SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION:

Advanced Diploma in Tourism Management

SAQA QUAL ID	QUALIFICATION TITLE
115933	Advanced Diploma in Tourism Management
ORIGINATOR
Walter Sisulu University
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
CHE - Council on Higher Education			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
Advanced Diploma	Field 11 - Services		Hospitality, Tourism, Travel, Gaming and Leisure
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	120	Not Applicable	NQF Level 07	Regular-Provider-ELOAC
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Reregistered		EXCO 0821/24	2020-01-08	2027-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2028-06-30		2031-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

Purpose:
The Advanced Diploma in Tourism Management aims to produce a qualified Tourism practitioner who will work in both the private and public sectors, respectively. The qualification will enable the practitioner to develop Tourism marketing strategies, applying appropriate scientific research methods for Tourism, improve strategic planning and management of Tourism Organisation and analyse Tourism development trends locally and internationally.

Rationale:
Grant Thornton's report (2018) indicates that the Tourism industry has become one of the fastest-growing industries in the world. The sector supports one in every twelve (12) jobs in the South African economy. In South Africa, the tourism industry was not fully recognised and supported by the previous governments. It is only in 2015 during the State of the Nation Address that tourism was acknowledged and prioritised as a sector with the potential to create more jobs.

The qualification, therefore, seeks to address the triple challenges facing South Africa, namely; poverty, inequality and unemployment. Tourism is one of the best mechanisms to grow the economies of the provinces through its multiplier effect. Further training in the areas of management, development, entrepreneurship, marketing and research on tourism is of importance.

The qualification combines tourism development with tourism policy formulation, research for tourism, strategic management for tourism, tourism and development in Africa and marketing for tourism. All these subjects encapsulate in the qualification. The qualification seeks to prepare and promote employment opportunities for our qualified learners. Learners to apply for jobs in all spheres of government and the private sector, while also opening doors for entrepreneurship opportunities in the country. Furthermore, learners will have a chance to be tourism entrepreneurs and create jobs rather than being seekers of employment. Moreover, people who have experience in the tourism industry may gain admission to the qualification.

This qualification will be attractive to learners that have graduated with a Diploma in Tourism Management as it will assist them in accessing better job opportunities. This qualification lies within the vocational pathway that supports learners to be able to pursue and resolve the practical challenges faced in the industry. Furthermore, they will utilise the theory and apply the knowledge to undertake complicated tasks.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Recognition of Prior Learning (RPL):
The qualification creates access to learners that have work experience but do not possess a formal qualification in Tourism Management. Firstly, the learner has to comply with institutional admission requirements. On admission, the learner must compile a portfolio of evidence as per the institutional framework for developing a portfolio of evidence. Where it is deemed necessary, the prospective learner will present him/herself to a panel determined by the policy to clarify issues that are not clear.

The institutional policy stipulates the necessary personnel and committees that will conduct assessments of the learners.

Entry Requirements:
The minimum entry requirement for this qualification is:

Diploma in Tourism Management, NQF Level 6.
Or

Advanced Certificate in Hospitality Management, NQF Level 6.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

This qualification consists of the following compulsory modules at Level 7 Totalling 120 Credits.

Compulsory Modules, 120 Credits.

Strategic Management for Tourism I, 25 Credits.

Marketing for Tourism Iii, 25 Credits.

Tourism Development IV, 25 Credits.

Research for Tourism, 25 Credits.

Tourism and Development in Africa, 20 Credits.

EXIT LEVEL OUTCOMES

1. Develop Tourism marketing plan and apply Tourism marketing strategies.
2. Apply appropriate scientific research methods for Tourism.
3. Formulate and implement a strategic plan for a Tourism Organization.
4. Implement Tourism principles within the African development context.
5. Analyse Tourism concepts within national, regional and international environments.

ASSOCIATED ASSESSMENT CRITERIA

Associated Assessment Criteria for Exit Level Outcome 1:

Evaluate the significant aspects of the marketing plan and apply to a tourism organisation.

Distinguish various tourism products and their importance to the tourism industry.

Evaluate the pricing strategies in the tourism industry.

Compare and contrast the distribution channels encountered in the tourism industry.

Differentiate various promotional methods in the tourism industry.

Associated Assessment Criteria for Exit Level Outcome 2:

Develop the learners' skills, competence, thorough knowledge and understanding of research within the tourism industry.

Compare and contrast various tourism research methods in undertaking a research project.

Collect and analyse relevant tourism data.

Plan, implement, monitor and evaluate a tourism research project.

Undertake a tourism research project.

Associated Assessment Criteria for Exit Level Outcome 3:

Apply the principles of the strategic planning process for the tourism organisation.

Analyse the internal and external environment of the tourism organisation.

Develop a mission and vision for a tourism organisation.

Compare and contrast the different strategic plans of the tourism organisation.

Implement, monitor and evaluate a strategic plan for a tourism organisation.

Associated Assessment Criteria for Exit Level Outcome 4:

Demonstrate an understanding of tourism attributes on how it aligns to development;

Apply tourism theory to development needs

Analyse tourism projects in the context of sustainability

Measure tourism impacts on host communities.

Work towards the future of tourism development.

Associated Assessment Criteria for Exit Level Outcome 5:

Develop, manage and market the destination.

Develop sustainable tourism operations.

Demonstrate impact on host communities and tourism.

Develop the future of tourism.

Integrated Assessment:
An integrated approach to assessment. The learner will do assignments that resemble real work situation, where they would have to demonstrate the integration of theoretical, practical and reflective competencies.

INTERNATIONAL COMPARABILITY

The qualification compares favourably with most international qualifications offered at the same level. Specific global benchmarks of comparability include the "Tourism and Travel Management" three-year degree qualification provided by London Metropolitan University in the United Kingdom and the "Tourism Management" Bachelor's degree course offered by Stenden University of Applied Sciences in Leeuwarden in the Netherlands. Furthermore, as this Advanced Diploma in Tourism Management articulates from a three-year diploma it compares at the international level with the Bachelor of Arts Honours in Tourism Management 360 credits offered by Bournemouth University in the United Kingdom (England).

In line with the institutions mentioned above, the over-riding goal of the Advanced Diploma in Tourism Management is to pursue aspects of tourism sustainability as well as maximise tourism's contribution to the United Nation's Sustainable Development goals. At the level of communities, the qualification focuses on quality of life issues and various theories on how to use tourism as an effective instrument of poverty alleviation, job creation and enhance quality of lives.

ARTICULATION OPTIONS

This qualification offers both possibilities of horizontal and vertical articulation.

Horizontal Articulation:

Advanced Diploma in Management, Level 7.

Advanced Diploma in Business Administration, Level 7.

Vertical Articulation:

Bachelor of Arts Honours in Tourism Management, Level 8.

Postgraduate Diploma in Tourism Management, Level 8.

MODERATION OPTIONS

N/A

CRITERIA FOR THE REGISTRATION OF ASSESSORS

N/A

NOTES

N/A

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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