SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION:

Bachelor of Commerce in Event Management

SAQA QUAL ID	QUALIFICATION TITLE
117897	Bachelor of Commerce in Event Management
ORIGINATOR
Stadio (Pty) Ltd
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
National First Degree	Field 11 - Services		Hospitality, Tourism, Travel, Gaming and Leisure
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	360	Not Applicable	NQF Level 07	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Reregistered		EXCO 0821/24	2020-09-29	2027-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2028-06-30		2033-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification replaces:

Qual ID	Qualification Title	Pre-2009 NQF Level	NQF Level	Min Credits	Replacement Status
99647	Bachelor of Commerce in Event Management	Not Applicable	NQF Level 07	380	Complete

PURPOSE AND RATIONALE OF THE QUALIFICATION

Purpose:
The Bachelor of Commerce in Event Management is designed to provide learners with a well-rounded education with an integrated knowledge base combined with focused theory and methodologies of the discipline concerned to enable learners to enter the world of event management at a professional level. Furthermore learners will be able to take responsibility in planning and staging events, deal with dilemmas and challenges commonly encountered in this particular industry and take the initiative in the highly competitive market.

Rationale:
The local tourism and hospitality industry is one of the fastest growing industries and a major contributor to the economic activities of South Africa. South Africa has become a popular venue for hosting international sporting events in various codes such as football, cricket, rugby, swimming and hockey. This wide variety and large number of events organised in the public and private sectors has stimulated the need for the development of this qualification. Therefore the Bachelor of Commerce in Event Management will ensure that learners are able to manage and coordinate various activities such as academic and business conferences, national and local government events (e.g. Southern African Development Community meetings), not to mention the range of private events (e.g. weddings, wedding anniversaries, etc.), commercial events (e.g. sporting and celebrity events) as well as specialised tourism events (e.g. outdoor adventure events).

More specifically, this qualification is ideal for learners:

Who wish to be equipped with specialised knowledge and skills as well as gain practical hands-on experience to pursue a career as a professional Event Coordinator or Manager.

Who seek a learning programme that is tailor-made for the needs of the range of companies and organisations where knowledge event management could be applied.

Who wish to combine interpersonal skills and management skills in a particular field of work.

Who have worked as an event coordinator/manager for many years but have no formal qualification which limits job promotion and security of income.

Who wish to get recognition for relevant prior learning and achieve a formal qualification that makes it easier to move up the value chain.

Who have recently left school after acquiring a National Senior Certificate or equivalent qualification.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Recognition of Prior Learning (RPL):
Provision will be made for prior learning to be recognised so that candidates have the opportunity to gain access to the qualification, obtain the qualification in part through the RPL process, or obtain advanced placement in the prescribed learning programme (fast-tracking). Candidates may gain credit for certain modules/subjects successfully completed elsewhere, or in a relevant qualification previously completed. The candidates must demonstrate competence in respect of certain specified knowledge, skills and/or attitudes pertaining to this qualification.

The specific form of assessment to determine the extent of Recognition of Prior Learning will depend on evidence produced by each individual applicant. In case of the applicant not being able to produce a certificate of credits gained, the assessment will at least involve the presentation of a portfolio of practical work as demonstration of applied knowledge and skills.

Entry Requirements:
Candidates must meet the following minimum admission requirements:

Senior Certificate (SC) with endorsement.
Or

National Senior Certificate (NSC) passed with Bachelor's Degree admission.
Or

National Certificate Vocational [NC (V)], Level 4 passed with Bachelors' Degree admission.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

This qualification comprises compulsory modules at NQF Levels 5, 6 and 7, totalling a maximum of 380 Credits.

Compulsory Modules, NQF Level 5, 140 Credits:

Business Communication, 15 Credits.

Business Management, 15 Credits.

Business Marketing, 20 Credits.

Accounting for Financial Decision-making, 25 Credits.

Event Management, 20 Credits.

Event Practice, 20 Credits.

Information Management Systems, (Not credit-bearing).

Public Relations, 20 Credits.

Statistical Methods, 5 Credits.

Compulsory Modules, Level 6, 125 Credits:

Sales and Operations, 15 Credits.

