SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Bachelor of Commerce Honours in Marketing Management 
SAQA QUAL ID QUALIFICATION TITLE
111262  Bachelor of Commerce Honours in Marketing Management 
ORIGINATOR
North West University 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
-   HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Honours Degree  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  120  Not Applicable  NQF Level 08  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Reregistered  EXCO 0821/24  2021-07-01  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2031-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification replaces: 
Qual ID Qualification Title Pre-2009 NQF Level NQF Level Min Credits Replacement Status
88900  Bachelor of Commerce Honours in Marketing Management  Not Applicable  NQF Level 08  138  Complete 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
The purpose of this qualification is to provide students with specialised knowledge of advanced economic concepts, theories, models, laws, principles, skills, research methods and applied competence enabling them to pursue rewarding careers in the changing economic environment within the national and international context.

Rationale:
This qualification aims to provide South Africa with Graduates who are not only competent in the field of Marketing Management with the capacity to understand and function effectively in the economy, but who can also research problems associated with marketing management in the economy of the country 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Recognition of Prior Learning (RPL):
This institution subscribes to the principles underlying outcomes based, source-based and lifelong learning. In this context, considerations of articulation and mobility play an important role. The institution endorses the view that Recognition of Prior Learning (RPL) constitutes an essential element in deciding on admission to and awarding credits in an explicitly selected teaching-learning programme at Honours level. RPL does not only imply assessment of the submitted portfolio, to determine the level of skills and knowledge comparable to National Qualifications Framework (NQF) Level 7 the candidate already possesses, but also the skills and knowledge the candidate has to master additionally prior to being accepted for the honours qualification. The assessment processes involved with RPL are the same as those followed for awarding credits in the formal Graduate setting. An RPL candidate seeking credits for previously acquired skills and knowledge, must still comply with all the requirements as stated for modules, programmes and qualifications. The difference lies in the route of the assessment, since RPL assessment may be holistic in nature taking the context of the programme as well as the prior knowledge and experience of the person who is being assessed into account.

Entry Requirements:
The minimum requirements for admission into the qualification is:
  • Bachelor of Commerce, National Qualifications Framework (NQF) Level 7, 360 Credits.
    Or
  • Cognate Bachelors qualification, NQF Level 7.
    Or
  • Advanced Diploma in a relevant field, NQF Level 7. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    This qualification comprises compulsory and elective modules at National Qualifications Framework (NQF) Level 8.
    Elective Modules, Level 8:
  • Agricultural Marketing, 8 Credits.
  • Sports Marketing, 8 Credits.
  • Tourism Marketing, 8 Credits.
  • Customer Relationship Management, 16 Credits.
  • Advanced Sales Management, 16 Credits.
  • Advanced Marketing Research (Theory), 12 Credits.
  • Advanced Strategic Marketing, 16 Credits.
  • Advanced Consumer Behaviour, 16 Credits.
  • Contemporary Marketing Management Issues: Case Studies, 16 Credits.
  • International Marketing, 8 Credits.

    Compulsory Modules, Level 8:
  • Research Project, 30 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
  • Demonstrate specialised knowledge of the central areas of marketing management at the forefront of development, including an understanding of and an ability to apply, evaluate and comment on the key terms, concepts, facts, principles, rules and theories of marketing management.
  • Demonstrate insight into the different perspectives on and worldviews of the marketing management problems in order to develop a personal philosophical framework for functioning in the economy.
  • Demonstrate an understanding of a range of methods of enquiry in the field of marketing management, and their suitability to varying investigations; and an ability to select and apply a range of methods to resolve complex problems or introduce change within practice.
  • Develop and apply processes to access, process and manage information within the field of marketing management; and an ability to independently validate the sources of marketing management information and evaluate, analyse and elaborate the information.
  • Formulate, present and communicate insightful and creative academic and professional ideas and arguments effectively - verbally and in writing, using appropriate media and communication technology and suitable economics methods.
  • Investigate, critically analyse and solve complex real-life and/or hypothetical problems in a coherent and creative manner, demonstrating advanced use of critical thinking in marketing management in a self-directed manner.
  • Take personal responsibility for his or her work, decision-making and use of resources, and moderate accountability for the decisions and actions of others in the varied and dynamic world of business. 
    		•

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcomes :

    Associated Assessment Criteria are applied in an integrated manner to the Exit Level Outcomes.
  • An understanding of, and an ability to analyse, evaluate and apply the fundamental terms, concepts, facts, principles, rules and theories is achieved.
  • Apply appropriate discipline-related methods of scientific inquiry and independently validate, evaluate and manage sources of information is demonstrated.
  • An understanding and application of, appropriate methods or practices to resolve complex discipline-related problems and thereby introduce change within related practice is critically reflected.
  • Professional and ethical behaviour within an academic and discipline-related environment, with sensitivity towards societal and cultural considerations is displayed.
  • Scientific understanding and own opinions/ideas, written or oral arguments, using appropriate discipline-related and academic discourse as well as technology are communicated.
  • Effective functioning as a member and/or leader of a team or a group in scientific projects or investigations, with self-directed management of learning activities and responsibility for own learning progress is demonstrated.

    Integrated Assessment:
    Formative Assessment occurs regularly in the form of class tests and homework assignments. Integrated Summative Assessment, where the main purpose and key outcomes of the qualification are assessed, is included in the assessment activities for this qualification. Integrated Assessment across modules, where the main purpose and key outcomes of the qualification are assessed, is included in the assessment activities for this qualification by way of an integrated project assignment. 
    		•

    INTERNATIONAL COMPARABILITY 
    The South African Qualifications Authority (SAQA) Level Descriptors for Higher Education Qualifications Framework (HEQF) Level 8 were used to design the qualification standard. These Level Descriptors are internationally benchmarked criteria based upon published work of the National Quality Assurance bodies in England, Scotland, Northern Ireland, New Zealand and Australia. 

    ARTICULATION OPTIONS 
    Horizontal Articulation:
  • Postgraduate Diploma in Marketing Management, National Qualifications Framework (NQF) Level 8.

    Vertical Articulation:
  • Master of Commerce in Marketing Management, NQF Level 9. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some (but not all) of their learning programmes are moved to the replacement qualifications. If a learning programme appears to be missing from here, please check the replaced qualification.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.