SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Bachelor of Commerce in Digital Marketing 
SAQA QUAL ID QUALIFICATION TITLE
117680  Bachelor of Commerce in Digital Marketing 
ORIGINATOR
Management College of Southern Africa (MANCOSA) 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National First Degree  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Not Applicable  NQF Level 07  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Registered  EXCO 07172/20  2020-09-16  2023-09-16 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-09-16   2029-09-16  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The primary purpose of the Bachelor of Commerce in Digital Marketing is to provide the learner with the necessary knowledge and skills to prepare them for opportunities and challenges within the Digital Marketing environment. This qualification provides learners with a well-rounded understanding of the theory and methodology, which enables learners to engage with marketing tools in a professional context.

The qualification will enable the learner to follow a career in Digital Marketing that allows them to utilise technology to communicate products via social media platforms such as Facebook, Instagram, LinkedIn and websites. The learner will be able to apply branding concepts to aid with conceptualising the product to target niche markets. The learner will be exposed to web design and development that will allow learners to analyse information to work in collaboration with technology specialists and web developers. The learner will further engage with various mobile, online, search engines and social media platforms to establish an understanding of how technology can be utilised to market a business. An emphasis will be placed on Digital Marketing strategies and solutions and the increasingly important role that both play in achieving the overall marketing objectives of the organisation. Besides, the qualification will ensure that the learner understands the organisational environment with regards to Branding, Web Analytics, Social Media and Communications to make informed decisions within the professional context. Learners will be able to engage with technology specialists and web developers to aid with implementing strategies to achieve marketing objectives.

The design of this qualification is such that it aligns with the Department of Education Programme for Higher Education Transformation (1997), higher education's role is to:
(i) Promote and develop social responsibility and awareness amongst learners of the role of higher education in social and economic development through community service programmes;
And
(ii) Equip qualifying learners with the skills and competencies that build the foundations for lifelong learning, including, critical, analytical, problem-solving and communication skills, as well as the ability to deal with change and diversity, in particular, the tolerance of different views and ideas.

To this end, the qualifying learners will be mindful of the rapidly changing environment of Digital Marketing and have the skills and knowledge to contribute to this sector. They will be able to demonstrate an understanding of the relevant digital marketing, social media, business communications and branding principles, concepts and processes. They will be able to distinguish between the contexts and relationships of digital marketing, social media and branding as part of an integrated approach to digital marketing communication.

The qualifying learner will be able to demonstrate knowledge relevant to the spheres of digital content development, social media marketing, search engine marketing, and mobile marketing. Learners will develop digital marketing strategies and techniques such as digital content development, social media marketing, search engine marketing, and mobile marketing. Also, analyse digital marketing strategies and techniques to inform future marketing strategy development ethically and professionally. Also, qualifying learners will be able to examine and provide solutions to the digital marketing environment by exploring branding and business communication principles.

Some of the career opportunities will be available to the learner include and not limited to include Marketing Consultant, Marketing Assistant, Content Coordinator, Public Relations Representative, Digital Marketing Officer, Product Marketer and Brand Marketer.

The qualifying learner will be able to:
  • Demonstrate an understanding of the relevant digital marketing principles, concepts and processes through research.
  • Distinguish between the contexts and relationships of digital marketing, media and social media as part of an integrated approach to digital marketing communication.
  • Demonstrate knowledge relevant to the spheres of digital content development, search engine marketing, and mobile marketing.
  • Analyse digital marketing strategies and techniques to inform future marketing strategies as identified during market research.
  • Apply traditional and digital marketing strategies to enhance brand visibility, accessibility and consumer behaviour.
  • Explain emerging trends in digital marketing and critically assess the use of digital marketing tools by applying relevant marketing theories and frameworks.
  • Analyse cross-cultural and ethical issues in globalised digital markets.
  • Utilise appropriate current technology and resources to locate and evaluate information needed to accomplish a goal, and then communicate such findings.

