SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION:

Advanced Certificate in Art Direction

SAQA QUAL ID	QUALIFICATION TITLE
116358	Advanced Certificate in Art Direction
ORIGINATOR
City Varsity (Pty) Ltd
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
Advanced Certificate	Field 02 - Culture and Arts		Film, Television and Video
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	120	Not Applicable	NQF Level 06	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Reregistered		EXCO 0821/24	2020-02-28	2027-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2028-06-30		2031-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

Purpose:
The purpose of the Advanced Certificate in Art Direction is to provide learners with the specific, required skills necessary for an 'all-rounder' Art Direction learner both in local and international contexts.

Various creative departments within an institution must allow for learners to regularly practice skills in collaboration with the Photography, Film, Acting and Animation departments, mimicking the requirements and interpersonal skills necessary to succeed professionally.

Qualifying learners will be able to:

Demonstrate a skilled level of technical proficiency over the tools, processes and practical application of techniques used per best-practice standards of the entertainment industries.

Understand ethical conduct in a multi-cultural, difference-friendly and high-pressure environment.

Practice professionalism while closely working 'on set' with actors, models and performers of different cultural backgrounds.

Take direction and methodically follow briefing instructions from art-directors, producers and the like.

Evaluate issues and practice problem-solving within restricted scopes of timelines, budgets and available tools and materials.

Practice interpersonal communication to successfully work as part of a creative team.

The qualification provides learners with the opportunities to practice and develop the necessary interpersonal skills, theoretical knowledge, technical skills, practical techniques, conceptual and creative know-how.

Rationale:
This qualification provides art-oriented learners with an Advanced Certificate in Art Direction. This qualification is grounded in a skills-based foundation with a theoretical component complementing their practical output. Modules provide opportunities for learning the specific skills necessary for an 'all-rounder' art direction learner and with a secondary intention of enabling the learner to become aware of which direction they want to specialise in, either in practice (in a professional or personal capacity) or during further studies.

The qualification speaks to the needs of the Entertainment industries for skilled and entry-level crafts-practitioners. This qualification promotes multi-skilled practitioners to meet the demands of the Film, Television, Theatre, Advertising, Fashion and online Creative Content Development sectors. The ever-growing entertainment and media industry offers various economic opportunities and employment locally and internationally.

Learners can access opportunities and work at practitioner-level in one, or a combination of the following career fields: Make-up, Special effects make-up, Property (props) fabrication, Set design, Visual Communication and Art Direction.

Regarding the Film and Television industry specifically, there are a few points to note:

This Institution strongly affiliates with the CFC (Cape Film Commission) which recognises the value of having a strong base of industry-trained learners. This relationship between this Institution and the CFC assists in the placing of learners into local and international productions.

The South African Government recognises the significant role played by the Film and Television industry in our economy and the Department of Arts and Culture (DAC) provides assorted incentives to promote the attraction of 'foreign-based film productions to shoot on location in South Africa; to assist local film producers in producing local content and assist local emerging black filmmakers to take up big productions and thus contribute towards employment creation.

The qualification falls in line with the ethos of the DAC's mandate, which 'develops and promote arts and culture in South Africa, through mutually beneficial partnerships to ensure the sustainability of the sector). Learners can further their studies through diplomas or degrees in Film, Fine art, Design and Visual Communication studies.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Recognition of Prior Learning (RPL):
The institution has mechanisms and systems that facilitate RPL, which also serve learners for distance qualifications, namely, RPL for Alternative Access, RPL for Credit to enhance Credit Accumulation and Transfer, and RPL for Advanced Standing. These RPL systems are developed based on the national RPL policies.

Recognition of Prior Learning (RPL) is a mechanism for formally recognising and placing a value on what people have learned through their daily life, work experience, informal and non-formal learning. RPL is an enabling mechanism for learners to gain alternative access to further learning opportunities or improved career prospects.

There are two main pathways of RPL, namely RPL for Credits and RPL for Access. Both pathways are made available at this Institution.

RPL for Access:
At this Institution, RPL for Alternative Access is possible for all learners who cannot access higher education study through the traditional route of matriculation exemption certificates. The institution has a comprehensive system to deal with the process to be facilitated.

Steps in this process include: Understanding the context, conversations about possibilities, sharing in a discussion, collecting and validating evidence, assessment, moderating assessments, reporting, feedback and data reporting.

