SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Bachelor of Commerce in Tourism and Hospitality Management 
SAQA QUAL ID QUALIFICATION TITLE
115457  Bachelor of Commerce in Tourism and Hospitality Management 
ORIGINATOR
MANCOSA Pty (Ltd) 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National First Degree  Field 11 - Services  Hospitality, Tourism, Travel, Gaming and Leisure 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Not Applicable  NQF Level 07  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Reregistered  EXCO 0821/24  2019-12-17  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2033-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The objective of the Bachelor of Commerce in Tourism and Hospitality Management is to produce quality professionals who will understand both the theoretical and practical components of the qualification. Upon completion of the qualification, learners will handle the activities in a Tourism and Hospitality environment and manage functional areas related to financial management, marketing, business communication, hotel management, business law and human resources. Apart from the core, functional knowledge, the learner will also demonstrate an understanding to analyse environmental, socio-cultural and economic issues. Learners will, therefore, understand different types of tourists and distribution systems within the Tourism and Hospitality sector.

The following are the overall Exit Level Outcomes of the qualification and learners will:
  • Apply the relevant management, marketing theories, and principles in the tourism and hospitality sector.
  • Analyse environmental, socio-cultural and economic issues affecting tourism and hospitality development.
  • Evaluate the concepts of financial management to all sectors in tourism and hospitality.
  • Execute good customer service and communication within the tourism and hospitality industry.
  • Demonstrate approaches to responding to tourist demand and attitude.
  • Apply the appropriate skills needed to operate computer systems within tourism and hospitality.
  • Understand the profile and different types of tourists and the distribution systems within the tourism and hospitality industry.
  • Show professional and appropriate work ethic and abide by business law in the tourism and hospitality sector.

    This qualification also includes a Work Integrated Learning (WIL) component which provides learners with the necessary practical training and personal interaction skills necessary for the service industry. The qualification intends to provide learners with a comprehensive understanding of the fundamental issues in the Tourism and Hospitality sector. It focuses on providing a combination of theoretical and practical elements of Tourism and Hospitality. It also focusses on the development of key skills required to effectively and successfully work in the service industry. The qualification will equip learners with the skills to function within the fast-paced developing Tourism and Hospitality industry.

    Rationale:
    The Tourism and Hospitality sector has had a tremendously positive impact on the global economy (Dogan, Seker and Bulbul 2015). According to World Travel and Tourism Council (WTTC) research, in the next ten years, exponential growth in job creation in the sector is expected, which would pave the way for greater demand for a qualified workforce. However, the reality is that the global Tourism and Hospitality sector struggles with the issue of both attracting and retaining a quality workforce. As a result, facing a negative impact on capitalising the projected demand. According to Perman and Mikinac (2014), the Tourism and Hospitality sector needs qualified professionals as the overall quality of this sector is dependent on the level of education and training of the sectors' workforce. Tourism is one of the key economic sectors to combat unemployment in South Africa which is one of the leading socio-economic challenges in our country.

    The institution recognises the need for skilled individuals for the sustainability of the Tourism and Hospitality industry on a global scale. The Bachelor of Commerce in Tourism and Hospitality Management will provide learners with the necessary knowledge and skillset to function as qualified employees in the Tourism and Hospitality Industry. The qualification will provide learners with the necessary management, marketing, financial and communicative skills required to thrive in the industry as tour operators, travel agents, hotel managers, event and conference organisers or tour guides.

    The Bachelor of Commerce in Tourism and Hospitality Management will afford undergraduate learners with quality education and skills that they can implement within the Tourism and Hospitality sector. The learners will have the appropriate knowledge and skillset to successfully bridge the gap of a quality workforce in the Tourism and Hospitality sector.

    The Bachelor of Commerce in Tourism and Hospitality Management intends to develop learners for the workplace as employees as well as job creators. The qualification provides greater career opportunities in the management positions of different functional roles in the Tourism and Hospitality sector, namely:
  • Events Manager.
  • Guest Relations Manager.
  • Accommodation Manager.
  • Tour Group Operator.
  • Tourism Marketing Manager.
  • Tourist Information Centre Manager.
  • Travel Agency Manager.
  • Tour Manager.
  • Customer Service Manager.
  • Hotel Operations Manager.