    Rationale:
    The much talked about buzz word in the majority of the academic circles, and government programmes are the 4th Industrial Revolution. This revolution promises a future where we are digital, and lives are improved through better use of technology. This gives rise to a variety of new sectors and an ability also to expand existing sectors. For these sectors to thrive, there is a new breed of professionals that will need to render services and build products in the digital era. This qualification aims to be a contributor to the creation of such a professional. Digital Marketing scholars argue that organisations are realising the value and need for effective digital communications and Digital Marketing (Lamberton and Stephen, 2018; Lui and Burns, 2018; Ruchman, 2018). Coupled with this growing realisation is the ever-growing need globally for digital marketers. Isranie (2018), Lal (2018) and Paswan (2018) hold that this is an emerging field with a recognised scarcity of professionals. This qualification will afford learners with skills in Digital Marketing. Currently, there has been a drastic shift to effectively utilise Digital Marketing as a competitive advantage to ensure organisational messages reach various target markets (Bongea and Zamith, 2018; Hunsberger, 2017; McPherson, 2018). Albeit, the growing recognition by organisations to invest immense capital and human resources into the advances of Digital Marketing. According to digital marketer Goodwin (2018), a vast majority of organisations struggle with the implementation of effective marketing strategies utilising digital communication technologies. There is a dire need for Digital Marketing strategies in the form of digital content development, web marketing, email marketing, mobile marketing and, ultimately, the specialisation and professionalisation of this field (Fulgoni, 2018; Conwel, 2018; Zarzosa, 2018).

    The qualification will provide learners with knowledge and skills to function as digital marketers in a global age of modern marketing where there is constant and increasing need to adapt to the ever-changing opportunities that come with technology and the benefits this might reap for the organisation (Martin, 2018; Demers, 2018; Magnuson, 2018). Furthermore, this qualification is aimed at providing learners with crucial insight into the current discourse and debate as well as knowledge that underlines Digital Marketing such as, Digital Marketing strategies, Marketing Communication, Branding, Web Development and Analytics, and Ethics in the Digital Era.

    As stipulated by Economist, Jammine (2018) South Africa is facing an ever-growing and increasingly high unemployment rate brought about by several factors which result in various consequences for both the South African government and civil society. The high unemployment rate, coupled with what scholars Beukes, Fransman, Murozvi, and Yu (2017) state as a gap in specialists' educational qualifications, showcases the dire need to offer this specialised qualification. The typical learners that this qualification hopes to attract Grade12 learners who achieved the NSC with admission to Bachelors' studies. Members of an organisation that would like to expand on their Digital Marketing knowledge and obtain a qualification in this field. Also, current marketers that would like to become knowledgeable about the digital nature of marketing would benefit from this qualification.

    This qualification builds on the milestone and foundation that was created by the Higher Certificate in Digital Marketing which is recently accredited.

    The Bachelor of Commerce in Digital Marketing qualification responds directly to the rapidly evolving needs of the marketing field in the digital world. Organisations demand a new set of marketing skills as they move from traditional to digital marketing strategies. Qualifying learners can find employment as:
  • Marketing Managers.
  • Search Marketing Strategists.
  • Green Marketers.
  • Market Research Analysts and Marketing Specialists.
  • Advertising and Promotions Managers.
  • Public Relations Specialists.
  • A host of new jobs that are emerging as a result of the changes taking place. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Recognition of Prior Learning (RPL):
    The institution recognises the vital role that the Recognition of Prior Learning (RPL) plays in ensuring equitable access and participation in Higher Education. In this process, non-formal and informal learning are measured, evaluated and checked for equivalence or parity with the formal qualification entry requirements. The RPL assessment process will focus on ways of assessing a person's knowledge and skills acquired through lifelong learning experiences (formal, non-formal and informal) against a set of pre-determined criteria, in this case, the entry requirements for the Bachelor of Commerce in Digital Marketing.

    At the institution's discretion, applicants may be required to satisfy all or some of the RPL requirements as per the selection processes outlined below:
  • Undertake a cognitive ability assessment at NQF level 4 (if applicable).
  • Submit a Portfolio of Evidence (PoE).

    Entry Requirements:
    The minimum entry requirement for this qualification is:
  • National Senior Certificate, NQF Level 4 granting access to Bachelor's studies.
    Or
  • National Certificate (Vocational), NQF Level 4 granting access to Bachelor's studies with appropriate subject combinations. 

  • RECOGNISE PREVIOUS LEARNING? 

    QUALIFICATION RULES 
    This qualification consists of the following compulsory modules at NQF Levels 5, 6 and 7 totalling 360 Credits.

