectively in the complex and highly competitive global hospitality market, currently and in the future.

The hospitality industry is facing global disruption, concerning amongst others, digital platforms for managing bookings and reviewing of sales performances, over commoditisation where consumers are no longer able to interpret brand differentiation of competing hospitality institutions, international issues of over-tourism and the identified need for hospitality professionals to understand what constitutes effective leadership and how it applies to the sustainable development of the industry. The identified current and future dilemmas that the hospitality industry is facing, therefore, confirm that 'hospitality leadership' has become an important differentiator needed to drive innovative and sustainable solutions at the individual, institutional and societal levels.

The hospitality industry requires professionals and practitioners who are adequately qualified and experienced to engage in longer-term thinking, strategic innovation, quality orientation and collaborative agility to ensure continued growth and sustainable development. Existing academic hospitality qualifications at higher education institutions focus mainly on management theories and skills, while the emphasis of this qualification is not only to build and retain hospitality industry knowledge but also to foster a new generation of innovative and strategic leaders, who can make informed decisions relating to the identified current and potential future ethical dilemmas. The new generation of hospitality leaders will be able to meet the demands of a complex and increasingly competitive global hospitality market.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Recognition of Prior Learning (RPL):
The institution's Credit Accumulation and Transfer, Recognition of Prior Learning and Qualification Completion Policies distinguish between RPL for access, that provides an alternative access route into a programme of learning, and RPL for credit, which provides for the awarding of credits for, or towards a qualification or part qualification registered on the NQF.

The prior learning assessment seeks only to establish if the learner has, through a process other than the "ordinary formal certificated educational route" acquired the knowledge, competence and skills that would normally be expected for those being granted admission. Content knowledge is often not the primary consideration if it is something that can be readily acquired and will not inhibit progression, therefore, a Portfolio of Evidence (PoE) is presented. This Portfolio of Evidence seeks to recognise:

Learning resulting from experience, and not for the quantum of experience per se;

Learning that is on the level of the qualification/module for which admission is sought;

Learning that is in line with applied competence and has a balance between theory and practical application, appropriate to the qualification the candidate wishes to pursue.

How the learners' prior knowledge and skills will enable them to gain credits and admissions to the qualification and/or how they will be awarded credits for such learning is explained below:

To be awarded a qualification, a learner must complete the requisite academic modules resulting in the completion of sufficient approved credits in the approved period. Some of the credits for these modules can be granted in recognition of formal learning from another qualification or approved short learning programme.

For a module to be recognised for academic credit there needs to be sufficient equivalence between the module completed and the outcomes and level of the module for which credit is sought.

Entry Requirements:
The minimum entry requirement for this qualification is:

An appropriate 360-Credit Diploma, NQF Level 6.
Or

An appropriate Bachelor's Degree, NQF Level 7.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

This qualification consists of the following compulsory and elective modules at National Qualifications Framework Level 7 totalling 120 Credits.

Compulsory Modules, 120 Credits:

Strategic Hospitality Leadership, 15 Credits.

Hospitality Systems and Strategic Marketing, 15 Credits.

Hospitality Training and Leadership Development, 15 Credits.

Introduction to Research, 15 Credits.

Hospitality Operations and Risk Management, 15 Credits.

Innovation and Sustainable Leadership Practices, 15 Credits.

Hospitality Revenue Management, 15 Credits.

Hospitality Leadership Research Project, 15 Credits.

EXIT LEVEL OUTCOMES

1. Demonstrate knowledge of hospitality leadership practices and decision-making at individual, organisational and societal levels.
2. Propose innovative and sustainable solutions for a hospitality organisation that respond to the complexities and uncertainties in the global hospitality industry.
3. Demonstrate the effective use of appropriate contemporary marketing and sales strategies to promote a hospitality business in a dynamic marketplace.
4. Cultivate a research-informed approach to obtaining information and resolving current and future hospitality challenges.

ASSOCIATED ASSESSMENT CRITERIA

Associated Assessment Criteria for Exit Level Outcome 1:

Analyse, compare and apply leadership theories as proposed by current research.

Compare contemporary leadership roles and responsibilities that build trust and respect in a hospitality organisation and create a productive work environment.

Demonstrate awareness of the relevance of human capital development for sustainable growth in the hospitality industry.

Identify training and development needs for a hospitality organisation to address shortcomings in quality service delivery.

Apply an ethical decision making to business development opportunities in the hospitality industry.

Associated Assessment Criteria for Exit Level Outcome 2:

Evaluate current and possible future risks that a hospitality organisation is facing and recommend sustainable solutions.

Select and implement appropriate theories, approaches and techniques to facilitate business growth for a given hospitality organisation.

Apply a range of appropriate revenue and yield maximisation strategies to improve the profitability of a hospitality business.

Develop and implement innovative and sustainable organisational practices that will establish a high-performance direction in a global and contemporary hospitality organisation.

