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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Advanced Diploma in Tourism Management 
SAQA QUAL ID QUALIFICATION TITLE
111148  Advanced Diploma in Tourism Management 
ORIGINATOR
University of Johannesburg 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
Advanced Diploma  Field 11 - Services  Hospitality, Tourism, Travel, Gaming and Leisure 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  120  Not Applicable  NQF Level 07  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Reregistered  EXCO 0821/24  2019-08-16  2027-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2028-06-30   2031-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The primary purpose of the Advanced Diploma in Tourism Management is to provide learners with information and skills within an inter-disciplinary tourism environment so that they can demonstrate evidence of independent cognitive and applied research skills. The learners will be prepared to enter both the public and private tourism sectors. They will be able to utilise and apply critical thinking skills and problem solving techniques within a tourism management environment. The learners will be able to demonstrate current and future tourism trends; apply marketing and development principles; demonstrate and understand how to plan, organise, lead and control management initiatives in tourism; and differentiate and apply different research methodologies within tourism settings.

Rationale:
The qualification meets the needs of the tourism sector. The qualification will contribute to national objectives regarding skills development and economic growth. This qualification is designed to assist the tourism industry. The tourism industry is a growing field that occurs year round and also faces complex management problems. Tourism management managers have an opportunity to equip themselves for better positions within the tourism industry. The South African government indicates that tourism is one of six growth pillars that can contribute to poverty alleviation and job creation.

The range of typical learners who graduate from this qualification will satisfy the growing need of tourism developers and managers in industry and professionals with an added interest in research and practical grounding. This is fast becoming the established trend internationally. Learners that complete the qualification successfully can pursue a career both in the public and private sectors. Both the public and private sectors have expressed a need for highly specialised professionals with a multidisciplinary background.

The qualification will deliver learners to satisfy the growing need of the tourism industry with an added interest in research and practical grounding. This is fast becoming the established trend internationally as well. Learners that complete the qualification successfully can pursue a career in research institutions, policy institutions, government, tourism and hospitality industries and civil society organisations. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
Recognition of Prior Learning (RPL):
The Faculty accepts Recognition of Prior Learning (RPL) as an integral part of education and academic practice. It is acknowledged that all learning has value and the Faculty accepts the challenge to assess prior learning and award credit that is aligned to the qualifications to promote lifelong learning.

The purpose of the institution's RPL policy, which directs the Faculty's RPL procedure, is to recognise prior learning in order to provide for access into qualifications, grant advanced placement in qualifications and grant credits for modules on the principles and processes that serve as basis for Faculty-specific RPL practices.

The Department follows the institution's RPL Policy, which requires the formation of a departmental RPL Committee to review RPL applications. The Committee compromises at least three appropriate members in a Department, including an Advisor, Assessor and Moderator. An advisor acts as a facilitator between the RPL role players or as an evidence facilitator who may or may not be the Head of Department (HOD). The functions of the committee are to:
  • Monitor and review the RPL policy and procedures within the Department.
  • Oversee the RPL process and establish quality management in the Department.
  • Manage the administration of the RPL process according to the RPL sub-committee guidelines as approved by the Faculty.
  • Advise the Faculty RPL sub-committee of the Department's recommendations.

    Entry Requirements:
    The minimum entry requirement for this qualification is:
  • Diploma in Tourism Management, NQF Level 6.
    Or
  • Any other Tourism/Management related Diploma, NQF Level 6. 
    		•

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
    This qualification consists of the following compulsory modules at National Qualifications Framework (NQF) Level 7 totalling 126 Credits.

    Compulsory Modules at Level 7, 126 Credits:
  • Sustainable Tourism, 16 Credits.
  • Research Methodology, 16 Credits.
  • Tourism Development 4A, 16 Credits.
  • Tourism Development 4B, 16 Credits.
  • Strategic Management 4, 16 Credits.
  • Destination Competitiveness, 16 Credits.
  • Research Project, 30 Credits. 
    		•

    EXIT LEVEL OUTCOMES 
    1. Demonstrate critical and analytical thinking relating to sustainable management in the tourism industry.
    2. Manage resources contributing to process improvement through assessment and evaluation of the tourism industry.
    3. Complete a tourism research project.
    4. Demonstrate critical, analytical and innovative knowledge relating to research and research methodologies in the tourism Industry.
    5. Successfully manage tourism projects according to project management fundamentals. 

    ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria for Exit Level Outcome 1:
  • Formulate organisational policies and an action plan to develop a sustainably tourism destination.
  • Independently appraise and perform functions associated with sustainable tourism destination development.

    Associated Assessment Criteria for Exit Level Outcome 2:
  • Identify and analyse appropriate resources to improve the tourism industry.
  • Use these resources (e.g. social, natural, economic) or a combination of resources and manage them appropriately for the benefit of the tourism industry.