    Compulsory modules, Level 5, 120 Credits:
  • Introduction to Marketing, 15 Credits.
  • Introduction to Social Media, 15 Credits.
  • Economics, 15 Credits.
  • Introduction to Business Management, 15 Credits.
  • Digital Marketing Communications, 15 Credits.
  • Fundamentals of Accounting, 15 Credits.
  • Introduction to Information Management, 15 Credits.
  • Web Design and Development for Digital Marketing, 15 Credits.

    Compulsory modules, Level 6, 120 Credits:
  • Digital Marketing, 15 Credits.
  • Marketing Management, 15 Credits.
  • Web Analytics (Search Engine Optimisation), 15 Credits.
  • Integrated Marketing Communications, 15 Credits.
  • E-Commerce, 15 Credits.
  • Consumer Behaviour, 15 Credits.
  • Business Law, 15 Credits.
  • Fundamentals of Entrepreneurship, 15 Credits.

    Compulsory modules, Level 7, 120 Credits:
  • Introduction to Research, 15 Credits.
  • Media Management, 15 Credits.
  • International/Global Marketing, 15 Credits.
  • Brand Management, 15 Credits.
  • Digital Market Research, 15 Credits.
  • Product and Pricing Strategies, 15 Credits.
  • Digital Marketing Strategy, 15 Credits.
  • Business Ethics in the Digital Era, 15 Credits. 

  • EXIT LEVEL OUTCOMES 
    1. Demonstrate an understanding of the relevant digital marketing principles, concepts and processes through research.
    2. Distinguish between the contexts and relationships of digital marketing, media and social media as part of an integrated approach to digital marketing communication.
    3. Demonstrate knowledge relevant to the spheres of digital content development, search engine marketing, and mobile marketing.
    4. Analyse digital marketing strategies and techniques to inform future marketing strategies as identified during market research.
    5. Use traditional and digital marketing strategies to enhance brand visibility, accessibility and consumer behaviour.
    6. Explain emerging trends in digital marketing and critically assess the use of digital marketing tools by applying relevant marketing theories and frameworks.
    7. Analyse cross-cultural and ethical issues in globalised digital markets.
    8. Utilise appropriate current technology and resources to locate and evaluate information needed to accomplish a goal, and then communicate such findings. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Investigate principles, concepts and processes of digital marketing to understand the integrative nature of the marketing processes.
  • Explore roles, purposes and benefits of digital marketing to highlight the fundamental principles of Digital Marketing.
  • Apply research principles to problem-solving and formulating a research project to achieve effective Digital Marketing campaigns.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Investigate the scope and context of digital marketing to form a holistic understanding of the integrative nature of Digital Marketing communications.
  • Contextualise digital marketing processes and relationships to other areas/functions of the organisation.
  • Analyse media as an advertising medium, and digital media interfaces explained.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Investigate the scope, role and dynamics of e-commerce, search engines, and mobile marketing industry to gain an in-depth understanding of the dynamics of the Digital Marketing industry.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • Identify and explore digital marketing requirements of the organisation to realise the importance of an effective marketing strategy.
  • Analyse digital marketing data, plan and strategies to evaluate the success of digital marketing activities.

    Associated Assessment Criteria for Exit Level Outcome 5:
  • Examine branding to show the transformations in the modern digital age.
  • Investigate and apply the importance of brand identity and equity to an organisational context.
  • Develop and apply personal presentation, branding and business communication skills.

    Associated Assessment Criteria for Exit Level Outcome 6:
  • Develop and implement digital marketing plans and strategies within a business context.
  • Consider and establish Digital content strategies are considered and established for various business purposes.
  • Explore, develop and apply web design and development in terms of social media, search engine and mobile marketing strategies.

    Associated Assessment Criteria for Exit Level Outcome 7:
  • Investigate principles, concepts, and processes of business ethics to understand how they apply to digital marketing processes.
  • Analyse socio-economic trends and its impact on the digital market to be analysed to formulate strategies that suit the new proposed markets.

    Associated Assessment Criteria for Exit Level Outcome 8:
  • Analyse digital marketing data, plan and strategies to evaluate the success of digital marketing activities.
  • Investigate web analytics as critical digital marketing analysis tools.
  • Analyse social media, search engine, and mobile marketing strategies to inform future strategy development.