Associated Assessment Criteria for Exit Level Outcome 3:

Conceptualise marketing and sales strategies for a contemporary hospitality establishment.

Evaluate existing hospitality products and develop new products based on consumer trends.

Analyse and respond to global marketing and sales trends in the hospitality industry.

Associated Assessment Criteria for Exit Level Outcome 4:

Differentiate between different research methodologies.

Communicate well-formulated arguments in response to current and possible future challenges and opportunities using appropriate academic and professional discourse.

Integrated Assessment:
Formative assessment and learning are integrated. Continual formative assessment is required so that learners are given feedback on the progress in the achievement of learning outcomes. The scheme of work includes assignments, real-world briefs, tests and an integrated programme portfolio based on the learning material and learners are given feedback. The process is continuous and focuses on smaller sections of the work and limited numbers of outcomes.

Summative Assessment is concerned with the judgement of the learning with the Exit Level Outcomes of the qualification. Such judgement must include integrated assessments that test the learner's ability to integrate the larger body of knowledge, skills and attitudes that are represented by the Exit Level Outcomes as a whole. Examinations, projects, reports or equivalent assessments, such as a portfolio of evidence, assess a representative selection of the outcomes practised and assessed.

The summative assessment also tests the learner's ability to manage and integrate a large body of knowledge to achieve the stated outcomes of a module. Integrated assessments will be designed to achieve:

Integration of the achievement of Exit Level Outcomes in a way that demonstrates that the purpose of the qualification has been achieved.

The evaluation of learner performance which can provide evidence of applied competence.

Criterion-referenced assessment, which is clearly explained to, and understood by, the learners and which can be applied in the Recognition of Prior Learning.

INTERNATIONAL COMPARABILITY

The qualification compares suitably with these international qualifications. The selected qualifications are distinguished by a firm foundation in hospitality operations, leadership and business development.

Country: United States of America.
Institution: The Cornell University in Ithaca.
Qualification Title: Professional Hospitality Management course.
The institution offers executive education for hospitality industry leaders with content designed specifically for global professionals who have at least two years' experience as hospitality managers. Cornell offers several modules in its Professional Hospitality Management course, including Leadership, Human Resource Management, Strategic Marketing and Revenue Management, which are also included as modules in the proposed qualification. The main difference is that the Cornell qualification includes Strategic Management, Property-Asset Management and Real Estate while the proposed qualification includes Training and Development, Innovation and Sustainable Development and Operational Risk Management.

Country: United Kingdom.
Institution; The SAID Business School, Oxford University.
Qualification Title: Advanced Diploma in Organisational Leadership.
This is a one-year qualification which builds on existing experience and provides the opportunity for further professional development. It focusses on the management of people in organisations and the role of leaders in changing work environments.

The qualification is designed in such a way that learners complete four blocks per year to complete the four modules:
Leadership Fundamentals, Strategic Mindset, Strategic Leadership and Leading Organisational Change. This qualification compares suitably with a focus on the Leadership modules and Operational Risk Management, specifically applied in the study field of hospitality management. Additional modules in this qualification include applied Systems and Strategic Marketing and, Innovation and Development and a focus on applied research in hospitality leadership.

Country: Singapore.
Institution: The Management Development Institute of Singapore (MDIS).
Qualification Title: Advanced Diploma in Hospitality, Tourism and Event Management.
The qualification includes several modules similar to those in this qualification. These modules are Hospitality Research, Strategic Marketing, Operational Risk Management and a focus on human resource development which requires learners to think critically about human resources and the development of managerial and leadership skills as these apply to the hospitality industry. The MDIS includes a specific focus on Events Management and in this differs from this qualification which emphasises hospitality leadership and innovation. Learners who have completed the MDIS qualification gain entry to the Bachelor of Science Honours in Hospitality and Tourism.

ARTICULATION OPTIONS

This qualification allows possibilities for both vertical and horizontal articulation.

Horizontal Articulation:

Advanced Diploma in Hospitality Management, NQF Level 7.

Advanced Diploma in Business Management, NQF Level 7.

Advanced Diploma in Food and Beverage Management, NQF Level 7.

Bachelor of Hospitality Management, NQF Level 7.

Vertical Articulation:

Postgraduate Diploma in Hospitality Management, NQF Level 8.

Postgraduate Diploma in Leadership, NQF Level 8.

Postgraduate Diploma in Management, NQF Level 8.

Postgraduate Diploma in Leadership Development, NQF Level 8.

Postgraduate Diploma in Business Management, NQF Level 8.

Bachelor of Arts Honours in Human Resource Development, NQF Level 8.

Bachelor of Commerce Honours in Management, NQF Level 8.

MODERATION OPTIONS

N/A

CRITERIA FOR THE REGISTRATION OF ASSESSORS

N/A

NOTES

N/A

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	The Independent Institute of Education (Pty) Ltd