    On obtaining the Bachelor of Commerce in Tourism and Hospitality Management, learners will be able to obtain profitable employment throughout South Africa and consequently contribute positively towards the environmental, economic and socio-cultural aspects of tourism and hospitality. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Recognition of Prior Learning (RPL):
    This qualification is achievable in part through the Recognition of Prior Learning. Application of prior learning for access to the qualification is for the learning derived from work or life experience. Such learners will need to submit a portfolio of evidence. Also, senior manager from an organisation must recommend these learners.

    Where appropriate, the institution will conduct interviews to assess the learners for selection purposes. Some of the key criteria used in evaluating these learners include:
  • The learners' motivation, maturity and realistic approach to postgraduate studies;
  • Job description, covering a relevant area of work, giving examples of tasks carried out, possibly supplying references, linked to a portfolio of evidence;
  • The nature and level of life/work experience and prior study, and the learning which has resulted from such experience;
  • Details of in-company short courses, length, content of material covered, standard achieved;
  • The clarity of the learners' educational goals and objectives;
  • The extent to which the learner can provide evidence of the threshold skills and knowledge for the qualification.

    Recognition of Prior Learning for advanced standing, learners will gain credit for prior certificated learning following established practice at South African higher education institutions.

    Entry Requirements:
    The minimum entry requirement for this qualification is:
  • National Senior Certificate, NQF Level 4, granting access to Bachelor's studies.
    Or
  • National Certificate (Vocational), NQF Level 4, granting access to Bachelor's studies. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    This qualification consists of the following compulsory and elective modules at NQF Levels 5, 6, and 7 totalling 360 Credits.

    Compulsory Modules at Level 5, 120 Credits:
  • Management Principles for Tourism and Hospitality, 15 Credits.
  • Transport Systems for Tourism, 15 Credits.
  • Introduction to Events Management, 15 Credits.
  • End-user Computing, 15 Credits.
  • Tourism and Hospitality Development, 15 Credits.
  • Marketing Principles for Tourism and Hospitality, 15 Credits.
  • Business Communication, 15 Credits.
  • Introduction to Financial Management, 15 Credits.

    Compulsory Modules at Level 6, 105 Credits:
  • Managing Tourism and Hospitality Services, 15 Credits.
  • Distribution Channels for Tourism and Hospitality, 15 Credits.
  • Business Law, 15 Credits.
  • Computer Applications, 15 Credits.
  • Impacts of Tourism and Hospitality Development, 15 Credits.
  • Tourism and Hospitality Marketing Theories, 15 Credits.
  • Financial Management for Tourism and Hospitality, 15 Credits.

    Elective Modules at Level 6, 15 Credits (Choose one):
  • Mandarin, 15 Credits.
  • French, 15 Credits.
  • German, 15 Credits.

