Associated Assessment Criteria for Exit Level Outcomes:
Marketing Management (HMM105):
Discuss the marketing field of study.
Know what the course involves.
Define the term "marketing".
Explain the importance of consumer satisfaction.
Distinguish between sales and marketing.
Describe the marketing process.
Explain the role of marketing in the business.
Discuss the influence of marketing on the marketing environment.
Understand the external environment.
Identify opportunities and threats.
Discuss the following concepts:
Social factors.
Demographic factors.
Economic factors.
Technological factors.
Political factors.
Legal factors.
Create a model for consumer behaviour.
Discuss the consumer decision-making process.
List types of consumer purchasing decisions.
Explain the individual factors that determine consumer purchasing behaviour.
Describe the social factors that determine consumer purchasing behaviour.
Summarise the process of purchasing new products.
Describe the industry's concept of competition.
List the various competitive situations.
Discuss the importance of identifying competitors.
List the competitive forces influencing the attractiveness of a market.
Discuss the anticipating of competitors' actions.
Define the nature of market segmentation.
Discuss the importance of market segmentation.
List the criteria for successful market segmentation.
Identify the steps to segment a consumer market.
Identify strategies used when selecting target markets.
Define the nature of positioning.
Explain what happens when a business does not position its products.
Identify the bases for differentiation.
Discuss the bases for positioning.
Explain the process of positioning and repositioning.
Develop a positioning strategy.
Discuss typical positioning errors.
Highlight the importance of new product development.
Describe the process of new product development.
Explain the success or failure of new products.
Discuss the product-life cycle.
Summarise the market acceptance of new products.
List the benefits of the different marketing channels.
Summarise the functions of the different marketing channels.
Explain the typical marketing channel structures.
Discuss the levels of distribution intensity.
Discuss the physical distribution and the subsystems.
Explain the retailing and wholesaling intermediaries.
Define the role of marketing communication in the communication mix.
List the elements of the marketing communication mix.
Explain marketing communication as a process.
Discuss the objectives and tasks of marketing communication.
Develop a marketing communication plan.
List the steps in the design of an advertising campaign.
Discuss the following concepts:
Public relations.
Sales promotion.
Personal selling.
Sales management.
Explain the nature of strategic planning.
Describe the strategic planning process.
Discuss the marketing plan.
Define the concept of sustainable marketing.
Explain the concepts related to sustainable marketing.
Summarise the origin of sustainable marketing.
Discuss the role of marketing in sustainability.
Describe how to make the marketing mix more sustainable.
Discuss how to implementing sustainability.
Introduction to Financial Accounting (HFA105):
Define the purpose of Accounting.
Identify the main users of accounting information.
Explain the difference between financial accounting and cost management accounting.
Explain how to:
Start a business.
Source documents.
Do invoicing.
Compose debit and credit notes.
Differentiate between a credit and a debit.
Differentiate between creditors and debtors.
Classify items such as assets, liabilities and owners' equity.
Describe the term "wealthy".
Demonstrate accounting classifications such as: Assets, Liabilities and Owners' equity.
Explain the Basic Accounting Equation (BAE).
Show the effects of various transactions on the basic accounting equation.
Distinguish between the BAE of a service organisation and a retail organisation.
Calculate the effect on the basic accounting equation regarding:
Transactions that affect assets and equities only
Transactions that give rise to income and expenditure.
Transactions that involve payments by debtors.
Explain the accounting cycle with regards to:
Transactions.
Source documents.
Journals.
General ledger accounts.
Trial balance.
Adjustments.
Post-adjustment trial balance.
Closing entries.
Pre- and Post- trial balances.
Statement of comprehensive income.
Statement of financial position.
Methods to calculate the valuation of stock for retailers.
Calculate year-end adjustments:
Depreciation.
Provision for credit losses.
Prepaid expenses.
Accrued expenses.
Accrued income.
Income received in advance.
Understand the general principles of cash control.
Compare the cash journals with the bank statement.
Prepare adjusted bank account in the general ledger.
Draw up a reconciliation statement.
Have a basic background knowledge of Value Added Tax (VAT).
Calculate VAT.