Business Management, 15 Credits.

Marketing Planning, 15 Credits.

Micro Economics, 15 Credits.

Macro Economics, 15 Credits.

Event Management, 20 Credits.

Event Practice, 20 Credits.

Research Methodology, 5 Credits.

Compulsory Modules, Level 7, 95 Credits:

Business Management, 20 Credits.

Event Management, 20 Credits.

Event Practice, 15 Credits.

Work-integrated Learning, 40 Credits.

Elective Modules, Level 7, 25 Credits:
Choose one:

Consumer Behaviour, 25 Credits.

Strategic Marketing Planning, 25 Credits.

EXIT LEVEL OUTCOMES

1. Apply and evaluate the key terms, concepts, facts, principles, rules and theories in Event Management, and explain how they relate to other disciplines such as Business Management and Marketing.
2. Identify, analyse, evaluate, critically reflect on and address complex problems, applying evidence-based solutions and theory-driven arguments within Event Management.
3. Demonstrate the ability to take decisions and act ethically and professionally and justify those decisions and actions drawing on appropriate ethical values and approaches within a supportive Event Management environment.
4. Develop appropriate processes of information gathering for a given context or use and independently validate and communicate the sources of information and evaluate and manage the information.
5. Manage processes in unfamiliar and variable contexts, recognising that problem solving is context and system bound, and does not occur in isolation.

ASSOCIATED ASSESSMENT CRITERIA

Associated Assessment Criteria for Exit Level Outcome 1:

Demonstrate integrated knowledge of the key areas and practices of event management.

Understand management principles and theories that underpin an events business venture.

Execute finance and funding tasks applicable to event management, and comprehend their impact on business.

Evaluate and review practices, and justify actions as well as decisions pertaining to management of specific events.

Understand the requirements and follow procedures relating to event sponsorships combined with the drafting of event budgets.

Associated Assessment Criteria for Exit Level Outcome 2:

Identify and evaluate types of knowledge, dilemmas, principles and concepts common to the study of event management and practice.

Demonstrate an understanding of Human Resource and legal matters pertaining to the event management environment.

Understand how Systems and Project Management principles affect Event Management.

Conceptualise the scope, features, work environment and challenges related to Event Management.

Identify and comprehend the common challenges and risks associated with Event Management and staging and identify effective means of addressing them.

Discuss the contemporary issues, the key role players, their respective inputs, responsibilities and development trends in the event management environment.

Understand and apply suitable measures relating to event safety and Risk Management.

Apply management, leadership and teambuilding knowledge in the Corporate Events environment.

Make improvements in contingency plans based on identified shortfalls and examples of best practice in planned activities and events.

Use a range of methods of enquiry in a field, discipline or practice, and explain their suitability to specific investigations.

Select and apply an appropriate range of methods to resolve problems or introduce change within a practice within the field of Event Management.

Interrogate multiple and suitable sources of information in the events industry.

Choose and apply different methods, including statistical data, to deal with specific problems in Event Management practice.

Associated Assessment Criteria for Exit Level Outcome 3:

Make feasible and informed decisions regarding event practice confidently, e.g. in planning and staging events and managing people and logistics involved.

Behave professionally in planning and hosting events.

Comply with a code of ethical conduct when dealing with customers and colleagues.

Associated Assessment Criteria for Exit Level Outcome 4:

Plan, implement and review processes to ensure successful staging of a range of events, including event programming and tourism activities, information collection, public relations, communication, budgeting and management.

Utilise relevant computer software programmes and information administration systems to perform routine tasks associated with event management and staging.

Develop and communicate ideas and opinions in well-formed arguments, using appropriate event management terminology and related disciplines.

Use effective communication skills in performing work-related tasks which should include interpersonal skills such as talking, listening and writing.

Communicate decisions and solutions in a professional manner.

Present convincing and persuasive arguments that are grounded in a critical theoretical and practical context.

Take full responsibility for own work, decision-making and use of resources, and show limited accountability for the decisions and actions of others in varied event management contexts.

Associated Assessment Criteria for Exit Level Outcome 5:

Conduct event marketing through effective marketing processes, communication strategies, sales and promotion, including the generation of a promotional plan for a range of events.