    Compulsory Modules at Level 7, 120 Credits:
  • Managing Tourism Destinations, 15 Credits.
  • Hotel Management, 15 Credits.
  • Human Resource Ethics in Business, 15 Credits.
  • Information Management, 15 Credits.
  • Sustainable Tourism and Hospitality, 15 Credits.
  • Marketing Strategies for Tourism and Hospitality, 15 Credits.
  • Work Integrated Learning in the Travel and Hospitality Industry, 30 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Apply the relevant management, marketing theories, principles to the tourism and hospitality sector.
    2. Analyse environmental, socio-cultural and economic issues affecting tourism and hospitality development.
    3. Evaluate the concepts of financial management to all sectors in tourism and hospitality.
    4. Execute good customer service and communication within the tourism and hospitality industry.
    5. Demonstrate approaches to responding to tourist demand and attitude.
    6. Apply the appropriate skills needed to operate computer systems within tourism and hospitality.
    7. Understand the profile and different types of tourists and the distribution systems within the tourism and hospitality industry. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Emphasise marketing and management theories to promote the understanding of customer needs in the tourism and hospitality industry to facilitate decision making.
  • Examine marketing strategies within the tourism and hospitality sector to understand market segmentation, targeting and positioning.
  • Explore hospitality and tourism marketing, management issues to assist in overcoming challenges faced in the sector.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Explore economic, socio-cultural and environmental issues to understand its impact on and solve problems that affect the tourism and hospitality sector.
  • Examine alternative tourism products to understand the impact of attractions, accommodation, hospitality, transport of tourism and hospitality development.
  • Explore sustainability, including key components surrounding hospitality, tourist's attractions and intermediaries to understand its importance and relevance.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Explore fundamental principles of financial management to highlight its role and importance in the tourism and hospitality industry.
  • Evaluate various functional areas of financial management to improve the management of the financial aspects in the tourism and hospitality sector.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • Examine customer service to understand its role in the service industry.
  • Explore communication-related problems and good communication strategies to encourage problem-solving through communication.

    Associated Assessment Criteria for Exit Level Outcome 5:
  • Investigate customer needs and wants in the tourism industry to respond appropriately to the markets' needs and wants.
  • Examine current and future demand, supply and management trends to improve forecasting in the tourism and hospitality industry.

    Associated Assessment Criteria for Exit Level Outcome 6:
  • Develop Information, and Communication Technology (ICT) competency skills to enhance the use of technology in the tourism and hospitality sector.
  • Develop computer applications software and skills to enhance the use of technology in the tourism and hospitality industry.

    Associated Assessment Criteria for Exit Level Outcome 7:
  • Explore market distribution channels to understand integrated marketing concepts, strategic planning, and interpreting supply and demand.
  • Examine managing intermediaries, the relationship between tourism and entrepreneurship and the concepts of marketing for tourism to understand its purpose.

    Integrated Assessment:
    The institution has recognised a change in its learners' profile and more significantly in their learning needs, nationally and internationally. Correspondingly, there have been several advancements in education technology that better supports the learner's success. In pursuit of global relevance and enhanced learner success, the institution participates in this global trend. The qualification will initiate the natural progression from distance to online for its qualifications, and in doing so, the institution has undertaken a review of its Assessment Strategy. The Assessment Strategy aligns to the NQF level of the modules within the qualification.

    The institution introduced a range of knowledge checks and reflective exercises into the NQF Level 5 assessments. The core purpose is for the learner to develop and demonstrate an understanding of key concepts, terms, and theories. These knowledge checks and reflective exercises grant learners additional opportunities to be assessed and to receive feedback for continuous improvement and therefore carry a 20% weighting each - ultimately enhancing the learning experience and supporting a philosophy of life-long learning. Exams are stressful and often regurgitation exercises that do not contribute to the philosophy of lifelong learning. As such, the institution has elected to introduce a project component as the summative assessment. The summative assessment contributes 60% of the final assessment weighting that will allow learners to synthesise their experiences and knowledge and apply these to practical scenarios.

    Knowledge Checks feature in modules at NQF Level 6 assessments is 20%. The reflective exercises at NQF Level 6 incorporate case studies comprising of 40% of the overall assessment weighting. Learning does not only demonstrate a detailed understanding of key principles, concepts and theories but must also indicate the ability to apply these concepts, in specific procedures, to unfamiliar but relevant contexts. These knowledge checks and reflective exercises grant learners additional opportunities to be assessed and get feedback for continuous improvement - ultimately enhancing the learning experience. In support of the lifelong learning philosophy, the summative assessment - although still culminating in a traditional examination - carries a reduced assessment weighting of 60% and with the remainder of marks being the formative assessments.