    Integrated Assessment:
    The nature of assessment and feedback to learners serves as an important factor when evaluating learners learning experience and the institution has adopted an effective assessment strategy that uses multiple components. The institution's Assessment Strategy has been reviewed and amended according to Council on Higher Education Accreditation Criteria (2012) and the National Policy and Criteria for Designing and Implementing Assessment for NQF Qualifications and Part-Qualifications and Professional Designations in South Africa (SAQA, 2014).

    The institution has recognised a change in its learner profile and more significantly in the learning needs of learners, nationally and internationally. Correspondingly, there have been several advancements in education technology that better supports learner success. In pursuit of global relevance and enhanced learner success, the institution has taken the decision to participate in this global trend and will initiate the natural progression from distance to online for its qualifications and in doing so, the institution has undertaken a review of its strategy.

    Assessment Type, Method and Description:
    Formative Assessment:
    The scheme of work includes assignments based on the learning material, and learners are given feedback. The process is continuous and focuses on smaller sections of the work and the limited number of outcomes.

    The Formative Assessment consists of knowledge checks, reflective assessments and learning community assessment. Knowledge checks may comprise of matching columns, multiple-choice questions, true and false and drag and drop assessment methods. Reflective assessments may consist of a short essay, long essay/case studies and posting comments/peer review.

    Summative Assessment:
    The examinations or equivalent assessment, such as a research essay or portfolio are used to determine a representative selection of the outcomes practised and assessed in the formative stage. The summative assessment also tests the learner's ability to manage and integrate a large body of knowledge to achieve the stated outcomes of a module.

    Summative Assessment consists of projects, pen/paper exam, portfolio of evidence and dissertation. An explanation is provided for each of the assessment types and methods as applicable.

    All assessment will attempt to integrate knowledge, skills and attitudes and applied competence. 

  • INTERNATIONAL COMPARABILITY 
    This qualification was compared with the international qualifications listed below.

    Country: United States of America (USA).
    Institution: University of Wisconsin-Stout.
    Name of Qualification: Digital Marketing Technology, Bachelor of Science.

    Purpose of Qualification:
    The Bachelor of Science in Digital Marketing Technology is the first of its kind in this emerging field. The digitisation of communications has created a fundamental switch that places technology at the heart of the process of marketing communications. New careers are emerging, and few people possess the required educational background to thrive in this new field. Digital marketing technology falls broadly into the field of "Informatics," which is the study of how users and systems interact to accomplish goals. The qualification takes a multidisciplinary approach featuring content, design, development, and distribution.

    The heart of the curriculum is in areas of web technology and enterprise technology systems. Courses in software and web applications, marketing, design, production, and analytics provide a cross-disciplinary approach to prepare learners for a broad range of careers where the job titles are just emerging and will always be changing and growing shortly. Businesses realise the importance of hiring people who understand both process and technology, which results in a hot job market where talent is limited, jobs are abundant, and salaries are high. This qualification prepares learners for this job market and to grow as it changes.

    Content:
    Qualification Requirements:
    Total for graduation: 120 Credits General Education.
    General Education: 40-41 Credits.
    Major Studies: 78-81 Credits.

    Similarities/Differences:
    Similarities:
    The curriculum in the institution's Bachelor of Commerce in Digital Marketing aligns with Digital Marketing Technology, Bachelor of Science qualification offered at the University of Wisconsin-Stout in the following content areas: Search Engine Optimisation, Introduction to Financial Accounting, International Business, Digital Marketing Strategy and Practice, Marketing Research.

    Differences:
    The curriculum in the institution's qualification differs with the Digital Marketing Technology, Bachelor of Science qualification offered at the University of Wisconsin-Stout in the following content areas: Introduction to Still and Moving Image Photography, Information and Communication Technologies, Introduction to Programming, Web Production and Distribution, Information and Communication Technologies Analytics, Dynamic Web Technologies, Cooperative Education Experience, Graphic Communications, Graphics Software Tools, Information.

    Systems for Enterprise, Collaborative Computing, Information Technology Policy and Audit, Enterprise Technology Seminar, Organizational Leadership. The qualification is also quite different from the institution's qualification as its structure consists of complicated module category choices for learners to take to make up the 120 Credits. It also seems to be in computing more than marketing.