Calculate mark-ups on cost price and on selling price.
Calculate selling prices (inclusive and exclusive of VAT).
Classify costs into various categories.
Distinguish between direct and indirect materials.
Demonstrate knowledge of various stock control levels.
Calculate the economic order quantity and value of stock on hand using First In, First Out (FIFO) and the weighted average method.
Distinguish between direct and indirect labour.
Calculate an employee's remuneration.
Apply various incentive schemes.
Ascertain the labour recover rate for business.
Distinguish between direct and indirect material.
Calculate the overhead absorption rates.
Demonstrate an understanding of the master budget.
Draft operational, flexible and cash budgets.
Understand the use of standard costing system variances.
Calculate sales variances.
Business Management (HBM105):
Explain the role of business in society.
Identify needs and needs satisfaction.
List the main economic systems.
Discuss the need-satisfying institutions in the market economy.
Explain the nature of business management.
Discuss the role of entrepreneurs and small-business owners in society.
Why do entrepreneurs do what they do?
Explain the small business.
Describe the entrepreneurial process.
Explain the legal form of ownership.
Developing a business plan for a new business.
Identify the best location of the business.
Discuss the business and environmental change.
Explain the composition of the business environment.
List the difference between:
The micro-environment.
The market environment.
The macro-environment.
Identify opportunities and threats in the market environment and the macro-environment.
Do an environmental scanning.
Discuss the role of management.
Summarise the definition of management.
Identify the different levels and functional areas of management in business.
Explain the skills needed at different managerial management levels.
Describe the role of managers.
Identify the benefits and costs of planning.
Discuss managerial goals and plans.
Describe the planning process.
Explain the implementation of plans.
Discuss the importance of organising.
Describe the fundamentals of organising.
Explain the informal organisation.
List factors that influence the organisational structure.
Explain the nature of leadership.
Discuss the leadership theories.
Describe motivation.
Explain groups and teams in organisations.
Describe communication theories.
Discuss the purpose of control.
Explain the control process.
List the different types of control.
Describe the characteristics of an effective control system.
Discuss the importance of operations management.
Defining terms used in operations management.
Discuss the operations-management model.
Explain operations planning and control.
Identify operations improvement.
Discuss the relationship between line management and human resource department.
Describe human resource planning.
Explain the following:
Job analysis.
Job description.
Job specification.
Human resource forecasting.
Finding qualified workers.
Selection.
Motivating employees.
Explain the marketing concept.
Defining marketing.
List the components of the marketing process.
Explain market research.
Discuss consumer behaviour.
Describe market segmentation.
Discuss product decisions.
Discuss price decisions.
Discuss distribution decisions.
Explain marketing communication decisions.
Explain the financial function and financial management.
Identify concepts in financial management.
Discuss financing.
Describe long-term financing.
Explain the importance of the purchasing and supply function of a business.
Discuss the management task of purchasing and supply manager.
Identify purchasing process and activities.
Discuss pricing decisions.
Introduction to Economics (MEN115):
Explain what Economics is about.
Define Economics.
Explain what the economic problem is.
Define opportunity costs.
Describe what a production possibility curve is.
Distinguish between Micro- and Macro-economics.
Explain why Economics is a social science.
Distinguish between different goods and services.
Identify some common mistakes in reasoning about economics.
Describe the three central economic questions.
Describe the major differences between traditional, command, market and mixed economies.
Describe the salient features of the market economy.
Briefly describe the contributions of Smith, Marx and Keynes to the economic science.
Explain how total production, total income and total spending are connected in the economy.
Distinguish between stock variables and flows.
Describe the different sources of production and income.
Distinguish between households and firms and show how their decisions and activities are interrelated and with diagrams.
Name and explain the different types of firms.
Describe the government sector and the interaction amongst the authorities, households and firms.
Indicate the interaction between the foreign sector and the domestic economy.
Show how the financial sector fit into the total picture?
Describe South Africa's factor endowment.
Identify the most important determinants of the required amount.
Show how demand supply can be expressed in words, figures, graphs and comparisons.
Explain what the difference between demand and the quantity demanded.