RPL regards formal, non-formal and informal knowledge for Access assessment measured along with course-specific competencies. Assessments and measures include but are not limited to a competency-based interview with an academic staff member, skills assessments, complexity and potential assessments along the NQF, formal qualifications, references, study readiness related competence, and any evidence of learning obtained. An assessment presents this and measures each module's competency. The campus can then make informed decisions on grating access and at which complexity level while bridgeable identifying gaps if need be. Personal Development Guides (PDP) apply to identified gaps and seek learner-specific solutions to bridge those gaps. RPL for access is at its core, a developmental approach to further learning and widening access for all where appropriate.

Formal, non-formal and informal knowledge in the RPL for Access assessment measures the competencies.

Entry Requirements.
The minimum entry requirement for this qualification is a:

An appropriate Higher Certificate, NQF Level 5.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

This qualification consists of the following compulsory modules at National Qualifications Framework Level 6 totalling 130 Credits.

Compulsory Modules, Level 6,130 Credits:

Special Effects make-up, 10 Credits.

Sculpting and Casting, 15 Credits.

Property Fabrication, 15 Credits.

Photography and Digital Media, 15 Credits.

Visual Communication, 10 Credits.

Art Direction, 40 Credits.

Painting and Drawing, 15 Credits.

Experiential Learning, 10 Credits.

EXIT LEVEL OUTCOMES

1. Assist a Director, Producer or Art Director with the physical creations necessary for the visual realisation of a specific project(s) by selecting and applying the appropriate methods, procedures and techniques regarding all practical modules.
2. Take responsibility and act by:

Pre-production and production phases of television, film and photography Enterprises.

Safety procedures and 'set etiquette' on a production, photoshoot or similar professional environments.

Health and Safety requirements regarding the operation of power tools and use of chemicals about Props fabrication and Sculpting and casting.
3. Search for, choose appropriate information and apply basic processes of analysis, synthesis, planning, evaluation and production regarding:

Research-based assessments about both theoretical and practical modules.

Problem-solving for specific issues that may arise during the execution of practical projects and assessments.

All planning, pre-production or conceptualisation phases regarding practical output.
4. Demonstrate an informed understanding knowledge regarding industry-specific terminology, key terms, concepts, general principles, rules and theories related to the following:

Art direction as a discipline within the Television and Film, Fashion, Theatre and online Creative Content Development sectors.

History of Make-up, Television and Film as well as wardrobes throughout history.

Contemporary trends regarding art direction in online and print creative content development/media.

Basic photographic, technical considerations for composition, sharpness, exposure and lighting are about food, portrait and fashion stills.
5. Demonstrate an understanding of the ethical implications of one's decisions and actions regarding the conceptualisation, planning and the visual realisation of Special effects make-up, Sculpting and casting, Property fabrication, Photography and Digital Media as well as Set design projects and assessments.

ASSOCIATED ASSESSMENT CRITERIA

Associated Assessment Criteria for Exit Level Outcome 1:

Practically demonstrate effective use of special effects make-up techniques as per specific briefs and time allocation.

Demonstrate the best possible manner of creating a specific prop, sculpture or design by determining and evaluating timelines, budget and available materials and tools.

Identify, analyse, apply and research the best possible techniques, methods and procedures are to solve art-related problems within familiar and unfamiliar contexts.

Create realistic (life-like) and stylised props and artworks using pre-determined techniques, materials and procedures.

Demonstrate a practical and realistic reproduction and enlargement of drawn and painted artworks according to scale, size and proportion.

Associated Assessment Criteria for Exit Level Outcome 2:

Produce a Work Integrated Learning (Wil) portfolio of evidence showcasing detailed formative feedback from the lecturer and client (director/ producer/ photographer) regarding the learner's skillset, accountability and professional conduct in a working environment over a set period.

Associated Assessment Criteria for Exit Level Outcome 3:

Write comprehensive essays to demonstrate reflective, caring, creative and critical thinking abilities regarding the learner's own and relevant artist's practice.

Draw up a comprehensive plan is regarding workspace set-up, budgets, timelines and production of any specific- or combination of skills and resources necessary as per briefing.

Create industry-ready unique 'characters' or 'creatures' demonstrating the synthesis of specific outcomes about Conceptualising and Planning, Special effects make-up, Full body painting and Property and Costume fabrication.