    The institution has elected to retain knowledge checks (20%) for modules at NQF Level 7 as they grant learners with continuous opportunities to gauge their grasp of content. The reflexive exercises introduce case studies as a supplement to long essay type questions. These case studies enable the learner to demonstrate the ability to not only apply theories to contexts but to apply investigative procedures and techniques, resolve problems and apply appropriate solutions. The reflexive exercises comprise 20% of the overall assessment weighting. These knowledge checks and reflective exercises grant learners additional opportunities to be assessed and get feedback for continuous improvement - ultimately enhancing the learning experience. In support of the lifelong learning philosophy, the summative assessment - although still culminating in a traditional examination - carries a reduced assessment weighting of 60% and the formative assessments carry the remainder.

    Formative assessment: The scheme of work includes assignments based on the learning material, and learners receive feedback. The process is continuous and focuses on smaller sections of the work and a limited number of outcomes. The formative assessment consists of knowledge checks, reflective assessments, and learning community assessment. Knowledge checks may comprise of matching columns, multiple-choice questions, true and false and drag and drop assessment methods. Reflective assessments may consist of a short essay, long essay/case studies, and posting comments/peer review.

    Summative assessment: Examinations or equivalent assessment such as a research essay or portfolio to determine a representative selection of the outcomes practised and assessed in the formative stage. The summative assessment also tests the learner's ability to manage and integrate a large body of knowledge to achieve the stated outcomes of a module. Summative assessment consists of projects, pen/paper exam, portfolio of evidence and dissertation. 
    		•

    INTERNATIONAL COMPARABILITY 
    The following international institutions offer comparable qualifications:

    Country: United States of America.
    Institution: Edmonds Community College.
    Name of Qualification: Hospitality and Tourism - Entrepreneurship and Management Associate of Technical Arts Degree (ATA).

    Purpose of Qualification:
    The Hospitality and Tourism Entrepreneurship and Management ATA gives learners a strong foundation in Hospitality and Tourism skills as well as in entrepreneurship and management. Entrepreneurship contributes a significant portion of job creation both nationally and locally. Managing or starting a business requires a unique combination of skills in management, finance, marketing, technology, and communication. The skills learned in this degree, together with work experience, are intended to qualify learners to enter management in an existing hospitality business or start a new venture.

    Learning Outcomes:
  • Effectively apply written, and oral communication and group/team interaction skills appropriate to the industry.
  • Demonstrate critical thinking and analytical reasoning.
  • Effectively solve problems or make recommendations using quantitative reasoning.
  • Demonstrate a breadth or depth of knowledge and skill, according to the learners' independent selection of e degree courses or according to the program's specialised areas of focus.
  • Utilise computer technology appropriate to the industry, including knowledge of airline reservation system and Internet research.
  • Demonstrate expertise in hospitality sales and customer service.
  • Demonstrate global awareness from a hospitality and tourism perspective.
  • Career Management: Demonstrate the ability to research employment opportunities, prepare an effective employment package, and present oneself positively in a job interview.

    Similarities:
    The curriculum offered in the Bachelor of Commerce in Tourism and Hospitality Management aligns with the Bachelor of Science in International Hospitality and Tourism Management offered at Schiller International University in the following content areas: Principles of Business Law, Business Finance, Beginning Foreign Language, English Composition: Expository, English: Research and Writing, Accounting, Principles of Business Law, Business Finance, Statistics, Human Resources Management, Marketing Management, Principles of Marketing, Application of Computers, Introduction to Tourism and Hospitality, Front Office Management, Convention and Event Management, Cross-Cultural Communications, International Marketing, Leadership and Management in Hospitality and Tourism, Internship, Accounting, Business Communication, Behavioural Aspects, Introduction to Sustainable Development, Multinational Enterprise, Entrepreneurship and New Ventures, Intercultural Communications and Intermediate Foreign Language. While specific modules names may not correspond, these content areas are within the twenty-three modules offered in the Bachelor of Commerce in Tourism and Hospitality.