Explain what the determinants of the offered amount are.
Differentiate between a movement along a supply curve and the shift of a supply curve.
Differentiate between a movement along a demand curve and the shift of a demand curve.
Explain the movement along a supply curve and a shift in the supply curve.
Explain how the balance price and balance amount are determined.
Distinguish between consumer surplus and producer surplus.
Explain how a change in demand will influence the equilibrium price and equilibrium quantity in the market.
Explain the difference between demand and quantity demanded.
Differentiate how a change in supply affects the equilibrium price and quantity in the market.
Predicts the effects of simultaneous changes in demand and supply.
Analyse the interaction between related markets.
Show what will happen if the authorities should interfere in the price mechanism by determining a minimum or a maximum price.
Define elasticity.
Explain the meaning and importance of the price elasticity of demand.
Distinguish between five categories of price elasticity of demand.
Define income elasticity and cross elasticity of demand.
Explain the theoretical differences between the four market structures.
Explain the equilibrium conditions for any firm.
List the conditions which have to be met for perfect competition to exist.
Explain the short-run equilibrium of a firm under perfect condition.
Explain the long-run equilibrium of the firm and industry under perfect condition.
Identify the main differences between the labour market and the goods market.
Explain the main determinants of the supply of labour.
Explain how the demand for labour is derived.
Explain how a perfectly competitive labour market functions.
Analyse various labour market imperfections.
Discuss the desirability of minimum wages.
Explain why wages differ.
Explain the five main macro-economic objectives.
Explain what the national accounts represent.
Define the most important national accounting concepts.
Show how the basic national accounting concepts linked.
Define and interpret the consumer price index (CPI).
Briefly explain the balance of payments.
Explain a Lorenz curve and the Gini coefficient.
Explain why government participates in the economic affairs.
Describe how government intervenes in the economy.
Explain why governments like markets, can fail.
Distinguish between nationalisation and privatisation.
Explain what fiscal policy means.
Discuss government spending and financing of such spending.
Explain what globalisation means.
Explain why international trade occurs.
Identify various possible trade barriers.
Explain how exchange rates are determined in the foreign exchange market.
Define inflation.
Describe how inflation is measured.
Distinguish between different measures of inflation.
Explain why inflation is regarded as a problem.
Distinguish between three approaches to explaining what causes inflation.
Explain demand-pull and cost-push inflation.
Mention policies that can be used to combat inflation.
Describe the costs of unemployment.
Distinguish between different types of unemployment.
List some of the possible causes of structural unemployment.
Discuss the policies that can be used to reduce unemployment.
Explain what the Phillips curve means and how it is related to the aggregate supply curve.
Explain what an incomes policy is.
Human Resource Management (HHR105):
Define human resource management.
Define employment relations.
Identify the influences that other disciplines have on human resource management.
Describe the benefits of a multi-ethnic workforce.
Distinguish between the functions of human resource practitioners, line managers and managers.
Explain the main function of human resource management in practice.
Give a summary of the context of contemporary human resource practice in South Africa.
Identify all the different human resource functions in an organisation.
Describe the roles and responsibilities of HRM.
List the competencies a HRM must possess.
Give an overview of the HR profession in South Africa.
Distinguish between the different HR professional bodies in South Africa.
Define the concept of human resource management function.
Describe the integration of the different human resource management functions.
Explain the best practice perspective.
Summarise the critical role HR practitioners are playing in an organisation.
Discuss the integration of HRM with line management.
Explain how to assess HRM's effectiveness.
Explain the different elements that are part of the human resource planning process.
Discuss how HR forecasting is done.
Define the concept staffing issues.
Describe training and the different training types of training.
Distinguish between internal and external supply of the labour demand.
Explain what a gap analysis is.
Illustrate what competency profiling is and how it links to a job analysis.
Summarise the advantages and disadvantages of a job analysis.
Give a comprehensive definition of recruitment.
Compare a recruitment policy to a recruitment process.
Identify sources and methods of recruitment.
Give examples of recruitment channels.
Explain the selection process.
Discuss selection criteria and selection methods.
Distinguish between different types of tests as part of selection testing.