    Associated Assessment Criteria for Exit Level Outcome 3:
  • Develop a detailed research report, which sections will include:
    > A clear background to the study and aims/objectives of the research.
    > A detailed and appropriate literature review.
    > An appropriate formulated methodology.
    > Analysis of the findings and results.
    > Appropriate conclusions and recommendations.

    Associated Assessment Criteria for Exit Level Outcome 4:
  • Identify a topic related to the field of tourism (Capita Selecta), and address issues and propose solutions to the issues.
  • Identify appropriate research methodologies to solve problems and to communicate research industry results effectively to the tourism.
  • The most appropriate research methodologies are employed to solve the research problem.

    Associated Assessment Criteria for Exit Level Outcome 5:
  • Develop appropriate advanced marketing strategies and fundamental techniques for the tourism industry.
  • Apply innovative marketing strategies and techniques to advance the competitiveness of the tourism industry.

    Integrated Assessment:
    The qualification implements a formative assessment at the beginning of the module, two continuous assessment opportunities during the module and a summative assessment at the end of the module as the means of learning evaluation. The number and types of tests/assignments/projects/case studies will be addressed per module as formative assessments. Final examinations are conducted as summative assessment.
  • Learners will be assessed using various methods (e.g. written, or presentation - at a group or individual level). In addition there will be semester tests and a final examination.
  • Qualification specific Associated Assessment Criteria, rules and regulations, are communicated to learners in all learning guides.
  • The development and implementation of assessment methods is based on the institution's and Faculty principles of assessment.
  • A variety of 'fit for purpose' methods of assessment are used by the assessor/s within a module to assess the learners as defined by the learning outcomes.
  • Assessments include the following outcomes based activities:
    > Observation of real or simulated tasks, e.g. practical exercises/demonstrations, role-plays, presentations.
    > Evaluation of a product after a task has been completed, e.g., projects, assignments, case studies, portfolios, artefacts, logbooks, reflective journals, etc.
    > Questions, oral or written, used either separately or in combination, e.g., tests/examinations, including short or long questions, essays, multiple choice questions, etc.
  • Lessons will make use of guest speakers, case studies and practical exercises.
  • All assessment activities are accompanied by a memorandum/assessment marking guide.
  • The number and range of assessment methods used are included in the learning guides. Every assessment opportunity carries a predetermined weight that takes the integration of the Exit Level Outcomes into account. The competences expected of the learners who successfully complete the qualification are made clear during and through the teaching and learning methods for modules to enrich the variety of learning experience in the classroom (i.e. group discussions, debates, class exercises, PowerPoint presentations), the mode of delivery (face to face) and learning guides. A critical competency expectation is to ensure that the learners understand the principles of tourism, which are applicable to all fields related to tourism development and management.

    Formative and Summative Assessment:
    Formative assessment is synonymous with continuous assessment and is conducted during the course of teaching and learning. The purpose is to determine (i.e. judge) the learner's achievement of the Exit Level Outcomes. 
    		•

    INTERNATIONAL COMPARABILITY 
    The qualification has been compared with the following qualifications in the following international countries. The qualification compares favourably with the said qualifications in terms of content offered with a brief synopsis of similarities and differences offered.

    The Bachelor of Tourism Management is offered by the Auckland Institute of Studies in New Zealand. The qualifications both offer overlapping themes related to tourism management and marketing/events which are key to the qualifications.

    A key difference in the international modules is the combination of some tourism and hospitality modules to provide learners with a more comprehensive knowledge base of how the industries merge. However, a key difference offered by this qualification is the combination of tourism development and management to offer the learners a link between development and management principles so as to ensure broader understanding and workings of the tourism industry and issues related to sustainability. Although both qualifications offer research methods and a research project, this qualification uniquely encourages learners to solve industry-related research problems and apply appropriate methods of enquiry.

    The Bachelor in Tourism Development and Management is offered by the Arizona State University in the United States of America (USA). This qualification is similar to this qualification offering a combination of tourism development and management modules to provide the learner with a wider knowledge base to prepare them to enter the work place. Events management and marketing are also overlapping modules in the qualifications. Some of the modules differ between the qualifications so as to offer specific knowledge relevant for the country (e.g. Wilderness and parks in America). The USA qualification also offers unique modules such as interdisciplinary studies. However, the incorporation of development within this qualification will expose learners to development concepts incorporating the social sciences, humanities and geography.

    The difference between this qualification and the one offered in the USA is that this qualification offers learners research skills to solve problems. 

    ARTICULATION OPTIONS 
    This qualification allows possibilities for vertical articulation.

    Horizontal Articulation
  • Bachelor of Tourism Development and Management, NQF Level 7

    Vertical Articulation:
  • Bachelor Honours in Tourism Management, NQF Level 8. 
    		•

    MODERATION OPTIONS 
    N/A 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    N/A 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.