    Differences:
    The curriculum offered in the Bachelor of Commerce in Tourism and Hospitality Management differs with the Bachelor of Science in International Hospitality, and Tourism Management offered at Schiller International University in the following content areas:
  • Art History,
  • European History to 1815,
  • College Math,
  • Applied Mathematics,
  • Introduction to International Relations,
  • Science and Society,
  • General Psychology,
  • Introduction to Political Science,
  • Introduction to International Business,
  • Principles of Microeconomics, Capstone,
  • Food and Beverage Management,
  • European History: Napoleonic Period to the Present,
  • Industrial Psychology, Selected Topics in International Relations,
  • International Relations of the Pacific Rim Region,
  • The European Union,
  • The Middle East, Tourism and Hospitality Practices,
  • Tourism and Hospitality Development
  • Work Integrated Learning in the Travel and Hospitality Industry.

    Country: England.
    Institution: Bournemouth University.
    Name of Qualification: BA (Hons) International Tourism and Hospitality Management.

    Purpose of Qualification:
    This qualification is suitable for those with career aspirations related to global hospitality and the wider travel and tourism industry. It will provide the learners with an understanding of the origins, development and organisation of the tourism and hospitality industries, and the opportunities and challenges facing organisations operating in and across the various sectors.

    Learning Outcomes:
  • Demonstrate a critical understanding of the principles and methods of working appropriately to the broad hospitality and tourism industries;
  • Manage the operations and strategies of tourism and hospitality organisations;
  • Analyse the complexity of the global nature of the tourism and hospitality industries;
  • Engage with research and industry best practice to co-create innovative solutions;
  • Develop the cognitive abilities of critical evaluation, analysis and synthesis;
  • Self-reliant, self-disciplined learners capable of working in an interdisciplinary environment;
  • Meet the challenges presented by a career in a national or international environment appropriate to the hospitality and tourism industries;
  • Demonstrate an ability to communicate ideas clearly across different media;
  • Manage their personal career development and lifelong learning.

    Similarities:
    The curriculum offered in the Bachelor of Commerce in Tourism and Hospitality Management aligns with the BA (Hons) International Tourism and Hospitality Management at Bournemouth University in the following content areas:
  • The Tourism and Hospitality Industries,
  • Marketing for Tourism and Hospitality,
  • Financial Reporting for Hospitality,
  • Global Hospitality,
  • Geography of Tourism Destinations,
  • Languages, Managing People in Tourism and Hospitality,
  • Consumer Experience and Behaviour,
  • Tourism Operations and Technology, Hospitality Resources and Revenue Management,
  • Destination Development and Management,
  • Strategy and Leadership in Hospitality,
  • Tourism Issues and Futures,
  • Conference and Events Management,
  • Digital Marketing, Entrepreneurship and SME Management,
  • Financial Management,
  • Food, Culture and Travel,
  • Managing Crises and Disasters,
  • Transportation for Tourism and Visitor Attractions Management,
    While specific modules names may not correspond, these content areas are similar within the twenty-three modules offered in this qualification.

    Differences:
    The curriculum offered at this institution differs with the BA (Hons) International Tourism.
    Hospitality Management at Bournemouth University in the following content areas:
  • Food Systems,
  • Research Methods for Tourism and Hospitality,
  • Talent Management,
  • Dissertation (Tourism and Hospitality),
  • Consultancy Project (Tourism and Hospitality),
  • Sport Tourism,
  • Tourism and Hospitality Design,
  • Wildlife and Ecotourism,
  • International HRM in Hospitality and Tourism,
  • Tourism and Hospitality Practice,
  • Tourism and Hospitality Development,
  • Work Integrated Learning in the Travel and Hospitality Industry. 
    		•

    ARTICULATION OPTIONS 
    This qualification allows possibilities for both vertical and horizontal articulation.

    Horizontal Articulation:
    ¿ Bachelor of Commerce in Entrepreneurship, NQF Level 7.
    ¿ Bachelor of Commerce in Human Resource Management, NQF Level 7.
    ¿ Bachelor of Commerce in Marketing Management, NQF, Level 7.

    Vertical Articulation:
    ¿ Bachelor of Commerce Honours in Tourism and Hospitality Management, NQF Level 8.
    ¿ Postgraduate Diplomas in Hospitality Management, NQF Level 8. 

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. MANCOSA Pty (Ltd) 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.