Understand employee orientation and induction.
Explain the concepts of employee motivation and retention.
Summarise the basis theories of employee motivation.
Discuss some employee retention strategies.
Identify the contemporary issues in management and leadership in modern organisations.
Name the characteristics of effective managers.
Explain the different leadership styles.
Describe the main functions of management and leadership.
Summarise the different leadership theories.
Discuss the fundamental management principles and practices.
Explain what is meant by the management of people.
Discuss the concept and the effect of performance management.
Explain the performance appraisal process.
Demonstrate the relationship between organisational, individual and group objectives to reach goals set by an organisation.
Summarise the purpose and objectives of performance appraisals.
Illustrate different kinds of performance appraisal methods.
Explain the legal considerations applicable to work performance.
Define comprehensively the term remuneration.
Discuss the objectives of remuneration.
Explain different remuneration systems and their benefits.
Outline the different types of pay for performance.
Differentiate between individual pay for performance and team pay for performance.
Discuss how employee benefits and rewards can be managed.
Define an employment contract and distinguish among a variety of employment contracts.
Identify the requirements of a valid contract.
Discuss circumstances in which an employment contract can be terminated.
Distinguish between workplace mistreatment, harassment, bullying, incivility and other forms of mistreatment in the workplace.
Discover ways in which mistreatment can be prevented.
Explain the impact of sexual harassment.
Summarise the various statutes applicable to unfair treatment in the workplace.
Distinguish between conflict, grievances and workplace disputes.
Highlight the importance of various acts, such as the Labour relations Act 66 of 1995; the Basic Conditions of Employment Act 75 of 1997 and the Occupational Health and Safety Act 85 of 1993.
Discuss the importance of the CCMA and its functions and areas of jurisdiction.
Summarise the various statutes applicable to unfair treatment in the workplace.
Distinguish between conflict, grievances and workplace disputes.
Highlight the importance of various acts, such as the Labour relations Act 66 of 1995; the Basic Conditions of Employment Act 75 of 1997 and the Occupational Health and Safety Act 85 of 1993.
Discuss the importance of the CCMA and its functions and areas of jurisdiction.
Distinguish between industrial democracy, worker participation, collective bargaining and trade unionism.
Name the various role players in ER and discuss the impact that each has on the relationship between the employer and the employee.
Identify how employee morale can impact on ER.
Identify where human resource managers and line managers could share functions and roles.
Discover the effective and efficient usage of "big data".
Discuss the co-ordination of employees and other resources.
Explain strategic choices in an organisation.
Identify the critical roles of human resource management in an organisation.
Point out some trends in HRM and HRM functions.
Illustrate how e-HRM can work in the future.
Business Literacy (HBL105):
Discuss the principles, types, settings and functions of effective communication.
Identify and explain the critical elements of the communication process, including encoding and decoding of messages, and mediated communication.
Discuss the critical elements of interpersonal communication.
Compare the impact of various types of non-verbal communication, including voice as a non-verbal tool and body language.
Explain the use of signs, symbols and pictograms in non-verbal communication.
Analyse written communication as a tool, commenting on style, grammar and typography.
Explain and apply the basic principles of business writing.
Compare the various theories of group communication including group dynamics, and networking.
Discuss various types of groups and small group formations.
Evaluate the effectiveness of group communication and explain the role of variables such as inter-cultural barriers, communication styles, leaderships and conflict in a group.
Identify the common features and processes of communication within an organisation.
Describe the requirements of effective interviews and meetings in the workplace.
Explain the role of motivation in organisational communication.
Analyse internal and external organisational communications.
Explain the purpose of presentations within a business context.
Describe the different modes of communication.
Describe techniques that will support and ensure a presentation with impact
Discuss the steps involved in preparing for a presentation.
Identify various media appropriate for presentations.
Describe the advantages and disadvantages of different presentation media.
Draw up a structured plan for a structured presentation.
Be able to deliver a presentation that supports a particular business activity.
Integrated Assessment:
Both formative and summative assessment will be used. In the case of summative assessment, examinations, subjected to moderation will be employed. Formative assessment includes case studies; report writing; research and project based assignments. |