Design experience-based adventure event programmes and facilitate teambuilding.

Apply processes and procedures concerning the planning, staging and review and assessment of events in a holistic manner.

Utilise a variety of support and allied services as an integral part of tourism and event management.

Manage staff within the requirements of existing law.

Integrated Assessment:
According to institutional policy the term integrated assessment is interpreted and should be applied as follows:

Assessment of competence is an integral part of qualification delivery. Assessment is thus conducted throughout the duration of the qualification as a mechanism to monitor learning progress, identify weak points or limitations and give guidance to individual learners towards further learning and professional development (formative assessment). This will be complemented with summative assessments with the emphasis on measuring the ability of the learner to integrate knowledge and skills from different related modules (using cognitive skills of application, analysis and synthesis).

Since the execution of job-related tasks requires the integration of theory with the application of knowledge and skills, assessment practice will as far as possible be conducted along the same lines. This means that assessment tools will be suitable to assess mastery of knowledge as well as skills.

Since this is a career-oriented qualification, it is required that all candidates complete a prescribed period of work-integrated learning (WIL), which is obligatory - in this case a minimum of 400 hours during the third year of study. WIL will be conducted at a suitable company or organisation of own choice.

Candidates will be assessed though a compulsory portfolio of assessment. Certification will only be done once the candidate has completed the prescribed hours of Work-Integrated Learning.

INTERNATIONAL COMPARABILITY

The qualification was compared to the following qualifications: Bachelor of Science in Event Management offered at the Rosen College of Hospitality Management of the University of Central Florida and the Bachelor of Arts International Events and Conventions Management offered at the Alpine Swiss Business School in Switzerland.

Bachelor of Science in Event Management:
The Bachelor of Science in Event Management provides learners with the theoretical and practical tools to become leaders in the Event industry. Graduates emerge with a skill set to successfully manage small to large-scale events from inception to implementation, including fairs, festivals, entertainment and sporting events, meetings and trade shows.

Graduates will learn all the aspects of Event Management, including Risk Management, Marketing, Finance and Logistics. In addition, the curriculum incorporates the newest technologies and emerging trends in the industry. Learners are also required to complete three paid internships in the Event industry where they will apply coursework to real-world experiences.

Bachelor of Arts International Events and Conventions Management:
This qualification provides learners with an in-depth understanding of events and conventions management issues and practices and enables them to develop the specialist knowledge and skills required to become successful managers in the international Events and Conventions industry.

Career opportunities for graduates of this qualification exist in professional congress organisations, conference, event or destination marketing, corporate meeting planning, hotel and resort conference management, festival direction, trade shows, association meetings, cultural events, fashion shows, museum and gallery opening, concerts and carnivals.

Conclusion:
This qualification has several common learning content with the international qualifications. The curricula focus on business management knowledge and events management knowledge, which widens the scope of career and employment opportunities. Another common curriculum aspect is the inclusion of accounting for financial decision-making, entrepreneurship aspects and business marketing to establish a foundation of knowledge for setting up an event business enterprise.

ARTICULATION OPTIONS

This qualification offers specific articulation opportunities with qualifications offered by the Prestige Academy (Pty) Ltd. They are:

Horizontal Articulation:

Bachelor of Commerce in Business Management, Level 7 (ID: 84887).

Vertical Articulation:

Bachelor of Commerce Honours in Business Marketing, Level 8 (ID: 94850).

The qualification also offers systemic articulation with the following qualifications offered by other institutions, provided the learner meets the minimum entry requirements:

Horizontal Articulation:

Advanced Diploma in Marketing, Level 7.

Advanced Diploma in Business Project Management, Level 7.

Vertical Articulation:

Postgraduate Diploma in Management in Marketing, Level 8.

Postgraduate Diploma: Tourism Management, Level 8.

MODERATION OPTIONS

N/A

CRITERIA FOR THE REGISTRATION OF ASSESSORS

N/A

NOTES

This qualification is now offered by Stadio (Pty) Ltd, and no longer by Prestige Academy (Pty) Ltd - effective 29 September 2020

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	Stadio (Pty) Ltd