Associated Assessment Criteria for Exit Level Outcome 4:

Conduct appropriate visual research toward the planning of all practical assessments, usually compiled in a visual diary or 'lookbook.'

Demonstrate the evaluation of lighting and the ability to select the appropriate procedures and methods to effectively photograph special effects make-up, props, sculptures or moulds about the output of the qualification.

Select, analyse and synthesise evaluation of information by factually correcting and engaging presentations and essays.

Associated Assessment Criteria for Exit Level Outcome 5:

Make all designs and creations according to peer-reviewed ethical standards and do not subscribe to any racist, sexist, transphobic, homophobic or culturally appropriative behaviours.

Produce and present critical research-based evaluations about the learner's own social identity about 'others' in a slideshow or writing and assess formatively or with peer-review.

Integrated Assessment.
Due to the practical nature of this qualification, learners receive assistance with the achievement of outcomes per module through continuous 'hands-on' formative feedback. This feedback is essential to ensure successful completion of their summative assessments. For summative assessments, the learner's performance is evaluated based on the demonstration of their competence in the application of the outcomes of each module.

'Formal' summative assessments (Mid-year and End of year) run twice a year and require learners to produce practical work for assignments under the supervision of their lecturers. These major summative assessments require a learner's demonstration of the integration of part or all of the Exit Level Outcomes (ELOs) about the qualification. Additionally, these 'major' assessments count toward the majority of their mark. For the Final 'major' summative assessment, the department appoints external examiners from outside this institution to assist in evaluating the practical work of learners.

Regarding Work Integrated Learning, Film companies recruit learners to assist on outside productions. After that, each learner submits a portfolio of evidence accompanied by documentation, including photographs and letters his/her head of the department and the director or producer. Wherever possible, lecturers visit learners on set and compile a portfolio of evidence on their performance in the workplace. The Institution keeps these reports on file for reference and a later assessment of the learner concerned.

INTERNATIONAL COMPARABILITY

The qualification is comparable to the following accredited qualifications from international higher educational institutions:
Diploma of Screen and Media (Film TV SPFX Fashion Editorial) Academy of Cinema Graphic Make-up, Australia. (1 year, full-time). This qualification offers 16 modules in total and favourably compares to the qualification at this institution. This Advanced Certificate in Art Direction includes the topics covered within these qualification modules.

The Iver Make-up Academy, United Kingdom (UK) (1 year, full-time) offers an Advanced Certificate in Make-up and Hair Artistry. This qualification offers similar modules and assignments and continuous formative feedback. However, they differ regarding the 'Photography and Digital Media' module. This institution's qualification empowers the learner to document their creations in a studio environment, whereas the UK's institution brings in outside photographers to work with learners in a conclusive assessment.

Delamar Academy, United Kingdom (1 year, full-time) offers a Cert HE Professional Make-up Design. This qualification offers similar modules and assignments, modes of instruction (largely practical demonstrations) and one-on-one attention to learner's practical work. This institution's qualification differs slightly with the UK's in that these modules are all compulsory, whereas, with Delamar's qualification, learners can choose a 'specialisation module' in the second semester.

Make-up Designory, United States of America (1 year, full-time) offers a Master Make-up Artistry qualification. The qualification's duration is shorter at 24 weeks compared to this institution's, which is 32 teaching weeks, but both have comparable career opportunities.

Overall, the Advanced Certificate in Art Direction offers a major advantage over the above qualifications as it covers a wider range of industry related skills and training.

The ELO's in this qualification are engineered not only into the learning path and curricular. The qualification offers unique, real-world opportunities for interdisciplinary work, daily practice of interpersonal communication and professionalism within a creative environment.

ARTICULATION OPTIONS

This qualification allows possibilities for both vertical and horizontal articulation.

Horizontal Articulation:

Diploma in Art Direction and Graphic Design, NQF Level 6.

Diploma in Graphic Design in Art Direction, NQF Level 6.

Vertical Articulation:

Bachelor of Arts in Visual Communication, NQF Level 7.

Bachelor of Arts in Contemporary Art, NQF Level 7.

MODERATION OPTIONS

N/A

CRITERIA FOR THE REGISTRATION OF ASSESSORS

N/A

NOTES

N/A

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	City Varsity (Pty) Ltd