    Country: United States of America (USA) - Rhode Island.
    Institution: Johnson and Wales University.
    Name of Qualification: Digital Marketing and Social Media - B.S.

    Purpose of Qualification:
    This qualification provided a balanced combination of theory and applied knowledge to enable learners to acquire skills in various technologies, such as social media marketing, data collection and analytics; search engine marketing; content marketing; screen design and content management; online research; mobile advertising; Customer Relation Management strategy; and digital advertising. The qualification consists of several general studies modules and related professional studies modules and offers professional certifications in several digital marketing areas.

    Learning Outcomes:
    Upon completion of the qualification, qualifying learners are expected to:
  • Collect and analyse data to evaluate the effectiveness of social media and digital marketing strategies.
  • Develop, evaluate and optimise web design and user experience.
  • Provide data-driven solutions for the management of content in social media and online marketing campaigns.
  • Communicate complex data sets to both technical and non-technical audiences.

    Content:
  • Credits Major Courses-College of Business.
  • Digital Media Planning.
  • Search Engine Marketing Principles of Marketing Data-Driven Marketing Social Media Marketing.
  • Marketing Analytics.

    Major Courses-College of Engineering and Design:
  • Database Concepts.
  • Spreadsheet Design for Business Solutions Spreadsheets for Data Analysis.
  • Screen Design and Coding I.
  • User Experience and Content Design I.
  • Content Management Systems Introduction to Project Management.
  • Introduction to Digital/Social/Mobile Media Introduction to Data Visualization.
  • Senior Capstone I Senior Capstone II.

    Major Electives:
    Choose three of the following:
  • Advertising.
  • Marketing Communications Media Strategy.
  • Creative Concepts and Strategy Copywriting and Art Direction.
  • Special Projects in Integrated Marketing Communications Media Communications.
  • Critical Perspectives on New Media Programming Problem Solving and Programming Concepts.
  • Computer Science I.
  • Computer Science II.

    Similarities/Differences:
    Similarities:
    The curriculum offered in the Bachelor of Commerce in Digital Marketing aligns with the Digital Marketing and Social Media - B.S. qualification offered at Johnson and Wales University in the following content areas: Search Engine Marketing, Marketing Analytics, Advertising, and Marketing Communications.

    Differences:
    The curriculum offered in the institution's qualification differs with the Digital Marketing and Social Media - B.S. qualification offered at Johnson and Wales University in the following content areas: Digital Media Planning, Data-Driven Marketing, Social Media Marketing, Database Concepts, Spreadsheet Design for Business Solutions, Spreadsheets for Data Analysis, Screen Design and Coding I, User Experience and Content Design I, Content Management Systems, Introduction to Project Management, Introduction to Digital/Social/Mobile Media, Introduction to Data Visualization, Senior Capstone I, Creative Concepts and Strategy, Copywriting and Art Direction, Special Projects in Integrated Marketing Communications, Critical Perspectives on New Media Programming, Problem Solving and Programming Concepts, Computer Science I. Also marked differences, as this is a four-year qualification leading to the Bachelor of Science Degree. It is full-time studies and learners have a variety of choices of modules and electives.

    Country: Switzerland.
    Institution: Geneva Business School.
    Name of Qualification: Bachelor of Business Administration Major in Digital Marketing.

    Purpose of Qualification:
    The Bachelor of Business Administration (BBA) with a Major in Digital Marketing will provide you with profound knowledge of new and diverse strategies, progressive marketing tools and practical communication skills necessary to effectively market business through digital media networks and project into this ever-expanding area of business.

    Learning Outcomes:
  • Acquire knowledge of new technologies.
  • Gain expertise in the development of marketing strategies.
  • Become competent in leveraging social media networks for business growth.

    Content:
  • E-commerce: Micro- Multinationals Persuasion.
  • Customer Decision Making.
  • Social Media Marketing.
  • Pay Per Click Advertising.
  • Applied Digital Marketing Strategies.
  • Digital Revolution Digital Analytics for Marketing Professionals.
  • Digital Marketing Channels.
  • LinkedIn Marketing.
  • Digital Techniques.
  • Conversion Optimisation.
  • Applied Digital Marketing Strategies.

    Similarities/Differences:
    Similarities:
    The curriculum offered in the Bachelor of Commerce in Digital Marketing aligns with the Bachelor of Business Administration Major in Digital Marketing qualification offered at Geneva Business School in the following content areas: E-commerce, Customer Decision Making, Applied Digital Marketing Strategies, and Conversion Optimization.

    Differences:
    The curriculum offered in the institution's qualification differs with the Bachelor of Business Administration Major in Digital Marketing qualification offered at Geneva Business School in the following content areas: Social Media Marketing, Pay Per Click Advertising, and Digital Revolution Digital Analytics for Marketing Professionals, Digital Marketing Channels, LinkedIn Marketing, Digital Techniques and Applied Digital Marketing Strategies. The qualification requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours), thus making it different to our 360 credit qualification. The qualification consists of four groups of courses from which learners may select the desired subjects to study: General Education (45 ECTS), Core Courses (72 ECTS), Elective Courses (15 ECTS), and the Orientation Courses (36 ECTS) and the Bachelor Thesis (12 ECTS), which are mandatory to complete the selected major.

    Country: Vietnam.
    Institution: RMIT School of Business.
    Name of Qualification: Bachelor of Digital Marketing.

    Purpose of Qualification:
    This qualification produces digital marketing professionals who are ready for a career in a business environment characterised by an accelerated change in technology and consumer habits.

    With the explosion of media platforms and mobile technology transforming marketing strategy and practice, the learner will develop the skills required to sell and promote products and services in a digitalised world. Initially, the qualification provides a foundation across a broad range of core business courses. It then focuses on specialist marketing courses.

    Digital Marketing skills are in pressing demand. Brands are putting more of a focus on digital marketing than ever before, and the job market is booming. Gear yourself up for a successful career with the new MIT Bachelor of Business, Major in Digital Marketing. The course covers the whole digital marketing spectrum, including creating digital marketing strategies, search marketing (Search Engine Optimisation and Search Engine Marketing), web analytics, gamification, digital content creation, user experience (UX), email and mobile marketing, social media, and online digital consumers.

    This hands-on qualification equips the learner with the knowledge and practical skills in digital marketing to have a positive impact on revenue and apply learnings to everyday marketing operations.

    Content:
    Year 1:
  • Introduction to Management Business computing 1 Marketing Principles Semester 2.
  • Business statistics 1.
  • Digital Business Development Business Discipline Minor.
  • Consumer Psychology and behaviour.

    Year 2:
  • Digital Content Creation Marketing intelligence Business discipline minor.
  • Digital marketing communication Business Discipline Minor.
  • Social Media and Mobile Marketing Global Branding.
  • Business Discipline minor.
  • Flagship Internship 2 (Business).
  • Digital Marketing Strategy and planning.

    Similarities/Differences:
    Similarities:
    The curriculum offered in the Bachelor of Commerce in Digital Marketing by the institution aligns with the Bachelor of Digital Marketing offered at RMIT School of Business in the following content areas: Introduction to management, marketing principles, consumer behaviour, digital marketing communication, and digital marketing strategy. To graduate from the qualification, learners must complete 360 Credit points overall. Each unit is worth 15 Credit points and full-time learners undertake four units per semester.

    Differences:
    The curriculum offered by the institution's qualification differs with the Bachelor of Digital Marketing qualification offered at RMIT School of Business in the following content areas: Business statistics, global branding, social and mobile marketing, flagship internship, and electives. The difference is that some of the credits comprise of electives are subject to change per year or depending on class enrolments. 

  • ARTICULATION OPTIONS 
    This qualification allows possibilities for both vertical and horizontal articulation.

    Horizontal Articulation:
  • Bachelor of Commerce in Marketing, Level 7.
  • Bachelor of Business Administration, Level 7.
  • Bachelor of Public Administration, Level 7.
  • Bachelor of Commerce in Entrepreneurship, Level 7.
  • Bachelor of Commerce in Financial Management, Level 7.
  • Bachelor of Commerce in Human Resource Management, Level 7.
  • Bachelor of Commerce in Information and Technology Management, Level 7.
  • Bachelor of Commerce in Retail Management, Level 7.
  • Bachelor of Commerce in Supply Chain Management, Level 7.

    Vertical Articulation:
  • Postgraduate Diploma in Business Management, Level 8. 

  • MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Management College of Southern Africa (MANCOSA) 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.